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Notice of Kambi Group Plc Extraordinary General Meeting 2023

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In terms of Articles 41 and 42 of the Articles of Association of the Company

NOTICE IS HEREBY GIVEN that that AN EXTRAORDINARY GENERAL MEETING (the “Meeting”) of Kambi Group plc, company number C 49768 (the “Company”) will be held on Monday 19 June 2023 at 11.00 CEST at Kambi, Hälsingegatan 38, 113 43 Stockholm, Sweden, to consider the following Agenda. The registration of shareholders starts at 10.30 CEST.

Right to attendance and voting

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• To be entitled to attend and vote at the Meeting (and for the purpose of the determination by the Company of the number of votes they may cast), shareholders must be entered on the Company’s register of members maintained by Euroclear Sweden AB by Monday 29 May 2023

• Shareholders whose shares are registered in the name of a nominee should note that they may be required by their respective nominee/s to temporarily re-register their shares in their own name in the register of members maintained by Euroclear Sweden AB in order to be entitled to attend and vote (in person or by proxy) at the Meeting. Any such re-registration would need to be effected by Monday 29 May 2023. Shareholders should therefore liaise with and instruct their nominees well in advance thereof.

• To be entitled to attend and vote in person at the Meeting, shareholders must notify Euroclear Sweden AB of their intention to attend the Meeting by Monday 29 May 2023 and can do so by (i) e-mail to [email protected] or (ii) mail to: Kambi Group plc, c/o Euroclear Sweden AB, Box 191, SE-101 23 Stockholm, Sweden or (iii) by phone on +46 8 402 9092 during the office hours of Euroclear Sweden AB. Notification should include the shareholder’s name, address, email address, daytime telephone number, personal or corporate identification number, number of shares held in the Company, as well as details of any proxies (if applicable, in the case that the shareholder has appointed a third party representative to attend the Meeting in their stead). Information submitted in connection with the notification will be computerised and used exclusively for the Meeting. See below for additional information on the processing of personal data.

Shareholders’ right to appoint a proxy

• A shareholder who is entitled to attend and vote at the Meeting, is entitled to appoint one or more proxies to attend and vote on his or her behalf. A proxy need not also be a shareholder. If the shareholder is an individual, the proxy form must be signed by the appointer (or his authorised attorney) or comply with Article 126 of the Articles. If the shareholder is a corporation, the proxy form must be signed on its behalf by an authorised attorney or a duly authorised officer of the corporation or comply with Article 126 of the Articles.

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• Proxy forms must clearly indicate whether the proxy is to vote in their discretion or in accordance with the voting instructions sheet attached to the proxy form. Your proxy shall vote as you have directed in respect of the resolutions set out in this notice or on any other resolution that is properly put to the meeting. If the proxy form is returned to the Company without any indication as to how the proxy shall vote, generally or in respect of a particular resolution, the proxy shall exercise their discretion as to how to vote or whether to abstain from voting, generally or in respect of that particular resolution (as applicable).

• Where the shareholder is a corporation, a document evidencing the signatory right of the officer signing the proxy form, must be submitted with the proxy form. Where the proxy form is signed on behalf of the shareholder by an attorney (rather than by an authorised representative, in the case of a corporation), the original power of attorney or a copy thereof certified or notarised in a manner acceptable to the Board of Directors must be submitted to the Company, failing which the appointment of the proxy may be treated as invalid.

• The original signed proxy form and, if applicable, other supporting documents (required pursuant to the above instructions), must be received by Euroclear Sweden AB no later than Monday 29 May 2023 by (i) e-mail to [email protected] or (ii) mail to: Kambi Group plc, c/o Euroclear Sweden AB, Box 191, SE-101 23 Stockholm, Sweden. Shareholders are therefore encouraged to submit their proxy forms (and other supporting documents, if any) as soon as possible.

