eSports
THETA Live Embed Launches to Bring 24/7 Esports Content and Blockchain Rewards to Any Website, Starting With G FUEL
Using simple IFrame any site can easily add THETA.tv esports streaming content, such as Fortnite, League of Legends and CS:GO, to earn incremental revenue.
Theta Labs, the leading video delivery network powered by blockchain, today announced the launch of THETA Live Embed, a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform with minimal technical effort. Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live Embed are fully integrated with the Theta Network blockchain, allowing viewers to relay streams to their peers and earn Theta token rewards, TFUEL, just for watching and sharing their bandwidth resources. The first partner to integrate the product is G FUEL, The Official Energy Drink of Esports®.
Any partner site with THETA Live Embed automatically benefits from THETA.tv’s highly engaging and entertaining roster of more than 300 top Esports streamers including RisingFlame, teamtnt, and Deicide. The site and its users each earn 33% of the total TFUEL based on the amount of content and bandwidth shared, with the remaining 33% donated to support the streamers. All the revenue share is automated and transparent through Theta Blockchain’s “auto-split” smart contract and is easily auditable on the public chain. On average, sites can expect to see incremental revenues of $50,000 to over $100,000 per 1 million monthly active users.
“As The Official Energy Drink of Esports, we pride ourselves on pushing the envelope and providing the best experience possible to our Esports and gaming communities,” said G FUEL Founder and CEO, Cliff Morgan. “This includes expanding our long-term partnership with the innovators at THETA.tv and being an early adopter of THETA Live Embed — all so that we can easily provide live action-packed Esports content to our worldwide fans for free.”
With a simple IFrame approach and a few lines of JavaScript, THETA Live Embed can be added to any site with minimum development. This turnkey integration enables platforms to seamlessly adopt THETA.tv Esports content and the underlying Theta Network peer-to-peer video delivery infrastructure, without the need to understand digital wallets, security and other technical aspects of blockchain technology.
“As we engaged with potential Theta partners over the past year, we heard more and more that live 24/7 Esports content coupled with a loyalty or rewards program is strategic to their global business and user growth,” said Mitch Liu, CEO of Theta Labs, Inc. “We took THETA Live Embed a step further where our partners can integrate it in a few hours, and immediately start earning new revenues. Their users can earn rewards by simply watching content they love, sharing their bandwidth and being part of the community. It’s a powerful way for platforms to naturally drive retention and increase conversion to paid and premium products and services.”
To learn more about THETA Live Embed, visit us at embed.theta.tv.
eSports
Esports World Cup Welcomes FATAL FURY: City of the Wolves to Club Championship

The Esports World Cup Foundation (“EWCF”) and SNK Corporation, a global leader in game development and publishing, today announced a landmark three-year partnership that brings the anticipated FATAL FURY: City of the Wolves to the Esports World Cup 2025. The legendary fighting game franchise’s first new entry in 26 years will rev its way onto the global esports scene at the world’s largest gaming and esports event in Riyadh, Saudi Arabia, this summer.
Credited with shaping the fighting game genre, FATAL FURY will connect its storied legacy with the future of esports, uniting its classic appeal with the excitement of modern competitive play. The EWC’s Club Championship will play a pivotal role in reigniting FATAL FURY’s competitive spirit, introducing the brand-new entry to a new generation of players, and fostering its growth on the global esports stage. The partnership will accelerate FATAL FURY: City of the Wolves’s debut in competitive gaming, leveraging the global stage of the Esports World Cup to introduce the iconic franchise to new audiences worldwide.
“FATAL FURY is a cornerstone of fighting game history, a franchise that helped ignite the competitive spirit of the 1990s arcade boom and set the stage for the genre’s mainstream revolution,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation. “As fighting games and retro titles experience a global resurgence, fueled by nostalgia, competitive depth, and community-driven passion, we are thrilled to partner with SNK for the next three years to bring this legendary series to the Esports World Cup stage. Together, we aim to reignite FATAL FURY’s competitive legacy by introducing it to a new generation of players and fans, elevating its place in the world of esports and supporting the growth of competitive gaming as a truly global sport”.
