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Vungle – a source of high-quality in-app traffic
WakeApp is back with its “Source of the Month” – an educational guide for mobile app marketers.
According to information gleaned from Statista, app stores are currently swamped with applications: Google Play includes 2.6 million apps while there are almost 4.5 million in the Apple App Store. So, what does it take for an app to rise to popularity among its users? It surely is no longer the case of simply creating a unique, analogue-free program capable of connecting clients to a service. This is where our highlight tool of the month comes in.
At WakeApp, we’re always ready to lend a helping hand to novice marketers, partners and specialists in the mobile app promotion market to be aware of the latest GEO trends, traffic sources and promotion features. This time, we’re introducing our readers to a popular traffic source and tool that specialises in promoting mobile applications. Say hello to Vungle.
Vungle is an advertising network that specialises in promoting short videos within apps and games. Ads are played without reloading or buffering – just like on YouTube – and are stored in the cache and played without any pauses. Vungle offers a loyal moderation system as well as the ability to work on the CPI model. Through Vungle, developers can monetise mobile applications, and marketers can successfully promote products and attract large volumes of high-quality traffic through modern ad formats which are broadcast within programs connected to the network.
Following Vungle’s merger with Liftoff, another major market player, all Vungle products, services and accounts are now available on liftoff.io.
Liftoff is a worldwide advertising network that has been providing in-app traffic monetization opportunities since 2012. The ad network is well known for its large selection of payment models and affordable ad formats, and is considered as one of the most accessible and easy-to-use ad networks amongst marketers, media buyers and traffic specialists. This has made Liftoff one of the most effective and popular sources of in-app traffic.
Advertisers promoting their products through Vungle (or Liftoff) can successfully drive traffic from popular advertising spaces with flexible targeting. This will ensure that ads reach only their relevant audiences and that budget is spent more efficiently.
Some Vungle facts:
- Year of launch: 2011
- Average annual income $200.0M – $500.0M
- Ad Formats: Banners, Interstitial, MREC, Rewarded Video
- Payment Model: CPC, CPM, CPL, CPI
- Apps Included: 1800+ apps
- Impressions: +396B
- Annual Clicks: +6.2B
- First Time Events: 7.7M
- Installs: +275M
- Minimum deposit amount: $50 for PayPal, $1000 for bank transfers
- GEO coverage: WorldWide, Tier1
Vungle makes it possible to broadcast commercials within the products of the world’s leading brands, and to a wide audience. What’s more, Vungle allows you to successfully promote iOS and Android apps, as well as programs from the Microsoft Store and Amazon ASIN.
Vungle benefits
- Low percentage of rejections and bans for ad creatives. The platform adapts well to the promotion of any type of vertical.
- Possibility to promote iOS on CPI. By comparison, only the CPM format is available in Unity.
- High-quality traffic. Vungle has established itself in the market and confidently holds its position among the most effective sources of in-app traffic.
- Modern advertising formats. The platform allows you to promote products using advertising formats such as banners, Interstitial (full screen advertising), MREC (medium sized rectangle), Rewarded Video.
Disadvantages of Vungle
- High bid rate. The average ad network bid is typically 30-40% higher than competitors.
- Difficulty in scaling. The volume of quality traffic on Vungle does not guarantee the scaling success of the advertising campaign. Users who have not reached the stage of installing the application are blacklisted, requiring further optimization for traffic monetization.
- The minimum amount for the first deposit is $1000.
Advertising campaign targeting is configured according to all the main parameters: GEO, device type, OS, and screen resolution. It also provides the ability to set up smart targeting by optimizing impressions and selecting a relevant audience. In fact, advertisers promoting their product through Vungle can choose which category of apps to place their ads on.
Vungle’s main advertising format is video advertising. Users are provided their own SDK (Software Development Kit) with detailed instructions to integrate video into the application. What’s more, advertisers needn’t go to the trouble of creating or filming ads themselves. Rather, they simply can place an application in Vungle and indicate the main points of the product that they’d like to highlight, as well as select one of the suggested voice templates. The design studio, Vungle Creative Labs, will independently develop a unique promotional offer for any request.
