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Sam Sadi predicts Fanatics success at Xtremepush iGaming event
Fanatics has the tools to come out on top in the race between the two major newcomers in the US sports betting market, according to LiveScore Group CEO Sam Sadi.
Speaking at iGaming 2024: The Future of iGaming, an event hosted by Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), Sadi outlined his belief that the superior knowledge and experience of the Fanatics team presents them with a significant competitive advantage over rivals ESPN Bet.
Flutter, the parent company of FanDuel, has estimated that the overall regulated sports betting market in the US will be worth more than $40 billion by 2030.[MC1]
“Fanatics has the better chance of winning,” said Sadi, in a fireside chat with Xtremepush CEO Tommy Kearns at London’s Southbank Centre. “ESPN Bet probably won’t, unless they realise the full difficulties they face with Barstool, they understand what’s missing, they’re patient and they invest a lot in technology.
“Why should Fanatics win? Because they already understand it. A lot of their executives, management and engineering team come from Sky Bet. They know what it takes to build a world-class sportsbook and they know that convergence is difficult. They’re willing to be patient and construct an entire ecosystem piece by piece, with every component being best-in-class.”
Coveting convergence
Sadi also touched on the hot topic of convergence in sports betting, such a big area for his company LiveScore and LiveScore Bet, outlining the area in which he sees scope for innovation.
“A lot of technology resources today are spent on remaining compliant,” he said. “We are in an over-regulated industry where margins have been eroded, meaning companies can’t invest as much in innovation.
“Just as we have done, you are looking for alternative strategies and inefficiencies in the ecosystem of sports content and media. If you include this in a fully owned ecosystem, there is margin for improvement. This is the part of the experience where you can start innovating and investing, as opposed to within a sportsbook where you can’t make as much of a difference.”
Player Engagement 2.0 – Turning Visitors into Loyal Players
Other external speakers at the well-attended event, which hosted operators, suppliers and media from the iGaming industry, included Joanna Beaton, Head of CRM at Kwiff, Adrian Căpriţă, CRM and VIP Director at Superbet, and Tom Dyson, Head of Gaming Managed Services at EveryMatrix, who discussed the future of player engagement, retention and loyalty.
Beaton also expanded on the theme of regulation and the consequent need to retain players, with personalised experiences acting as a powerful engagement tool.
“A lot of the attention has been on acquisition, but as the market becomes more saturated, regulation becomes stricter and deposit limits are there to deal with, so retention has to become central. How do you stand out if you can’t bonus your player who is playing with three or four more other bookies through your product?
“It’s really important to know your player profiles and half the job is understanding data. If not, you’re basically throwing money into the wind and hoping for the best. We’ve worked with Xtremepush over the last year and have hundreds of attributes now in terms of player profiles, which have enabled some beautiful onboarding journeys. Because of the level of data that we have access to, we’ve seen tremendous uplift.”
Dyson’s view, meanwhile, was that there are limits to the extent to which brand marketing is effective in the battle for player retention.
“Brand recognition is the only area where I can see marketing being responsible for retention,” he said. “How often can I get my brand in front of someone I’ve had a contact point with? Thereafter, the responsibility is with the product. You have to get players in the door and engage them with an experience that might be different, but which needs to match up with what you promised. That needs to happen in real-time, because tomorrow they might have already been sent to other operators.”
Pushing the positives
For Beaton, the fundamental key to unlocking player loyalty is the provision of a positive initial experience.
“Even though we have a sizable brand, we are in a congested market and looking after players should be a priority,” she added. “When players come through the door, creating memorable positive experiences is what builds the foundation of loyalty. This is especially the case when regulation is getting tighter and bonusing is becoming harder. While acquisition is important, retention and creating that first positive experience is vital.”
Amusnet has released Football Thrill, a high-speed, soccer-themed live casino game that delivers the adrenaline of the pitch straight to the live casino floor. Combining the simplicity of classic card games with the global excitement of football, this new release is designed to captivate sports fans and casino players alike.
Football Thrill brings a fresh, energetic twist with easy-to-learn mechanics, real-time interaction and thrilling multiplier features. The game is hosted by a live dealer and played with 8 decks of 52 standard cards. Each round plays out like a football match: players bet on which side—Home or Away—will draw the higher card, or if it’ll be a Draw. The game’s 96.30% RTP ensures competitive odds, while bonus features keep the action rolling.
