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European Gaming Congress 2024

Affiliate Industry

Traffic Puma crosses the Atlantic Ocean

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As an affiliate marketing company, Traffic Puma is about to launch its latest product specially for US gamblers to enable them to enjoy a more responsible online gaming environment. They currently operate the European targeted Wisegambler.com

The new product is another website, this one under the name Americasino.com. Like its British counterpart, the aim of this site is to provide American gamblers, in states with legalized gambling, with a wide range of information about online gaming in order to help them to make more responsible gaming choices.

Gaming Legalization

Since this new ruling, a number of states have already created and implemented such legislation enabling a wider range of players to have access to a large selection of online gaming activities. Several other states are currently implementing new regulations, ready for them to come into effect in the coming months.

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Competition in the Market

Due to this change in legislation, the US gaming market has been opened up. This means that, for affiliate companies, there’s a brand new market just waiting to be tapped. But competition is growing rapidly.

With the current US gambling market climate swinging the way of online, it’s the right time to set up shop. In just a few short years, the online US gaming industry has boomed. Take New Jersey, for instance: 2019 has seen it accrue $95 million in online casino revenue, up 67% from the previous year.

Traffic Puma Ltd

Traffic Puma Limited was created in Malta in January 2018. With a number of knowledgeable staff working behind the scenes, Traffic Puma intends to offer its services across a range of different languages and even to spread throughout various markets.

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Affiliate Industry

Blexr Promotes Sophie Hodgson to Chief Operations Officer

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Blexr has confirmed the promotion of Sophie Hodgson to Chief Operating Officer (COO) of the igaming affiliate media publishing group.

Hodgson takes on the role of COO, having previously served as Blexr Vice President of People and Talent since 2022.

Her background includes working in both start-ups and multinational corporations. She has also served as the CEO and Founder of Storm Collaborative and as COO of BAE Systems Air. As COO, Hodgson will continue to oversee the People and Talent sector while also assisting the executive team with daily operations and strategic initiatives.

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Hodgson said: “I am incredibly excited to take on this new challenge and continue to build on the solid foundations we’ve established at Blexr. My goal is to create a positive, high-performing environment that attracts and retains top talent, fosters employee engagement, and promotes a culture of diversity and inclusion that aligns with Blexr’s overarching strategy.”

Paudie O’Reilly, co-founder of Blexr, said: “Sophie’s strategic vision and commitment to creating a positive, high-performance culture have been invaluable to Blexr. Under her leadership, I am confident that our teams will be inspired and energized to achieve even greater success while growing and developing their careers.”

The post Blexr Promotes Sophie Hodgson to Chief Operations Officer appeared first on European Gaming Industry News.

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Affiliate Industry

iGB L!VE 2024: Boomerang Introduces Partnership with AC Milan and New Affiliate Opportunities

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Boomerang Partners will participate in iGB L!VE 2024, held from July 16-19 at RAI Amsterdam, inviting partners to meet at stand 11-C20. One of the event’s highlights will be Boomerang’s recently announced collaboration with AC Milan, presenting new marketing opportunities and benefits across Europe (Italy excluded) for sportsbook affiliates and partners.

At this year’s iGB L!VE, Boomerang will spotlight its role as the official regional betting partner of AC Milan. This collaboration enhances Boomerang’s brand visibility through extensive media coverage, including TV broadcasts and digital marketing across Europe. It also provides affiliates with unique promotional and engagement opportunities. Book a meeting with us to learn more.

“Partnership with the legendary AC Milan demonstrates Boomerang’s credibility as a proven business partner,” says Ivan Kraynov, co-founder of Boomerang Partners. “As this partnership draws strong interest from partners and the media, we will create and showcase new collaborative formats aimed to enhance value for stakeholders. These will be presented for the first time at iGB L!VE 2024.”

Boomerang will host an exclusive contest at iGB L!VE 2024, offering event attendees the chance to win tickets to upcoming AC Milan matches. Join us for three thrilling raffle rounds on July 17 at 4:00 PM, and July 18 at 11:00 AM and 4:00 PM. Visit Boomerang at stand 11-C20 to try your luck and be part of this unforgettable experience!

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This exciting draw will feature a performance, underscoring the dynamic synergy of this collaboration and enhancing the event experience for all our distinguished guests.

Vitalii Prokofev, CEO at Boomerang Partners, expressed enthusiasm about the event, noting, “iGB L!VE provides a fantastic platform to engage with our partners and showcase our latest initiatives. It’s always an excellent opportunity for real-time feedback and fostering new partnerships.”

The iGB L!VE event is renowned for its extensive networking opportunities, which serve as a hub for innovation, where industry leaders discuss current trends and future directions. Boomerang’s participation underscores its commitment to staying at the forefront of industry advancements and enhancing affiliate relationships.

Attendees are invited to visit Boomerang’s booth 11-C20, to explore the benefits of Boomerang’s AC Milan partnership, participate in related activities, and engage with key team members.

The post iGB L!VE 2024: Boomerang Introduces Partnership with AC Milan and New Affiliate Opportunities appeared first on European Gaming Industry News.

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Affiliate Industry

MightyTips and Marathonbet collaborate on a new partnership deal to conquer the Brazilian market

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Affiliate website MightyTips and betting platform Marathonbet are entering into a new partnership that covers the Brazilian market to dominate the booming iGaming scene.

This strategic partnership will help Marathonbet to skyrocket its presence in the giant South American country with a population of over 215 million, boosting acquisition numbers in an increasingly competitive market.

A recent report by SOFTSWISS estimated that Brazilians participating in sports betting-related activity and online casinos in 2022 exceeded 46%.

The report also suggested the sports betting market in Brazil is significantly larger than that of online casinos. It is with these figures in mind that Marathonbet will seek to capitalise on.

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Launched in 1997, Marathonbet has a rock-solid reputation and primarily operates under a licence issued by the Government of Curaçao. It was one of the first sportsbooks to launch an online betting service back in 2002.

Its brand is associated with some of the biggest names in football thanks to a deep-rooted commitment to the sport. In the past ten years, it has sponsored the likes of Real Madrid, Manchester United, Sevilla, and Lazio.

Eugene Ravdin, MightyTips Communications and Marketing Manager said: “Marathonbet is one of the biggest names in betting. Its long and storied evolution from the beginning of iGaming is incredible and we can’t wait to work alongside them.”

A Marathonbet spokesperson said: “We are pleased to announce the beginning of a long and fruitful cooperation with MightyTips. We are sure this will bring us and the players only positive emotions, and we wish all the players good luck and many victories.”

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