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Global betting, gaming and racing communities unite ahead of International Women’s Day 2023
More than 50 leading operators, suppliers, regulators, trainers and associations have united to back the IWD2023 #EmbraceEquity campaign
Leading organisations in the global betting, gaming and racing sectors are supporting an industry campaign to embrace equity, in line with the theme of International Women’s Day 2023.
Led by All-in Diversity Project and Square in the Air, the award-winning partnership behind IWD2022’s hard-hitting video campaign, the 2023 awareness drive seeks to highlight the extraordinary range of personal stories and achievements that help shape the global betting, gaming and racing sectors.
From world-record holders and military veterans to inspiring scientists and those volunteering to deliver healthcare in the jungles of Africa, the 2023 campaign celebrates the personal achievements of women across these global industries.
Tina Thakor-Rankin, Co-Founder of the All-in Diversity Project, said: “Last year, our IWD video campaign – delivered in close partnership with Square in the Air – sought to highlight the sometimes shocking personal experiences of women working in the betting and gaming sectors.
“Into 2023, it is time for celebration and an opportunity to emphasise the amazing achievements of women in our industry. This campaign uses those feats to illustrate that not only does this industry seek to fully ‘embrace equity’, but that our different experiences make us stronger.”
Ellen Kerbey, Creative Director at Square in the Air, said: “We’ve been amazed at some of the incredible achievements that women worldwide have shared as part of this campaign, but more than anything it serves as a reminder that each of us has our story, our own experiences and a unique set of strengths to celebrate.
“Under the #GamingAsOne and #AllintheRace hashtags, it’s heartening to see the biggest betting, gaming and racing organisations in the world unite to celebrate our strength in diversity.”
BetMGM, Betsson, Entain, Kindred, LeoVegas, Paddy Power Betfair, Penn Entertainment, PokerStars and Sportsbet are among the major operators supporting the campaign, alongside leading suppliers such as Games Global, IGT, Light & Wonder, Microgaming and Playtech, all under the #GamingAsOne hashtag.
Support also comes from, among others, Better Collective, Clarion, the wider Flutter Group, Lottoland and Yolo Group. Elsewhere, regulators backing the campaign include the Malta Gaming Authority and the Massachusetts Gaming Commission.
Uniting under the #AllintheRace hashtag, the racing community is also well represented, with a wide range of organisations lining up to support IWD2023, including the British Horseracing Authority, Godolphin Racing, the Injured Jockeys Fund and the UK Tote.
A full list of supporting companies and associations from the betting, gaming and racing sectors, as well as the achievements and experiences of the women featured in the campaign, will be published on social media during the week of International Women’s Day 2023, which is on Wednesday 8th March.
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PIX’s Undefeated Popularity in Brazil: How PIX Became the Payment King
A glance at a recent study within the Brazilian landscape reveals PIX as the undisputed leader in payment methods, a trend that KTO highlights. Data from KTO’s platform over the past year shows PIX’s popularity and dominance, capturing a staggering 97.41% of all deposits. This clear preference for PIX among users is a reflection of the nation’s preference, underscoring its efficiency and widespread acceptance.
Despite PIX’s supremacy, the study from KTO acknowledged the importance of diversity in payment options. Digital wallets, including Pay4Fun, account for 2.31% of all transactions, with Boleto trailing at 0.22%, and Bank Transfers at a mere 0.03%. The presence of traditional banking options, such as Pay4Fun and Banco do Brasil, represent a small fraction.
Additional survey data indicates that security, speed, convenience, and transaction fees are important factors influencing users’ choice of payment methods. Notably, 64% of consumers would abandon a purchase if their preferred payment method were unavailable, emphasizing the necessity for gaming operators to support widely used options like bank cards and PIX.
An overwhelming preference for PIX is evident among players, with 81% favoring it over other methods. Bank cards follow at 46%, with Boleto, cryptocurrencies, and digital wallets capturing smaller segments of the market. This pattern highlights the significance of security, speed, and convenience in choosing payment methods, with PIX emerging as the most favored due to its simplicity and efficiency.