Instant Excitement with Every Round – Multipliers for main and side bets are triggered every round, offering enhanced win potential. Side Bets such as +5.5, +7.5, +9.5, and +10.5 mimic football handicaps, adding strategic depth for seasoned players.
Multiplier Booster Button allows players to increase their chances for higher rewards by paying an additional 25%, further fueling excitement.
Virtual Cards, real-time statistics, score shields and match-style sound effects immerse players in a fast-paced stadium atmosphere.
Designed for Global Appeal – The universal popularity of football makes Football Thrill a natural crowd-puller across global markets. The game’s simple mechanics and dynamic visuals make it an ideal entry point for new players, while its side bets and multipliers offer layers of excitement for experienced casino and sports betting audiences.
As with other Amusnet Live Casino titles, Football Thrill features popular functionalities like Auto Rebet, Winners’ List, in-game chat and the thrilling Jackpot Cards bonus game—complete with scheduling capabilities for optimised engagement.
The post Amusnet Releases Football Thrill Live Casino Game appeared first on European Gaming Industry News.
Play’n GO takes players on an unforgettable expedition to Egypt’s legendary Nile in Boat Bonanza CrocoNile!, filled with thrills, spills, and crocodile chills!
Captain Jim and Jane Bonanza are here, sailing into the exotic and mysterious waters of the Nile. Legend speaks of untold treasures hidden beneath its waters, guarded fiercely by crocodiles and the ominous Curse of Sobek. Fans of the Bonanza series and Egyptian adventures will find plenty to love in this latest journey packed with intriguing gameplay and captivating storytelling.
Boat Bonanza CrocoNile! introduces players to heart-pounding gameplay across a vibrant 5-reel, 12-payline slot. Experience thrilling features like Croc Carnage, where crocodiles swim onto the reels upgrading Catch Symbols, and Sobek’s Rage, an intense Lock’n Spin feature with escalating multipliers up to x10. Instant Prize rewards and engaging random features such as Spear Shot and Depth Charge add layers of excitement and align with Play’n GO’s dedication to innovative gameplay.
Fans who enjoyed previous Boat Bonanza adventures or Egyptian-themed slots such as Legacy of Egypt and Rich Wilde and the Book of Dead will find Boat Bonanza CrocoNile! irresistible. The game masterfully blends adventurous exploration with exotic Egyptian mystique, reminiscent of previous successful Bonanza titles, ensuring it will resonate deeply with players.
George Olekszy, Head of Game Retention at Play’n GO, said:
“Boat Bonanza CrocoNile! encapsulates everything players loved about our Bonanza series, but elevates the excitement with thrilling new mechanics. We’re confident that the game’s adventurous theme and innovative features will keep players coming back for more.”
With its engaging narrative, action-packed gameplay, and visually stunning setting, Boat Bonanza CrocoNile! is poised to be an adventurous addition to any slot enthusiast’s favourites.
The post Adventure Awaits in Boat Bonanza CrocoNile! appeared first on European Gaming Industry News.
Amusnet has launched its latest jackpot system – Golden Coins Link, designed to elevate player excitement and enhance operator performance. Seamlessly integrated into five popular slots, this progressive system introduces more frequent jackpot opportunities and dynamic features – an exhilarating gaming experience filled with thrills and the potential for significant rewards.
Golden Coins Link reflects Amusnet’s commitment to delivering high-quality, player-centric solutions that help its global network of partners grow and succeed in a competitive landscape. With its captivating gameplay mechanics and seamless integration, the system is set to provide a fresh layer of excitement across online casino portfolios.
At the heart of Golden Coins Link is the Hold & Spin bonus, where players collect special symbols with the chance to unlock big wins. Filling the grid activates the Multiplier Wheel, offering the opportunity to multiply winnings up to 10x or hit one of the top-tier Major or Grand jackpots. Compared to other jackpot systems, Golden Coins Link stands out with its higher frequency of triggering, delivering a more thrilling and rewarding experience.
Golden Coins Link is currently available in five fan-favourite titles:
• 40 Power Hot Golden Coins Link
• Art of Gold Golden Coins Link
• 40 Bulky Fruits Golden Coins Link
• 100 Bulky Fruits Golden Coins Link
• 40 Extra Crown Golden Coins Link
These titles combine familiar themes with the excitement of the new jackpot system, offering players a fresh take on their favourite games.
With its engaging mechanics and business-driving benefits, Golden Coins Link empowers operators to boost retention, increase playtime and maximise revenue.
The post Amusnet Launches Golden Coins Link appeared first on European Gaming Industry News.
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