Press Releases
Orange holds first Pan-African football tournaments enabling youth to be actors of positive change, to tackle plastic waste, via their passion for football
Orange, a major partner of African football since 2008, is the official sponsor of the AFCON for the 7th time in a row
The Total Energies Africa Cup of Nations Cameroon 2021 is a major event on the continent and this year’s edition is eagerly awaited following its postponement in 2021 due to the Covid crisis. In the lead up to the big event and as official sponsor, Orange (www.Orange.com) has held a series of ‘Orange Sponsors Change’ regional football tournaments across its footprint enabling 12-13-year-olds to play football and collect plastic waste in exchange for rewards and the chance to be celebrated during the AFCON final on February 6th. All the regional tournament winners will then be invited to the International final of ‘Orange Sponsors Change’ next spring for an unforgettable experience.
The competition, running from 9th January to 6th February 2022, will be held in six stadiums in five cities across the country. Out of the 24 teams that have qualified, 11 belong to a country where Orange is present: Cameroon, Ivory Coast, Burkina Faso, Egypt, Guinea, Guinea Bissau, Sierra Leone, Mali, Morocco, Senegal and Tunisia.
Passion with a purpose – the genesis of “Orange Sponsors Change”
The Total Energies Africa Cup of Nations Cameroon 2021 provides Orange with an opportunity to reiterate its environmental commitments. Plastic waste is now one of the world’s biggest problems and Orange believes it can play a role in combating this issue.
“Orange Sponsors Change” is a unique program which was first launched 2018 in Liberia and Cameroon and then successfully extended in 2019 to Egypt and Tunisia. With fans’ passion for football and a participative approach at its core, ‘Orange Sponsors Change’ gives all football fans and young players the opportunity to enjoy their passion for football whilst having a positive impact on their communities and the planet. Fans are encouraged to collect and recycle their plastic waste via recycling bins during the tournaments, and in return for their recycling efforts, Orange works with local companies to recycle the plastic collected and return them to fans and their communities in the form of soccer jerseys, balls and even soccer fields constructed exclusively from recyclable materials.
“Orange Sponsors Change,” a pan-African program premiere
This year, Orange wanted to take advantage of its partnership with the largest African sporting event to extend and promote Orange Sponsors Change in 12 countries on the continent (Morocco, Sierra Leone, Mali, Liberia, Cameroon, Senegal, Cote d’Ivoire, Guinea Conakry, Guinea Bissau, Burkina Faso, CAR, DRC) and give it a new pan-African dimension.
This first Pan-African edition encouraged 12-13 year-olds to participate in local qualifying tournaments while collecting plastic waste, and the first local tournaments mobilized thousands of young people and their families and achieved tonnes of plastic waste collection, for example:
- In Cameroon, football players who participated in Orange Sponsors Change joined forces with the Orange “Clean Your City” initiative to collect waste in seven cities across the country. In total, 1,300 volunteers roamed the streets to collect 14 tonnes of plastic which will be transformed into football equipment and redistributed to football academies in Cameroon.
- In Côte d’Ivoire, 500 players from 50 different clubs across the country took part in the competition, collecting over 19 tonnes of plastic that will be transformed into construction equipment.
During the AFCON
The stadiums will be filled with Orange tap-taps enabling fans to support their team and share their passion. This year all the tap-taps will no longer be made of plastic but recycled biodegradable potato starch, reflecting Orange’s commitment to the reduction of plastic waste. In addition, Orange will be providing young players across it’s footprint with 20,000 balls made from recycled rubber, so they can continue to enjoy their passion for football long after the big event.
Béatrice Mandine, Executive Director of Communication, Brand and Engagement said: “At Orange, we support major sporting events in the countries where we operate by placing the focus of our strategy on the fans: we offer them the means to enjoy their passion. “Orange sponsors change” adds another brick to this promise: combining passion for football and commitment to the environment. It is a great action that will leave a positive legacy”.
Alioune Ndiaye, CEO of Orange Africa and the Middle East, explains: “Africans are very passionate about football. Orange Sponsors Change helps raise awareness among young people about environmental issues through football; this is a great proof of the Orange Group’s commitment to society and the planet.”
