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Hands-on tips on elevating your online casino business through custom iGaming content
In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.
A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.
Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.
To customize or not? That’s the iGaming dilemma
At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.
Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.
However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.
It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.
Effective game customization: it’s more than just changing logos
To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.
This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.
But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.
What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.
In a nutshell
The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.
Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.
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The German Games Industry Association Congratulates Winners of the German Computer Game Awards 2025
Outstanding games from Germany and a great show with many well-known personalities: the year’s best games made in Germany were honoured at the German Computer Game Awards 2025 (DCP) in Berlin. In the Palais am Funkturm, guests from the areas of culture, society, media, politics and the game industry celebrated the creative teams behind the high-quality games. The hosts Katrin Bauerfeind and Uke Bosse led the audience through the entertaining evening, which numerous viewers also followed via live stream.
The winner in the highest-profile category, “Best German Game,” was “Enshrouded” from the studio Keen Games. The coveted award was presented by Federal Minister for Research, Technology and Aerospace Dorothee Bär, who is responsible for computer and video games in the new Federal Government. The survival RPG game also won in the category “Best Innovation and Technology”. The award for “Studio of the Year” went to Megagon Industries from Berlin, the studio behind the successful “Lonely Mountains” games. The games community and DCP jury chose the streamer Stephan Bliemel, known as Steinwallen, “Player of the Year”. For over a decade, Steinwallen has impressively demonstrated in his video streams how history can be successfully imparted through games. Prize money totalling 800,000 euros was awarded in the framework of the DCP 2025.
The German Computer Game Awards were hosted by the German Federal Government and game – The German Games Industry Association.
“We congratulate all the award winners. Impressive variety, captivating stories and first-rate technologies: once again, on the grand stage of the German Computer Game Awards 2025, the enormous strength of German games studios was clear to see. Germany produces exciting games with world-market potential. These successes send a strong signal and show what Germany has to offer as a game production location. Together with the new Federal Government, we want to enable this creative and technological excellence to shine even more brightly on the international stage in the future,” said Felix Falk, Managing Director of game – The German Games Industry Association.
Overview of all the winners of the German Computer Game Awards 2025:
Best International Game (not endowed)
• Split Fiction (Hazelight Studios / Electronic Arts)
Best German Game (endowed with 100,000 euros)
• Enshrouded (Keen Games)
The other nominees each receive 30,000:
• Lonely Mountains: Snow Riders (Megagon Industries)
• Thronefall (Grizzly Games)
Best Family Game (endowed with 40,000 euros)
• PRIM (Common Colors / Application Systems Heidelberg)
Newcomer Award – Best Debut (endowed with 60,000 euros)
• Nordhold (Stunforge / Stunforge & HypeTrain Digital)
The other nominees each receive 25,000 euros:
• Footgun: Underground (Turtle Knight Games / CobraTekku Games)
• Mindlock – The Apartment (Roof Cut Media / United Soft Media)
Newcomer Award – Best Prototype (endowed with 50,000 euros)
• Blob the Klex (Melena Dressel, Alejandro Rebolledo, Laura Octavianus / Hochschule Darmstadt)
The other nominees each receive 25,000 euros:
• MapMap – A game about Maps (HAW Hamburg / Pipapo Games)
• Stuntboost (Julian Höltge, Tobias Kozel)
• Echoes of Mora (HTW Berlin / Meike Strippel et al.)
• Exhibit A (MDH München / Olivia Falke et al.)
Best Innovation and Technology (endowed with 40,000 euros)
• Enshrouded (Keen Games)
Best Audio Design (endowed with 40,000 euros)
• ODDADA (Sven Ahlgrimm et al.)
Best Game Design (endowed with 40,000 euros)
• Thronefall (Grizzly Games)
Best Graphic Design (endowed with 40,000 euros)
• Harold Halibut (Slow Bros.)
Best Mobile Game (endowed with 40,000 euros)
• Duck Detective: The Secret Salami (Happy Broccoli Games)
Best Story (endowed with 40,000 euros)
• Vampire Therapist (Little Bat Games)
Best Serious Game (endowed with 40,000 euros)
• Deine Stimme (Sebastian Grünwald & Reality Twist / Bavarian State Centre for Political Education)
Studio of the Year (endowed with 50,000 euros)
• Megagon Industries (Berlin)
Player of the Year (not endowed)
• Steinwallen
Special Jury Award (endowed with a total of 10,000 euros; the two winners each receive 5000 euros)
• Flipper und Arcade Museum Seeligenstadt
• GAME:IN
The post The German Games Industry Association Congratulates Winners of the German Computer Game Awards 2025 appeared first on European Gaming Industry News.
