TSM FTX, the premier global esports organization, and Advocate, the leading community management platform, announced the extension and renewal of their partnership, further solidifying the two organizations’ commitment to innovation in the livestreaming space.

Together, TSM FTX and Advocate work collaboratively to execute branded activations on Twitch, from the relatively straightforward, including  in-stream image rotators and custom chatbot messages to custom full-channel takeovers involving interactive videos, audience participation, and more. Advocate not only helps TSM FTX manage these activations across its roster of over one hundred streamers, but also helps accurately track the value of those activations through fine-grained viewership and interaction metrics.

The Advocate platform serves to help teams, brands, agencies, and communities manage online events and sponsorships across any number of channels efficiently and effortlessly.  Advocate automates the distribution and measurement of activations while providing users with a rich suite of tools to create interactive experiences audiences love.

“We have been incredibly pleased with Advocate, not only with how the platform executes standard branding activations on Twitch, but more importantly the way it accurately tracks and measures the value of those activations,” says Ned Watkins, Senior Vice President of Sales for  TSM FTX. “With Advocate’s tools, we can turn logo slaps into interactive fan experiences that engage with our audience. Advocate aims to be a leader in the streaming activation valuation space and TSM FTX, as a pioneer in esports, is positioned well to help them achieve that goal.”

“I have been a TSM fan for as long as I can remember and count myself fortunate to collaborate with such an esteemed organization,” said Deric Ortiz, founder of Advocate. “We are excited to support TSM on their journey as they continue to evolve how they manage, produce, and measure their influencers and events. Our bespoke approach empowers clients like TSM to take full advantage of their imagination when creating new and powerful experiences across their channels for their fans and sponsors.”

For more than a decade, TSM has fielded some of the most talented and successful professional esports teams in North America, competing across multiple titles such as League of Legends, Smash Brothers and Rocket League®. TSM has one of the largest, most engaged fan bases in esports with nearly 100 million followers across multiple social platforms, a network of gaming sites that boasts nearly 800 million page views a month, and Blitz, TSM’s data-driven statistics and coaching platform that allows users all over the world to get insights into how to improve.