As an affiliate marketing company, Traffic Puma is about to launch its latest product specially for US gamblers to enable them to enjoy a more responsible online gaming environment. They currently operate the European targeted Wisegambler.com
The new product is another website, this one under the name Americasino.com. Like its British counterpart, the aim of this site is to provide American gamblers, in states with legalized gambling, with a wide range of information about online gaming in order to help them to make more responsible gaming choices.
Since this new ruling, a number of states have already created and implemented such legislation enabling a wider range of players to have access to a large selection of online gaming activities. Several other states are currently implementing new regulations, ready for them to come into effect in the coming months.
Competition in the Market
Due to this change in legislation, the US gaming market has been opened up. This means that, for affiliate companies, there’s a brand new market just waiting to be tapped. But competition is growing rapidly.
With the current US gambling market climate swinging the way of online, it’s the right time to set up shop. In just a few short years, the online US gaming industry has boomed. Take New Jersey, for instance: 2019 has seen it accrue $95 million in online casino revenue, up 67% from the previous year.
Traffic Puma Ltd
Traffic Puma Limited was created in Malta in January 2018. With a number of knowledgeable staff working behind the scenes, Traffic Puma intends to offer its services across a range of different languages and even to spread throughout various markets.
QiH Group bolsters UK headquarters with three new hires
Fast-growing company attracts new recruits from Entain, Meta and Flutter
Affiliate and white label operator QiH Group has announced the appointment of three new members in its UK team as it seeks to drive further expansion of the business.
The first of the trio of new hires is Stergios Titos, who took up the role of paid social lead in mid-August. He joined the company after four years at Entain, where he was digital acquisition manager working across brands such as Bwin. Prior to that, he was at STech Technology.
The second is Jane Sumbilla, who joined in August as talent acquisition lead. Jane’s most recent post was at Meta, where she worked as a recruiter for just over a year after joining from language learning platform Busuu.
Finally, Max Ciliberto began at QiH this week as head of PPC. Ciliberto has close to 15 years’ experience in the gaming industry, having most recently worked at Flutter. He joined Flutter when it acquired The Stars Group, where he had been working since 2013. His first role at that company was as PPC and paid social manager, and during his decade at the firm he worked his way up to senior paid search team lead.
Jamie Walters, CEO at QiH Group, said: “We’re really delighted to have such high-calibre candidates joining our team. It’s a strong reflection of the company’s growth that we are able to attract so many strong hires.
“We have achieved sufficient scale to attract the likes of Stergios, Jane and Max, and the growth potential we have ahead of us is getting great people excited about joining our team.”
Walters said Sumbilla’s remit would include ensuring the company brings on board more similar recruits.
“Jane has been brought in to facilitate our headcount expansion, which we are expecting to continue for the next two years as we drive our business forward,” he said.
Commenting on her appointment, Jane Sumbilla said: “I was impressed by QiH’s strong emphasis on values and culture and I’m keen to make sure these are effectively communicated to other potential new hires.”
On the other new recruits, Walters said: “Paid media is growing very fast for us and both Stergios and Max will help drive the expansion even further, enabling scalable and sustainable sources of traffic that will allow us to grow both internationally and in terms of verticals. We want to expand the sport side of our business and we are also keen to explore the possibility of entering new jurisdictions in future.”
Stergios Titos said: “I’m really excited to be heading up QiH Group’s paid social team. The company already has a strong focus on this area but I believe with a new structure and strategy in place, we can leverage this channel much further.”
Max Ciliberto added. “QiH has experienced strong growth in recent years and I’m extremely pleased to be joining such a fast-growing company. I’m looking forward to using my experience to improve its growth trajectory even further.”
Affiliate Roulette: Bridging the Gap in the iGaming Affiliate Industry
Affiliate Roulette, the groundbreaking platform for iGaming Operators and their Affiliate Managers, has officially launched, setting a new
standard for the iGaming Affiliate industry. Designed to bridge the gap between Operators and Affiliates, the platform offers a unique space for verified Operators to rate, review, and share performance data about any Affiliate Company they’ve collaborated with.
About Affiliate Roulette
Affiliate Roulette is not just another review site. It’s a community–driven platform that thrives on the participation and contribution of its members. The platform’s mission is to streamline affiliation, eliminating the guesswork from decision–making processes and providing a single source for both Operators and Affiliates to promote, interact, and collaborate, building mutually beneficial relationships.
Benefits for All
For Operators, the platform is a goldmine. It saves time, reduces overhead, and offers insights into an affiliate’s past performance, ensuring informed decisions. The platform also provides a space for Operators to add new affiliates, leave feedback, or request insights.
Affiliates, on the other hand, gain a platform to showcase their brand, build a reputation, and directly connect with potential customers. With features like company profile uploads, rankings, reviews, and exposure through newsletters, Affiliates can establish a trusted industry rating.
What Sets Affiliate Roulette Apart
Drawing inspiration from Trustpilot, Affiliate Roulette aims to be the primary source for both Operators and Affiliates to meet and build relationships. With no current regulations on affiliates and no public platform for past work reviews, Affiliate Roulette fills this void, ensuring transparency and trustworthiness.
With over five years in the iGaming industry, the founder of Affiliate Roulette recognized the need for a platform that could foster genuine connections between Affiliates and Operators. “Bridging the gap between Operators and Affiliates has always been our vision. We’re here to be the trusted source for Operators to find and review affiliates, essentially becoming the Trust Pilot of iGaming Affiliates,” says the founder.