• Proxy forms are available on the Company website www.kambi.com under the General Meetings section

• Aggregated attendance notifications and proxy data processed by Euroclear Sweden AB must be transmitted to and received by the Company by email at [email protected] not less than 48 hours before the time appointed for the Meeting and in default shall not be treated as valid

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Agenda

1. Opening of the Meeting

2. Election of Chairman of the Meeting

3. Drawing up and approval of the voting list

4. Approval of the Agenda

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5. Determination that the Meeting has been duly convened

6. Election of two persons to approve the minutes

Special Business (Extraordinary Resolutions)

7. THAT the Directors be and are hereby duly authorised and empowered in accordance with Articles 85(1) and 88(7) of the Companies Act and Article 3 of the Articles, on one or several occasions prior to the date of the next Annual General Meeting of the Company, to issue and allot up to a maximum of 3,127,830 Ordinary ‘B’ shares in the Company of a nominal value of €0.003 each (corresponding to a dilution of 10% of total shares as at the date of the notice to the 2023 Annual General Meeting) for payment in kind or through a direct set-off in connection with an acquisition, and to authorise and empower the Directors to restrict or withdraw the right of pre-emption associated to the issue of the said shares. This resolution is being taken in terms and for the purposes of the approvals necessary in terms of the Companies Act and the Articles of Association of the Company. (Resolution a)

8. WHEREAS (i) at a meeting of the Board of Directors of the Company held on 3 April 2023, the Directors resolved to obtain authority to buy back Ordinary ‘B’ shares in the Company having a nominal value of €0.003 each; and

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(ii) pursuant to Article 5 of the Articles and Article 106(1) (b) of the Companies Act a company may acquire any of its own shares otherwise than by subscription, provided inter alia authorisation is given by an extraordinary resolution, which resolution will need to determine the terms and conditions of such acquisitions and in particular the maximum number of shares to be acquired, the duration of the period for which the authorisation is given and the maximum and minimum consideration.

NOW THEREFORE the members of the Company resolve that the Company be generally authorised to make purchases of Ordinary ‘B’ shares in the Company of a nominal value of €0.003 each in its capital, subject to the following:

(a) the maximum number of shares that may be so acquired is 3,127,830 which is equivalent to 10% of total shares as at the date of the notice to the 2023 Annual General Meeting;

(b) the minimum price that may be paid for the shares is SEK1 per share;

(c) the maximum price that may be paid for the shares is SEK1,000 per share;

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(d) the maximum aggregate number of shares that can either be i) issued and allotted under Resolution a and, ii) bought back under this Resolution b, shall not exceed 3,127,830; and

(e) the authority conferred by this resolution shall expire on the date of the 2024 Annual General Meeting, but in any case shall not exceed the period of 18 months, but not so as to prejudice the completion of a purchase contracted before that date. (Resolution b)

9. Closing of the Extraordinary General Meeting

Information about proposals related to Agenda items

Both extraordinary Resolutions, Resolutions a and b, were presented in their entirety to the Annual General Meeting held on 11 May 2023 (which resolutions were referred to therein as resolutions m and n respectively), and obtained one majority of two required in terms of article 135 of the Companies Act (Cap 386), and in terms of Articles 48B.2(b) of the Articles of Association of the Company. To this end, this Extraordinary General Meeting is being convened within 30 days of the Annual General Meeting, in accordance with the aforementioned provisions of the Companies Act and the Articles, in order to take a fresh vote on the proposed extraordinary resolutions.

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Agenda item 7 (Resolution a)
The objectives of the authorisation are to increase the financial flexibility of the Company and to enable the Company to use its own financial instruments for payment in kind or through a directed set-off to a selling partner in connection with any business acquisitions the Company may undertake or to settle any deferred payments in connection with business acquisitions. The market value of the shares on each issue date will be used in determining the price at which shares will be issued. For the purposes of Article 88(7) of the Companies Act, through this resolution the members of the Company are also authorising the Board of Directors to restrict or withdraw the members’ right of pre-emption that would normally entitle members to be offered the newly issued shares in the Company in proportion to their shareholding before such new shares are offered to third parties.

Agenda item 8 (Resolution b)
The Board of Directors proposes that the acquisition by the Company of its own shares shall take place on First North Growth Market at Nasdaq Stockholm or via an offer to acquire the shares to all members of the Company. Such acquisitions of own shares may take place on multiple occasions and will be based on market terms, prevailing regulations and the capital situation at any given time. Notification of any purchase will be made to First North Growth Market at Nasdaq Stockholm and details will appear in the Company’s annual report and accounts. Any resolution to repurchase own shares will be publicly disclosed. The objective of the buyback and transfer right is to ensure added value for the Company’s shareholders and to give the Board increased flexibility with the Company’s capital structure.

