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Lotto.com Receives iCAP Certification, Recognizing Its Commitment to Responsible Online Lottery Play

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Just two months after launching, New Jersey-based Lotto.com solidifies its position in the lottery market, joining only six other companies to obtain the highest national standard for responsible gaming

JERSEY CITY, N.J., Aug. 24, 2021 (GLOBE NEWSWIRE) — Lotto.com Inc., the first digital platform for buying lottery tickets on any device, with no app download or deposit required, today announced it has received the highest certification in recognition of its commitment to responsible play.

Developed by the National Council on Problem Gambling (NCPG) as part of its Internet Responsible Gambling Compliance Assessment Program (iCAP), the certification is known as the highest standard in the U.S. for online responsible gaming, and is based on the Internet Responsible Gambling Standards which were devised by a panel of experts from around the world. Lotto.com is only the seventh organization in the nation to have achieved the iCAP certification.

“NCPG congratulates Lotto.com on obtaining the iCAP certification, something which few companies have been able to achieve,” said NCPG Executive Director Keith Whyte. “The process of successfully reaching iCAP certification included a rigorous independent review and testing of the Lotto.com platform. It is a testament to their organization and commitment to responsible use of its service and player protection.”

Launching first in New Jersey in June 2021, Lotto.com operates a state-of-the-art e-commerce platform based on four key pillars, including convenience, security, safety, and peace of mind, all of which enables players to buy official state lottery tickets from the comfort of their own home or on the go. The iCAP certification further enhances the brand’s ethos and provides Lotto.com players with assurances that the online platform is trustworthy and has been designed based on the highest possible standards for ensuring player protection.

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More specifically, Lotto.com has multiple safety measures in place that encourage safer play, including:

  • Spending Limits – The platform offers self-help tools, such as daily, weekly and monthly funding and purchase limits, enabling users to monitor and control their spending. Additionally, the company provides a way for players to temporarily self-exclude themselves from using Lotto.com services, ranging from a 72-hour cool-off period, to a longer time frame of six months.
  • Age Restrictions – Lotto.com performs age verification and geolocation checks to ensure proper use of the platform. A detailed Know Your Customer policy has been integrated and is designed to prevent minors and prohibited persons from using the platform.
  • Support & Resources – The Lotto.com website features prominent displays of Responsible Gaming related information, including resources that provide help and assistance, as well as information about avoiding lottery scams.

“Creating a seamless experience for our users is key, but security and safety will always be our top priorities at Lotto.com, hence why we moved to obtain the renowned iCAP certification so soon after launching,” said Thomas Metzger, CEO of Lotto.com Inc. “We’re honored to be an official member of the NCPG and look forward to working in partnership with their team to ensure the best possible standard for online play is upheld.”

Currently, anyone over 18 physically located in the state of New Jersey can purchase state lottery tickets via Lotto.com, as well as access information about previous and future draws. Lotto.com will soon be announcing plans to expand nationally, with the aim of making the lottery more accessible to as many people as possible across the U.S. To learn more, visit lotto.com or follow Lotto.com on Instagram, Twitter, and Facebook.

ABOUT LOTTO.COM INC.
Headquartered in New Jersey, Lotto.com Inc. is the first digital platform for buying lottery tickets on any device, requiring no app download or deposit. Offering a secure, convenient and contactless way to play the lottery, the platform enables players to buy official state lottery tickets by picking their lucky numbers manually or using our Quick Pick lucky number generator. As a registered and licensed lottery courier enabling user participation in U.S. state lotteries, Lotto.com also helps fund state-run programs across education, parks, emergency responders, veterans’ health, and other important services. Lotto.com is currently available in New Jersey, with plans to expand to other states in the U.S. in the near future.

MEDIA CONTACTS:
[email protected]

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Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform

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Magency Life, WeClub Malaysia, and 2up.io sign on following Optimove’s regional launch

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, today announced that three leading APAC iGaming operators: Magency Life, WeClub Malaysia, and 2up.io have selected Optimove as their player engagement platform. This follows the company’s formal launch of operations in Asia-Pacific and underscores its momentum in the region.

The announcement comes immediately after Optimove’s appointment of iGaming veteran Jack Wheeler to head the APAC region. Wheeler and team are driving regional growth and supporting operators in scaling player engagement strategies through data, personalization, and AI-driven orchestration.

“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking, with a deep commitment to meaningful player engagement,” said Jack Wheeler, Senior Account Executive and Head of APAC. “Optimove’s ability to empower operators that embrace Positionless Marketing to increase marketing efficiency by 88% is ushering the APAC iGaming industry into an era where real-time marketing execution is scalable.”

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Optimove’s Positionless Marketing Platform gives marketing teams the power to independently launch and optimize campaigns across channels without waiting on engineering, creatives, or analysts.

The company’s Optimove Ignite+ program, played a key role in accelerating adoption across the region. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.

“These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players,” said Motti Colman, VP of Revenue at Optimove. “It underscores that Positionless Marketing, and its ability to free marketers to execute personalized player journeys without bottlenecks, is a key to growth in competitive markets. We’re honored to be chosen.”

With regional operators facing rising competition and evolving player expectations, Optimove provides the tools to act instantly on data, deliver personalized experiences, and drive lifetime value all from a single, AI-powered platform.

 

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PepsiCo Returns as Main Partner of the Esports World Cup 2025

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PepsiCo brings back Pepsi and introduces Mountain Dew, energising the global gaming community at the world’s largest esports event.

The Esports World Cup Foundation (“EWCF”) today announced its renewed partnership with PepsiCo, establishing Pepsi and Mountain Dew as Main Partners of the Esports World Cup 2025, set to take place this summer in Riyadh, Saudi Arabia. With Pepsi and Mountain Dew joining the EWC, both iconic beverages will fuel and energize the worldwide gaming community.

The renewed partnership marks the continued expansion of PepsiCo’s footprint in gaming and a bold step forward in delivering world-class experiences to fans in Riyadh and around the globe.

Following its debut as a Founding Partner in 2024, Pepsi returns to the Esports World Cup with an expanded presence across the 2025 festival. Activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.

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Mountain Dew, joining as a Main Partner for the first time, is levelling up players’ game in EWC 2025 to EWC 2025. A long-standing supporter of gaming, the brand will deliver immersive on-site experiences, exclusive merchandise drops, and branded competitions that resonate from grassroots to pro. With a digital-first campaign themed “Dew levels up your game,” Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints — reinforcing its ambition to lead in gaming culture and power the next generation of players.

Both brands will feature prominently throughout the event — from the Opening Ceremony to hospitality areas — with branded fridges and product placement across esports venues, the Players’ Lounge, and festival grounds, uniting music, gaming, and entertainment to deliver high-energy fan experiences.

Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation, said: “We’re excited to have Pepsi and Mountain Dew back as Main Partners for the second year. These are brands that truly get gaming and its fans. With their support, this year’s Esports World Cup will be an even bigger celebration of community and creativity”

Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.

To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem

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Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.

Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.

In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”

Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:

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“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”

With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.

The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.

Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.

 

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