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More bang for your buck

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Troy Paul of SGG Media, on why streamers and influencer amplification are fast becoming the cornerstone of media activation for sportsbook and casino brands

 

Amplification is crucial to getting the most out of marketing activity and spend, but it’s something that very few online sportsbook brands are doing, let alone getting right.

Amplification means taking marketing campaigns and materials and “amplifying” them through targeted influencers that get the messaging in front of even more people.

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Let me explain by way of example.

An operator will pay an athlete millions of dollars a year to create social posts about its sportsbook and offering, including new bonuses and Sunday Football Picks.

Let’s say the athlete is making a post on Monday that says he loves the Kansas City Chiefs in that week’s game and that DraftKings is offering a boost to all players who tail his bet slip.

This post will generate a decent number of impressions and clicks, but this can be “amplified” by having the top Kansas City Chiefs fan accounts retweet it on X or create an Insta story around it.

These influencers will then say things like “I love this play” or “KC fans, don’t miss out!”, boosting the message to more people and ultimately driving engagement and interaction.

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In many cases, we have taken posts that will generate around 50,000 impressions and through our network of influencers, make that post go viral with 10x-20x engagement and reach.

Sportsbooks spend millions on their celebrity partnerships and brand ambassadors, but for a few thousand dollars, amplification can turbo-charge engagement with that content and transform KPIs.

And it’s not just sportsbooks that can benefit from this – so too can online casinos, casinos, racetracks and tribal casinos and sportsbooks.

 

Mastering the art of amplification

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The channels through which amplification is the most effective are evolving with live streaming very much king these days.

The audiences behind popular sports and casino live streams are extremely loyal, and those who can lead an audience through an entertaining stream are becoming instrumental to operator growth.

Streamers are the new celebrities and the space as a whole has tons of latent potential to explore and growth to unlock, especially in terms of a media play.

In terms of how it works relating to amplification, let’s take a Tuesday NBA team in a mid-level market as an example. Most NBA fans don’t even know the game is on, let alone where to watch it.

If a popular streamer had the necessary media access to live stream the game, his loyal audience would tune in to watch the stream regardless and then in turn be introduced to the NBA.

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Streamers ultimately create a community around the content they are watching, and this can directly translate to a growing audience around a sport, team, player or, of course, a betting brand.

 

Sportsbook and casino brands need to get in on the amplification action

This is why sportsbook and casino brands need to sign with streamers early and use them to support marketing campaigns and growth initiatives.

For me, developing a product around a streamer’s audience will prove to be an immensely important aspect for growing brand equity and boosting engagement in the months and years ahead.

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For example, a client of ours recently created a 1SC promo link for the first 5,000 users to log into their account through the link. The stream reached the 5,000-user cap in 24 hours.

This means 5,000 unique accounts logged into and/or wagered through the social casino account in the 24-hour period, which is an insane metric.

This stands as a perfect example of how an operator can build out a campaign targeted at streaming, and how amplification through streaming resulted in success.

 

There are tons of opportunities to explore

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Of course, this is just one example and there are loads of opportunities for both operators and content creators to get into.

Streamers that can leverage platforms like X, Instagram and TikTok to create a loyal audience that shows up daily for their content will be in an excellent position to monetise through partnerships.

The operators that recognise this trend early, and we are still in the early days of streaming and amplification, will get ahead of the curve in the ever-changing landscape of media activation.

But where there are opportunities there are also challenges and streaming is no different. The big one here is that no post-editing can be done as everything is broadcast in real-time.

This makes it imperative that streaming hosts are well versed in the sportsbook/casino’s brand guidelines and the compliance and responsible gambling elements that come along with it.

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Influencer amplification is the cornerstone of media activation

With influencer amplification, brands don’t need to spend millions of dollars with Google AdSense or Meta ads to target fans – even though this is what’s been done up until this point.

With streaming and general influencer amplification, campaigns can be delivered directly to fans that genuinely care about the content.

What’s more, this can be done for pennies on the dollar of what traditional media would cost, and with a much better return.

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In short, online and land-based gambling brands can get more bang for their buck.

The post More bang for your buck appeared first on Gaming and Gambling Industry in the Americas.

Ivan Dutra CEO of LuckBet

LuckBet Named Master Sponsor of LFA 209, Marking MMA History in Mato Grosso

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Rising sports betting platform LuckBet has been announced as the master sponsor for LFA 209, the first edition of the Legacy Fighting Alliance (LFA) to be held in Mato Grosso, Brazil. The event, widely known as the top development platform for future UFC fighters, takes place May 24 at the Malai Manso Resort, in Chapada dos Guimarães, and represents a major milestone for mixed martial arts in the region.

The sponsorship deal includes on-site brand visibility, exclusive content for social media, and live activations during the event, which will be broadcast live and exclusively on UFC Fight Pass.

