Latest News
Atlaslive at iGB LIVE 2024 in Amsterdam to Unveil To-Notch iGaming Technologies
![atlaslive-at-igb-live-2024-in-amsterdam-to-unveil-to-notch-igaming-technologies](https://gamingnewsroom.com/wp-content/uploads/2024/07/129543-atlaslive-at-igb-live-2024-in-amsterdam-to-unveil-to-notch-igaming-technologies.jpg)
IGB Live 2024 in Amsterdam on July 17-18 will feature Atlaslive, a leading B2B software development company in the iGaming industry. The event will include Atlaslive’s top executives: CEO Maxim Slobodyanyuk, COO Lidiia Vakulenko, CMO Bogdana Yavorskaya, CPO Lasha Kupatadze, and Sales team.
Atlaslive will share the capabilities of its Sportsbook Platform, which is designed for both launching new online betting businesses and enhancing existing operations. Known for fast time to market, this Platform allows operators to go live swiftly and efficiently.
The Atlaslive Sportsbook Platform stands out with capabilities like real-time bet monitoring, customizable margins, limits, and delays for any sport or event, and seamless switching between live and pre-match settings. This ensures flexibility, customization, and reliability, providing a superior experience for both operators and players.
At IGB Live 2024, Atlaslive will tell more about the features of their powerful and effective Risk Management Tool (RMT), which significantly helps iGaming businesses save money and maintain complete control over betting and online casino processes. Moreover, the company integrates advanced AI and ML capabilities to boost prediction accuracy and speed up detection.
Atlaslive also revealed that besides a recent rebranding, there have been important staff updates. These changes are expected to accelerate the creation of new tools and features. While many developments remain hidden currently, Atlaslive invites everyone to learn more by meeting them in person in Amsterdam and answering questions.
The new CPO of Atlaslive, who will also be attending the exhibition in July, will tell about the gamification tools the company uses in the Atlaslive Platform and their impressive effectiveness in increasing user retention rates and conversion rates for operators. It’s truly amazing to see how technology is changing trends and transforming online gaming into a new exciting world with personalized user experiences and satisfied partners.
Lasha Kupatadze “We use gamification techniques that evoke excitement and fun, drawing on our understanding of what users enjoy. By focusing on personalized and interactive experiences, we create a dynamic and engaging environment that keeps players returning, ensuring long-term success for both our platform and our partners.”
It’s interesting that besides sports betting, the company offers operators other beneficial software solutions and opportunities to expand their audience and profits, particularly through casino games. One of the key advantages is Atlaslive’s extensive game library. With over 15,000 games sourced from top global game providers, the Atlaslive portfolio covers a wide range of options. This includes slots, live casino games, table games, virtual sports, lotteries, megaways, and bonus buy features, catering to diverse tastes and preferences around the world.
Atlaslive’s Casino Product Officer, Anna Batarina, shared “We are actively using big data and AI to analyze user behavior and preferences in real-time so that we can provide game recommendations and promotions that feel almost custom-made.”
To get more about Atlaslive’s customizable and innovative products, meet the Atlaslive team at Stand 12-B22 (hall 12) at IGB LIVE on July, 17-18. It’s a great opportunity to communicate with key team members and better understand how dynamic and secure technologies can make your iGaming business even more successful. Atlaslive, the tech behind the game. Evolve now!
The post Atlaslive at iGB LIVE 2024 in Amsterdam to Unveil To-Notch iGaming Technologies appeared first on European Gaming Industry News.
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Zimpler and Swish Partnership Boosts Merchant Payment Efficiency and Growth
![zimpler-and-swish-partnership-boosts-merchant-payment-efficiency-and-growth](https://gamingnewsroom.com/wp-content/uploads/2024/07/129638-zimpler-and-swish-partnership-boosts-merchant-payment-efficiency-and-growth.png)
Zimpler, a leader in instant payment solutions, today announced a new technical partnership set-up with Swish, Sweden’s most used payment app. This collaboration will provide Zimpler’s merchants with an optimized payment solution combining the strengths of Zimpler’s account-to-account (A2A) payments and Swish’s seamless transaction capabilities.
