Latest News
Soft2Bet’s gamification features combine innovation with modern technology
Gamification is more than a “nice-to-have”, it drives substantial revenues and enables iGaming companies to keep up with technological advances, says Yoel Zuckerberg, Chief Product Officer at Soft2Bet.
Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to their bottom line.
Reasons behind this mode of thinking include:
- tech development and integration projects can be costly and time-consuming,
- companies may view their products and the revenues they generate as satisfactory, and
- not feel the need to call on their tech resources to implement these features.
At Soft2Bet gamification has been a priority from day one. We call it Motivational Engineering: this focus on engineering is not accidental – technology is one of the main drivers of iGaming growth and we ensure we harness its power for the benefit of our partners.
In addition, a strong argument can be made that the industry’s legacy platforms and lack of innovation are causing it to fall behind other mainstream online sectors.
Proof by numbers
So how does Soft2Bet’s Motivational Engineering benefit our operators?
Our Betinia brand operates in Denmark and Sweden, two of Europe’s most respected iGaming markets that demand strong legal and regulatory compliance from their stakeholders.
In the past 12 months, Betinia recorded a 65% increase in gross gaming revenues (GGR) when compared to non-gamified brands.
- The adoption rate of the features was 60%, showing strong topline engagement from players.
- On a more granular level, nearly half of the players who engaged with the features deposited larger amounts and deposit frequency was 30% higher.
- Players’ lifetime values were also up: average revenue per user (ARPU) was up 70% for 50% of those who engaged with the gamification features and the GGR they generated increased by more than 60% compared to non-participants.
Full integration
One of the reasons our Motivational Engineering technology is successful is because it is fully integrated throughout our Player Account Management system and delivers a comprehensive gamification solution that produces impressive GGR, LTV and ARPU returns for our partners.
This performance is the result of this seamless integration with our in-house platform, which includes our robust back office, dedicated games studio, payment gateway, and solutions tailored for both retail and online environments.
Changing mindsets for the digital age
We often hear that many operators and suppliers, including many of the best-known brands in our sector, rely on tech that is outdated and not up to the requirements of the new digital age.
This means there is a great deal of legacy technology operating in the industry and this materially impacts its ability to deliver the cutting edge solutions that directly impact your bottom line as an operator. So as an iGaming supplier to operators worldwide, how does Soft2Bet address these issues?
- Transformational: Soft2Bet turns challenges into opportunities through tech innovation. Our platform is based on agile and modular microservices such as a payment gateway, bonus engine, GSP gateway, enhanced affiliation and marketing tools, CRM tools, and, as a key advantage that is unique to Soft2Bet, our proprietary Motivational Engineering gamification engine, which greatly enhances gameplay and boosts revenues.
- Changing a conservative mindset: As an industry, online gambling is actually very conservative and many operators, suppliers, startups or consultants often make the point that this mindset needs to change.
- Outdated platforms: Many of the platforms’ frameworks are outdated, non-scalable or have serious tech issues such as being monolithic, full of old templates, manual bonusing tools or an inability to integrate new features quickly.
- Keeping up with trends: Technology plays such a key role in our sector that we must keep up with B2B and B2C trends, such as new channels, gameplay niches and combining mobile casual gaming with real money gaming.
- Rewarding journey: In many ways, gamification is an ongoing journey. It includes implementing a tech revolution that harnesses the capabilities of microservices, AI, web3, casual gaming or new channels. It can take time and resources to complete, but the rewards are significant.
Motivational Engineering in practice
The Soft2Bet products that feature our gamification tools include Bonus Crab, a real time claw machine with toy prizes that can be converted into bonuses and Betinia Stadiums, a highly localized gamification engine that links engaging sports with stadium building in different virtual cities.
City Builder type of game, our top solution, combines a Roman city builder with an online casino experience, while our latest feature BattleSlot is a next-level gamification engine that combines online slots with a card game and enables players to capture new territories by winning slots battles and receive bonuses for each win.
Amusnet has released Football Thrill, a high-speed, soccer-themed live casino game that delivers the adrenaline of the pitch straight to the live casino floor. Combining the simplicity of classic card games with the global excitement of football, this new release is designed to captivate sports fans and casino players alike.
Football Thrill brings a fresh, energetic twist with easy-to-learn mechanics, real-time interaction and thrilling multiplier features. The game is hosted by a live dealer and played with 8 decks of 52 standard cards. Each round plays out like a football match: players bet on which side—Home or Away—will draw the higher card, or if it’ll be a Draw. The game’s 96.30% RTP ensures competitive odds, while bonus features keep the action rolling.
Instant Excitement with Every Round – Multipliers for main and side bets are triggered every round, offering enhanced win potential. Side Bets such as +5.5, +7.5, +9.5, and +10.5 mimic football handicaps, adding strategic depth for seasoned players.
Multiplier Booster Button allows players to increase their chances for higher rewards by paying an additional 25%, further fueling excitement.