Impressive Launch Figures
In just three weeks since its launch, Affiliate Roulette has seen an addition of over 400 Affiliate Profiles and received 50+ rankings and reviews. The response has been overwhelmingly positive, with many praising the platform’s innovative approach to addressing industry needs.
Special Launch Promotions
To celebrate the launch, Affiliate Roulette is offering free membership for Operators and their Affiliate Managers. Affiliates can submit a basic company profile for free, with premium services available at a nominal monthly fee of €25. Featured Spots and Premium Site Placement upgrades are also available for Affiliates looking to be seen.
“The platform is exactly what the industry needed. It’s a brilliant idea that’s already making waves,” says an early user.
Better Collective acquires leading Brazilian sports media Torcedores.com
With the vision of becoming the leading digital sports media group, Better Collective strengthens its position in the South American region through the acquisition of leading national Brazilian sports media platform Torcedores.com. Adding the first Brazilian sports media brand to the group, Better Collective will leverage its best-in-class digital expertise in one of the world’s fastest growing markets.
Better Collective continues its M&A strategy fuelling the sports media group’s expansion in the Brazilian market. The company acquires Torcedores.com, a leading Brazilian sports media platform with an extensive content generation network, headquartered in Sao Paulo, Brazil. With the region’s vibrant sports culture, particularly around soccer, the sports content is naturally focused more on this sport, but does also cover others such as basketball, volleyball, tennis and esport.
Simon Hovmand-Stilling, CEO of Better Collective South America: “I am truly excited to be welcoming Torcedores.com as our first sports media brand in Brazil. The sports brand complements our strategic position in the region and will expand our reach and sports content production – which in turn will make us even more relevant to our partners. South America, and more specifically Brazil, is an important growth driver for Better Collective and fits perfectly with our vision of becoming the leading digital sports media group.”
During the last 12 months, the media has averaged a monthly audience of more than 12 million sports fans with a high percentage of returning users. Torcedores.com has experienced very strong growth on social media, with a large Facebook following and diverse audiences across YouTube, TikTok, Twitter/X and Instagram – reaching millions of sports enthusiasts with its tailored sports content.
The deal includes other smaller assets in the Torcedores.com portfolio, and Better Collective will be taking over all operations.
- Acquiring a leading national sports media with a strong brand in a strategically important region is an important step for Better Collective and enables the group to increase its presence and leverage its position as a leading media partner to advertisers in Brazil.
- Torcedores.com provides access to a skilled network of content providers throughout Brazil.
- Better Collective will utilize its diversified toolbox of revenue streams, as Torcedores.com has only been monetizing through traditional advertising (CPM) up until now.
The acquisition comes as Better Collective significantly ramps up its presence in the Brazilian market, investing strategically to establish a dedicated organization in the country, while moving into a new office in Rio de Janeiro in September. Hence, with the acquisition of Torcedores.com, Better Collective will cement its strong presence with its offices in both Rio de Janeiro and Sao Paolo.
“The Brazilian market represents significant growth opportunities for the Group, as we are looking to apply our M&A and market entry strategy proven to be successful in both Europe and North America to grow our presence in the Brazilian sports media market. To build a leading position, localization and strong media brands are key ingredients – acquiring Torcedores.com fits perfectly into that strategy,” says Simon Hovmand-Stilling.
The parties have agreed that details of the transaction remain undisclosed. Better Collective discloses that the group will finance the transaction with cash. The 2023 financial targets remain unchanged following the acquisition.
- Week 39/2023 slot games releases
- FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide
- Harrah’s Gulf Coast Pays Out Unforgettable $538,530 Jackpot Win
- LIGHT & WONDER UNLOCKS HUGE POTENTIAL IN MICHIGAN AS PLAYZIDO™ PLATFORM GOES LIVE
- Hub88’s Mark Taffler Taking to the Ring to Support Oliver’s Wish Foundation at the SBC Charity Boxing Championship
- Counter-Strike 2 launches on FACEIT with new $100,000 FACEIT Pro League (FPL) Proving Grounds
- Playbook Engineering announces DragonBet partnership
- Internet Sports International Partners with Royal Beach Casino at St. Kitts Marriott Resort to Power Sportsbook
- Everi to Highlight Bingo Treasures Network at G2E 2023
- BetMGM Reports Significant Increase in WNBA Betting
- Win Systems Appoints Hunter Kampf as Sales Director Systems & Gaming USA
- America’s got talent
- LEC Introduces Sporting Financial Regulations
- CT Interactive Signs Distribution Deal with iGaming Deck
- OKTO Strengthens its Presence in Italy by Joining IDH
Eastern Europe3 weeks ago
Incode Technologies and MaxBet Transform Player Onboarding with AI Identity Verification
Asia3 weeks ago
Kazakhstan President Directs Govt Agencies to Limit Gambling for Certain Individuals
Latest News4 weeks ago
Arctic7 Accelerates Growth With New Barcelona Studio and First Details of New Internally Developed Game
Balkans3 weeks ago
EGT Digital Partners with ELITBET.bg
Compliance Updates3 weeks ago
GLI Becomes First Laboratory Accredited in the State of Paraná, Brazil
Baltics4 weeks ago
IGT Enhances iLottery in Lithuania with Remote Game Server and Compelling eInstants
Argentina3 weeks ago
PRAGMATIC PLAY GOES LIVE WITH BETWARRIOR MENDOZA IN ARGENTINA
Eastern Europe3 weeks ago
7777 gaming powers the newly launched website in Romania Win2