Key Nordic banking partners will play a crucial role in this collaboration, providing the essential infrastructure enabling seamless integrations. This synergy of fintech innovation and established banking networks sets a new standard for integrated payment solutions in the Nordic region.
“Our partnership with Swish allows us to offer a comprehensive payment solution that addresses the needs of both small and large transactions,” said Johan Strand, CEO of Zimpler. “This collaboration ensures that our merchants can provide a frictionless payment experience to their customers, significantly improving efficiency and satisfaction.”
“We are excited to welcome Zimpler to the Swish family as a technical partner” said Urban Höglund, CEO of Swish. Our 8.5 million users are used to instant and reliable payments and this partnership strengthen just that, with a seamless, fast and secure payment experience. Together, we aim to enhance efficiency for merchants and their customers.”
Key Benefits:
- Optimized payment flows: Perfectly matching Zimpler’s A2A solution for larger transactions with Swish’s efficiency for smaller payments, ensuring smooth and reliable payments for fast-moving industries.
- Increased conversion rates: Addressing transaction limits and reducing errors to ensure successful payments and minimize drop-offs.
- Market Growth: Enhancing the user experience to help businesses expand and thrive in the Swedish market.
Zimpler, a leader in instant payment solutions, today announced a new technical partnership set-up with Swish, Sweden’s most used payment app. This collaboration will provide Zimpler’s merchants with an optimized payment solution combining the strengths of Zimpler’s account-to-account (A2A) payments and Swish’s seamless transaction capabilities.
Key Nordic banking partners will play a crucial role in this collaboration, providing the essential infrastructure enabling seamless integrations. This synergy of fintech innovation and established banking networks sets a new standard for integrated payment solutions in the Nordic region.
“Our partnership with Swish allows us to offer a comprehensive payment solution that addresses the needs of both small and large transactions,” said Johan Strand, CEO of Zimpler. “This collaboration ensures that our merchants can provide a frictionless payment experience to their customers, significantly improving efficiency and satisfaction.”
“We are excited to welcome Zimpler to the Swish family as a technical partner” said Urban Höglund, CEO of Swish. Our 8.5 million users are used to instant and reliable payments and this partnership strengthen just that, with a seamless, fast and secure payment experience. Together, we aim to enhance efficiency for merchants and their customers.”
Key Benefits:
- Optimized payment flows: Perfectly matching Zimpler’s A2A solution for larger transactions with Swish’s efficiency for smaller payments, ensuring smooth and reliable payments for fast-moving industries.
- Increased conversion rates: Addressing transaction limits and reducing errors to ensure successful payments and minimize drop-offs.
- Market Growth: Enhancing the user experience to help businesses expand and thrive in the Swedish market.
Background and Solution
To succeed in the Swedish market, especially in fast-moving industries businesses need to offer a seamless user experience. Swish is the most trusted payment method in Sweden for small transactions, but its daily transaction limits can be restrictive for businesses handling larger amounts. This often leads to failed payments and potential loss of sales.
Zimpler’s smart routing platform addresses these challenges by guiding users to the best payment method for each transaction. By combining Swish’s efficiency in handling small transactions with Zimpler’s robust account-to-account (A2A) solution for larger transactions, merchants can ensure smooth and reliable payments, reduce errors, and boost conversion rates. This will be achieved together with our bank partners to ensure the highest level of service and reliability.
Combining the flexibility in open banking with the high brand recognition and trust in Swish is crucial to enable world-class conversion and payment journeys for Zimpler’s merchants.
Zimpler’s smart routing platform addresses these challenges by guiding users to the best payment method for each transaction. By combining Swish’s efficiency in handling small transactions with Zimpler’s robust account-to-account (A2A) solution for larger transactions, merchants can ensure smooth and reliable payments, reduce errors, and boost conversion rates. This will be achieved together with our bank partners to ensure the highest level of service and reliability.
Combining the flexibility in open banking with the high brand recognition and trust in Swish is crucial to enable world-class conversion and payment journeys for Zimpler’s merchants.
The post Zimpler and Swish Partnership Boosts Merchant Payment Efficiency and Growth appeared first on European Gaming Industry News.
