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Challengermode expands into Brazil with Yup.gg partnership

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Global esports platform Challengermode has announced its first move into the LATAM esports space today in partnership with Yup.gg, the Singapore based gaming and esports marketing platform.

Challengermode will be providing the platform for Season 1 of Yup.gg’s YUPCUP, a series of esports competitions for players based in Brazil. Players will be given the chance to compete across games including Valorant, Street Fighter, Wild Rift and League of Legends for a total prize pool of over 40,000 reais, giving esports competitors at the grassroots level a chance to compete in a professional setting.

This series of tournaments will kick off on Saturday, February 5th with Street Fighter V competition, and continue until the end of March. This partnership emphasizes Challengermode’s support of the esports industry in Brazil, and gives Brazilian esports hopefuls the chance to compete for a significant prize pool – with the aim of encouraging greater participation in the country’s vibrant esports scene.

Philip Hubner, CBDO at Challengermode said: “We couldn’t be happier to be engaging with the Brazilian esports scene with Yup.gg. Their dedication to bringing together the disparate parts of the gaming & esports ecosystem together in one place matches our own perfectly. The upcoming YUPCUP series of tournaments offers players from across Brazil to level up their skills competing for significant prize money. It is the perfect way to shine a spotlight on the country’s emerging esports talent, and invigorate participation at the grassroots level in a professional setting thanks to the automated tournament infrastructure the Challengermode platform provides.”

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Raiford Cockfield III, CEO/Co-founder of yup.gg: “Brazil is an incredibly important part of the global gaming & esports ecosystem.  We want to use our upcoming Yup Cup tournament to give Brazil the investment and attention that it deserves. Challengermode’s dedication to supporting all levels of esports competitions, from grassroots up to pro, makes them an ideal partner for us to launch our first tournament series in Brazil. Their platform’s ability to automate the tournament experience at a professional level allows us to better focus on our core goal: connecting all gamers to the opportunities available to them in the gaming & esports industry. So whether you’re a professional player, caster, analyst, professional or creative, yup.gg will work to help you build your career and expand your ability to partner with others in the industry.”

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Brazil

WA.Technology to showcase Brazil leadership credentials at SBC Summit Rio 2025

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Award-winning supplier already established as go-to B2B platform partner for some of Brazil’s biggest brands

WA.Technology, the award-winning B2B iGaming solutions provider and a trusted partner for Brazil’s top operators, will showcase its latest innovations designed for the Brazilian market at SBC Summit Rio 2025, Stand B290.

Already established as one of LatAm’s favourite B2B providers, WA.Technology is partnered with many of Brazil’s biggest brands, as well as being one of the first major suppliers to have received the necessary certifications to launch in Brazil at the start of 2025.

With a local team established on the ground in Brazil and an office in Recife, WA.Technology has used two decades of experience to develop its latest round of Brazil-focused products, set to be exhibited at Stand B290.

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The company’s highlight launch of 2024 and 2025, Pick‘Em Player Props, has already proven to be a standout acquisition, engagement, and retention tool for Brazil-focused operators and will be key to any operator looking to make its mark on the market.

Combining Fantasy and Sports Betting, WA.Technology’s Pick‘Em Player Props gives players a chance to put their sporting knowledge to the test by predicting individual player performances – capturing the growing popularity of player props betting as well as the Brazilian love of soccer.

Taking second centre stage will be WA.Technology’s hugely popular WA.Lottery vertical. WA.Technology’s partners can now integrate the provider’s newly upgraded lottery product directly into their online casino or sportsbook via a seamless wallet integration.

Representing another high-performing acquisition tool for all partners, players can access more than 70 of the world’s biggest lottery formats, including weekly prizes of $100m across all LatAm and Brazilian draws.

Highly popular Lottery games from the USA, such as Powerball and Megamillions, are also available, with jackpots reaching in excess of $1bn.

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Commenting on WA.Technology’s plans to become a true leader in Brazil’s regulated market, Phyllyp Sedicias, WA.Technology’s Country Director for Brazil, said: “We’re not just talking about Brazil – we’re invested in it. With local teams and offices across Brazil and LatAm,  we understand the nuances of the market and what players want. Our Pick‘Em Player Props and upgraded WA.Lottery are designed to give our partners a competitive edge.

Visit us at Stand B290 to see how we can help you become a true market leader with our unmatched experience and expertise. We have incredibly exciting plans for this year – and we can promise that with a true reputation of excellence, we’re here to be the best.”

The post WA.Technology to showcase Brazil leadership credentials at SBC Summit Rio 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Altenar

Altenar boosts Brazil presence with São Paulo office

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Leading sportsbook provider opens second office in Latin America

Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.

Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.

Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.

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Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.

“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”

The post Altenar boosts Brazil presence with São Paulo office appeared first on Gaming and Gambling Industry in the Americas.

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Brazil

Delasport Launches First Partnership in Brazil

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Delasport, a global leader in sportsbook and iGaming solutions, launched its first official partnership in Brazil. With this key step, Delasport is expanding its global presence and advancing the Brazilian sports betting landscape with its highly innovative technology and comprehensive player engagement tools.

Following the recent regulatory advancements in Brazil’s gaming sector, Delasport has successfully obtained the necessary certifications to operate in the country. The company’s entry into this high-potential market aligns with its global strategy to provide world-class betting experiences in regulated markets worldwide.

“Brazil represents a key milestone in our global expansion strategy, and we are happy to launch with the first partner and another one on the way, this time with our full solution,” said Unai Concha, Senior Business Director at Delasport. “We are thrilled to bring our premium sportsbook and iGaming solutions to Brazilian operators, empowering them with the best technology available in the industry today.”

Delasport’s offerings in Brazil include:

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  • A fully managed localized sportsbook platform that is full of innovative features tuned to elevate players’ betting experience
  • AI-driven personalization and engagement tools to optimize player retention
  • Advanced risk management and fraud prevention solutions

Brazil’s regulated sports betting market is expected to experience rapid growth, and Delasport is committed to ensuring a seamless and responsible betting experience for operators and players alike. By leveraging its expertise and innovative solutions, the award-winning B2B supplier aims to play a pivotal role in shaping the future of online gaming in Brazil.

The post Delasport Launches First Partnership in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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