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Meridianbet’s Live Betting: Two Decades of Betting Excellence and Innovation

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  • Unique software solution for dynamic market offerings
  • 20+ years of content-led strategy experience
  • Empty Bet sets the company apart from competitors
  • Zero-compromise over UX: a reason behind success
  • High level of ethical code
  • Focus on mobile app stability and speed
  • Customizable live betting experience with proprietary software
  • Product globally present in 15+ markets
  • Over 1,500 professionals deliver entertainment and opportunities in regulated markets

LAS VEGAS, March 21, 2023 (GLOBE NEWSWIRE) — For customers, sports and gaming have always been a loved and potent mix, and Meridianbet has been at the forefront of this sector for more than two decades.

Added Value First, Features Follow

As the company prepares for new market entries and continued growth, it is critical to emphasize its outstanding Live Betting offering, which offers unique features that distinguish it from competitors. More importantly, this exceptional product adds substantial value to the overall betting experience, further solidifying the company’s position as one of the industry pioneers.

Dynamic Live Betting: Tailored Solutions for Operators and Clients

While most betting companies rely on data feed companies for their live betting offerings, Meridianbet has taken a different approach. By utilizing complex algorithms to calculate probabilities, the company has created a software solution that allows for dynamic market offerings. This new idea meets the needs of both operators and customers by giving them a wide range of options, such as longer trading periods, odds in wide ranges, and big payouts.

A Legacy of Diverse Betting Options

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Having been in the industry for over 20 years, Meridianbet has become a household name for offering bets on a wide range of events, both sporting and non-sporting. With a team of skilled oddsmakers, the company can offer bets on a wide range of things, from the most popular sports to the strangest events.

Empty Bet: Another Unique Feature

The Empty Bet feature is what truly sets this operator apart from other betting platforms. Unlike traditional bet builders, which allow customers to combine selections from different events or markets within a game, the Empty Bet service takes customization to the next level. Customers can submit their own unique wager ideas, as long as they meet legal, ethical, and industry good practice standards. This feature is available to Meridianbet’s players worldwide, both online and in its retail network of 735 shops across Europe, the Americas, and Africa.

Commitment to Ethics

Meridianbet takes pride in maintaining a high level of ethical business conduct. The company ensures that it does not accept bets that infringe on the dignity of individuals or social groups, demonstrating a strong commitment to ethical practices.

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Recipe for Success: App Stability and Speed

It was when the pandemic struck that the betting industry learned how important stable and fast mobile apps are. Recognizing this, Meridianbet focused on improving its mobile app to provide a seamless user experience, with minimal errors and a high level of ergonomics.

Corporate Communication

Founded in 2001, Meridianbet is a well-established online sports betting and gaming group, licensed and operating in more than 15 jurisdictions across Europe, Africa, and South America. The company employs over 1,500 professionals and is committed to providing entertainment for players and shared opportunities for communities, employees, and shareholders. With a primary focus on sports betting, the company also offers various casino and fixed-odds games, operating exclusively in regulated markets.

For more information, to make additional queries with the Company, contact:

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Meridian Gaming Ltd.

Lyons Range 20, Office No 3, Bisazza Street, Sliema, Malta

Further information on MeridianBet Group can be found at www.ir.meridianbet.com

Twitter – https://twitter.com/meridianbet_ofc

Contact: [email protected] 

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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8550cb88-a860-4862-a7f4-0fad9ad3da07

 

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About 59% of Germans Aged 6-69 Play Video Games

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About 59% of people aged 6 to 69 in Germany play video games. Overall, the number of players in the country has risen significantly in the last several years. Across all age groups, some 37.5 million Germans – more than ever before – play video games on consoles, PCs and smartphones. This represents an increase of around 9% in the number of players since 2020. These are the new figures released by game – the German Games Industry Association, based on data collected by YouGov.

The development among players over 60 is especially dynamic, with this group having grown from 6.4 to 7.7 million in just 12 months. The growth in the proportion of older gamers is partly due to the fact that many gamers have been playing games for decades. On the other hand, more and more older people are discovering the joy of video games. Thus the trend of recent years continues, with the average age of German players also surpassing 39 for the first time – rising from 38.2 in 2023 to 39.5 in 2024. In total, 8 in 10 players in Germany (79%) are over 18 years old. With regard to the gender of players in Germany, the distribution has remained balanced in the last several years, at around 48% women and 52% men.

“Games fascinate millions of people in Germany – young and old, women and men. The majority of Germans have been playing games for a long time and the number is increasing. The steadily rising average age of gamers is also exciting: we are fast approaching the age of 40. This makes clear what still surprises many people: whether they are 17 or 70, games inspire people of all ages and the proportion of older players is growing particularly strongly,” said Felix Falk, Managing Director of game – The German Games Industry Association.

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After attaining unprecedented heights in recent years, the German games market saw a dip in its growth trajectory in 2024. Last year, sales revenue from games, gaming hardware and online gaming services in Germany totalled 9.4 billion euros – a 6% drop from the year before. This downturn was especially pronounced in purchases of games for PCs, consoles and smartphones (−17%, to 921 million euros), as well as in hardware purchases (−10%, to 2.9 billion euros). Running counter to the overall market trend, revenue from online gaming services saw a double-digit increase, rising 12% from the level of 2023, to 965 million euros.

The post About 59% of Germans Aged 6-69 Play Video Games appeared first on European Gaming Industry News.

