Canada

FANDOM’S INSIDE GAMING REPORT UNCOVERS THE MINDSET & MOTIVATIONS OF GAMERS ACROSS GENERATIONS

Published

2 years ago

April 13, 2023

Video game franchises have taken mainstream media by storm and gaming as a pastime is showing no signs of slowing down – its a hobby that has captured the cultural zeitgeist and crossed generational lines, and there’s no such thing as a ‘typical gamer’ any more. Now more than ever the industry needs to adopt a more nuanced and generational approach to game development & marketing in order to make a true impact with gaming fans.

Fandom’s Inside Gaming report couples Fandom’s robust, proprietary user data with a custom global study that examines how gamer motivations and behaviors vary by generation and provides a playbook for the gaming industry at large on how to truly understand the mindset of a gaming fan. The findings from the 2023 Inside Gaming report will help brands stand out in this increasingly crowded marketplace while giving them the tools to identify, interact and more precisely connect with today’s gaming audience. This deep dive into the generational differences in gaming uncovered findings in three key areas:

Brand & Advertising Impact – examines generational motivations on gaming influence and intent to purchase, as well as which advertiser categories and specific brands are primed to make a huge splash with gamers
Gamer Motivations by Generation – explores the differences between major generational groups and their motivations & influence within the gaming space

Co-Gaming – highlights positive findings around gaming between parents & kids while also providing unique insights to fuel advertising strategies when aligning with families in the gaming space

KEY FINDINGS:

Over the past five years, engagement with gaming has increased across every demographic, platform, and genre – 45% of gamers are spending more time gaming than ever before
80% of gamers of all ages are interested in playing games regardless of whether they are already fans of a franchise – which creates significant opportunities for content creators as they look to mine alternate IP for new gaming franchises
Despite teens and Gen Z spending more time gaming than they did last year, older generations of players are spending more hours per week gaming
Building off that, Millennials are a key (and untapped) audience in gaming – 52% of Millennials rank gaming as their #1 interest

75% of Fandom gamers eat and drink while gaming, making Food & Beverage a key non-endemic category for gamers
More parents and guardians are seeing benefits of gaming with their kids than ever before: co-gaming parents are +83% more likely to agree that gaming fosters leadership skills, +77% more likely to agree it teaches important life skills and +38% more likely to agree it establishes teamwork & collaboration
Top 5 games parents play with their kids are Mario (50%), Minecraft (48%), Roblox (37%), Super Smash Bros (33%) and Kirby (32%)

“More than 150 million gaming fans come to Fandom and our 100K+ gaming communities each month, allowing us to unlock precise and unmatched insights about gamers across generations and platforms,” said Stephanie Fried, Fandom’s CMO. “These new insights into the behaviors, attitudes and perceptions of today’s gamers will enable marketers and studio leadership to drive better fan experiences and incremental revenue.”

The study uncovered huge opportunities for brands to more strategically tap into gaming audiences – namely in the CPG and QSR industries – and identified the generations that represent the biggest untapped opportunity for marketers. Findings include:

Prague Gaming & TECH Summit 2025 (25-26 March)

86% of Fandom gamers are influenced to purchase a brand or product that invests significantly in the gaming space, and nearly half are heavily influenced to do so.
Millennials are the largest untapped target in the gaming space:
40% of Fandom’s Millennial audience spend over 22 hours per week gaming, compared to only 29% of tweens.
Influence to purchase brands that have investments in the gaming space gets stronger with age: Millennials are more than +24% more likely to be heavily influenced to purchase compared to the average user on Fandom.

