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Playing the technology card: How Europe is winning the game
By Eriks Petersons, Digital Transformation Director, Ciklum
The last few years have seen a real period of growth in the gaming industry fuelled by technology. The push for responsible gambling and tighter regulations has helped reposition an industry which has carried a negative stigma for so long. Instead it is now accepted as a form of entertainment which is governed responsibly.
Europe has been at the core of this image transformation and now accounts for more than half of iGaming revenue worldwide. Investing in gaming technology over the last few years has seen Europe take advantage of the stagnant gaming scene in the US, which came as a result of the Black Friday events of 2011, and saw the closure of the three largest online poker websites.
Whilst the online gaming scene came to a halt in the US, advancements in European gaming technology meant that in the case of sports events, for example, bets could be placed live during a game – even via a mobile phone. In contrast, the US was reliant on land-based establishments where bets had to be placed before a game started. This resulted in many US companies snapping up European companies in order to benefit from these innovations. And who can blame them, with the sports scene so big in the US compared to across the pond.
But what the Black Friday events in the US taught the whole industry was the need for stricter regulations. Also crucial for upholding the gaming industry’s new positive reputation. Again, this is where Europe has been at the forefront – with the UK, Sweden and Germany leading the way – and certainly looking to stay in pole position.
How Covid-19 helped propel the gaming industry online
The Covid-19 pandemic hit the gaming industry on a global level, and as with many industries, companies were forced to move their operations online. With the temporary closure of land-based establishments, it taught the gaming industry an important lesson on product diversification and why it shouldn’t be over-reliant on physical world interactions.
With live sports temporarily suspended, meaning loss of revenue from sports betting, many players switched to casino gaming. Live shows with a real dealer helped to bridge the gap between online and land-based casinos, with players feeling more confident watching a real person dealing rather than trusting an algorithm.
It came down to which iGaming operators were willing to adapt to meet their players’ changing needs – and who had the technology to be able to do so. Those who did were the ones who came out as winners.
Why gaming platforms need to be customisable
The last ten years have seen the industry change from one that was initially market-driven to one that is now technology-driven. Traditionally gaming platforms were monolithic in nature meaning updates were often slow to implement and with many limitations.
Fast forward to the present, and as a result there are a lot of big companies who now own multiple platforms and products under one umbrella, but who have also inherited legacy technology obstacles.
Modernising platform infrastructure is key for allowing both scalability and flexibility. Microservices allow specific functions to be developed, deployed and managed independently from one another. This allows teams to focus on different areas, for example, whilst one team works on ‘responsible gaming’, another can work on ‘player acquisition’ testing or improving new features on the homepage.
Using microservices with APIs – which allows numerous front end experiences to be connected to a single back end program – enables flexibility beyond the limits of any one platform or technology. This allows gaming companies to work on regulatory changes and product features in parallel meaning one does not hold the other back.
Cloud is also key to scalability meaning you can manage large spikes of traffic or prepare for a new market launch. It also means that huge amounts of data can be stored securely.
Why tech has been key in adapting to new regulations
Technology has played a key role in ensuring the gaming industry is compliant as rules continue to evolve. As the call for improved consumer protection and responsible gaming rises, we have seen stricter regulations being introduced across Europe. For iGaming operators, this has demonstrated the need to have highly customisable gaming platforms which can be swiftly adapted to meet new regulations introduced country by country.
Take Germany as an example. In July this year, Germany launched its legal casino market, allowing private operators to apply for licenses offering sports betting, online poker and virtual slot machines. Industry players seeking the new license had a full year to make adequate changes, known as toleration regime. With the long list of German regulatory rules touching upon different parts of the system, many of these were kept to the last moment before they were introduced.
Player deposits, for example, were reduced to a maximum of 1000 euros. This was a big hit on the industry which is very VIP driven – with the majority of revenue coming from such players.
Spins in slot machines also came under fire with new regulations dictating a time limit of five seconds per spin. With an average spin lasting 0.5 seconds meaning a 5 second period normally allows for multiple spins, this runs the risk that players can’t play quickly enough and in turn will get bored.
Through the use of microservices, iGaming operators were able to create and release new features gradually. Instead of facing a huge hit on resources at one time, they were able to apply feature toggling and test and push different changes live over time. And ultimately ensure that by releasing these at the last moment they would not affect the customer experience earlier than they needed to.
How tech is improving player acquisition and retention
One area where companies can use technology to stand out is by offering a differentiated player experience. Player trends are constantly changing, and the successful iGaming operators are the ones that keep experimenting, keep validating and keep improving their product.
With some exceptions, most casinos are all the same, they just have a different look and feel. Through agile software development, gaming platforms can use canary releases to trial and test changes and features initially within a small group of users before rolling out to a wider audience. For example, how you show games to players or how games are grouped together to understand game player behaviour. This can also be applied to promotions to decide which ones work most effectively.