Slotozilla is an industry-leading online casino and slot review platform. Since its inception, the company has published refreshed analyses covering iGaming operators and software – with the intent to provide accurate, informative data for all users.
Throughout 2024, Slotozilla collected relevant data pertaining to player usage of the platform. These insights unveiled clear illustrations of player preferences, gender distribution, age-related data and other appropriate gaming behaviour. The report outlines significant findings laid bare by Slotozilla’s year-long study.
Explosive Global Favourites: The Demo Slots That Dominated 2024
Clear regional preferences were brought to light during Slotozilla’s 2024 analysis, as Book of Ra dominated the European industry. Where’s the Gold represented Australia’s favourite slot, while Plinko, Wolf Run and Sizzling Hot garnered significant attention from a worldwide player base.
Sizzling Hot Deluxe earned plaudits within the French gaming arena – attaining nearly one-quarter of the nation’s demo playtime. Industry developers and operators should expect these slots to influence the iGaming scene in 2025 and beyond.
Beyond the Numbers: Surprising Engagement and Demographic Shifts Revealed
The previous year detailed a clear shift towards all-encompassing domination by particular titles and demographics. For example, Columbus proved a major hit among USA bettors – racking up an average playtime of 194.8 minutes. That figure sits far ahead of the next game in line, King of Atlantis, which garnered 72.5 minutes per average session from French users.
Similar lob-sided statistics exist when comparing gender-based play, as male German players form 73.91% of the nation’s users—potentially guiding marketing efforts.
Modern Industry Impact
Data collected by SlotoZilla evidences various marked industry shifts spanning several key demographics. The report’s holistic view of the modern iGaming industry highlights the increasing necessity for targeted marketing campaigns, relevant themes and boundary-pushing features.
Users located in Australia, Poland and Canada are notable in this regard – as players from all three vital nations tend to access online slots from the age of 25 onward. Strategies around this data are central to maintaining a robust industry.
The post Slotozilla Data Report: Unveiling 2024’s Gaming Statistics appeared first on European Gaming Industry News.
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BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry
The Betting and Gaming Council (BGC) has warned against further new tax rises on members, as it was confirmed Levy payments to the Horseracing Betting Levy Board are expected to increase for the fourth year in a row.
BGC members are expected to contribute a record £108m in Levy payments to the HBLB for last year, new figures reveal.
The figure, provided by the independent HBLB, is an increase of £3m on the previous year.
It is the fourth year in a row that Levy contributions have increased, from £97m in 2021/22, to £100m in 2022/2023, £105m in 2023/2024 and £108m in 2024/2025.
This increased contribution came despite a concerning fall in betting turnover, and amid threats of a further new tax hike on online sports betting.
The independent HBLB said average turnover per race was down by about 8% on 2023/24, representing a 15% fall on 2022/23 and 19% drop on 2021/22.
Meanwhile, earlier this month the Treasury announced a new tax consultation, proposing replacing the three current online betting and gaming tax rates, with a single new one, sparking fears for sports like racing.
Betting and Gaming Council CEO Grainne Hurst said: “For the fourth year running Levy contributions have increased to record levels, demonstrating the growing, long-term investment regulated betting provides British horseracing.
“But it is concerning to see once more that despite record Levy contributions, racing continues to struggle, both as a sport and as a betting product, with betting turnover down again year on year.
“BGC members remain committed fans of racing and recognise better than most the huge economic impact it makes in communities across the country.
“It’s now more important than ever this vital contribution is not undermined by further new tax rises through the creation of a single tax for online betting, which risks driving punters away from the sport, or into the arms of the growing, unsafe gambling black market.
“These parasite operators don’t pay tax, don’t care about safer gambling, and do not contribute a penny to the Levy. The BGC wants sustainable growth, for our members and for racing, but any new taxes would halt investment, hurt punters and harm racing.”
This fourth annual increase is a new record since the Levy collection reforms of 2017/18.
The post BGC Raises Concerns About Potential Negative Impact of Further Tax Hike on the Gambling Industry appeared first on European Gaming Industry News.
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