75% of Fandom gamers eat and drink while gaming, making the Food & Beverage industry one of the most influential outside categories for gamers.
Gamers are +71% more likely to be most inclined to purchase Caffeinated Energy Drinks that heavily invest in the gaming space, ranking highest among F&B categories.
Snacks, soft drinks, and “Heat & Serve” meals trailed with 58%, 42% and 39%, respectively.
Gaming-adjacent items are extremely important to the game-play experience: Fandom gamers rank high speed internet (88%) peripherals (i.e. mouse, keyboard etc.) (74%) and gaming accessories (i.e. gaming chair) (41%) as most critical to their gaming experience

There isn’t a “one-size-fits-all” approach to understanding and marketing to gaming audiences. Motivation and influence vary by generation, so it’s critical to understand the mindset of a gaming fan in order to make a true impact in the marketplace. Findings include:

Overall, 45% of gamers are spending more time gaming; and while Millennials are spending more time gaming per week, the biggest growth in overall time spent gaming vs last year was seen among tweens and teens, with 63% and 48%, respectively.
The top-ranking factors for trying new games are: (1) game quality, followed by (2) storyline & plot, then (3) design and visuals, suggesting that gamers across the board are looking for more immersive and engaging experiences.
Still, younger generations are more likely to be influenced by “cultural hype” while older audiences are more influenced by the immersive and deep characters and storylines.
This points to the importance of building strategies to cater to different audiences – building viral programs that lead to cultural buzz is key to aligning with younger audiences while building programs that allow players to immerse themselves in the universe & connect to the characters and storyline is key for older audiences.

The top-ranking overall motivations for Fandom gamers are:
Stress relief (48%)
Relaxation (47%)
Escapism (45%)
Younger generations of gamers are more interested in competitive gaming and making social connections, while older gamers gravitate more toward games with potential for intellectual stimulation.
Among gaming genres, adventure, sandbox, survival and fighting games are most popular with Fandom gamers of all ages.
Tweens, however, are most likely to play battle royal (49%), racing (46%) and survival games (39%); while millennials gravitate more toward MMO (41%), strategy (27%) and RPG (26%) genres, with games like Elden Ring or World of Warcraft.
The biggest drivers for Gen Z and Millennials are character and storyline, with rich and complex backgrounds; while younger gamers gravitate more toward competitive games, with an emphasis on coordinated teamwork.

With the gaming industry booming, time spent gaming increasing, and gaming IP’s seeing huge success crossing over into TV and movies, gaming as a pastime is here to stay. Interestingly, the findings uncover benefits for parents co-gaming with their kids, as well as co-gaming motivations by age group:

Within the co-gaming ecosystem, gaming isn’t the only motivator for parents and their children. They also enjoy discussing strategy (47%) and research (37%).

Parents who choose to game with their kids do so for these main reasons:
As a fun activity to do together (56%)
Kids ask them to play (44%)
Parents are avid gamers themselves and want to continue the trend (41%)
Age does affect behavioral motivations in co-gaming, particularly among parents with children aged 3-8 as they are +89% more likely to co-game in order to better understand the content of the games their kids are playing.

Parents of teens are +46% more likely to play games with their kids.

The top-ranking benefits of gaming for parents include:
Establishes teamwork and collaboration (33%)
Teaches important life lessons (26%)
Fosters leadership skills (25%)
The leading games for parents to co-game with kids 7-12 years old are Super Smash Brothers, Fortnite and Roblox.
Parents who co-game with their teenage children aged 13-17 play Rocket League, Cuphead and Splatoon.

Methodology:

The 2023 Inside Gaming report identifies macro-level entertainment patterns and trends based on a survey of 15,000 Global Fandom users. These insights were validated and deepened through Fandom’s robust user data – more than 350 million monthly unique visitors, 45 million pages of content across 250,000 wikis – and qualitative and quantitative insights from Fandom’s proprietary fan panel. This methodology provides a 360-degree view of what’s happening in the gaming landscape through the eyes of Fandom.

Caesars Entertainment

OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino

Published

2 days ago

May 13, 2025

GamingAmericas.com

olg-selects-caesars-entertainment-as-the-service-provider-for-windsor-casino

The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.

Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”

Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.

OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.

