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Betegy Takes Ads Personalisation further with the latest smart banners innovation
The platform enables betting operators and casinos to tailor campaigns to each individual player
Betegy, the award-winning display ads automation platform, has announced the launch of its latest innovation in content personalisation.
The platform now allows users to create smart banners that rely on profiling information from the operator’s CRM. This enables tailored call to action to be sent to each individual player, based on their activity and preferences, which dramatically increases engagement on the ads.
For instance, when a player logs in to the sportsbook, the platform receives information about his past interactions and betting behavior. Based on this data, Betegy’s platform can then identify player’s interests and return a personalised banner that caters to his unique preferences. This provides a seamless and personalised experience for an online betting customer while increasing engagement and driving revenue for the operator.
The new feature is set to revolutionise the way that online betting companies approach advertising, with tailored campaigns that better meet the needs and expectations of particular audience clusters. By leveraging CRM data and insights into players’ behaviors and triggers, operators can optimise their marketing strategies for even better results.
“We are thrilled to launch this latest innovation in content personalisation for our clients,” said Alex Kornilov, CEO of Betegy. “The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, resulting in increased engagement, retention and ultimately, revenue.”
Earlier this year Betegy has launched Creative Studio that allows operators to create up to 1000+ ads that dynamically show game odds in real-time through a direct API feed. This is crucial, as sports bettors are most interested in game odds, even more so than promos and profit boosts.
With Betegy’s solution, marketing teams can avoid the daunting task of manually creating ads for every game and sport, and instead, pull odds directly from the source and use a self-serve platform to create multiple ads at once.
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KSA Conducts Research into Effectiveness of Player Protection Rules Introduced in H2 2024

The Dutch Gaming Authority (KSA) has again conducted research into the effectiveness of the various rules that were introduced in the second half of 2024 to better protect players in the online gambling market. The first study showed that the new rules had an effect: the number of high losses per account decreased. The second measurement shows that this positive effect continues. The channeling based on players (the share of players who play with legal providers compared to illegal ones) has also not decreased significantly.
The Ministry of Justice and Security made it mandatory for players to contact the provider before they can set a deposit limit of more than €150 (young adults) or €350 per month, so that providers can inform them of the dangers of such a high limit. The introduction of this mandatory contact moment has caused the number of players who set a high deposit limit to drop to less than 50%.
The limits on net deposits are also effective. When depositing more than €300 (young adults aged 18-24) or €700 (24 and older), the provider checks whether a player can afford that amount and if this is not the case or the check is not carried out, the provider must block deposits for the rest of the month. The percentage of players who deposit more than the deposit limits (€300 for young adults aged 18-24 or €700 for 24 and older) has further decreased from 9.7% to 2.2%. In the previous measurement, this was still 3.8%. For young adults, this percentage decreased from 12% to 1.9%. In the previous measurement, this was still 2.8%.
The lower deposit limits have also reduced the average loss per player account by 31%, from an average of €116 per month in the eight months before the introduction to €80 per month in the eight months after the introduction. The number of accounts that an average player has (2.4) has hardly changed. So there is still no evidence that players have started playing with more different providers in order to be able to spend more money across the board.
The gross gaming result (BSR, stake minus prizes paid out) of legal providers has decreased by 8% compared to a year earlier. Before the introduction of the rules, approximately 4% of players lost more than €1000. Now that is 1%. This shows that the introduction of the policy rules ensures that excessive gambling occurs less with legal providers. However, there is a chance that heavy players now play with illegal providers.
The channelling based on players remains high: 93% of players only play with legal providers. In addition to the channelling of players, the KSA also looks at the channelling in terms of money. This has not yet been included in the follow-up report for technical reasons. The search volume of the top 100 illegal websites does show an increase. This could indicate a growth of the illegal market. In the impact assessment on the increase in the gambling tax, which will be published in July, the KSA expects to publish the figures on the channelling in terms of money.
The post KSA Conducts Research into Effectiveness of Player Protection Rules Introduced in H2 2024 appeared first on European Gaming Industry News.
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BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD

BETBY, a premium provider of innovative sportsbook solutions, has once again demonstrated its growing influence in the global betting industry following a highly successful appearance at iGB Live 2025, one of Europe’s premier iGaming gatherings.
The event, hosted in London, brought together thousands of industry leaders, innovators, and decision-makers from across the globe. BETBY’s team was at the heart of the action, engaging with partners, operators, and stakeholders to share the latest advancements in its AI-driven sportsbook solution, proprietary esports offering, and tailored content capabilities.
Discussions centered around BETBY’s comprehensive sportsbook ecosystem, which provides operators with the tools to deliver localized and engaging betting experiences. From AI Labs, BETBY’s advanced suite of AI tools designed to enhance operational efficiency and real-time personalization, to Betby.Games, its exclusive esports feed delivering 24/7 engagement, BETBY’s portfolio enables sportsbooks to adapt faster to evolving player demands.
Crowning the successful week, BETBY was honored for the second consecutive year with the Innovation in Sports Betting Software award at the prestigious EGR B2B Awards. This achievement reflects the company’s ongoing efforts to push the boundaries of sportsbook technology, delivering flexible, data-driven, and market-responsive solutions for its partners.
“Our participation at iGB Live in London this year was about building meaningful connections, sharing our vision for the future of sports betting, and showing how our solution is helping operators succeed in an increasingly competitive market,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “Winning the EGR B2B Award for Innovation in Sports Betting Software is an incredible honor, but our focus remains on pushing boundaries and delivering real value to our partners every day.”
The EGR recognition adds to a remarkable list of industry awards collected by BETBY in the past three months, further cementing its reputation as a leading force in the betting sector. Earlier this year, at SiGMA Americas, BETBY received the award for Best Esports Product. The company’s success continued at SiGMA Asia, where it was named Best Esports Provider. Meanwhile, the MiGEA Awards turned into a showcase of BETBY’s excellence, with the company taking home Best Sportsbook Provider, Best AI Sportsbook – Innovation of the Year, and Best B2B Marketing Campaign.
To find out more about BETBY, visit: https://betby.com/
The post BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD appeared first on European Gaming Industry News.
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L&GNSW Launches Compliance Campaign

The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.
Inspectors will be engaging licensees and attending venues to assess compliance.
L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.
From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.
External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).
These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.
Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.
L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.
Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.
The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.
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