The survey results also reveal that 80% of users feel confident making online gaming transactions, with PIX leading in security ratings at 82%, followed by bank cards and bank slips. Digital wallets and cryptocurrencies are perceived as moderately secure, further solidifying PIX’s position as the safest and most user-friendly payment option.
PIX stands out for its ease of use, with 93% of respondents finding it the most practical payment method. While bank cards also score highly for user-friendliness, Boleto and digital wallets elicit mixed reactions. Cryptocurrencies, though less intuitive, indicate a burgeoning trend in digital payments.
The data showcases PIX as the predominant payment method, with a commanding 97.41% share of all deposits on the KTO platform. While alternative payment methods like digital wallets, Boleto, and bank transfers have a presence, their relatively minor share reflects the compelling advantages of PIX. The necessity for operators to integrate and support preferred payment options is underscored by the potential loss of customers, with 64% willing to abandon transactions if their preferred method is unavailable.
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7777 gaming expands in MGA-regulated markets with Condor Gaming
7777 gaming expands its reach in MGA-regulated markets with Condor Gaming. Due to this agreement, 7777 gaming online casino games are integrated into multiple MGA-regulated brands powered by Condor Gaming.
7777 gaming’s extensive portfolio of MGA-certified games will now be made available to a wider audience of players within the Malta Gaming Authority (MGA) jurisdiction, such as Tournaverse, Gambeta10, Pedalada10, 24Bettle, b-Bets, Big5Casino, Casino Sieger, Rembrandt Casino, and LuckyBull.
Larisa Karaboycheva, Account Manager at 7777 gaming commented: “The collaboration with Condor Gaming underscores our dedication to delivering top-tier online casino games to a broader audience within the MGA-regulated space. We believe that our MGA-certified games, known for their quality and innovation, will complement Condor Gaming’s commitment to excellence, compliance and user-centric approach.”
Prash Patel, CMO at Condor Gaming stated: “7777 gaming’s online casino content is a fantastic addition to our portfolio and aligns perfectly with our commitment to delivering the best possible gaming experiences to our players. This collaboration enables us to enhance our offerings and provide a broader selection of high-quality games, ensuring that our MGA-regulated brands remain at the forefront of the industry.”
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An analysis of responsible gaming patterns in Brazil
7JP recently shared revealing details about gambling habits among Brazilians, supported by data-driven insights. It provides an insight of how frequently players in Brazil engage in gambling activities, highlighting a trend towards moderation and responsible gaming.
With only a small portion of the population gambling on a daily basis and the majority participating only occasionally, the research highlights the nuanced landscape of iGaming in Brazil.
Exploring the frequency of gaming among Brazilians offers insightful conclusion. In the 7JP study, only a small fraction, 8%, play daily, with an even lesser 2% dedicating over an hour to their favorite real-money games. This distribution illustrates a sporadic engagement, with 38% playing a few times per year and 23% once or twice a month.
These statistics paint a picture of a community where gaming, for the majority, is an occasional entertainment rather than an everyday habit. The findings challenge stereotypes about gaming habits and highlight the moderation within the Brazilian iGaming scene.
Multiple factors come into play why Brazilians are drawn to online casinos. According to the study, 48% of players are influenced by their budget or disposable income, making it the most significant factor. The thrill of playing as an exciting form of entertainment captivates 40%, while 31% are attracted by the quality of games.
Regulatory and legal aspects of gaming in local currency appeal to 24%, slightly overshadowing the availability of gambling opportunities (23%) and ads or promotions (20%). Recommendations from friends or family influence 25%, and 17% consider the fairness of gambling options or operators to be crucial.
The study unveils an understanding of gaming behaviors among Brazilians, with a strong emphasis on casual and responsible engagement. The majority’s sporadic participation highlights gaming’s role as a form of leisure rather than a compulsive activity.
Economy and the quality of gaming experiences show as key drivers, indicating a market that values selective and responsible entertainment. The research is a comprehensive overview that provides valuable insights into the Brazilian gaming landscape, emphasizing the importance of balanced gaming practices and the diverse factors that influence player engagement.
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