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InvestorBrandNetwork Announces Blaze Your Own Trail Podcast featuring Tony DiMatteo, CEO and Co-Founder of Lottery.com

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LOS ANGELES, July 16, 2021 (GLOBE NEWSWIRE) — – via InvestorWireInvestorBrandNetwork (“IBN”), a multifaceted financial news and publishing company for private and public entities, today announces that Tony DiMatteo, CEO and co-founder of Lottery.com, a leading technology company that is transforming how, where and when the lottery is played, recently appeared on the Blaze Your Own Trail Podcast, an inspirational forum hosted by entrepreneur and social media expert Jordan Mendoza featuring interviews with people from around the world who have blazed their own trails in business and life.

To hear the full interview, visit The Blaze Your Own Trail Podcast.

During the interview, Mendoza inquired about DiMatteo’s background and his persistent approach to entrepreneurship focused on maximizing every available opportunity.

“I was born and raised in the Denver area. … [My parents] were just very down to earth, working-class folks who just were trying to do the best they could. … They really had a drive to succeed and just tried to take opportunities. I learned a lot very early on about entrepreneurship,” DiMatteo said. “About two weeks before graduation, my [high school] history teacher, Mr. Mantooth, he sort of took a break … to educate us about what the real world looks like. … With the current system that we have, your goal is to squirrel away money, then you retire, you downsize and if you die before you run out of money, you’re a success. … When I looked at that future when I was 18 years old, I didn’t want to have anything to do with that.”

“I thought, ‘What if I just become a homerun hitter, and every time that I get an opportunity I just swing for the fences and I try to do the absolute best that I can possibly do?’ I became okay with the idea that I was going to strike out a lot of times. … It’s taken a long time. I have failed many more times than I’ve ever succeeded, but all of those failures are why I am successful now. It’s because I just took the risk,” DiMatteo added. “I got into IT and tech. I was really just an IT guy for a long time … and being in IT led me to so many relationships that I would not have had. … I would be able to sit down at the CEO’s desk of whatever the client was and we would just go back and forth and just talk. … That helped me build my network. … Your job is to make people happy. If you make people happy, some amazing things happen. They refer you to other people. … They believe in you, and they want you to succeed.”

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“In 2015, my co-founder Matt [Clemenson] met Jason Calacanis, a really impressive angel [investor], in San Francisco. We, at the time, had about six projects that we had been self-incubating,” DiMatteo continued. “Matt pitched him everything we had … the very last thing on the list was AutoLotto, which is where [Lottery.com] started. … Jason said, ‘Great, you’re on stage [at LAUNCH Festival] in two weeks, get ready.’ … We decided that I should go and present at the LAUNCH Festival, and all of a sudden, we had a tremendous amount of interest. … We raised about $700,000 in maybe two weeks. … The lottery is about an $80 billion a year market just in the U.S. and about another $400 billion, roughly, outside of the U.S., but it has not gone online the way it should’ve probably about 10 years ago. … That’s our goal, to take something that already exists and bring it online to different people, different demographics. … You’re trying something that’s never been tried before, and everybody has resistance to that.”

Throughout the interview, DiMatteo discussed his career leading up to the early days of Lottery.com and the regulatory hurdles the company is currently navigating as it works to expand to new states and international markets in the years to come.

Lottery.com and Trident Acquisitions Corp. (NASDAQ: TDAC) entered into a definitive agreement relating to a business combination on Feb. 21, 2021. Upon completion of the transaction, the combined company is expected to be named Lottery.com and its common stock and warrants are expected to remain listed on the Nasdaq Stock Market under the new ticker symbols “LTRY” and “LTRYW,” respectively.

About Lottery.com 

AutoLotto Inc., doing business as Lottery.com (“Lottery.com” or the “Company”), is a leading technology company that is transforming how, where and when lottery is played. Its engaging mobile and online platforms enable players and commercial partners located in the U.S. and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to Lottery.com for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, through WinTogether.org, Lottery.com is fundamentally changing how nonprofit donors are incentivized to action by gamifying charitable giving. In all that it does, Lottery.com’s mission remains the same: an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives. For more information, visit www.lottery.com.

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About InvestorBrandNetwork

The InvestorBrandNetwork (“IBN”) consists of financial brands introduced to the investment public over the course of 15+ years. With IBN, we have amassed a collective audience of millions of social media followers. These distinctive investor brands aim to fulfill the unique needs of a growing base of client-partners. IBN will continue to expand our branded network of highly influential properties, leveraging the knowledge and energy of specialized teams of experts to serve our increasingly diversified list of clients.

Through NetworkNewsWire (“NNW”) and its affiliate brands, IBN provides: (1) access to a network of wire solutions via InvestorWire to reach all target markets, industries and demographics in the most effective manner possible; (2) article and editorial syndication to 5,000+ news outlets; (3) enhanced press release solutions to ensure maximum impact; (4) full-scale distribution to a growing social media audience; (5) a full array of corporate communications solutions; and (6) a total news coverage solution.

For more information on IBN, visit https://www.InvestorBrandNetwork.com.

