Latin America
GrooveGaming launch 2020 by getting into the groove in Latin America
Accessible aggregator GrooveGaming has started the year with a major foray into Latin America through a partnership with Patagonia Entertainment (Salsa Technology) that kicks-off the year nicely for both brands and hands GrooveGaming a prime place with players in South America.
GrooveGaming are working with a number of big global operators, offering the latest of today’s most popular slots and table games, together with a plethora of casino games and other major content including live gaming. Groove Gaming has created and curated commercial partnerships with the world’s most distinguished games providers to provide operators a wide range of options for every market and the BI tools to continuously make sure the games that are offered will maximise player experience.
GrooveGaming has built an industry-coveted diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Video Bingo, Live games, Virtual Sports, Table Games and Sportsbook. GrooveGaming’s global reach is underpinned by tailoring games lists and promotions for operators working in multiple markets to reflect typical regional player attitudes thereby helping to drive player engagement and revenue.
GrooveGaming has significantly grown its presence over the last year across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. The aggregator’s products recently went live with EveryMatrix, iGP, Digitain, ALEA and Quickfire and boasts a significant presence across Europe’s regulated gambling markets, as well as with a raft of other entities including Nucleus Gaming, 7 Stargaming, WeAreCasino, SuperSpade Gaming, RivalGaming, SoftGaming, Merkur, and many others.
By concluding this year opening deal with Patagonia Entertainment, GrooveGaming are significantly strengthening their presence in the Latin American market, Patagonia Entertainment’s stronghold. Every client enjoys 24/7/365 account services to maximise revenue and introduce games that deepen player involvement.
A key reason why GrooveGaming is becoming a supplier of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.
A secondary element of the deal means GrooveGaming will be welcoming Patagonia’s own casino content onto its platform. This includes Patagonia’s world renowned Video Bingos portfolio, which features classics such as Pachinko 3D, Goal Bingo, Show Ball Plus and Pirates Bingo. Each has multiple in-game features, such as bonus rounds, free rounds, and many other prizes.
Patagonia Entertainment’s Global Business Development Manager Victor Arias said: “We greatly admire GrooveGaming’s content and we look forward to welcoming the games to our platform. The content exchange will help us build on a strong start to 2020 and give GrooveGaming access to the LatAm market.”
Rebecca Sotomora, Head of Sales at GrooveGaming said: “We are absolutely delighted kicking-off the year going live with Patagonia and making our games available in Latin America. The South American gaming market is showing a lot of promise and has increased in popularity over the last few years so we are naturally excited about the upcoming opportunities. The GrooveGaming team are looking forward to a long and successful partnership that will see us continue to bring new and innovative content to Latin America with Patagonia Entertainment.”
For further information visit www.groovegaming.com
Elias Liberas VP of Sales Ortiz Gaming
Vibra Solutions integrates Ortiz Gaming content
Vibra Solutions, the go-to platform developer for Latam, has integrated Ortiz Gaming’s well-known land-based and online bingo portfolio to its extensive network of third-party premium partners.
Vibra Solutions platform customers will have access to Ortiz Gaming’s vast content library built over two decades including videobingo online & land-based content purpose-built for multiple regulated markets.
Ortiz Gaming is a multinational developer of electronic bingo games and online content, as well as operating gaming facilities in several countries all over the world, Europe, Asia and Latin America. Founded 20 years ago in Brazil it has a track record of delivering high-quality games and services across land-based casinos and online.
Vibra Solutions diverse platform content library, boosted even further by the addition of Ortiz Gaming content, contains a comprehensive range of highly engaging slots, table games, video bingo, digital scratch cards and a new series of Quick games that are proving popular with a new generation of real-money players.
Vibra Solutions products focus on three key areas. This includes a sportsbook and casino platform with multiple levels of customization and flexibility; a content aggregation platform including the most popular game providers in the industry, featuring slots, crash games, table games, live casino, and lottery; and a state-of-the-art EGM platform allowing operators to distribute these products through retail terminals.