The registration process is another area which is a key part of the player acquisition journey. Consider experimenting with a three-stage process rather than one lengthy form. Also what works better in the UK, may not work so well in Germany.
Even the smallest things like the colour, shape or positioning of a button can have an enormous impact on the player behaviour and thus the conversion rate.
Technology has played a key role in transforming the European gaming industry. For iGaming operators, there’s both a need to innovate as well as to regulate. It’s about ensuring gaming platforms are adaptable, scalable and that changes can be implemented at speed. In other words, if you want to ride this positive wave that’s happening in the industry right now, then you need to implement the technology that will allow you to stay ahead of the game!
7777 gaming is proud to announce that it has successfully obtained the required certification to offer its iGaming content in Italy, marking a significant step forward in the company’s continued expansion across regulated European markets.
This milestone underlines 7777 gaming’s strategic vision of building a global presence through compliance, innovation, and strong partnerships. The Italian market, known for its mature regulatory framework and discerning player base, presents an ideal environment for the company’s next-generation games to thrive.
“Italy is an essential milestone in our international roadmap. With certification secured and partnerships already signed with well-established local companies, we’re bringing our fresh and distinctive portfolio to one of Europe’s most mature gaming markets,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “We’re excited to build on these strong collaborations and deliver gaming experiences that truly stand out.”
The certified game package for the Italian market showcases 7777 gaming’s signature diversity in format, theme, and gameplay innovation. It includes a robust lineup of slot games, such as Crazy 100 Bucks, Cash 100, Thracian Treasures, and Vault Looter – titles built to deliver consistent performance and broad appeal. The portfolio also features instant win games like Sea of Treasures and Bloody Stakes & Riches, offering fast-paced mechanics. Additionally, 7777 gaming introduces its distinctive “Innovative” – a category reserved for titles that push creative and technical boundaries. Among them, Devil’s Deal Soul for Sale stands out with its unique storytelling, visual style, and experimental gameplay, reflecting the company’s bold approach to modern iGaming entertainment.
All games are designed with a strong focus on player engagement, featuring popular functionalities such as multipliers, bonus rounds, free spins, gamble features, expanding reels, and buy bonus options.
With this new certification, Italy becomes the 14th consecutive market in 7777 gaming’s global expansion. Over the past three years, the company has extended its reach worldwide, establishing a presence across diverse regions and regulated markets. Since the beginning of 2025 alone, 7777 gaming has secured entry into Peru, Brazil, Colombia, Croatia, and Italy underlining its commitment to growth and trusted partnerships. The team remains dedicated to bringing high-performing, regulation-ready content that resonates with players and operators everywhere.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
https://www.7777gaming.com
Social Media:
The post 7777 gaming gains certification for Italian iGaming market appeared first on European Gaming Industry News.
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Successful Premiere of Portside Game Assembly: the Indie Conference on the Water Returns in June 2026
On June 26 and 27, Gamecity Hamburg, as part of Hamburg Kreativ Gesellschaft, celebrated the successful premiere of Portside Game Assembly. A B2B conference for indie studios with 100 selected studio directors from 15 countries on a ship cruising through the port of Hamburg. The event provided a confidential setting for studio executives to exchange ideas and gain new perspectives. The list of attendees is carefully curated, allowing only management-level representatives from indie studios that have successfully published at least one game on board. In addition to the conference, three other Portside Game Assembly events facilitated interaction between industry members of the Hamburg games industry and international guests, as well as additional networking with conference participants, publishers, and game studios. 200 additional games industry peers met with the conference attendees in three other extraordinary Hamburg locations for networking and exchange. Following a successful premiere and receiving very positive feedback from attendees, the second Portside Game Assembly in Hamburg is scheduled for June 25 and 26, 2026!
“We saw a gap within the calendar of international games industry B2B events and decided to go for it. With the Portside Game Assembly, we are creating a space in which leaders of indie studios can exchange ideas confidentially and on an eye level. By curating the list of participants, we guarantee that participants get new impulses for their business and make relevant new contacts without distraction. We develop the content of the program in close exchange with the participating studios and always for the perspective of studio directors and founders. We are overjoyed with the feedback from the attendees on the premiere and are starting to plan the second Portside in June 2026”, explains Dennis Schoubye, Head of Gamecity Hamburg.
“With companies that have been successful for decades and a diverse and growing indie game scene, the games industry is an important part of Hamburg’s creative industry. With Portside Game Assembly, we have developed another key element that strengthens the importance of Hamburg as a games location by bringing important studio heads and industry contacts to Hamburg and thus promoting international exchange”, comments Egbert Rühl, Managing Director of Hamburg Kreativ Gesellschaft.