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TaDa Gaming Celebrates GiftCode’s Successful First Year Since Launch

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TaDa Gaming celebrates GiftCode’s successful first year since launch. Applicable to both slots and TaDa’s unique fishing-shooting games, GiftCode offers immediate rewards which can be effortlessly tailored and adapted to any operator requirement or marketing campaign.

Hitting its first anniversary, a minimum of 1,000,000 GiftCodes are now issued monthly through 300+ streamers with 100% take up. This strong creator eco-system enables codes to be delivered across media and platforms with tournaments, introductory rewards and churned player campaigns leading the way for operator success through powerful marketing alongside player rewards.

An uplift of Daily Active Users by a minimum of 18% and a 15% increase in engagement and player acquisition levels has confirmed that GiftCode is the simple and highly effective gamification tool the industry was lacking.

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The 2024 initial test run in Brazil saw 100 streamers receive 500,000 GiftCode links. An instant redemption rate of 95+% and new player sign up increasing by more than 30,000 per month confirmed TaDa’s research and development and gave operators confidence to incorporate GiftCode to their offering.

Now, with the addition of personalised codes for player segmentation, regionally specific influencer packs and multi-brand and aggregator deployment, few other gamification tools can offer such consistently high impact and measurable results, meaning this is a very happy anniversary for TaDa.

Sean Liu, Director of Product Management at TaDa Gaming, said: “GiftCode’s inherent simplicity is the key to its success. It does what it is supposed to do and does it fantastically well for both operators and players. Our new enhancements make GiftCode even more engaging, securing its future as our go-to gamification tool.”

The post TaDa Gaming Celebrates GiftCode’s Successful First Year Since Launch appeared first on European Gaming Industry News.

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South Africa is Leading the Call for Responsible Gambling in African Countries

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South Africa is once again positioning itself as a leader in ethical gambling practices, with the upcoming Responsible Gambling Summit 2025 set to take place on 13–14 November 2025 at Emperors Palace in Kempton Park, Gauteng. This landmark event will gather international experts, regulators, and industry professionals to address the most pressing challenges in responsible gambling across Africa.

Hosted by the South African Responsible Gambling Foundation (SARGF) in collaboration with major regulatory bodies such as the National Gambling BoardEastern Cape Gambling Board, and Western Cape Gambling and Racing Board, the summit aims to drive forward an evidence-based, solutions-focused agenda that ensures gambling growth does not come at the cost of public well-being.

As South Africa continues to see rising participation in both land-based and gambling online, the summit is timely. It will tackle issues ranging from technological safeguards and public health integration, to policy harmonisation and vulnerable population protection.

Advocating for Safer Online Gambling

As South Africa strengthens its role in setting responsible gambling standards, SouthAfricanCasinos.co.za remains at the forefront of this effort in the online casino space. Our portal is more than a online casino listing site — it is a trusted source of expert advice, consumer guidance, and responsible gambling advocacy.

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Since our inception, we have maintained a clear policy: we only recommend licensed, regulated casinos in south africa that adhere to strict player protection measures. These include transparent terms, fair bonus practices, and built-in tools such as deposit limits, time-outs, and self-exclusion options.

“The online gambling landscape in South Africa is growing rapidly,” says a spokesperson for SouthAfricanCasinos.co.za. “But with growth comes responsibility. Our mission is to ensure players have access to safe, ethical gambling environments. We support the goals of the Responsible Gambling Summit and encourage every operator to prioritise the welfare of their players.”

Practical Frameworks for Change

The Responsible Gambling Summit 2025 will focus on seven key thematic areas:

  • Understanding gambling behaviour and disorders through science-led approaches.
  • Overcoming barriers to effective policy implementation, including gaps in education and enforcement.
  • Leveraging technology, such as AI-driven risk detection and real-time player monitoring.
  • Adopting global regulatory best practices tailored to South African realities.
  • Protecting at-risk individuals and communities, especially youth and those in lower-income brackets.
  • Educating the public on the risks of gambling and how to stay safe.
  • Building international networks to ensure future readiness and consistency across borders.

Each session is designed to lead to real-world outcomes, with progress monitored and reported biennially. This commitment to transparency aligns with broader calls for industry-wide accountability.

How Players Can Gamble Responsibly

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Whether you’re new to online casinos or an experienced player, here are some essential responsible gambling tips:

  • Treat gambling as entertainment, not a way to make money.
  • Set a time limit before you start and stick to it.
  • Only gamble with money you can afford to lose.
  • Avoid playing when you are upset, stressed, or intoxicated.
  • Use built-in responsible gaming tools provided by licensed operators.
  • Keep track of your play history and regularly review your habits.
  • Seek help if gambling is no longer fun, or if it begins to impact your personal life.

At SouthAfricanCasinos.co.za, we make these practices easier by highlighting casinos that offer responsible gambling features as part of our review process. Each recommended site undergoes a thorough evaluation based on licensing, fairness, transparency, and player protection standards.

Our Commitment to the South African Gambling Community

With a growing base of South African users, SouthAfricanCasinos.co.za plays an important educational role in the online gambling space. Our platform offers in-depth guides, news updates, free bonus casinosfree spins casinos  and strategy articles designed to help players make informed decisions.

We actively follow developments in gambling regulation and work to ensure our listings are in line with the latest responsible gambling initiatives. As the conversation around ethical gambling evolves, so does our content — reflecting the high standards that South African players deserve.

South Africa’s leadership in responsible gambling sets a high standard not just for the continent, but for the global industry. By playing at casinos that are transparent, regulated, and committed to safety — such as those featured on SouthAfricanCasinos.co.za — players can enjoy the entertainment of gambling while staying in control.

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