In the last few months leading brands across the region have gone live with Vibra Solutions using its flexible and customizable software to create advanced, bespoke platforms to suit their specific needs. Each one has been provided with tailor-made technology that fits their exact requirements plus the personal time and attention they need to succeed from the Vibra Solutions team.
Federico Saini, CCO Vibra Gaming, said: “Ortiz is one of the industry’s most well-known and well respected content providers with its roots, similar to Vibra Gaming, in Latam, providing high-quality land-based and videobingo online content . We have a huge amount in common and are delighted to partner with the Ortiz team.”
Elias Liberas, VP of Sales, Ortiz Gaming, said: “Vibra Gaming is a provider we have been following for its diverse proprietary online content and platform development, its rapid growth and widespread penetration across the Latam market, and its team of experts whose iGaming knowledge and experience is second-to-none. We look forward to working together.”
Brazil
Salsa Technology is primed for joint IGI Expo and CGS event in Florianópolis
Salsa Technology will be present at the perfectly timed IGI event being held in conjunction with CGS in Florianópolis. Based at stand A70/A80 in the CentroSul Convention Center, Salsa Technology is primed to showcase its Salsa Omni and Salsa Gator solutions ahead of the opening of Brazil’s regulated market.
The final event of a busy year runs from 12th December to 15th December, with the iGaming focus happening over the opening two days. Salsa Technology is ready to present its solutions, which are already active and delivering results in the regulated Brazilian market.
Before the event doors open, Salsa’s star team is contributing to the event’s insightful content. CGO, Eliane Nunes, will moderate a panel titled ‘Future Perspectives of the Betting Market in Brazil’. On the second day, Salsa Head of Development Jefferson Torquato will join a stage discussion titled ‘Marketing and Technology in the World of Betting’.
Salsa’s LatAm-focused Salsa Omni (PAM) platform has a robust and comprehensive back office, providing an unrivalled level of autonomy for operators. Customisable, flexible, and scalable, Salsa’s PAM has been designed from years of experience in Brazil and Latin America to establish it as the leading iGaming platform for regulated markets in Latam, particularly in Brazil.
The team heading to Florianópolis also includes CTO Diego Mourglia, Head of Development Jefferson Torquato, Product Manager Georgiana Lopes, Operation, Retention & CS Manager Cathiussa Canez, CRM & Marketing Manager, Lilian Carmona, Motion Designer Vitor Gonzalez, and Graphic Designer Allan Vasconcelos
Salsa Technology’s CGO, Eliane Nunes, said: “CGS / IGI Florianópolis is a very important event on the calendar, especially with the launch of Brazil’s regulated market in January. Along with the team, we’re looking forward to discussing our solutions and the impact our technology and localised expertise will bring to companies aiming to succeed in the regulated Brazilian market.”
Latin America
Salsa Technology announces Eliane Nunes as Chief Growth Officer (CGO)
Salsa Technology, a leading company in the regulated iGaming market in Latin America, has promoted Eliane Nunes to the position of Chief Growth Officer (CGO). This move is part of an internal restructuring aimed at aligning the company’s growth strategies with the demands of the Brazilian market and other countries in Latin America.
Eliane joined Salsa in February 2021 as Marketing Manager, assumed the role of Head of Marketing and Sales in October 2022, and now takes on the responsibility of leading the company’s strategic growth plans. With a career in the iGaming sector since 2017, she has played a significant role in strengthening the Salsa brand in the market.
“These years leading the commercial area have been an incredible learning experience, and I feel very prepared to embrace this new challenge and opportunity. Continuing this journey of learning alongside leaders such as Peter Nolte and André Neves will be incredible,” said Eliane.
“One of the main requirements for the CGO role is to further enhance collaboration between marketing, sales, product, and customer success, ensuring objectives and growth goals are aligned. Throughout her career, Eliane has demonstrated an exceptional ability to navigate different areas of the company with a results-oriented vision. We are confident she will play an essential role in supporting Salsa’s ongoing growth,” concluded Salsa’s Founder, Peter Nolte.
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