Following such buybacks, the intention of the Board would be to either cancel, use as consideration for an acquisition or transfer to employees under a company share incentive plan. Once repurchased, further shareholder and Bondholder approval would be required before those shares could be cancelled.

If used as consideration for an acquisition the intention would be that they would be issued as shares and not sold first.

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Playtech: Appointment of Non-executive Director and Chairman Elect

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The Board of Directors of Playtech, the leading platform, content and services provider in the online gambling industry, has announced that John Gleasure has been appointed to the Board with a view to his succeeding Brian Mattingley as Non-executive Chairman.

John joins the Board as an independent Non-executive Director and Chairman Elect, and is expected to assume the role of Chairman after Playtech’s annual general meeting in May 2025, at which time Brian will step down as Chairman and from the Board.

John brings 30 years of experience across the sports, media and technology sectors, in addition to relevant Board experience from a range of international companies. He currently serves as a Non-executive Director at DAZN Group, the leading global sports subscription service, and is a Non-executive Director (and previously Executive Chairman) at The Sporting News, a global digital publisher. John was a founder of Perform, a digital sports media business, growing it into a leading provider of live data and content to online betting groups before the business listed in 2011. John previously held leadership roles at Sky Sports, Hutchison 3G and Sony Pictures.

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Brian Mattingley, commenting on the changes, said: “We are very pleased to welcome John to our Board as a new Non-executive Director and Chairman Elect. John’s significant experience and knowledge will be a tremendous asset for Playtech as it continues its transformation into a predominantly pure-play B2B business. I look forward to giving him every support during this period of transition.”

John Gleasure, commenting on his appointment, said: “I am delighted to be joining Playtech at such a pivotal moment in its history. Playtech is a unique and highly innovative business, underpinned by market-leading technology and relationships with the world’s leading gambling operators. I’m excited about the opportunities ahead, and I look forward to working with everyone at Playtech to drive forward its strategy and create further value for our shareholders.”

The post Playtech: Appointment of Non-executive Director and Chairman Elect appeared first on European Gaming Industry News.

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Ladbrokes to sponsor 2025 Thirsk Hunt Cup

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Thirsk Racecourse has announced that Ladbrokes will sponsor the 2025 Thirsk Hunt Cup.

First run in 1859, the £50,000 mile handicap is Thirsk’s most prestigious race and highlight of Thirsk Hunt Cup Day on Saturday, May 3.

Ladbrokes is the biggest and best-known betting brand in the UK with over 1500 betting shops, a digital betting business and a long-standing association with horse racing dating back many decades.

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The company boasts a strong sponsorship portfolio in horse racing, including Kempton Park’s Ladbrokes Christmas Festival, the Ladbrokes Chester Cup and the Ladbrokes Chase at the Dublin Racing Festival.

Ladbrokes also sponsors leading Jump trainer Dan Skelton, who writes a weekly blog as he bids to win the British Jump trainers’ championship for the first time.

Farhh is the most notable winner of the Thirsk Hunt Cup in recent years, taking the 2012 edition by six lengths before a memorable Group 1 double the following year in the Lockinge Stakes at Newbury and Ascot’s Champion Stakes.

Simon Clare, PR Director for Ladbrokes, said: “We are excited to sponsor such an iconic and prestigious race as the Thirsk Hunt Cup, and look forward to partnering with Thirsk Racecourse as we seek to strengthen our support and promotion of the sport.”

James Sanderson, Chief Executive and Clerk of the Course, said: “We are delighted to have Ladbrokes sponsoring the Thirsk Hunt Cup and its supporting programme in 2025. The £50,000 Ladbrokes Thirsk Hunt Cup is an early Flat season highlight in the North and we are very grateful for Ladbrokes’ most valued support.

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“Over the past 10 years, northern-based trainers have held a vice-like grip on the contest, with the notable exception of Mick Channon (and STORTING) in 2021. Thirsk always welcomes challengers from far and wide but taking the 2025 Ladbrokes Thirsk Hunt Cup down south will be no easy task.”

