Australia
The Guardian Bans Gambling Advertising
The Guardian Media Group has announced a global ban on gambling advertising, arguing it is unethical to take money from services that can lead to “addiction and financial ruin”.
Anna Bateson, the chief executive of Guardian Media Group, said advertising, particularly online, could trap gamblers in an “addictive cycle” that caused financial distress, mental health issues and wider social problems.
She said: “Guardian journalists have reported on the devastating impact of the gambling industry in the UK and Australia, helping to shift the dial and ensure the issue remains high on the public agenda. Studies highlight a clear correlation between exposure to gambling advertising and increased intentions to engage in regular gambling.”
Bateson said a particular concern was how bookmakers used targeted online adverts to lure back individual gamblers. “Ultimately, we believe that our primary obligation is to do the right thing for our readers, which is why we’ve decided that there are other ways to generate revenue,” she said.
The ban covers all forms of gambling advertising, including promotions for sports betting, online casinos and scratchcards. It will apply worldwide to all of the company’s online and print outlets, including the Guardian, Observer and Guardian Weekly.
Lottery advertising has been excluded from the ban, with a spokesperson for the Guardian saying it could have social benefits through raising money for good causes and typically involved “non-instantaneous draws”.
The Guardian already has a ban on adverts from fossil fuel companies, which has been in place since 2020.
The decision to exclude gambling advertising from the Guardian’s publications follows the rapid growth of online betting on sporting events, aided by deregulation and the huge increase in the number of smartphone users. The US has recently embraced online betting on sports, following the lead of Australia and the UK, where gambling has exploded in popularity over the past decade.
In order to sustain their profits, gambling companies spend enormous sums of money on advertising to attract new customers – and to persuade existing ones to return for one more flutter.
Many media outlets are increasingly reliant on money from betting companies. British television channels have said their business models increasingly depend on advertising from bookmakers, while TikTok is trialling gambling advertising in Australia, and the US outlet Barstool Sports was bought outright by a casino group.
There are signs of growing discomfort about this approach among the public and prominent journalists, at a time when other countries are instituting outright bans on gambling advertising. The veteran football commentator Clive Tyldesley recently left the radio station TalkSport because he felt uncomfortable with the obligation to promote bookmakers and odds during matches.
Guardian Media Group increasingly relies on contributions directly from readers, rather than advertising, for its income.
Bateson said: “We are able to make these types of decisions due to our independent ownership structure, balancing purpose and profit.”
She said the Guardian’s own reporting had shown how the UK’s government’s proposed betting reforms “fell short on any meaningful action on gambling advertising”.
She said: “We understand and respect that millions of our readers, including our reporters and staff, are passionate sports fans who may occasionally choose to engage in gambling as part of their sporting experience. It is a matter of personal freedom, and we have no issue with that.
“We fully support the enjoyment of sports and respect individuals’ choices to participate in occasional gambling on football, horse racing, or any other sport. Our concern lies with the pervasive nature of retargeted digital advertisements that trap a portion of sports fans in an addictive cycle.”
AUSTRAC has announced that it will expand its intelligence partnership, Fintel Alliance.
Fintel Alliance is a world leading public-private partnership where members and law enforcement work together and share data in real time to target serious crime.
AUSTRAC CEO Brendan Thomas said the Intelligence Division’s Fintel Alliance has been so productive that the agency will now make its collaborative data analytics hub a central function going forward.
“Together, we are able to do much more than any of us could do alone. Fintel Alliance members are working in partnership to fight financial crime – pooling data, sharing insights, and targeting major threats to strengthen financial systems and law enforcement action,” Mr Thomas said.
“This has generated real intelligence across a range of serious crimes including money laundering, child sexual exploitation, domestic violence, tax evasion, fraud and illegal phoenixing.
“For example, late last year we worked with our partners using the collaborative data analytics hub. We obtained all cash deposit transaction data under $10,000 from the four largest banks and jointly looked for criminal patterns. We had more than 50 million data points.
“Using the combined datasets, new software, and with our analysts and bank analysts working together in the same room, we were able to see things that were not visible before. In just a few days we identified major criminal networks now subject to law enforcement action. This shows the power of intelligence partnerships and collective effort.”
Fintel Alliance, first established in 2017, connects experts from major banks, remittance service providers and gambling operators, with law enforcement and security agencies in Australia and overseas.
AUSTRAC is building out the collaborative data analytics hub, a platform for data sharing which has helped identify criminal patterns and trends across the financial sector
This expansion also includes increasing its capacity with additional staff so that Fintel Alliance can contribute to more intelligence innovations and lay the groundwork for partnerships with tranche 2 entities. As part of the expansion, a seconded senior manager from ANZ Bank will help co-lead and build new pairings with industry and government members.
Last year Fintel Alliance produced a threat alert on money muling behaviour and identified an increase in micro-laundering, a process where funds are co-mingled with legitimate and illicit sources and moved at volume through low-value digital transfers.
Fintel Alliance also recently launched a campaign on “scambling”, a practice where unlicensed online gambling platforms advertise on social media and trick people to visit a scam website to participate in gambling.
