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Meridianbet’s Live Betting: Two Decades of Betting Excellence and Innovation

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  • Unique software solution for dynamic market offerings
  • 20+ years of content-led strategy experience
  • Empty Bet sets the company apart from competitors
  • Zero-compromise over UX: a reason behind success
  • High level of ethical code
  • Focus on mobile app stability and speed
  • Customizable live betting experience with proprietary software
  • Product globally present in 15+ markets
  • Over 1,500 professionals deliver entertainment and opportunities in regulated markets

LAS VEGAS, March 21, 2023 (GLOBE NEWSWIRE) — For customers, sports and gaming have always been a loved and potent mix, and Meridianbet has been at the forefront of this sector for more than two decades.

Added Value First, Features Follow

As the company prepares for new market entries and continued growth, it is critical to emphasize its outstanding Live Betting offering, which offers unique features that distinguish it from competitors. More importantly, this exceptional product adds substantial value to the overall betting experience, further solidifying the company’s position as one of the industry pioneers.

Dynamic Live Betting: Tailored Solutions for Operators and Clients

While most betting companies rely on data feed companies for their live betting offerings, Meridianbet has taken a different approach. By utilizing complex algorithms to calculate probabilities, the company has created a software solution that allows for dynamic market offerings. This new idea meets the needs of both operators and customers by giving them a wide range of options, such as longer trading periods, odds in wide ranges, and big payouts.

A Legacy of Diverse Betting Options

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Having been in the industry for over 20 years, Meridianbet has become a household name for offering bets on a wide range of events, both sporting and non-sporting. With a team of skilled oddsmakers, the company can offer bets on a wide range of things, from the most popular sports to the strangest events.

Empty Bet: Another Unique Feature

The Empty Bet feature is what truly sets this operator apart from other betting platforms. Unlike traditional bet builders, which allow customers to combine selections from different events or markets within a game, the Empty Bet service takes customization to the next level. Customers can submit their own unique wager ideas, as long as they meet legal, ethical, and industry good practice standards. This feature is available to Meridianbet’s players worldwide, both online and in its retail network of 735 shops across Europe, the Americas, and Africa.

Commitment to Ethics

Meridianbet takes pride in maintaining a high level of ethical business conduct. The company ensures that it does not accept bets that infringe on the dignity of individuals or social groups, demonstrating a strong commitment to ethical practices.

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Recipe for Success: App Stability and Speed

It was when the pandemic struck that the betting industry learned how important stable and fast mobile apps are. Recognizing this, Meridianbet focused on improving its mobile app to provide a seamless user experience, with minimal errors and a high level of ergonomics.

Corporate Communication

Founded in 2001, Meridianbet is a well-established online sports betting and gaming group, licensed and operating in more than 15 jurisdictions across Europe, Africa, and South America. The company employs over 1,500 professionals and is committed to providing entertainment for players and shared opportunities for communities, employees, and shareholders. With a primary focus on sports betting, the company also offers various casino and fixed-odds games, operating exclusively in regulated markets.

For more information, to make additional queries with the Company, contact:

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Meridian Gaming Ltd.

Lyons Range 20, Office No 3, Bisazza Street, Sliema, Malta

Further information on MeridianBet Group can be found at www.ir.meridianbet.com

Twitter – https://twitter.com/meridianbet_ofc

Contact: [email protected] 

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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8550cb88-a860-4862-a7f4-0fad9ad3da07

 

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Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

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Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running
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Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.

The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.

Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.

At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.

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Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”

Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.

Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.

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WOWPartners Launches Spinbara: The Couch King of Spinning

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WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.

Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.

This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.

A spokesperson for WOWPartners shares:

Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”

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In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.

Play lazy, win crazy!

For partnership opportunities and more information, contact [email protected].

The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.

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L&GNSW Launches Compliance Campaign

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The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.

Inspectors will be engaging licensees and attending venues to assess compliance.

L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.

From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.

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External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).

These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.

Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.

L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.

Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.

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The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.

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