How can marketers use Vungle?
In order to start using the advertising network, start by registering here.
1. Select Monetization as Job Position
Verify your account via email and head over to your Vungle Dashboard.
2. Create a new Vungle app
Go to Dashboard and click Add Application. If your app supports both Android and iOS platforms, you’ll need to add each one separately.
Choose a platform for your application, specify the name and its presence in the Store. If the app is available in the store, select My app is live and use the search box to add a link.
Important! If your application is designed for children under 13, select Disagree – COPPA settings will apply.
3. Create a placement for your application
Select the ad type and enter the name of the placement. For rewarded videos, select No in the Skippable field.
Click Continue, and I’ve already integrated the most recent SDK. On the next page, click Sounds Good.
After adding your application, you can add a new placement in its settings. To do this, click Add Placement.
To launch an advertising campaign in Liftoff:
1. Select Direct as Job Position
Click Add Campaign and Add New Application.
Specify the OS of your application and its App ID.
2. Specify the name of the advertising campaign and the timing of its launch.
3. Provide a link to the postback tracker, if necessary.
4. Specify targeting settings: GEO, device type, OS, screen resolution, as well as the ability to download ads over a mobile connection.
5. Enter your cost per click and daily budget. The minimum daily budget is $1,000.
6. In the creative field, upload the finished video or leave a request for its creation in Vungle Creative Labs.
In the creative field, upload the finished video or leave a request for its creation in Vungle Creative Labs.
Vungle is one of the 30+ sources our media buyers use to promote WakeApp.
Here at WakeApp, we are proud to say that we have been using Vungle as a traffic source for over 10 years. Vungle has proved to be a massive convenience for our clients in their goal to attract a young and solvent audience.
About our guide: Every month, we publish helpful promotion guides where we discuss promotion features in a particular region according to traffic sources and GEO traffic. We also seek to keep our readers up-to-date on tips, as well as restrictions and bans about promoting on certain sources.
Think of it as a mobile marketer’s desktop guide!
About us: WakeApp is an international mobile marketing agency with over 9 years of experience in the market, and is leading the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. In 2022, WakeApp received The Media Agency of the Year at the SiGMA Asia Awards, and in 2021, WakeApp placed in 5 categories in the 13th edition of the AppsFlyer Performance Index XIII.
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Introducing Rhythm of Resistance: A Fresh Rhythm Metroidvania Where Your Playlist Is Your Weapon
Drenched in Darkwave: Innovative 2.5D Rhythm Based Metroidvania – Fueled by Forbidden Music and Gothic Soundscapes.
NetherMoon Game Studio, a small independent development studio based in Karlstad, Sweden, unveiled today Rhythm of Resistance, a shadow-draped adventure that fuses the somber tones of gothic and darkwave music with atmospheric Metroidvania exploration, creating an unforgettable game experience unlike anything you’ve seen, or heard, before.
Proudly tipped to be the world’s very first Rhythm Metroidvania, Rhythm of Resistance places explorers in the role of Aria, a hero fighting for survival in a dystopian future where music is forbidden, joy outlawed, and the skies hang heavy with cloying silence. The world is ruled by shadow and steel, until Aria discovers a relic of the old world – a cracked cassette player pulsing with forbidden power. This ancient music player unlocks a host of mysterious abilities, and allows her to navigate through labyrinthine dungeons, spectral foes, and traps as cruel as they are cursed. Each corridor hums with a forgotten melody, each enemy a sentinel of silence.
In Rhythm of Resistance, music is your key to success. As your adventure progresses, Aria discovers dusty cassettes hidden in the ruined world and expands her music library, unlocking more than 20 unique tracks, each holding the key to progression and altering the gameplay, unlocking different stats and abilities. Choose your playlist with care, in Rhythm of Resistance, your chosen beats can be your saviour or your downfall, with each track dynamically changing your surroundings, working at a different tempo to increase or devastate your chances of survival. Players will enjoy full freedom to choose the haunting songs, and will watch as the entire world around them reacts to their choices.