Latest News
The Pros and Cons of Influencer Marketing for Betting Platforms During Major Sports Events
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The online sports betting industry is skyrocketing: according to Statista, the market revenue is predicted to reach approximately $46B in 2024, and grow up to $65.68B by 2029. This growth is driven by numerous factors, including accessibility and convenience of betting from home; shift in consumers preferences; emerging trends and technologies; female users growth; and more.
The availability of a wide range of sports events and the ease of placing bets with just a few clicks attract increasing numbers of people seeking excitement and wins. And it is obvious that major events like the UEFA Euro, Copa America, the Super Bowl, and the Olympics represent golden opportunities for betting platforms to engage with their audiences and boost deposits. These events capture the attention of millions of fans worldwide, and create a fertile ground for marketing strategies that can drive user engagement and boost platform activity. One such strategy that has gained significant traction in recent years is influencer marketing.
Influencer marketing has proven to be a powerful tool across various industries, and its impact on the betting sector is no different. 89% of marketers admit that the ROI from influencer marketing is comparable to or better than other marketing channels. By leveraging the reach and credibility of influencers, betting platforms can tap into their followers’ enthusiasm and encourage participation in betting activities.
Most betting platforms prefer to invest in influencer marketing during major sports events. However, while the benefits are significant, there are also challenges that must be navigated. In this article, Pavel Beinia, CEO & Founder of Famesters, will delve into the pros and cons of this approach, providing insights and strategies for betting platforms to maximize their marketing efforts.
The pros of influencer marketing for betting platforms
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Engaged audience eager to bet.
Major sports events generate an immense amount of excitement and engagement among sports fans. This heightened interest creates an opportunity for betting platforms to capitalize on the attention. Influencers, with their dedicated follower base, can amplify this excitement by sharing their own enthusiasm for the events, thereby encouraging their followers to engage in betting activities. 72% of consumers trust influencers’ opinions as much as their own friends’. When influencers discuss upcoming matches, share their predictions, or highlight special bets, it resonates with their audience, making them more likely to participate.
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User acquisition.
Influencer marketing can extend the reach of betting platforms beyond their typical audience. During major sports events, even individuals who do not regularly engage in betting might be tempted to place a wager. Influencers can appeal to these casual fans by framing betting as an integral part of enjoying the event. For example, an influencer might say, “Everyone’s placing bets on the Euro – it’s part of the fun!” This approach can draw in new users who might not have considered betting before, broadening the platform’s user base.
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Enhanced user attraction mechanisms.
Betting platforms can leverage influencer partnerships to promote special bonuses and other promotions tied to major sports events. For instance, a platform might offer a limited-time promotion where deposits are doubled if users enter a specific promo code shared by the influencer. However, the bonus program can be enhanced further – for instance, “only for this match”, or “if you register today before midnight, you will receive not only the standard $200 deposit bonus, but also 50 free spins”. Additionally, influencers can create excitement around merchandise giveaways or exclusive event-related contests. These tactics enhance user attraction mechanisms and not only encourage to place bets but also create a sense of urgency that prompts users to act quickly to take advantage of the offers.
The cons of influencer marketing for betting platforms
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High demand for top influencers.
One of the significant challenges of influencer marketing during major sports events is the high demand for top influencers. Influencers with large followings and strong engagement rates are often booked months in advance. This means that betting platforms planning their campaigns close to the event dates may find it difficult to secure these high-profile influencers. As a result, they might have to settle for less popular influencers who may not deliver the desired results. Moreover, last-minute planning increases the risk of relying on influencers who have suddenly become available due to cancellations, potentially compromising the quality and consistency of the campaign.
Start planning and reaching out to influencers several months before the event. This will increase the chances of securing top influencers at more reasonable rates.
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Saturation of advertising content.
Many betting brands are taking advantage of increased audience attention during sports events and buy lots of influencer integrations. This leads to a saturation of advertising content, with numerous brands competing for the same audience. When multiple betting platforms launch similar campaigns, the audience may experience ad fatigue. This leads to decreased effectiveness of brands’ marketing efforts: ad fatigue can lead to a 30% decrease in engagement rates. This is why it is crucial for betting platforms to differentiate their campaigns and constantly vary the advertising content and messaging.
