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Caesars Entertainment Inc.

SUPERDRAFT ADDS MUSIC GAMIFICATION TO FANTASY LINEUP WITH “BATTLE OF BANDS” POWERED BY MUSICAL PLATFORM

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SuperDraft Inc., the daily fantasy platform within Caesars Entertainment Inc.’s (NASDAQ: CZR) portfolio, announced a partnership with Musical, the world’s first music creation marketplace and sound platform, to launch a “Battle of Bands” app and competition.

The inaugural “Battle of Bands” is a 64 team bracket competition where anonymous artists and bandmates compete for song supremacy using Musical’s innovative avatar system. Each song must be an original piece of work that does not exist on the Internet. Unique to this challenge is that each song is an NFT with valuable IP ownership rights that potentially increase in value based on performance.  Fans will vote weekly for match up winners with payouts predicated on changing odds. Champions will be awarded prizes from Musical and Caesars such as studio time, marketing funds and the opportunity to perform at its famed properties.

“Music contests and TV shows have long been a favorite of fans. We think the idea of applying gamification and NFTs to this concept is an exciting next step into what the metaverse will mean for music and independent artists charting their own path. We’re excited to power the gaming experience for Battle of Bands and the Musical platform,” said Chief Digital Officer Andrew Schaberg of SuperDraft

Musical is a decentralized platform and toolset for collaboration, ownership and channel distribution, bringing together global talent and fans, creating the Web3 system of record for sound, and “label” of the people. Built for creators, by creators, the platform is a one-stop-shop for musicians to collaborate, crowdfund, negotiate royalties, distribute multimedia content and mint NFTs. In addition to running its own marketplace, Musical is able to partner with companies across distribution channels such as streaming and sync, or create new experiences altogether a la “Battle of Bands.”

“Musical’s partnership with SuperDraft will further expand the daily fantasy platform’s well-rounded portfolio of sports betting to offer something new – think The Masked Singer meets March Madness,” said Phillip Rather, CEO of Musical World, Inc. “Together this alliance will offer new, untapped exposure and fan-engagement opportunities for musicians while also opening up a new monetary stream that allows them to share their original songs with the world.”

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SuperDraft x Musical’s “Battle of Bands” will launch in January 2023, with sign ups starting now and more details to follow soon.

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Caesars Entertainment Inc.

Caesars Sportsbook Launches Mobile Wagering at Harrah’s Gulf Coast in Mississippi

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Caesars Entertainment Inc. announced that the Caesars Sportsbook Mississippi app is accepting mobile sports bets at Harrah’s Gulf Coast in Biloxi, Mississippi. Sports fans 21 and older who are interested in wagering on sports via mobile devices can download the Caesars Sportsbook Mississippi app to register and deposit statewide but must be physically present on-property at Harrah’s Gulf Coast to wager.

The launch of the Caesars Sportsbook Mississippi mobile app complements the on-premise Caesars Sportsbook location, which accepted its first bets at Harrah’s Gulf Coast in 2018.

“The launch of our Caesars Sportsbook mobile app at Harrah’s Gulf Coast is a game-changer for sports fans who visit the world-class destination. Enhancing the fan experience remains a key focus for us across jurisdictions where we operate and bringing mobile wagering online in Mississippi builds on that. We look forward to providing an elevated and responsible sports wagering experience to our Biloxi customers going forward,” Eric Hession, President of Caesars Digital, said.

Caesars Sportsbook at Harrah’s Gulf Coast provides an unmatched sports viewing experience through its integration with The 406 Club. The location takes sports viewing to another level with attractive, high-tech amenities featuring bar games, VIP semi-private Fan Caves, self-service betting kiosks, and food and beverage service.

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The Caesars Sportsbook app provides a premier online sports wagering experience with industry-leading technology like lightning-fast live scoreboards, quick and secure payouts, and daily special odds boosts and promotions. The app contains a variety of ways to bet, including same-game parlays, proposition bets, and the all-new FireBets – a one-stop shop for live bets in the app providing a seamless way to bet on exciting moments as they happen.

Caesars Sportsbook also delivers premium rewards via one of the industry’s largest loyalty programs, Caesars Rewards. Every wager placed in-person or via mobile with Caesars Sportsbook earns Tier Credits that contribute to status and Reward Credits redeemable for unique Caesars experiences, such as discounted getaways at various Caesars destinations across North America – including at destinations in the heart of the Las Vegas Strip – extraordinary culinary and entertainment experiences, as well as bonus cash in the app.