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Canada

Best Bitcoin Casinos Canada: Wild.io Picked as the Top Crypto Casino in Canada

Published

1 week ago

May 8, 2025

GlobeNewswire

best-bitcoin-casinos-canada:-wild.io-picked-as-the-top-crypto-casino-in-canada

Toronto, Ontario, May 08, 2025 (GLOBE NEWSWIRE) — Wild.io.jpg

The rise of cryptocurrencies has transformed online gaming, making it easier for players to enjoy added security, faster transactions, and a seamless experience. If you’re searching for the best Bitcoin casinos in Canada, you’ll definitely come across Wild.io, a platform that stands out for its exciting game library, innovative features, and lucrative bonuses.

JOIN WILD.IO NOW

Wild.io is specifically designed for Bitcoin enthusiasts who want a safe and rewarding environment to play their favorite casino games. With a 400% match bonus that can go up to $10,000 plus 300 free spins, the casino attracts players looking to maximize their crypto gaming adventure.

Overview of the Best Bitcoin Casino in Canada

Wild.io launched with a clear goal in mind—to become the ultimate destination for Bitcoin users who enjoy online gambling. The casino has quickly earned its reputation as one of Canada’s top picks, offering a blend of innovation and reliability.

The first thing that sets Wild.io apart is that it’s fully optimized for cryptocurrency users. From Bitcoin to Ethereum and other popular digital currencies, the platform ensures fast, secure, and hassle-free transactions. Plus, the transparency of blockchain technology guarantees fair play and secure payouts, which are essential for players who prioritize safety.

What’s more, Wild.io boasts a growing library of over 300 games, including slots, table games, and live dealer options. Its sleek website design is mobile-friendly and easy to use, ensuring a smooth experience whether you’re playing on a desktop or smartphone.

Customer satisfaction is clearly a priority at Wild.io. With strong customer support available via live chat or email 24/7, you’ll never feel left in the dark when you need assistance. All these features combine to make Wild.io a top choice for Canadian players in search of the best Bitcoin casinos.

Pros of Wild.io

Top Crypto Casino: Wild.io was built specifically for crypto users, making payments fast and secure.
Massive Welcome Bonus: New players can take advantage of a 400% match bonus up to $10,000 along with 300 free spins.
Wide Game Selection: From slots to live dealer games, Wild.io offers a little bit of everything for all kinds of players.
Blockchain Transparency: The platform leverages blockchain to ensure fair gaming and trustworthy payouts.
Mobile Compatibility: The casino runs smoothly on all devices, be it desktop or mobile.
24/7 Customer Support: With fast responses through live chat, help is always available.
Fast Payouts: Withdrawals are almost instant with cryptocurrency.

Cons of Wild.io

Crypto Only: While perfect for crypto enthusiasts, players who prefer traditional banking might feel limited.
Bonus Wagering Requirements: The large bonus comes with significant terms and conditions that may require effort to fulfill.

How to Join the Best Bitcoin Casinos Canada

Signing up for Wild.io is simple and straightforward. Follow these steps to get started and claim your 400% bonus today:

Click on the Link
Use this link to head over to the official Wild.io website.
Create Your Account
Enter your details, including a username and email address, then confirm your account. Be sure to choose a strong password for added security.
Deposit Crypto
Select your preferred cryptocurrency, such as Bitcoin or Ethereum, to make your first deposit. You’ll instantly receive the welcome bonus that matches your deposit up to 400%.
Explore and Play
Browse through the game selection and start playing right away with your boosted bankroll!

With an easy sign-up process and crypto-friendly features, getting started with Wild.io takes just minutes.

GRAB UP TO C$10,000 + 300 FREE SPINS AT WILD.IO NOW

How We Ranked the Best Bitcoin Casinos Canada

When evaluating the best Bitcoin casinos for Canadian players, we focus on critical factors that ensure you’re playing on a safe, rewarding platform. Here’s how Wild.io checks all the boxes:

Crypto Optimization

Wild.io is designed for Bitcoin users, with features that take full advantage of blockchain technology.

Bonuses and Promotions

The massive 400% bonus combined with ongoing promotions makes Wild.io appealing to both newbies and seasoned players.

Security and Transparency

Blockchain-backed security, paired with SSL encryption, ensures that player funds and data stay safe.

