Advocate
TSM FTX Names Advocate Exclusive Creator Management Solution Partner
TSM FTX, the premier global esports organization, and Advocate, the leading community management platform, announced the extension and renewal of their partnership, further solidifying the two organizations’ commitment to innovation in the livestreaming space.
Together, TSM FTX and Advocate work collaboratively to execute branded activations on Twitch, from the relatively straightforward, including in-stream image rotators and custom chatbot messages to custom full-channel takeovers involving interactive videos, audience participation, and more. Advocate not only helps TSM FTX manage these activations across its roster of over one hundred streamers, but also helps accurately track the value of those activations through fine-grained viewership and interaction metrics.
The Advocate platform serves to help teams, brands, agencies, and communities manage online events and sponsorships across any number of channels efficiently and effortlessly. Advocate automates the distribution and measurement of activations while providing users with a rich suite of tools to create interactive experiences audiences love.
“We have been incredibly pleased with Advocate, not only with how the platform executes standard branding activations on Twitch, but more importantly the way it accurately tracks and measures the value of those activations,” says Ned Watkins, Senior Vice President of Sales for TSM FTX. “With Advocate’s tools, we can turn logo slaps into interactive fan experiences that engage with our audience. Advocate aims to be a leader in the streaming activation valuation space and TSM FTX, as a pioneer in esports, is positioned well to help them achieve that goal.”
“I have been a TSM fan for as long as I can remember and count myself fortunate to collaborate with such an esteemed organization,” said Deric Ortiz, founder of Advocate. “We are excited to support TSM on their journey as they continue to evolve how they manage, produce, and measure their influencers and events. Our bespoke approach empowers clients like TSM to take full advantage of their imagination when creating new and powerful experiences across their channels for their fans and sponsors.”
For more than a decade, TSM has fielded some of the most talented and successful professional esports teams in North America, competing across multiple titles such as League of Legends, Smash Brothers
-
Africa4 weeks ago
A Comparative Analysis Of Land-Casinos and Online Casinos in South Africa 2024
-
Latin America4 weeks ago
Peru Gaming Show Announces Expansion
-
GAT Expo Colombia4 weeks ago
R. Franco and R. Franco Digital to present latest products at 25th anniversary of GAT Expo Colombia
-
Australia3 weeks ago
Crown Approved to Retain its Melbourne Licence
-
GAT Expo3 weeks ago
Pragmatic Play Prepares for GAT Cartagena Gaming Week 2024
-
Africa1 week ago
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
-
Australia3 weeks ago
Rabbitohs and Bulldogs Pledge Three More Years to Tackle Sports Betting Advertising
-
Central Europe4 weeks ago
Experience the red carpet glamour at the exclusive Endorphina Club Party!