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Arturs Korolkovs, Media 24: “Radical Transparency Is Our Strategy”

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We’ve recently sat down with Arturs Korolkovs, Head of Sales at affiliate marketing company Media 24, to talk about building long-term partnerships in iGaming, his approach to industry events, and key trends of the affiliate sector — from deal structures and listing fees to navigating increased competition.

When did you join Media 24 and how has your role evolved since then?

I joined the company in 2020, right in the middle of COVID. It was a time of big changes for a lot of people, both in work and in life. I was actually the company’s first employee, and together, we worked on launching our first website.

In the beginning, I had little formal experience in sales or partner management, so I was doing a bit of everything. Uploading content, editing videos, handling social media. But as the company grew, so did my role. Over time, I transitioned fully into partner management, starting as an account manager and working my way up to the Head of Sales.

You attend many conferences and industry events throughout the year. What are your main priorities and how do you measure success there?

In the early days, conferences were more like hunting. Pure acquisition mode, trying to get our name out there and sign initial deals. Now, it’s a far more strategic play. Maintaining relationships, gaining new insights, and staying ahead of industry trends. Conferences aren’t just about sales. It’s an opportunity to gather valuable information that helps both the company and my own professional growth.

How we measure success has shifted too. It’s not solely about the number of contracts signed right there and then, though we certainly track leads that convert into long-term partnerships. We evaluate success by asking: Did we meaningfully strengthen ties with our top-tier partners? Did we gain specific, actionable insights – perhaps about competitor moves or regulatory shifts that will impact our strategy? And did we initiate promising conversations that lay the groundwork for valuable, long-term collaborations? That deeper, strategic ROI is what defines a successful conference for us now.

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What are the key factors you consider when deciding whether to start a partnership with a specific operator?

Beyond the obvious things like relevant GEOs and a strong product, the initial communication with the affiliate manager is a massive factor. Are they responsive? Do they communicate clearly? This is the person you’ll be working with long-term, so having a good connection is crucial.

And yes, reputation is critical. The industry is smaller than it looks. Over time, you build a network, and there’s always ways to ask around and get feedback about a brand.

What’s your approach to building long-term relationships with partners?

Radical transparency. We’re open about our traffic sources, our methods, and even potential challenges we foresee. And we expect the same from the operator. Hiding bad news does more harm than good in the long run.

Beyond that, it’s important to proactively add value. By sharing market insights, providing constructive feedback, and maintaining regular meaningful contact. It’s about creating a relationship where both sides feel invested in the other’s success. The more open and proactive the communication, the stronger the partnership.

A lot of affiliates are working with the CPA deals, others prefer Rev Share. What’s Media 24’s approach here and why?

Ideally, a hybrid model works best. But if I had to choose between CPA and Rev Share, I’d go with Rev Share. For SEO traffic, it’s the most effective and sustainable model in the long run. And it’s probably the fairest model for both sides of the deal.

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CPA can be situationally useful. Maybe for testing a new, unproven GEO, or launching a new project. But if we’re talking about a long-term strategy and good traffic quality, Rev Share wins every time.

There’s a differing opinion about listing fees in the industry. What’s your take on this?

We see listing fees as a mechanism for building strong and sustainable partnerships. In most cases, especially with new partners, we prefer to work with listing fees. Look, when we onboard a new brand, we’re investing significant resources immediately. Creating content, SEO, traffic allocation — all that requires a budget. This happens before we see a single dollar in commission. And without any guarantees on performance, GEO stability, or long-term commitment from the operator.

At the same time, we always take a flexible approach. For trusted, long-term partners with a strong track record, we are open to alternative structures. It’s all about finding a setup that works for both sides and ensures mutual long-term growth.

How can affiliate marketing companies handle increased competition and what are the ways to stand out in the industry?

Quality over quantity. A lot of affiliates still focus on pumping out mass content, but that approach is becoming less effective. Today you seriously have to focus on product improvements and user experience. The best way to stand out is through strong branding, engaging content, and a clear value proposition.

Building long-term relationships with partners also plays a huge role. In a crowded market, reputation and the ability to collaborate strategically become powerful differentiators. At Media 24, we believe in growing together with our partners, and that long-term thinking continues to pay off.

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