Game Library

Although smaller, Wild.io’s collection of hand-picked games guarantees high-quality entertainment for all preferences.

Payment Efficiency

Instant deposits and fast withdrawals are a huge plus for crypto users, ensuring smooth gameplay with minimal delays.

Game Types at the Best Bitcoin Online Casinos in Canada

Despite having a smaller library than some competitors, Wild.io’s games are carefully selected to deliver maximum entertainment and variety. Here’s what they offer:

Slots

The slots section includes both classic and modern options, featuring stunning graphics, exciting themes, and rewarding bonus features. Some games even come with progressive jackpots, offering the chance for big wins.

Table Games

Players can enjoy sophisticated favorites like blackjack, baccarat, and poker, as well as roulette in a variety of versions.

Live Dealer Games

For an immersive experience, visit Wild.io’s live dealer section. Watch real-time gameplay and interact with dealers while playing blackjack, roulette, and more.

Specialty Games

Want a break from the usual? Games like keno, dice, and crypto-based games add an extra twist to your gambling experience.

Payment Methods at the Best Bitcoin Casino in Canada

Wild.io makes payments simple, catering specifically to players who prefer cryptocurrencies. Supported coins include:

Bitcoin
Ethereum
Litecoin
Bitcoin Cash

Because the casino operates exclusively in crypto, you won’t find traditional payment options like credit cards. While this may seem limiting to some, cryptocurrency ensures faster transactions, lower fees, and added security for players.

Deposits appear instantly, and withdrawals are processed almost as quickly. Players can trust their funds are safe while enjoying complete privacy thanks to blockchain technology.

Responsible Gambling at Canadian Bitcoin Casino Sites

Wild.io is committed to promoting responsible gambling habits among its players. The casino includes features such as deposit limits, loss limits, and self-exclusion tools to help keep gaming fun and under control.

Additionally, the website provides links to resources like Gamblers Anonymous for players who may need extra assistance. It’s a welcome addition to an already customer-focused approach.

Ready to Explore the Best Crypto Casinos Canada Has in Store?

When it comes to the best Bitcoin casinos in Canada, Wild.io delivers an unmatched experience for crypto gamblers. With its lucrative 400% match bonus up to $10,000 and 300 free spins, fast payouts, and engaging game selection, the platform is perfect for both newcomers and experienced Bitcoin users.

Don’t miss your chance to join one of the most innovative and secure crypto casinos out there.

Editorial Note

This article is provided solely for informational and entertainment purposes. Nothing within should be interpreted as legal, financial, or professional advice. Readers should carry out their own research before participating in any gambling activities or signing up with any online casinos mentioned.

Gambling Caution

Online gambling comes with financial risks and may lead to addictive behavior or monetary loss. We urge all readers to gamble responsibly. If you or someone you know is struggling with gambling, professional help is available. In Canada, you can dial 1-626-960-3500.

19+ only. It is up to each individual to verify whether online gambling is permitted under their local, state, or federal laws. Neither the publisher, the authors, nor any syndication partners condone or support unlawful gambling. Participation in online gambling is done at the reader’s own discretion and risk.

Affiliate Transparency

This article may include affiliate links. If you click on a link and make a purchase or register, a commission may be earned, at no extra cost to you.

Syndication and Liability Disclaimer

Any third-party publishers, media platforms, or syndication partners that republish this content do so understanding that it is meant for informational purposes only. These entities are not responsible for the legality, accuracy, or interpretation of the material.

Contact Details:

Company Wild.io

Address: Scharlooweg 39, Willemstad, Curaçao

Website: https://wild.io/l/exclusivebonus

Email: [email protected]

Attachment

Wild.io

CONTACT: Contact Details:

Company Wild.io

Address: Scharlooweg 39, Willemstad, Curaçao

Website: https://wild.io/l/exclusivebonus

Email: [email protected]

Canada

ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store

Published

1 week ago

May 8, 2025

GamingAmericas.com

tooniebet-launches-its-sportsbook-on-apple-app-store-and-google-play-store

ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.

The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.

As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.

‍Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.

Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.

Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”

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