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Gadsme, the first In-Game AdTech Platform allowing performance advertising, raises $8m in seed round

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Popular industry seed round led by Galaxy Interactive is also joined by major game publishers, including Ubisoft.

AppLovin’s ex-VP Corporate Development Co-Founds Gadsme – a platform that is set to take AdTech into the Metaverse and backed by strategic multi-million-dollar investment from games industry giants

Gadsme, the only interactive AdTech platform that offers high quality immersive brand experiences through in-game advertising, has secured an $8m seed investment just 11 months after launch. With investors including Galaxy Interactive and Ubisoft, Gadsme will use the funding to structure and invest in key people to scale the business to meet demand. With Gadsme, Immersive Ads are now dynamically served and its unique technical capabilities enable, for the first time, true performance campaigns that benefit all advertisers, across all platforms. To further enhance their potential, Gadsme focuses its development exclusively on high quality inventory and games.

With more than 3 billion players worldwide, each playing their favorite games for many hours, trillions of ad impressions are available. Unlike full screen video display or interstitial ad formats, that can interrupt the playing experience, Gadsme focuses on non-intrusive ad formats that are blended, immersed and native to the gameplay. Those ad formats run across every game genre, all devices and geographies, and are particularly sought after by brand advertisers, who demand Gadsme’s guaranteed brand-safe environments and privacy compliant targeting capabilities.

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Gadsme was created in 2019 by digital media experts Guillaume Monteux and Luc Vauvillier, whose previous company miLibris was sold to the Altice Group. Making up the trinity of the founding team is ex-AppLovin VP Corporate Development, Simon Spaull, who played an important part in AppLovin’s monumental growth.

This seed investment was strategically and selectively built from a pool of gaming and digital experts that believe in the Gadsme vision, and who also bring a wealth of experience and targeted expertise to develop the product and customer experience further. For Ubisoft, they first started to work with Gadsme before securing a strategic investment into the business, confirming market quality of Gadsme’s platform and the opportunity the sector presents. The gaming market was recently valued at $134 billion, cementing games as the new media of choice for brands.

“For more than 2 years, we three co-founders bootstrapped the company to build the most technically advanced Immersive Ads solution. When some of the best game companies in the world concurred, we knew we were ready to raise the money to grow. For our seed round we wanted to find partners that could bring vast knowledge and expertise into our business. Not just provide capital, but genuine experiences and learnings in the exact industry we operate in. With Galaxy Interactive, Ubisoft and other major games company founders as shareholders, we’re now poised and ready to execute on our vision.” said Guillaume Monteux, CEO & Co-Founder.

The result of their cooperation is Gadsme: Built, tested, and reworked into an innovative core product that is grounded in market-leading technology and now has unrivaled industry support with multi-million-dollar investments from some of the most well-known games publishers in the world. Gadsme’s immersive SDK is already integrated into a number of premium game studios, including Voodoo, Ubisoft, Tilting Point, TapNation and Lion Studios, offering brand-safe and prime quality-controlled ads to a large audience.

“We’d met various companies in the in-game Ad space, but Gadsme’s product and team really resonated with our beliefs and our vision. Guillaume and his team are a natural fit with our client portfolio, and their attention to detail, unique approach, and laser-focused vision, capture what we believe to be the right path forward. We’re excited by the space and look forward to helping Gadsme on their quest to put the player experience first in connecting brands with passionate audiences. These intersections will continue to play an important role in this new digital frontier, and we believe that the Gadsme team can make true impact” said Galaxy Interactive’s CEO, Sam Englebardt.

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“Our cross-platform technology has been extremely carefully crafted to provide studios with a long-term partnership to drive continuous and new incremental revenues from their games. Whilst in-game advertising has been a subject for 20+ years, today we could see a clear opportunity in the marketplace to build something pristine and different, that drives revenue and measurable brand engagement In-Game.” said Simon Spaull, CRO and Co-Founder.

“Gadsme is the only In-Game company in the world that can run performance ads inside games, giving all brands the unique opportunity to measure KPIs, whilst attracting an audience within the walled gardens of games, but also allows studios to run cross-promotion to any other game in their portfolio. This is entirely unique and an important new business opportunity for the gaming ecosystem. Our technology fully integrates brand advertising into the gameplay experience with Immersive Ads that are dynamic, content targeted and serving positive experiences to players. We’re excited to see how the AdTech industry will develop further in 2022 and to be a key player in connecting studios and brands.” Spaull adds.

Gadsme’s product offers the same high quality, positive experience to brands and studios alike. Its patented technology for ad viewability is unique to the games industry, ensuring transparency and reliable reach for brands, whilst the combination of an intuitive self-serve platform and smooth SDK integration has ensured an overwhelmingly positive experience for developers. Gadsme’s next-generation platform has been engineered in-house for over 2 years, is metaverse-ready and uniquely placed to offer a variety of solutions to maximize results for advertisers and gaming studios alike.

Luc Vauvillier, CTO and Co-Founder adds “We knew exactly how to develop our product to ensure stability and success. We heard the many tech challenges studios had faced with In-Game ad platforms previously. From inception, our goal was to ensure our product was stable, reliable and fit for purpose. Our in-house architecture is ready for any and all future gaming and metaverse advertising opportunities”.

Gadsme is known for its technical excellence, now it is laser focused on delivering unbeatable returns to gaming companies, as well as driving superior ROAS to advertisers.

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Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium

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Boomerang Partners hosted the highly anticipated Golden Boomerang Awards 2025 ceremony at the legendary San Siro Stadium. Over 400 partner teams worldwide participated in this landmark partner tournament, which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance.