Quotes from Participating Studios
“There was a great atmosphere, and the curation was a good mix of profiles and range of companies. It was easy to get in touch with people at the different locations. I’d recommend Portside Game Assembly to network, meet other indies to connect, ask questions, and share knowledge”, Thomas Pfeiffer, CEO & Co-Founder Evil Empire.
„Portside is not your typical conference, It’s something special. No business cards, no distractions, just studio heads having real, honest conversations. Everyone in the room has been through the same challenges, and that shared experience creates a rare level of openness. Ideas, insights, and best practices were shared freely, and I left with a notebook full of actionable takeaways. Absolutely worth it”, Jeroen Janssen, Studio Head & Founder Happy Volcano.
„Portside Game Assembly provided a wonderful ‘Free Port’ for me as an Indie Dev Executive to meet with likeminded leaders from the industry.
Good, deep, conversations about what works – and what doesn’t”, Christian Nyhus Andreasen, Partner & COO Fair Games.
The program of Portside Game Assembly included a keynote on the Triple-i Initiative, short impulse talks and roundtables focusing on thought provoking and subsequent discussions. All of this on a conference ship cruising through the port of Hamburg and along the river Elbe.
After a keynote speech by Benjamin Laulan (COO & Co-Founder Evil Empire), the two conference tracks (impulse talks & roundtables) provided numerous opportunities for input, exchange and insights from speakers like Philomena Schwab (Co-Founder Stray Fawn Studio), Søren Lundgaard (CEO Ghost Ship Games), Mauricio García (Studio Director The Game Kitchen), Kevin Zuhn (Creative Director & Co-Founder Young Horses), René Habermann (Director Bippinbits) and many more.
Participating studios at the premiere of the Portside Game Assembly included Bippinbits, Bolt Blaster Games, Byterockers’ Games, Chasing Carrots, Cipsoft, Color Gray, Cybernetic Walrus, Digital Cybercherries, Digital Sun, Evil Empire, Fair Games, Foulball Hangover, Gamious, Ghost Ship Games, Grizzly Games, Happy Volcano, Hutlihut, Indoor Astronaut, Kafi, kaleidoscube, Keen, Maschinen-Mensch, Megagon Industries, Mooneye, Osmotic Studios, Overhype Studios, Paint Bucket Games, Rockfish Games, Spellgarden Games, Stray Fawn Studio, Studio Seufz, Styrax Studios, The Game Kitchen, The Good Evil, Tiny Roar, Torpor Games, Toukana Interactive and Young Horses.
All speakers of Portside Game Assembly 2025: https://portsideassembly.com/program/
At the three accompanying events of Portside Game Assembly, the 100 conference attendees exchanged ideas with 200 people from the local and international games industry. The Opening Mixer the evening before kicked off the series of events with a relaxed networking session, followed by a morning networking brunch in the Hamburg HafenCity. The closing Games Industry Party after the conference brought all participants together on the culture ship MS Stubnitz for an atmospheric final.
Sponsors and partners photon and Twin Harbour Interactive were on board to support the premiere of the Portside Game Assembly.
The post Successful Premiere of Portside Game Assembly: the Indie Conference on the Water Returns in June 2026 appeared first on European Gaming Industry News.
Booming Games is pleased to announce the successful integration of its slot titles with Ivy Casino, one of the UK’s fastest-rising online gaming brands. The partnership marks an exciting milestone as Booming Games continues to gain traction across the UK market.
Ivy Casino players now have access to a growing portfolio of Booming Games’ titles, including the standout hit 64 Gold Coins Hold & Win. Known for its engaging mechanics and strong performance on some of the UK’s biggest platforms, Booming Games is quickly becoming a go-to provider for UK players seeking fresh, high-quality content.
Matt Attard, Account Management Team Lead at Booming Games, commented: “We’re thrilled to see our games now live on Ivy Casino, a brand that’s already establishing itself as a serious player in the UK market. Our titles, especially 64 Gold Coins Hold & Win, are designed to deliver excitement and engagement, and we’re confident Ivy Casino’s players will respond well to our growing portfolio.”
Mark Good, representing Ivy Casino, added: “Booming Games brings a fresh and exciting addition to Ivy Casino’s growing library. Their titles, especially 64 Gold Coins, have been getting great exposure across established UK brands, and Ivy Casino is pleased to now offer them directly to its players. It’s a great fit as Ivy Casino continues expanding the premium content available to its users.”
The integration is now live, with more titles expected to follow in the coming months as both teams collaborate to bring even more variety and innovation to UK players.
The post Booming Games Goes Live on Ivy Casino, Strengthening UK Market Presence appeared first on European Gaming Industry News.
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