Avoid repetitive and intrusive advertising by diversifying content. Incorporate behind-the-scenes footage, live interactions, and unique storytelling to keep the audience engaged.
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Increased rates from influencers.
The high demand for influencers during major sports events often results in increased rates. Influencers are aware that brands are competing for their endorsement and can therefore command higher fees for their services. For betting platforms, this means a higher marketing budget to secure the right influencers.
Select influencers in advance and negotiate long-term contracts that include multiple posts leading up to and during the event. By locking in agreements early, platforms can avoid last-minute price surges and ensure a more stable and predictable budget.
Conclusion
Influencer marketing is a potent strategy for betting platforms, especially during major sports events when audience engagement is at its peak. While influencer marketing during major sports events presents both opportunities and challenges, strategic planning and execution can lead to significant rewards. Betting platforms that effectively leverage the power of influencers will find themselves well-positioned to engage their audience, attract new users, and drive successful campaigns.
As you prepare for the next major sports event, consider how you can integrate influencer marketing into your strategy. Plan early, be creative, and form strategic partnerships to maximize your campaign’s impact.
Pavel Beinia, CEO & Founder of Famesters influencer marketing agency
The post The Pros and Cons of Influencer Marketing for Betting Platforms During Major Sports Events appeared first on European Gaming Industry News.
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Bingo Blitz Champions “Share Your Bingo Moment” Campaign Featuring Gold Medalists Kerri Walsh Jennings, Alex Morgan and Aly Raisman
Three renowned athletes — Kerri Walsh Jennings, Alex Morgan and Aly Raisman — have teamed up with Bingo Blitz, the #1 free-to-play bingo game, to share their winning Bingo Moments.
A Bingo Moment is that feeling you get the moment after tireless work, dedication and preparation culminates in a once in a lifetime achievement – much like when that final number is called to fill your card in Bingo Blitz! The “Share Your Bingo Moment” campaign invites players and fans alike to share their personal Bingo triumphs, fostering a vibrant community of engagement and connection.
In Bingo Blitz’s campaign, Kerri, Alex and Aly share their Bingo Moments and encourage you to share yours, joining a global celebration through engaging videos and posts on Bingo Blitz’s social media channels. Whether you’re diving into the game or vaulting to the top, every moment counts.
Kerri Walsh Jennings, four-time medalist and the most decorated beach volleyball player of all-time, captures her winning Bingo Moment, blending her competitive edge with the thrill of the game.
Alex Morgan, a decorated forward and two-time medalist in soccer, reveals her Bingo Moment that highlights the joy of teamwork and the exhilaration of victory.
Aly Raisman, three-time gold medalist & two-time U.S. women’s gymnastics team captain, showcases her Bingo Moment by reflecting on her dedication and passion for the sport.
Kerri Walsh Jennings, beach volleyball leader in career victories, said: “I’ve had so many incredible Bingo Moments throughout my career – and I’m always seeking the thrill! Even though I won’t be in the sand in Paris this year, I feel those sweet moments of victory every time I play Bingo Blitz. Partnering with Bingo Blitz to share my Bingo Moments is such an honor, and reading the Bingo Moments of others is definitely on my Bingo card this summer!”
Lior Itzhak, General Manager at Bingo Blitz, said: “This campaign is all about celebrating life’s Bingo Moments – whether it’s the rush of marking off that final number on your Bingo Blitz card or the exhilaration of clinching gold on the global stage. We’re proud to be teaming up with Kerri, Alex and Aly, whose passion and dedication resonate deeply with our community. We invite all players and fans to share their Bingo Moment alongside the athletes aiming for their ultimate Bingo Moments this summer! Every moment, whether big or small, adds richness and joy to our community, uniting us in celebration.”
The post Bingo Blitz Champions “Share Your Bingo Moment” Campaign Featuring Gold Medalists Kerri Walsh Jennings, Alex Morgan and Aly Raisman appeared first on European Gaming Industry News.
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