Expected to release in 2026 on Steam, Rhythm of Resistance offers a host of unique gameplay features, the first and only Metroidvania adventure where your playlist is your weapon! With music controlling your destiny, playlists can not only alter your surroundings, but alter enemy behaviour, reveal hidden paths, and solve the most fiendish of musical puzzles.
Music is a key factor in the title, with two early band announcements being Swedish goth sensation ABU NEIN, who took the darkwave world by storm with the release of their debut album “Secular Psalms” in 2020, and Underground Fire, a Swedish gothic rock band formed in 2015 by the aptly named Rob Coffinshaker in 2015. More musicians will be announced as the game’s development progresses, but you can be sure that they will delight any fans of the genre.
Joel Fjällsby, Founder & Creative Director at Nethermoon Game Studio commented, “I wanted the music to be real songs with lyrics and everything. Like an old track you could actually find on a forgotten cassette tape. With this in mind, I reached out to bands that felt like a great fit—and everyone so far has fallen in love with the project.”
Get your groove on and feel the beat to attack, parry, dodge, and unleash powerful abilities, all in perfect sync to your soundtrack. Be on the lookout for spare parts to upgrade your music player and unlock new powers as you traverse a vast, haunted landscape of crumbling cathedrals, rust-choked catacombs, and decaying factories echoing with the whispers of lost, solemn songs as players guide Aria to uncover clues of a long-forgotten past.
Rhythm of Resistance Feature Highlights:
- World’s first rhythm based Metroidvania where every beat defies the void, and your playlist is your weapon!
- Wield the force of music to unlock exciting features and abilities.
- Discover 20+ forbidden cassette tapes,each one distorting reality in strange and surprising ways while dynamically changing your game experience
- Choose your tracks wisely to alter enemy behaviour, reveal hidden paths, and solve musical puzzles.
- Stay on the beat to stay alive! Attack, parry, dodge, and unleash powerful abilities in sync with the dark pulse of your chosen song.
- Traverse a vast interlinked world of cathedrals, catacombs and factories to uncover clues of a long-forgotten past.
- Collect spare parts to upgrade your music player and unlock new abilities.
- Featuring a haunting gothic darkwave soundtrack from a range of underground artists.
Joel Fjällsby, Founder & Creative Director at NetherMoon Game Studio commented, “I’ve always been drawn to dark music, dystopian worlds, and of course Metroidvanias—so this project is the perfect fusion of everything I love. Honestly, I’m surprised no one’s made a game like this before. It’s a massive undertaking, especially for a new studio, but I love every hour of it. Seeing this dark, mysterious world come alive is incredibly rewarding.”
Rhythm of Resistance – Every beat, a rebellion. Every song, a revolution.
To find out more about Rhythm of Resistance and to Wishlist, please visit the Steam page here: store.steampowered.com/app/3269550/Rhythm_of_Resistance/
Find out more about the team on the Nethermoon website: nethermoon.com
Stay up to date with all the latest news by following NetherMoon Game Studio on social media: YouTube, Instagram, Facebook, TikTok, X, LinkedIn
The post Introducing Rhythm of Resistance: A Fresh Rhythm Metroidvania Where Your Playlist Is Your Weapon appeared first on European Gaming Industry News.
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Aristocrat Interactive Delivers New Player-Centric Experience to Cliff Castle Casino Hotel Through Mobile and Cashless Systems
Cliff Castle Casino Hotel Expands Long-Standing Relationship with Aristocrat Interactive Through New Products & Solutions
Aristocrat Interactive™ announced today the roll out of new player-centric solutions to Cliff Castle Casino Hotel, located in Camp Verde, Arizona, as part of a recent deal under its Gaming Systems division.
Already an Oasis™ customer for over 20 years, as part of the deal signed in December, Cliff Castle Casino Hotel will be adding Aristocrat Interactive’s player mobile app, PlayerMax™, as well as its Mobile nCompass™ cardless solution, ONE LINK progressive management solution and Oasis Loyalty™ suite of products, all rolling out over the course of the summer.