Source: Orange
Continent 8
Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions
Tachi-Yokut Tribe of Santa Rosa Rancheria-owned and operated casino now equipped with world-leading 24/7/365 monitoring, proactive threat prevention and rapid response capabilities to safeguard its tribal gaming operations
Continent 8 Technologies, the leading provider of managed hosting, connectivity, cloud and cybersecurity solutions for the tribal gaming industry, is pleased to announce a new cybersecurity agreement with Tachi Palace Casino Resort to oversee and optimize their Security Operations Center (SOC) and Security Incident and Event Management (SIEM) cybersecurity operations.
In collaboration with Continent 8 and its cybersecurity division, C8 Secure, Tachi Palace Casino Resort will implement their managed SOC and SIEM services. The customer will gain instant access to a comprehensive SOC and SIEM solution featuring round-the-clock monitoring, sophisticated threat detection to pinpoint anomalies and potential risks, integrated threat intelligence to anticipate evolving threats and an advanced SIEM architecture designed for high-performance analytics and streamlined incident management.
Patrick Gardner, Chief Security Officer at Continent 8 said: “We are honored that Tachi Palace Casino Resort selected Continent 8 through a rigorous selection process as their trusted Managed Security Operations Center partner. As a leading Managed Security Services Provider (MSSP) specializing in the gaming industry, we have deep insight into the unique cybersecurity threats and vulnerabilities facing our customers today. Tachi Palace Casino Resort’s proactive commitment to safeguarding their infrastructure demonstrates exceptional leadership and a clear understanding that robust, continuous security is vital for protecting their customers, data and gaming operations.”
Jerad Swimmer, Regional Sales Director at Continent 8 added: “It’s inspiring to see an increasing number of tribal gaming and casino organizations such as Tachi Palace Casino Resort making cybersecurity a core component of their strategic initiatives and organizational culture.
“We are delighted to support Tachi Palace Casino Resort as their trusted MSSP, ensuring a secure and strategic cybersecurity journey.”
David Clark, Information System Director at Tachi Palace Casino Resort said: “I am looking forward to our new partnership with Continent 8 and what the future brings for us.”
The post Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions appeared first on Gaming and Gambling Industry in the Americas.
Press Releases
Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments
Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.
Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.
AI-powered optimization
Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.
With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.
Personalized engagement
Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.
AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.
Crypto betting boom
In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.
Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.
Affiliate tournaments
Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.
This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating. Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.
Join Boomerang Partners and the Golden Boomerang Awards 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments appeared first on European Gaming Industry News.
Kambi, the home of premium sports betting solutions, has announced a comprehensive lineup of sessions for the upcoming Festival of Sportsbook 2025, as the returning online content series prepares to explore the key topics and tools modern sportsbooks can harness to gain a competitive edge.
Now in its fifth year, the two-day event running from 3–4 June will bring together experts from Kambi and stakeholders across the sports betting landscape to examine the tools and technologies operators need to gain an edge in a fast-evolving market. From AI trading to risk management to player engagement, the Festival’s sessions will showcase how the future of sports betting is already here.
The Festival will open with an Executive Panel examining key developments shaping the sector, featuring Kambi CEO Werner Becher, LiveScore Group CEO Sam Sadi and Deputy CEO of KTO Group Jeff Tabone.
This year, the wider industry is being invited to shape the Festival’s agenda for the first time to determine the topic of the event’s final session. The vote will take place on Kambi’s social media channels over the coming days.
Gerard Starkey, Senior Vice President of Marketing and Communications at Kambi, said: “We’re excited to welcome our partners, peers and industry stakeholders back for what promises to be the most engaging Festival of Sportsbook yet.
“With the pace of competition, regulation and technological change, succeeding in today’s sports betting industry is more challenging for operators than ever before. This year’s Festival aims to shed light on the innovations and strategies they can harness to get ahead and take their businesses to new heights.”
The post Kambi unveils agenda for the Festival of Sportsbook 2025 appeared first on European Gaming Industry News.
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