“We’re proud to be the only betting company from Mato Grosso legally operating in Brazil,” said Ivan Dutra, CEO of LuckBet. “This sponsorship is a strategic move to connect with a new audience while promoting a globally respected sport. It’s even more meaningful as the LFA makes its debut in our home state.”

High Stakes in the Cage

LFA 209’s main event features Brazilians Inglesson De Lara and Bruno “Xinoco” Henrique, battling it out in the featherweight division. The event marks LFA’s 22nd event in Brazil since expanding internationally in 2021 and is the second time the promotion touches down in the Central-West Region, following a prior event in the Federal District.

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This edition is supported by the Mato Grosso Secretary of Culture, Sports and Leisure (SECEL-MT) and held at the Malai Manso Resort, the only all-inclusive resort in the Central-West certified by the Brazilian Resorts Association (ABR).

Broadcast starts at 9 PM (Brasília time) / 8 PM (Mato Grosso time) and features live Portuguese commentary by UFC legend and ambassador Rogério Minotouro.

The post LuckBet Named Master Sponsor of LFA 209, Marking MMA History in Mato Grosso appeared first on Gaming and Gambling Industry in the Americas.

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2025 Paulistão Feminino

7K Named Official Betting Sponsor of Paulistão Feminino 2025

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The 2025 Paulistão Feminino, Brazil’s premier state-level women’s football championship, kicked off this Tuesday, May 6, and brings with it a historic partnership: 7K, a brand under the Ana Gaming Group, has joined as the exclusive betting sponsor of the tournament.

This move further reinforces 7K’s growing presence in national football, as it also sponsors Santos FC’s women’s team, positioning itself as a strong backer of women’s sports in Brazil.

“We believe in the transformative power of sport and its societal impact,” said Talita Lacerda, Chief Operating Officer at Ana Gaming Group. “Supporting Paulistão Feminino at this pivotal time of growth and visibility reflects our commitment to gender equity and diversity. Women’s football is finally gaining the space it deserves, and 7K is proud to contribute to this important journey alongside such prominent brands.”

Record-Breaking Investment and Visibility in 2025

This year’s edition sees a record investment, surpassing the R$8 million of 2024. The total club distribution increases to R$3.3 million, with the champions receiving R$840,000 and runners-up awarded R$350,000 in prize money.

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The competition features eight powerhouse teams:

  • AD Taubaté

  • Corinthians

  • Ferroviária

  • Palmeiras

  • Realidade Jovem

  • Red Bull Bragantino

  • Santos

  • São Paulo

Broadcast and Media Coverage

For the first time, all matches of the Paulistão Feminino will be televised or streamed. The tournament will be broadcast by SporTV, TV Globo, Record News, Warner (via Max and Space), as well as digital channels like CazéTV and the official Paulistão YouTube channel, expanding the reach of women’s football like never before.

A New Era of Sponsorships

The 2025 edition also breaks the record for number of sponsors, with seven brands backing the competition—up from five in 2024. In addition to 7K and Sicredi (which holds the naming rights), sponsors include Amazon, Assaí, Centauro, Guaraná Antarctica, and Lays.

Previously, 7K gained major visibility during the 2025 Campeonato Paulista (men’s) by sponsoring the tournament and securing the naming rights for the “Man of the Match” trophy, further showcasing its dedication to Brazilian football at all levels.

The post 7K Named Official Betting Sponsor of Paulistão Feminino 2025 appeared first on Gaming and Gambling Industry in the Americas.

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GameZone

GameZone: The Ultimate Destination for Online Tongits Enthusiasts

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In the ever-evolving world of online gaming, one platform stands out as the go-to destination for Tongits lovers everywhere. GameZone has masterfully brought this beloved Filipino card game into the digital age, offering an experience that’s as thrilling as it is authentic. Let’s dive into what makes GameZone the crown jewel of online Tongits platforms and why you should join the excitement today!

Tongits: A Filipino Tradition Goes Digital

Tongits, a game deeply rooted in Filipino culture, has been a staple at family gatherings, fiestas, and friendly get-togethers for generations. This rummy-style card game, typically played with three players and a standard 52-card deck, is more than just a pastime—it’s a test of skill, strategy, and a bit of luck.

The objective is simple yet challenging: be the first to empty your hand by forming melds (sets of the same rank or runs of consecutive cards in the same suit). But don’t be fooled by its simplicity; Tongits requires keen observation, a sharp memory, and tactical thinking to outmaneuver your opponents.

As technology advances, GameZone has taken on the mantle of bringing this cultural treasure to the digital world, ensuring that Tongits enthusiasts can enjoy their favorite game anytime, anywhere.

