Latest News
Casino777.be adds Gaming Corps to providers portfolio
Swedish game developer introduced to Casino777.be players
BRUSSELS, Belgium, Nov. 21, 2022 (GLOBE NEWSWIRE) — Casino777.be – Belgium’s favourite online casino – has welcomed Sweden-based provider Gaming Corps to the fold.
Operating on the Gaming1 technology platform, Casino777.be has worked hard to create a strong brand identity, constantly expanding its games library to showcase the latest talent in design, UX and graphics. Their website is available in four languages and is committed to creating a diverse gaming environment that puts customer satisfaction and safety first.
The addition of Gaming Corps to the Casino777 family of providers makes highlights from their catalogue available to Casino777 players, including titles such as Coin Miner, Cat Ching and Tikiz N Juice. The Gaming Corps portfolio contains industry leading content in the modern Mine Game and Multiplier Categories, as well as classic casino slots with Gaming Corps’ characteristic bold artwork, as well as their luxurious, Art Deco themed Table Game series
Jean-Christophe Choffray, Head of Gaming at Casino777.be, said: “Our commitment to our customers means we’re always updating our portfolio of game providers to include the best talent in the industry.”
“Gaming Corps have been in our sights for a while now and we’re delighted to now have them on board. We guarantee their wide scope of casino games will appeal to our discerning customers, who are used to the best casino entertainment around.”
Alex Lorimer, Chief Operating Officer at Gaming Corps, said: “We are excited and proud to go live with Casino777.be as our first partner in the Belgian regulated market. Casino777.be is a market leader in what we hope will become a successful market for us and we look forward to working closely with their casino team to bring our new, modern content style to their player base.”
For more information contact [email protected]
About Casino777.be
Casino777.be is the online casino and sports betting operation of Casino de Spa, one of the oldest casinos in the world. Casino de Spa, part of the Ardent Group, received a Belgian license to provide online casino games at www.casino777.be in 2011, as well as a license for sports betting via www.bet777.be four years later. To achieve this, the brand operates through the technology platform developed by Gaming1, the entertainment arm of Ardent Group. Bet777.be then established and maintained a strong position in the Belgian online betting market, offering a diverse range of live and pre-live betting opportunities, as well as a variety of features.
Since then, Casino777.be has established and maintained a strong position in the Belgian online gaming market by offering a wide variety of slot machines, dice games and live dealers. At Casino777.be, players can take advantage of numerous promotions, bonuses, and Free Spins throughout the year.
At the end of 2021, Casino777.be launched its own 24-hour roulette and blackjack studio, strengthening its position in the Belgian gaming market.
777.be aims to strike a balance between fun and entertainment on the one hand and responsible gambling on the other. In 2019, 777.be concluded an exclusive agreement with Hollywood actor Jean-Claude Van Damme for several TV advertising campaigns. This partnership was renewed in February 2022 with the creation of a 3rd series of ads.
For more information please visit: https://www.casino777.be
About Gaming Corps
Gaming Corps is a game developer with the business idea of developing original content for Gaming and iGaming, servicing the selective gamer with niche video games and premium casino games. Our iGaming portfolio consists of Casino Slots, Multiplier Games, Mine Games and Table Games, into which we infuse our experience from Gaming to create modern, exciting content. The company is listed on Nasdaq First North Growth Market and headquartered in Sweden with development studios in Malta and the Ukraine.
For more information, please visit www.gamingcorps.com
About Gaming1
Gaming1 is a major actor in technology and both land-based and online entertainment (casino, sports betting and poker). The group is a leader on the Belgian game of chance market in B2B and B2C with its brands Circus and 777. They have more than 40 gaming halls, land-based casinos and gaming clubs in Belgium, France and Switzerland.
Gaming1 wants to offer its customers and partners a fluid, fun and innovative omnichannel experience. The company has developed their own technological platform that is constantly evolving to allow their local and international partners to develop their online presence. Gaming1 also has their own casino game studio. In their 30 years of experience, Gaming1 has built a portfolio of strong brands on a local and international level. Only active on regulated markets, Gaming1 aspires to develop a responsible and ethical image of gaming. Today, the group is present in 10 countries around the world, including Portugal, France, the Netherlands and the United States with their joint venture Gamewise founded with the American giant Delaware North.
The group employs more than 1,500 people and has 4 activity hubs (Belgium, France, Malta and Miami) with the main office in Liège with more than 450 employees.
Gaming1 is part of Ardent Group, an association of families of investors from Liège who are always striving to actively and responsibly boost the economy in Wallonia through entrepreneurial and societal projects.
For more information please visit: www.gaming1.com
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.
Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.
This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.
A spokesperson for WOWPartners shares:
“Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”
In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.
Play lazy, win crazy!
For partnership opportunities and more information, contact [email protected].
The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.
The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.
Inspectors will be engaging licensees and attending venues to assess compliance.
L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.
From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.
External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).
These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.
Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.
L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.
Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.
The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.
-
Latest News4 weeks ago
The winners of the Casino Guru Awards 2025 announced: A night of celebration, integrity, and inspiration
-
Latest News4 weeks agoThat was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions
-
Latest News4 weeks ago
DATA.BET Rolls out Full-Service Sportsbook Solution
-
Latest News3 weeks ago
Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era
-
Latest News3 weeks ago
Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams
-
Latest News3 days ago
Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights
-
Latest News2 weeks ago
Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space
-
Latest News3 weeks ago
IGT Lottery Becomes Brightstar Lottery