SNK’s FATAL FURY, first released in 1991 on the NEOGEO arcade system, has captivated fans for over three decades. Garou: Mark of the Wolves, released in 1999, has served as the franchise’s most recent installment, with SNK recently announcing the new release, FATAL FURY: City of the Wolves, to launch in April 2025 – 26 years after its predecessor. Renowned for its innovative gameplay mechanics, compelling characters —such as Terry Bogard, who also appeared in other games like Super Smash Bros.—and rich storytelling, the franchise has spawned multiple sequels, adaptations, and an animated series, cementing its legacy in gaming history.
Its inclusion in the Esports World Cup is set to revive its competitive spirit while fostering the game’s global growth and inspiring the gaming community worldwide.
“This partnership marks a historic milestone for FATAL FURY, a title loved around the world for 30 years, as it steps into the competitive gaming arena,” said Kenji Matsubara, CEO of SNK Corporation. “The Esports World Cup provides the perfect platform to showcase the franchise’s enduring legacy while engaging a new generation of fans, including those watching the great fights live in Riyadh arenas and on screens around the world. With the upcoming release of City of the Wolves in April 2025, this collaboration paves the way for an exciting future, blending the series’ rich history with incredible new possibilities. Together with other landmark titles in SNK’s rich fighting game library—such as THE KING OF FIGHTERS XV and SAMURAI SHODOWN—we will continue to be a leader in the ever-expanding world of esports for years to come. We’re thrilled to work with EWCF to deliver an unforgettable experience for players, fans, and fighting game community members around the world.”
The FATAL FURY’s announcement adds another revered title to the Esports World Cup’s multi-year lineup, joining a prestigious roster of the world’s most popular games spanning a variety of genres, including first-person shooters, MOBAs, battle royales, strategy and fighting games, as well as one of the most enduring games of all time: chess. With the addition of Fatal Fury, the 2025 event features 20 tournaments across 19 game titles, with more titles set to be revealed in the coming weeks.
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique Club Championship cross-game format will reward Clubs and players with points based on their success in the games, crowning the top Club in the final standings as the Esports World Cup Club Champion in the largest-ever celebration of esports. The inaugural EWC in 2024 featured 200 Clubs and 1,500 elite athletes from 100 countries, competing in 22 tournaments across 21 games for a $60 million prize pool. The eight-week competition and festival drew 500 million viewers online and saw 2.6 million people attend.
The post Esports World Cup Welcomes FATAL FURY: City of the Wolves to Club Championship appeared first on European Gaming Industry News.
eSports
Emirates Esports Federation Announces Worldwide Tender for Premier EGL Franchises, Unlocking Global Investment Opportunities
The Emirates Esports Federation (EEF), in collaboration with ITW Universe, has announced the launch of an Invitation to Tender (ITT) for the acquisition and operation of elite franchises in the upcoming E-Gaming League (EGL). This initiative presents a significant opportunity for global investors, esports teams, sports franchise businesses and high-net-worth individuals to become part of the rapidly growing esports ecosystem, reinforcing the UAE’s position as a hub for digital entertainment and economic advancement.
The E-Gaming League is set to redefine esports with a sustainable, inclusive and competitive platform that spans multiple gaming genres. Designed to engage diverse demographics, the league will serve as a stable framework for fostering global collaboration and long-term investment opportunities.
Highlighting the significance of this initiative, Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan, President, Emirates Esports Federation, stated: “The EGL franchise model represents a groundbreaking evolution in the esports industry. It is not just a framework but a transformative platform that ensures stability, fosters global collaboration, and unlocks unparalleled opportunities for long-term investment. Esports has grown beyond virtual entertainment to become a mass sport that transcends borders, cultures, and generations. With EGL, we are not just hosting games—we are shaping the future of the digital economy.”