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  1. Unparalleled Authenticity

GameZone’s dedication to preserving the true essence of Tongits sets it apart from the competition. Here’s how they maintain that authentic feel:

  • Strict Adherence to Traditional Rules: Every aspect of the game, from card dealing to turn sequences and valid melds, follows the official rules recognized by Filipino players.
  • Realistic Card Distribution: The platform uses advanced algorithms to ensure fair and random card dealing, mimicking the unpredictability of a physical shuffle.
  • Natural Game Flow: Smooth turn transitions and realistic timing preserve the suspense and excitement of each move, making you feel like you’re sitting at a real table.
  1. Diverse Game Modes for Every Player

Whether you’re a casual player or a competitive enthusiast, GameZone has a mode that’s perfect for you:

  • Classic Mode: Experience Tongits in its purest form, just as it’s been played for decades.
  • Quick Play: Perfect for those short on time but still craving a Tongits fix.
  • Tournament Mode: Test your skills against the best and compete for substantial prizes.
  • Tongits Plus and Joker Variants: Spice things up with exciting rule variations that add new layers of strategy.
  • Private Tables: Create your own digital “tambayan” to play exclusively with friends and family.
  1. Real-Time Multiplayer Action

Gone are the days of predictable AI opponents. GameZone connects you with real players from across the Philippines and beyond, ensuring that every game is a unique challenge. The platform’s sophisticated matchmaking system pairs you with opponents of similar skill levels, guaranteeing balanced and competitive matches.

  1. Rewards That Keep You Coming Back

GameZone knows how to keep players engaged with a comprehensive rewards system:

  • Achievement Milestones: Unlock badges and rewards for accomplishments like winning streaks or tournament participation.
  • Seasonal Events: Participate in limited-time events for exclusive prizes and bonuses.
  • Tournament Prizes: Compete in high-stakes tournaments for cash rewards and valuable in-game items.

These incentives not only enhance the gaming experience but also provide tangible goals for players to strive towards.

  1. Uncompromising Security and Fairness

In the world of online gaming, trust is paramount. GameZone prioritizes player security and game integrity through:

  • PAGCOR Licensing: Operating under the Philippine Amusement and Gaming Corporation’s regulatory framework ensures compliance with legal and ethical standards.
  • Encrypted Transactions: All financial transactions are secured using industry-standard encryption protocols.
  • 24/7 Customer Support: A dedicated team is always available to assist with any issues or questions.
  1. User-Friendly Interface and Customization

GameZone’s interface is a perfect blend of aesthetics and functionality:

  • Clean, Responsive Design: Enjoy smooth animations and crisp graphics that enhance immersion without sacrificing performance.
  • Intuitive Navigation: Easily switch between game modes, access your profile, or manage rewards with just a few taps or clicks.
  • Customization Options: Personalize your gaming experience with unique avatars, table designs, and more.
  1. Cross-Platform Compatibility

Play Tongits your way, on your preferred device:

  • Mobile App: Available for both iOS and Android, perfect for gaming on the go.
  • Web Browser: Access GameZone from any computer with an internet connection.
  • Seamless Syncing: Your progress and rewards are synced across all devices, so you can switch seamlessly between platforms.

Maximizing Your GameZone Experience

To get the most out of your time on GameZone, consider these tips:

  1. Start with Quick Play: Use these shorter games to familiarize yourself with the platform and warm up your skills.
  2. Join a Club: Connect with like-minded players to share strategies, organize friendly matches, and climb the leaderboards together.
  3. Participate in Tournaments: Challenge yourself in competitive play and aim for those big prizes.
  4. Customize Your Profile: Stand out from the crowd with unique avatars and table designs that reflect your personality.
  5. Stay Updated: Follow GameZone’s social media accounts and in-game announcements to stay informed about new features, events, and promotions.

The Future of Tongits is Here

GameZone has successfully bridged the gap between tradition and technology, offering an online Tongits experience that honors the game’s rich history while embracing the conveniences of the digital age. Its commitment to authenticity, diverse game modes, real-time multiplayer action, generous rewards, and a secure environment make it the undisputed leader in online Tongits platforms.

Whether you’re a seasoned player looking for high-stakes competition or a casual gamer seeking fun and social interaction, GameZone provides an immersive, fair, and rewarding experience. The platform’s user-friendly interface, cross-platform support, and vibrant community create an ecosystem where the spirit of Filipino card gaming thrives in the modern era.

By joining GameZone, you’re not just playing a game; you’re becoming part of a legacy. You’re connecting with players from all walks of life, united by their love for Tongits. You’re carrying forward a beloved tradition, ensuring that future generations can enjoy this quintessential Filipino game in its most exciting form yet.

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So, what are you waiting for? The cards are dealt, the table is set, and your opponents are ready. Join GameZone today and experience the ultimate Tongits adventure. Whether you’re looking to relive cherished memories, make new friends, or test your skills against the best, GameZone is your gateway to the thrilling world of online Tongits. Get ready to shuffle, deal, and play your way to victory!

The post GameZone: The Ultimate Destination for Online Tongits Enthusiasts appeared first on Gaming and Gambling Industry in the Americas.

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