Regional and remote Aboriginal communities are being targeted in this scam and Fintel Alliance is working with police, banks and other industry partners to raise awareness of “scambling”, to minimise harm to vulnerable Australians.
Fintel Alliance member and NAB Chief Financial Crime Risk Officer, Paul Jevtovic, said practical warnings for customers targeted by criminals is just one of many constructive outcomes achieved through Fintel collaboration.
“The nature of scambling – frequent small transactions – means it isn’t traditionally captured by mandatory reporting,” Mr Jevtovic said.
“However, combining data from multiple sources about cash transactions less than $10,000 allowed Fintel Alliance to more rapidly understand the nature and extent of criminality resulting in timely dissemination amongst members.
“I’ve seen this partnership and capability evolve since 2017 and its expansion is a modern approach not only to intelligence gathering, but more responsive regulation.”
Fintel Alliance Executive Board co-chair and ANZ Group Head of Financial Crime Risk, Cassandra Hewett, said ANZ is proud to have been actively involved in Fintel Alliance since its inception.
“The breadth of industry involvement reflects the value the financial industry sees from the public-private partnership,” Ms Hewett said.
“All members of Fintel Alliance continue to prioritise fighting financial crime and have strengthened our contribution to the collective effort – to prevent our businesses being infiltrated by organised crime, to protect our customers from being exploited, and to drive crime out of our communities.
“Criminals are adept at finding the weak points. By working together to develop and use new tools, technologies and fresh approaches to combat crime we can strengthen the ecosystem we all operate in.
“The collaborative data analytics hub allows Fintel Alliance members to connect our data in ways that weren’t previously possible, providing real time responses to criminal behaviour on already more than one occasion. We are excited to continue to develop these tools and drive real time responses, together.”
Fintel Alliance Executive Board co-chair and AUSTRAC Deputy CEO Intelligence John Moss, said Fintel Alliance expansion is key to AUSTRAC’s ability to disrupt criminal activity above and beyond the existing intelligence efforts and regulatory reach.
“Building even stronger partnerships is going to extend our ability to weed out criminal abuse of the financial system and hit organised crime where it hurts,” Dr Moss said.
“As AUSTRAC prepares to welcome tranche 2 industries to our regulated population, the expansion will no doubt continue to play an even bigger part in disrupting criminal activity.”
The post AUSTRAC Announces Expansion of Fintel Alliance appeared first on European Gaming Industry News.
The NSW Government has launched a new GambleAware campaign, Safer Gambling, Stronger Communities, aimed at preventing and reducing gambling harm in Aboriginal communities across the state.
Using culturally meaningful animations created by young filmmakers at the Jumbunna Institute for Indigenous Education and Research, the campaign encourages Aboriginal people to reflect on their gambling and make safer choices.
Office of Responsible Gambling (ORG) Director Alison Parkinson said the campaign, which will run until June across traditional media and digital platforms, directs viewers to the GambleAware website where they can access further information and support services.
“We know that gambling harm disproportionately affects Aboriginal communities, which is why this campaign is so important,” Ms Parkinson said.
“It speaks directly to First Nations people in a way that is culturally relevant and meaningful.”
The initiative is backed by the Hospitality and Racing Group’s new Aboriginal Stakeholder Strategy which partners with Aboriginal communities to deliver culturally responsive programmes and policies.
Ms Parkinson said it is vital Aboriginal communities have access to the right support, with important messages delivered directly to them.
“By empowering First Nations communities with knowledge and resources, we can help break the cycle of gambling harm and advance closing the gap towards a safer, healthier future for generations to come,” Ms Parkinson said.
ORG has allocated $100,000 from the Responsible Gambling Fund to support the initiative.
The post NSW Government Launches New Gambling Awareness Campaign appeared first on European Gaming Industry News.
Waterhouse VC, an investment fund specialising in the technology layer of the global gambling industry, has secured an option in Maincard, a “Shopify of Online Betting” platform targeting the launch of fully customisable licensed online betting sites in under 30 minutes.
Maincard targets the $1 trillion iGaming market by replacing months of development work, cumbersome licensing and complex integrations with a subscription-style workflow. Crypto-native founders, influencers and digital communities can spin up branded betting sites, monetise their audiences and retain full upside ownership from day one.
“iGaming still suffers from high startup costs and significant technical and regulatory friction,” said Tom Waterhouse, Chief Investment Officer of Waterhouse VC. “We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than backend development.”
“Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market,” said Valerii Makovetskii, Founder and CEO of Maincard. “We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”
The investment aligns with Waterhouse VC’s approach of identifying promising B2B technology companies serving the wagering industry and negotiating options to acquire stakes in these businesses.
Maincard platform vision:
- Launch in <30 minutes — drag-and-drop, no code required
- End-to-end compliance — licensing, KYC/AML, fraud, payments, customer support and marketing handled by Maincard
- 15,000+ casino games & 1,000+ sportsbook markets out of the box
Maincard is currently raising USD $3M to scale its sales team and launch multiple brands from the waiting list by the end of Q3 2025.
The post WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING” appeared first on European Gaming Industry News.
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