Press Releases
Five Startup Finalists Announced For The Second Edition of SBC First Pitch Barcelona
Five innovative industry start-ups have been selected as finalists for the second edition of SBC First Pitch Barcelona at this month’s SBC Summit Barcelona. The finalists will compete for an exclusive prize package valued at over €60,000, to aid in the growth and development of the winning company.
The competition, powered by Yolo Investments, will serve as a platform for the five aspiring companies to present their products and business plans in front of a live audience of industry leaders. The winner will be chosen by a judging panel consisting of venture capital and investment experts.
The First Pitch Competition will be hosted at the Fira de Barcelona Montjuïc, on Wednesday 20th September, and will feature as part of the ‘Future of Technology’ conference track.
Rasmus Sojmark, CEO & Founder of SBC, said: “As event organizers, we believe that SBC First Pitch Barcelona occupies a central role in facilitating innovation in the industry. Competitions like this serve as a platform for emerging talents to showcase their groundbreaking products and services, whilst also gaining invaluable experience presenting in a public space and networking with industry elite.”
“SBC First Pitch is essentially about innovation meeting opportunity, ultimately encouraging the industry to grow, welcome new ways of thinking and foster an environment that nurtures innovation and collaboration.”
The five finalists of the SBC First Pitch Barcelona are:
- We are the Bookie: an online B2C sports betting platform with a 50% monthly Gross Gaming Revenue (GGR) rebate for losing customers.
- Rdentify: a platform that identifies vulnerable customers during customer conversations in real-time and flags them to the safer gambling team and triggers customisable interventions as soon as behavioural risk has been flagged
- Snap Screen: Leveraging the user’s mobile camera to recognise live events on TV and streaming, Snap Screen is akin to a ‘Shazam for sports betting,’ allowing operators and affiliates to integrate SnapOdds into their websites.
- SQR Group: simplifies compliance and reduces fraud by enabling seamless identity verification without storing sensitive documents, using Secure QR Code® technology.
- Sport Exchange Market: a web app platform where fans can trade virtual shares of football teams, experiencing the same adrenaline as when they are betting or playing fantasy sports games
The First Pitch competition will be hosted by Anton Kaszubowski, (Managing Director, SBC Advisory Partners) and feature a star-studded judging panel of industry experts. The panel consists of Adam Rosenberg (Senior Advisor, Gaming & Leisure. Blackstone), Evert Einroos (Partner, Yolo Investments), Peter Heneghen (Senior Associate, Bettor Capital), Hilary Stewart-Jones (Independent Consultant, Harris Hagan) and Claudia de la Riva (Angel Investor, Various), who will each cast their vote to determine the winner.
The winning start-up will receive a prize package comprised of:
- A two-day workshop trip to Tallinn with Yolo Investments Founder Tim Heath, including flights, hotel, and covered expenses – valued at €25,000.
- An SBC Media promotional package including a magazine ad in SBC Leaders Magazine, two featured editorials promoting the business and a guest appearance on the iGaming Daily Podcast – valued at €7,000.
- A prize pack from Receptional, in which a dedicated team will collaborate with the winning company to provide a tailored digital marketing package – valued at €10,000.
- A Square in the Air press pack that includes a corporate video filmed on-site at the event, two press releases distributed on the Square in the Air social channels, a free social media audit, competitor analysis and a strategy guide to help build the company’s profile – valued at £5,000.
- An exclusive brand or web design package from Vegas Kings, the leading iGaming design and development agency – valued at €2,500.
- A 3x3m booth, including a turnkey standbuild, sponsorship mention, and 4 complimentary tickets for the SBC Summit 2024 – Valued at €15,000.
Last year’s edition of SBC First Pitch Barcelona saw Kero Gaming, an in-game micro-betting and interactive social platform, crowned the winner. Paradox, a parimutuel betting protocol where all the commission charged is distributed proportionally to the people who bet before you, was the runner-up.
The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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