The awards ceremony was attended by none other than Andrea Pirlo, AC Milan Legend and football icon. He personally congratulated the winners and presented the awards on stage, adding prestige and unforgettable energy to the evening.

Andrea Pirlo commented:

“It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out.”

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11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the Grand Prix, for topping the sports leaderboard.

The owner of Kajino Media shared his joy and emotions: “Golden Boomerang Awards is a great test of our capabilities and expertise. This tournament allows us not only to evaluate our work but also to be recognized on a global level. For us, it’s just a great success to be a participant in this event. I had some expectations that we would win, but I wasn’t sure, to be honest. I’m happy!..

 

The event offered more than just an award ceremony.

Guests enjoyed a VIP experience with exclusive access to the stadium, the Mondo Milan Museum, and the Official AC Milan Store. There, an Italian artist painted a T-shirt individually for all willing event participants.  The awards ceremony was accompanied by a show masterfully staged by renowned Italian director and showrunner Gabriele Rizzi, known for his work with top fashion houses and large-scale productions. Guests savored world-class entertainment from top DJs, fashion creatives, and Michelin-starred food.

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One of the highlights was a charity auction featuring unique prizes:

  • Commemorative watch celebrating the club’s 2003/2004 season victory
  • Custom-designed ball with Andrea Pirlo’s autograph
  • Exclusive Pirlo lot – premium wine
  • T-shirt signed by the team forward, Rafael Leão

All proceeds — totaling 8,000 EUR — were donated to Fondazione Milan to support youth sports development

Benedetto Di Blasi, Fundraising and Digital Communication Officer of Fondazione Milan said: “Thanks to this fundraiser, in the next season 2025/26, Boomerang and its partners will support 27 children, either living with disabilities or in vulnerable environments, giving them the opportunity to play sports in safe and high-quality project spaces.”

The Golden Boomerang Awards 2025 showcased how the worlds of sport, technology, and affiliate innovation continue to converge, with unforgettable moments, legendary guests, and record-breaking results. Boomerang Partners is already starting work on the tournament’s third season, which is rightly becoming an integral part of the industry.

The post Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium appeared first on European Gaming Industry News.

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Bragg to Attend the Gaming in Holland Conference

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Bragg will be attending and sponsoring the Gaming in Holland conference, taking place in Amsterdam on June 5, 2025.

“The Netherlands has been one of Bragg’s core markets since day one. Today, we’re proud to hold a strong third of the market share, serving as the trusted PAM, technology and content partner for some of the country’s leading operators,” the company said.

Bragg’s innovative technology continues to drive results in this highly competitive landscape, including:

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• Bragg PAM, advanced player account management platform

• Bragg HUB, seamless content aggregation product,

• Award winning gamification toolset Fuze

• Top-performing casino content

• Industry leading responsible gaming solutions and services.

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The post Bragg to Attend the Gaming in Holland Conference appeared first on European Gaming Industry News.

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Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation

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Atlaslive, a dynamic iGaming platform, is thrilled to announce its shortlisting for the highly anticipated EGR B2B Awards 2025 in the coveted Sportsbook Platform Supplier category. The awards ceremony is scheduled to take place on 3 July 2025 at The Roundhouse in London.

This recognition underscores Atlaslive’s commitment to providing market-leading solutions for the online wagering sector. The Sportsbook Platform Supplier award specifically acknowledges platforms that have demonstrated exceptional performance, innovation, and client satisfaction over the past 12 months.

Atlaslive’s nomination is a testament to its robust and comprehensive product offering, which empowers operators with a cutting-edge and flexible sportsbook platform. The shortlisting reflects Atlaslive’s strengths across the key criteria evaluated by the EGR B2B Awards judging panel:

  • Commercial Success: Atlaslive has achieved 3x growth in total bet volume and triple-digit GGR growth, highlighting strong market demand.
  • Product Integration and Delivery: The platform is renowned for its seamless integration capabilities and efficient delivery, enabling operators to quickly and effectively launch and scale their sportsbook operations within less than 2 days.
  • Innovation: Atlaslive consistently pushes the boundaries of sportsbook technology, introducing innovative features, like 3D Match Tracker, Bet Builder and functionalities that enhance the betting experience for users and provide a competitive edge for operators.
  • User Interface and Experience: The Atlaslive platform prioritizes an intuitive and engaging user interface, ensuring a smooth and enjoyable betting experience for players across all devices.
  • Back Office/Reporting: Atlaslive provides operators with a powerful and comprehensive back office system, offering detailed reporting and analytics to facilitate informed decision-making and operational efficiency.

“We are incredibly proud to be shortlisted for the EGR B2B Awards,” said Lidiia Vakulenko, COO at Atlaslive. “This nomination is a direct reflection of the hard work and dedication of the entire Atlaslive team and our unwavering commitment to delivering a best-in-class sportsbook platform. Being recognized by such a respected industry body as EGR is a significant achievement and motivates us to continue innovating and providing exceptional value to our clients.”

The EGR B2B Awards are widely regarded as the premier awards program for the online gaming industry, celebrating the best service providers and suppliers. Atlaslive’s shortlisting in the Sportsbook Platform Supplier category solidifies its position as a key player and innovator in the competitive online wagering market.

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Atlaslive looks forward to attending the EGR B2B Awards ceremony and celebrating the achievements of the industry’s leading companies.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Shortlisted for Prestigious EGR B2B Awards, Recognizing Excellence in Sportsbook Platform Innovation appeared first on European Gaming Industry News.

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