Virtual Cards, real-time statistics, score shields and match-style sound effects immerse players in a fast-paced stadium atmosphere.
Designed for Global Appeal – The universal popularity of football makes Football Thrill a natural crowd-puller across global markets. The game’s simple mechanics and dynamic visuals make it an ideal entry point for new players, while its side bets and multipliers offer layers of excitement for experienced casino and sports betting audiences.
As with other Amusnet Live Casino titles, Football Thrill features popular functionalities like Auto Rebet, Winners’ List, in-game chat and the thrilling Jackpot Cards bonus game—complete with scheduling capabilities for optimised engagement.
The post Amusnet Releases Football Thrill Live Casino Game appeared first on European Gaming Industry News.
Play’n GO takes players on an unforgettable expedition to Egypt’s legendary Nile in Boat Bonanza CrocoNile!, filled with thrills, spills, and crocodile chills!
Captain Jim and Jane Bonanza are here, sailing into the exotic and mysterious waters of the Nile. Legend speaks of untold treasures hidden beneath its waters, guarded fiercely by crocodiles and the ominous Curse of Sobek. Fans of the Bonanza series and Egyptian adventures will find plenty to love in this latest journey packed with intriguing gameplay and captivating storytelling.
Boat Bonanza CrocoNile! introduces players to heart-pounding gameplay across a vibrant 5-reel, 12-payline slot. Experience thrilling features like Croc Carnage, where crocodiles swim onto the reels upgrading Catch Symbols, and Sobek’s Rage, an intense Lock’n Spin feature with escalating multipliers up to x10. Instant Prize rewards and engaging random features such as Spear Shot and Depth Charge add layers of excitement and align with Play’n GO’s dedication to innovative gameplay.
Fans who enjoyed previous Boat Bonanza adventures or Egyptian-themed slots such as Legacy of Egypt and Rich Wilde and the Book of Dead will find Boat Bonanza CrocoNile! irresistible. The game masterfully blends adventurous exploration with exotic Egyptian mystique, reminiscent of previous successful Bonanza titles, ensuring it will resonate deeply with players.
George Olekszy, Head of Game Retention at Play’n GO, said:
“Boat Bonanza CrocoNile! encapsulates everything players loved about our Bonanza series, but elevates the excitement with thrilling new mechanics. We’re confident that the game’s adventurous theme and innovative features will keep players coming back for more.”
With its engaging narrative, action-packed gameplay, and visually stunning setting, Boat Bonanza CrocoNile! is poised to be an adventurous addition to any slot enthusiast’s favourites.
The post Adventure Awaits in Boat Bonanza CrocoNile! appeared first on European Gaming Industry News.
Amusnet has launched its latest jackpot system – Golden Coins Link, designed to elevate player excitement and enhance operator performance. Seamlessly integrated into five popular slots, this progressive system introduces more frequent jackpot opportunities and dynamic features – an exhilarating gaming experience filled with thrills and the potential for significant rewards.
Golden Coins Link reflects Amusnet’s commitment to delivering high-quality, player-centric solutions that help its global network of partners grow and succeed in a competitive landscape. With its captivating gameplay mechanics and seamless integration, the system is set to provide a fresh layer of excitement across online casino portfolios.
At the heart of Golden Coins Link is the Hold & Spin bonus, where players collect special symbols with the chance to unlock big wins. Filling the grid activates the Multiplier Wheel, offering the opportunity to multiply winnings up to 10x or hit one of the top-tier Major or Grand jackpots. Compared to other jackpot systems, Golden Coins Link stands out with its higher frequency of triggering, delivering a more thrilling and rewarding experience.
Golden Coins Link is currently available in five fan-favourite titles:
• 40 Power Hot Golden Coins Link
• Art of Gold Golden Coins Link
• 40 Bulky Fruits Golden Coins Link
• 100 Bulky Fruits Golden Coins Link
• 40 Extra Crown Golden Coins Link
These titles combine familiar themes with the excitement of the new jackpot system, offering players a fresh take on their favourite games.
With its engaging mechanics and business-driving benefits, Golden Coins Link empowers operators to boost retention, increase playtime and maximise revenue.
The post Amusnet Launches Golden Coins Link appeared first on European Gaming Industry News.
-
Baltics4 weeks agoPlayson powers ahead in Europe with Fenikss partnership
-
Balkans4 weeks ago
CT Gaming Expands in Macedonia with a Landmark Installation
-
Compliance Updates4 weeks ago
GRAI: Join the Ongoing Public Consultation
-
partnerships3 weeks ago
Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership
-
Latin America3 weeks ago
SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience
-
Press Releases4 weeks ago
Booming Games Unveils Easter Classics: A Charming Springtime Slot Full of Fluffy Fun and Festive Wins
-
Africa3 weeks ago
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Latin America3 weeks ago
SCCG Becomes Sponsor of SFT Combat