Echoing this sentiment, Saeed Ali Al-Tahir, General Secretary – Emirates Esports Federation, added: “The launch of the EGL franchise model marks a defining moment in the evolution of esports. It stands as a beacon of innovation, providing stability through equitable revenue-sharing, strategic brand partnerships, and pathways for talent development. Our vision is to position the UAE as the world’s premier hub for competitive gaming and to lead the charge in driving economic growth, cultural exchange, and limitless opportunities for the next generation.”
Vivek Chandra, Director of ITW Universe, said: “We are happy to announce the EGL Franchise Ownership Tender along with Emirates Esports Federation. This initiative is designed to attract forward-thinking partners eager to engage in a dynamic and profitable esports ecosystem. We look forward to creating a League that add values to the Publishers, Players & whole esports ecosystem and our franchise partners would be at the centre of all the initiatives.”
The post Emirates Esports Federation Announces Worldwide Tender for Premier EGL Franchises, Unlocking Global Investment Opportunities appeared first on European Gaming Industry News.
eSports
TEAM VITALITY AND SKIN.CLUB SUPPORT THE SECOND EDITION OF THE ELITE FE TOURNAMENT ON CS2

Team Vitality is proud to announce its support for the second edition of the Elite FE tournament, organised by streamer and Elite FE founder, Minaleyy.
The women’s Counter-Strike 2 (CS2) event, is organised in collaboration with Skin.Club, and brings together the world’s top players to participate in tournaments for a €1000 cash prize.
With only 6% of women in professional esports, the Elite FE tournament aims to promote female talent within the CS2 scene and strengthen their visibility. This initiative is part of an overall effort to encourage more diversity and inclusion in the esports industry.
A SPRINGBOARD FOR WOMEN’S CS2 TEAMS
The Elite FE tournament will bring together 16 international women’s teams, including 4 selected by Minaleyy in collaboration with Team Vitality and Skin.Club, to compete on the FACEIT platform. In each tournament, the winning team will be awarded €1000 as well as various prizes, including Team Vitality merchandising and gaming equipment.
From 23rd February, the entire tournament will be broadcast live on Twitch and hosted by Minaleyy, who will be accompanied by various casters. Debriefs, game analysis, and engaging video content will be produced to contribute to the visibility of the participating teams and encourage conversations on social media.
Designed as a warm-up for professional teams ahead of the upcoming ESL Impact season, the Elite FE tournaments will be held every two months starting in February 2025, with matches scheduled on Sundays to maximise participation and viewership. By aligning with major esports events, Elite FE aims to be a key tournament for player development and a training ground for teams aspiring to reach the professional level.
This tournament represents a competitive, positive and inclusive vision for diversity in esports. By regularly hosting events, Elite FE aims to become an essential platform for CS2 players, while actively showcasing emerging talent.
TEAM VITALITY CONTINUES ITS COMMITMENT TO WOMEN’S ESPORTS
By supporting the Elite FE tournament, organised by Minaleyy, Team Vitality reaffirms its strong commitment to developing women’s esports. The competition provides semi-pro and amateur players with a unique platform to enhance their skills, increase their visibility and integrate into a scene moving towards greater diversity.
This initiative builds on Team Vitality’s ongoing efforts to promote inclusivity in esports, which to date has included the creation of its women’s League of Legends team, the Rising Bees, and its women’s Mobile Legends: Bang Bang team. These initiatives reflect the club’s commitment to actively supporting the emergence of leaders both in the competitive field and at a community level. Team Vitality and Minaleyy are also thrilled to welcome Skin.Club to the project, ensuring the best conditions for the project’s success and maximising visibility for players within the CS2 ecosystem.
The post TEAM VITALITY AND SKIN.CLUB SUPPORT THE SECOND EDITION OF THE ELITE FE TOURNAMENT ON CS2 appeared first on European Gaming Industry News.
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