BLAST, Live Nation, C3 Presents and the Austin Sports Commission announced that tickets for the highly-anticipated Counter-Strike Austin Major sold out within six hours, breaking all records of previous BLAST esports events. 

The BLAST.tv Austin Major will feature 32 of the world’s top Counter-Strike teams competing for a $1.25 million prize pool, from June 3 to June 22, with June 19-22 taking place at a packed out Moody Center. 

Counter-Strike is one of the world’s most iconic esports titles, with over 20 years of competitive history and a massive global fan base. As the first Counter-Strike Major in the U.S. since 2018, this event continues to solidify Austin’s position as a premier destination for world-leading events. Catch a glimpse of what is to be expected by viewing the last CS Major, in Paris.

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The BLAST.tv Austin Major is anticipated to be one of the largest esports events ever hosted in the United States, with thousands attending in person and millions more watching online across 150+ territories in more than 30 languages.

In addition to the impressive international presence guaranteed at this event, it’s an exciting time for Texas-based esports teams like Complexity Gaming, headquartered in Frisco, Texas, to represent their home state on their home turf.

At a press conference last night at the Moody Center (livestream available on youtube) featuring remarks from Mayor Kirk Watson, Leo Matlock (BLAST), Jason Lake (Complexity Gaming), Drew Hays (Austin Sports Commission/Visit Austin) and Andrew Haworth (BLAST), the spokespeople revealed that the Austin Major will drive economic impact for the local community:

• The estimated direct economic impact of the Counter-Strike Austin Major in Austin is $30M+
• Estimated total attendance: 40,000+
• Estimated out-of-state attendance: 65%
• Estimated average daily fan spend: $481
• 15 broadcast days and 59 hours live from Austin 
• 220+ million projected views and an estimated 30 million US-based viewers 

(Credit David Brendan Hall)

The BLAST.tv Major adds to Austin’s growing reputation as a world-class event destination, joining a lineup of high-profile international events, including SXSW, Austin City Limits Music Festival, and Formula 1 at Circuit of The Americas.

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The road to the Counter-Strike Austin Major has officially begun and will feature several exciting moments leading up to the final stage inside the Moody Center arena. Stay tuned for upcoming announcements including watch parties, tailgates, tickets and more by heading to BLAST.tv.

BLAST.tv Major dates and schedule: 

• Phase One: June 3rd-6th (Downtown Austin)
• Phase Two: June 7th-10th (Downtown Austin)
• Phase Three: June 12th-15th (Downtown Austin)
• Playoffs: June 19th-22nd (Moody Center)

The BLAST.tv Austin Major will be the first to feature the Major Regional Qualifiers (MRQs). The MRQs are a brand new qualifying system to the Major – featuring a series of online qualifiers across 3 regions: Europe, Americas and Asia. Americas is split into separate North American & South American qualifiers and Asia is split into Oceania, China & Rest of Asia regions: Mongolian & Western Asia, China and Oceania and South East Asia. You can read more details on the qualifying process at blast.tv/cs/news/blasttv-austin-major-mrqs-info.

The insurance group die Bayerische continues its successful commitment to e-sports by extending its main sponsorship partnership with Berlin International Gaming (BIG) for an additional two years, until the end of 2026. Since 2021, die Bayerische has stood as a strong partner alongside BIG, supporting one of the most innovative and dynamic sectors of the digital entertainment world.

Martin Gräfer, a member of the board at die Bayerische, explains: “BIG is much more than a classic sponsorship partner for us. The community around BIG is young, digital, and future-oriented—a target group with which we, as an insurer, want to engage in dialogue. Our partnership shows that insurance companies are also relevant in this dynamic world. The renewed contract extension is a clear sign of the sustainable success of our commitment.”

More Than Just Sponsorship: die Bayerische as an Active Part of the Community

Over the past few years, die Bayerische has established itself as a credible player in e-sports, supporting BIG not only as the main sponsor but also through innovative community formats and activations. Whether at Gamescom or during special online events, the company creates genuine added value for the gaming community by focusing on authentic interactions.

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A special highlight was the joint youth development program “die Bayerische x BIG SELECTA” in 2024, which discovered and specifically promoted emerging talents. This initiative will continue in the coming years, providing young players with opportunities to build a career in the professional e-sports scene.

Strategic Expansion: Broadening Focus in the Area of Trackmania

In addition to the successful collaboration in League of Legends, die Bayerische is intensifying its commitment in the Trackmania sector. With top players Dennis “Massa” Lotze and Nico “GranaDy” Gyarmati, alongside analyst and content creator Lars “Lars” Buchholz, BIG is further expanding its Trackmania division. In doing so, die Bayerische is deliberately entering a community with significant reach and strong identification potential. After several successful years in League of Legends and two championship titles in the Prime League, the newly formed team currently leads its group with three victories, positioning itself strongly as it enters the Play-Off phase of Germany’s top league.

Daniel Finkler, CEO of Berlin International Gaming, emphasizes: “The partnership with die Bayerische has proven to be a true success model. Extending our collaboration by two more years speaks to the mutual trust and shared successes. We look forward to developing innovative formats, setting new standards in e-sports together, and we thank you for the ongoing support.”

Insurance Reimagined in the Digital Age

The extension of this sponsorship underscores die Bayerische’s strategy to position itself as a modern, approachable, and digital insurance brand. By deliberately building trust within the gaming community, the company is pioneering new paths in customer engagement and establishing itself sustainably as an innovative insurer for tomorrow’s generation.

Note: This article is a translation from the original language, which is German.

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