Latin America
GrooveGaming launch 2020 by getting into the groove in Latin America
Accessible aggregator GrooveGaming has started the year with a major foray into Latin America through a partnership with Patagonia Entertainment (Salsa Technology) that kicks-off the year nicely for both brands and hands GrooveGaming a prime place with players in South America.
GrooveGaming are working with a number of big global operators, offering the latest of today’s most popular slots and table games, together with a plethora of casino games and other major content including live gaming. Groove Gaming has created and curated commercial partnerships with the world’s most distinguished games providers to provide operators a wide range of options for every market and the BI tools to continuously make sure the games that are offered will maximise player experience.
GrooveGaming has built an industry-coveted diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Video Bingo, Live games, Virtual Sports, Table Games and Sportsbook. GrooveGaming’s global reach is underpinned by tailoring games lists and promotions for operators working in multiple markets to reflect typical regional player attitudes thereby helping to drive player engagement and revenue.
GrooveGaming has significantly grown its presence over the last year across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. The aggregator’s products recently went live with EveryMatrix, iGP, Digitain, ALEA and Quickfire and boasts a significant presence across Europe’s regulated gambling markets, as well as with a raft of other entities including Nucleus Gaming, 7 Stargaming, WeAreCasino, SuperSpade Gaming, RivalGaming, SoftGaming, Merkur, and many others.
By concluding this year opening deal with Patagonia Entertainment, GrooveGaming are significantly strengthening their presence in the Latin American market, Patagonia Entertainment’s stronghold. Every client enjoys 24/7/365 account services to maximise revenue and introduce games that deepen player involvement.
A key reason why GrooveGaming is becoming a supplier of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.
A secondary element of the deal means GrooveGaming will be welcoming Patagonia’s own casino content onto its platform. This includes Patagonia’s world renowned Video Bingos portfolio, which features classics such as Pachinko 3D, Goal Bingo, Show Ball Plus and Pirates Bingo. Each has multiple in-game features, such as bonus rounds, free rounds, and many other prizes.
Patagonia Entertainment’s Global Business Development Manager Victor Arias said: “We greatly admire GrooveGaming’s content and we look forward to welcoming the games to our platform. The content exchange will help us build on a strong start to 2020 and give GrooveGaming access to the LatAm market.”
Rebecca Sotomora, Head of Sales at GrooveGaming said: “We are absolutely delighted kicking-off the year going live with Patagonia and making our games available in Latin America. The South American gaming market is showing a lot of promise and has increased in popularity over the last few years so we are naturally excited about the upcoming opportunities. The GrooveGaming team are looking forward to a long and successful partnership that will see us continue to bring new and innovative content to Latin America with Patagonia Entertainment.”
For further information visit www.groovegaming.com
Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention
Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.
The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.
Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.
Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.
“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”
“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
The post Xtremepush Expands Reach in Brazil Through Senna Sport Deal appeared first on European Gaming Industry News.
BETBY, a pioneering provider of top-tier B2B sportsbook solutions, has unveiled a strategic alliance with Cactus Gaming, a prominent iGaming platform renowned for its strong foothold in the Latin American market. This partnership heralds the integration of Betby’s advanced sportsbook into Cactus Gaming’s platform, utilizing a shared API framework. As a result, the time-to-market for Cactus Gaming’s operator partners is significantly shortened, enabling them to launch the sportsbook within a matter of days.
United by a common commitment to innovation and excellence, Betby and Cactus Gaming aspire to redefine the landscape of iGaming by setting new benchmarks for quality and pushing the boundaries of online betting. This collaboration represents a fusion of expertise, creativity, and ambition, with a collective goal to provides a first-class sports betting experience.
Chris Nikolopoulos, Betby’s CCO, said: “We are thrilled about our collaboration with Cactus Gaming, which reaffirms Betby’s dedication to partnering with industry frontrunners. This strategic alliance enables us to extend Betby’s sportsbook solution and services to Cactus Gaming’s partners, enhancing their betting experiences by granting seamless access to the most current and exceptional sports content alongside cutting-edge technology. I am confident that both companies will realize substantial long-term advantages from this partnership.”
Tiago Silva, Cactus Gaming’s CRA, said: “We are thrilled to initiate this partnership with Betby. This collaboration empowers us to harness Betby’s vast expertise and state-of-the-art sportsbook solution, enabling us to deliver the ultimate sports betting experience to our partners in Latin America and worldwide. We anticipate that this partnership will set the stage for further innovative collaborations in the future.”
The provider rolls out three of its main verticals with PixBet in Latin America
Pragmatic Play, a leading content supplier to the iGaming industry, has solidified its presence in the Brazilian market activating its products on PixBet’s site, a leading operator in Latin America.
Pragmatic Play has integrated its diverse portfolio of Slots, Live Casino, and Virtual Sports titles onto PixBet’s online platform, becoming available to its large customer base across the region.
PixBet’s customers can now benefit from Pragmatic Play’s extensive range of games, including fan-favourites Gates of Olympus and the recent Blackjack X offering, which promises to become a popular choice across the continent.
The alliance underscores Pragmatic Play’s continued commitment to expansion across Latin American markets, delivering exceptional gaming experiences to players through innovation and entertainment.
Victor Arias, VP of Latin America at ARRISE powering Pragmatic Play, said: “This launch reinforces Pragmatic Play’s commitment to delivering cutting-edge gaming experiences to players across Latin America and also highlights the brand’s dedication to expanding its footprint in the dynamic Brazilian market.”
Ernildo Junior, CEO of PixBet, added: “Having Pragmatic Play’s multi-product portfolio marks a significant milestone for PixBet as we continue to elevate our offerings in the Latin American iGaming landscape, providing our players with top-tier gaming experiences.”
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