“Cliff Castle Casino Hotel has been a valued customer of Oasis™, our comprehensive casino management system, for over two decades now,” said Kristen Jones, VP of Sales of Aristocrat Interactive Gaming Systems. “We take great pride in being a trusted provider of products that support casino operations, while also keeping the player experience top of mind.”
These additional products will enable Cliff Castle Casino Hotel to push real-time progressive data to marquee video displays and electronic gaming machines (EGM) on the floor through ONE LINK. Separately, the Oasis Loyalty™ suite of products, will allow for advanced campaign management and enterprise-wide tier management – ultimately, leading to operation efficiencies and strengthened player retention.
Through PlayerMax™, Cliff Castle Casino Hotel patrons will benefit from access to a blend of immersive options, engaging features like live progressive jackpots, exciting rewards and personalized offers to stay informed through timely, location-based communications.
Players will also be able to “card-in” via their mobile device, enabling them to play an EGM without having to insert a physical players’ card.
“Aristocrat Interactive has been instrumental in our ability to provide our players with a personalized and entertaining casino experience,” said Paul Hamm, Director of Gaming for Cliff Castle Casino Hotel. “We’re confident that the addition of these products will continue to elevate the player experience and show the value we bring to players, reinforcing Cliff Castle Casino Hotel as a premier gaming destination.”
The post Aristocrat Interactive Delivers New Player-Centric Experience to Cliff Castle Casino Hotel Through Mobile and Cashless Systems appeared first on European Gaming Industry News.
Zimpler, a leading Swedish company in Pay-by-bank solutions, today announced the launch of Zimpler ID+, a new identity layer designed to simplify compliance and accelerate user conversion within digital payment environments. By embedding biometric identification and regulatory checks directly into the first user interaction, Zimpler ID+ reduces friction in sectors with complex onboarding requirements.
“Zimpler ID+ gives our partners a direct path to compliance and conversion – cutting onboarding time, reducing drop-offs, and removing the need to build identity infrastructure in-house,” said Tobias Gunnesson, Chief Product Officer at Zimpler.
“While most verification flows still rely solely on deposit-based triggers or cookie tracking, we’re the first to enable verification at the point of entry – meeting compliance head-on and delivering a better user experience from the start.”
Purpose-built for highly regulated digital environments
Zimpler ID+ serves industries where compliance is critical and abandonment rates are costly, such as iGaming and financial services. It ensures users are verified from the start, without requiring deposits or post-registration identity checks.
Key features include:
- Quick onboarding: Verification and collection of KYC data takes place at the first point of contact, not only at the point of payment
- Seamless return user experience: Returning users can identify with biometric technology and are recognized with the help of cookies
- Works even without cookies: If cookies are unavailable, the user can easily identify themselves using a passkey
- Built-in compliance: Regulatory assurance at every step of the customer journey
By functioning as a unified identity layer from sign-up through repeat visits, Zimpler ID+ helps businesses minimize onboarding churn and maximize regulatory confidence.
Solving identification friction at scale
The launch of Zimpler ID+ comes as businesses across Europe face rising pressure to improve digital onboarding while maintaining regulatory standards. National ID systems remain foundational – but they weren’t built to optimize every business touchpoint.
Zimpler ID+ complements these systems by offering operators a plug-in layer of biometric identification and gathering of KYC information tailored to business needs. It removes the need for deposit triggers, repeated logins, or re-verification after a device change.
“With Zimpler ID+, we’re introducing a flexible approach that gives businesses more control over identity flows – without compromising security or relying solely on external systems” said Gunnesson.
Product availability
Zimpler ID+ is now available as a value-added service to select partners in Finland, with more markets to be added in the future.
By embedding advanced onboarding capabilities directly into its existing infrastructure, Zimpler expects ID+ to strengthen customer retention and enhance platform value across regulated sectors for years to come.
The post Zimpler introduces ID+: A next-gen identification layer for digital payments appeared first on European Gaming Industry News.
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