Caesars Entertainment maintains its status as an industry leader in Responsible Gaming and its focus on Responsible Gaming education is emphasized in jurisdictions where Caesars Sportsbook operates. In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council, which recognizes companies that achieve the highest standards for their Responsible Gambling practices.

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Caesars Entertainment Inc.

Caesars Sportsbook and National Hockey League Renew Partnership

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Caesars Entertainment Inc. and the National Hockey League (NHL) announced a renewal of their US partnership. The new, multiyear partnership extension retains Caesars’ status as a Sports Betting and Gaming Partner of the NHL and, for the first time, provides Caesars Digital with access to League-owned intellectual property to build and promote NHL-branded iCasino games for its online casino platforms in North America, including the recently launched Caesars Palace Online Casino.

This renewed agreement also provides access to VIP experiences for members of the industry-leading customer loyalty program, Caesars Rewards, and opportunities for visibility for Caesars Sportsbook and Caesars Rewards on national NHL broadcasts of Stanley Cup Playoff games in select Caesars markets. Additionally, Caesars will enjoy continued use of NHL team logos and imagery on the Caesars Sportsbook app and access to League Alumni and the Stanley Cup for appearances.

“With the defending Stanley Cup Champions residing in our home city of Las Vegas, we have a front-row seat to the excitement and passion that the NHL provides. This partnership extension with the League continues our efforts to build on that fan passion by bringing unforgettable experiences to all of our valued customers across both sports betting and online casino,” said Eric Hession, President of Caesars Digital.

“Since the inception of our partnership with Caesars, together we have focused on innovative ways to engage our passionate fanbase. We look forward to the next chapter of our relationship focused on delivering unparalleled access to our sport for NHL fans,” said Jason Jazayeri, NHL Vice President, Business Development.

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Caesars Sportsbook and Caesars iCasino platforms tie the excitement of sports betting and online casino play to unmatched experiences via Caesars Rewards for users 21 and older. Every wager placed rewards the bettor with Tier Credits for status and Reward Credits that can be used to unlock world-class Caesars Rewards experiences and discounted getaways at Caesars Entertainment destinations across the US and Canada.

As the largest casino-entertainment Company in North America, Caesars Entertainment is an industry leader in Responsible Gaming and shares in the NHL’s emphasis on Responsible Gaming education. The Company enforces an enhanced 21+ gaming policy that limits Caesars Rewards accounts to individuals over 21 and, where allowed by law, limits all domestic gaming, pari-mutuel, sports, and iGaming options to those 21 and older.

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Austin Lowes

Caesars Entertainment Partners with Sault Ste. Marie Tribe of Chippewa Indians; Acquires Michigan iGaming Operations from Wynn Resorts

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Caesars Entertainment Inc. announced an agreement to acquire the operations of WynnBET’s Michigan iGaming business and a long-term extension of iGaming market access rights with the Sault Ste. Marie Tribe of Chippewa Indians, subject to regulatory approvals.

As part of the transaction, Caesars gains access to the Sault Tribe’s iGaming skins, enabling Caesars to operate additional digital brands in Michigan, and existing WynnBET customers will be transitioned to Caesars’ Michigan iGaming platform, pending regulatory approvals. Wynn and Caesars will receive non-cash consideration, including extinguishment, reductions, and assignment of certain contractual obligations related to both parties’ businesses.

“As we continue to grow our iGaming franchise, the assumption of WynnBET’s iGaming operations in Michigan allows us to tap into a significant market and customer base, providing a crucial step forward in growing our digital products and offering players more ways to play. We are honored to work with the Sault Ste. Marie Tribe of Chippewa Indians and look forward to growing with them in Michigan,” Matt Sunderland, SVP & Chief iGaming Officer for Caesars Entertainment, said.

WynnBET’s iGaming operations provide Caesars with the unique opportunity to expand further into one of the largest iCasino markets in the US while continuing to operate both Caesars Sportsbook and Caesars Palace Online Casino. Caesars intends to transition the WynnBET iCasino operations in Michigan later this year to one of the flagship gaming brands within the Caesars portfolio.

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“It was paramount that our next partner in iGaming possessed both expertise in the U.S. iGaming market and a history of strong partnerships in Indian country. We believe we found that with Caesars and look forward to being part of their new iCasino offering,” Austin Lowes, Chairman of Sault Ste. Marie Tribe of Chippewa Indians, said.

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