Please see full terms of use and disclaimers on the InvestorBrandNetwork website, applicable to all content provided by IBN wherever published or re-published: https://IBN.fm/Disclaimer

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Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this presentation, regarding the proposed business combination, Trident and Lottery.com’s ability to consummate the proposed business combination, the benefits of the transactions and the combined company’s future financial performance, as well as the combined company’s strategy, future operations, estimated financial position, estimated revenues and losses, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Trident and Lottery.com disclaim any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this Current Report. Trident and Lottery.com caution you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of either Trident or Lottery.com. In addition, Trident cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the occurrence of any event, change or other circumstances that could delay the business combination or give rise to the termination of the agreements related thereto; (ii) the outcome of any legal proceedings that may be instituted against Trident or Lottery.com following announcement of the transactions; (iii) the inability to complete the business combination due to the failure to obtain approval of the shareholders of Trident, or other conditions to closing in the merger agreement; (iv) the risk that the proposed business combination disrupts Lottery.com’s current plans and operations as a result of the announcement of the transactions; (v) Lottery.com’s ability to realize the anticipated benefits of the business combination, which may be affected by, among other things, competition and the ability of Lottery.com to grow and manage growth profitably following the business combination; (vi) costs related to the business combination; (vii) risks related to the rollout of Lottery.com’s business and the timing of expected business milestones; (viii) Lottery.com’s dependence on obtaining and maintaining lottery retail licenses or consummating partnership agreements in various markets; (ix) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (x) the effects of competition on Lottery.com’s future business; (xi) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (xii) changes in applicable laws or regulations; (xiii) the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (xiv) risks related to disruption of management time from ongoing business operations due to the proposed business combination; (xv) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (xvi) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; and (xvii) the Company’s ability to achieve all or any of its stated goals, including the ability to grow the business in domestic and international jurisdictions and deploy innovative technology to do so. Should one or more of the risks or uncertainties described in this Current Report materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Trident has filed and will file from time to time with the SEC, including its Annual Report on Form 10-K/A for the fiscal year ended December 31, 2020. Trident’s SEC filings are available publicly on the SEC’s website at www.sec.gov.

Important Information and Where to Find it

The proposed business combination will be submitted to shareholders of Trident for their consideration. Trident has filed a Registration Statement on Form S-4 with the SEC, which includes a preliminary proxy statement and will include a definitive proxy statement to be distributed to Trident’s stockholders in connection with Trident’s solicitation for proxies for the vote by Trident’s stockholders in connection with the proposed business combination and other matters as described in the Registration Statement, as well as the prospectus relating to the offer of the securities to be issued to Lottery.com’s shareholders in connection with the completion of the proposed business combination. After the Registration Statement has been declared effective, Trident will mail a definitive proxy statement and other relevant documents to its shareholders as of the record date established for voting on the proposed business combination. Trident’s shareholders and other interested persons are advised to read the preliminary proxy statement / prospectus and any amendments thereto and, once available, the definitive proxy statement / prospectus, in connection with Trident’s solicitation of proxies for its special meeting of shareholders to be held to approve, among other things, the proposed business combination, because these documents will contain important information about Trident, Lottery.com and the proposed business combination. Stockholders may also obtain a copy of the preliminary proxy statement or, once available, the definitive proxy statement, as well as other documents filed with the SEC regarding the proposed business combination and other documents filed with the SEC by Trident, without charge, at the SEC’s website located at www.sec.gov or by directing a request to Cody Slach, (949) 574-3860, [email protected]. The information contained on, or that may be accessed through, the websites referenced in this press release is not incorporated by reference into, and is not a part of, this press release.

Participants in the Solicitation

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Trident and its directors and officers may be deemed participants in the solicitation of proxies of Trident’s stockholders in connection with the proposed business combination. Lottery.com and its officers and directors may also be deemed participants in such solicitation. Security holders may obtain more detailed information regarding the names, affiliations and interests of certain of Trident’s executive officers and directors in the solicitation by reading Trident’s Annual Report on Form 10-K/A for the fiscal year ended December 31, 2020, and the Registration Statement and other relevant materials filed with the SEC in connection with the business combination when they become available. Information concerning the interests of Trident’s participants in the solicitation, which may, in some cases, be different than those of their stockholders generally, will be set forth in the proxy statement relating to the business combination when it becomes available.

No Offer or Solicitation

This communication shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act.

Corporate Communications

InvestorBrandNetwork (IBN)
Los Angeles, California
www.InvestorBrandNetwork.com
310.299.1717 Office
[email protected]

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Ines Ledo, BetBrothers: “Our Content Philosophy Is Built on Quality, Value, and Responsibility”

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We sat down with Ines Ledo, Content Lead at BetBrothers.es, to discuss the core principles behind BetBrothers’ content strategy, and what it takes to create a trusted resource for the Spanish betting community.

Ines, please share with us how you first became involved in the sports betting industry, and what led you to your current role as Content Lead at BetBrothers.es?

I started more than five years ago as a content writer, focusing on online casinos and sports betting. From the beginning, I really enjoyed the industry, and over time, I started managing content and leading a team of writers in another top affiliate project in Spain. That experience gave me a wider understanding of how the industry works, and especially, how important content is in the iGaming world. Exceptional content is a force driving engagement and market differentiation.

Now, as a Content Lead at BetBrothers, my mission is to channel all that experience into an ambitious vision. Here, we are aiming to create the most trusted resource for the Spanish betting community. This means going beyond surface-level information and entertainment. Our content is built around three key pillars — quality, value, and responsibility. It is created to help our users enjoy sports betting as a safe and fun form of entertainment.

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Can you tell us about your core content philosophy and how it differentiates BetBrothers.es from other affiliates in Spain?

Over the years, I’ve seen how content has become less personal. Today, many articles sound the same, like they’re made in a factory, without real experiences or useful information for the user.

At BetBrothers, we want to do the opposite. We believe in authentic content, written by real people who test betting sites and online casinos. They don’t just look around. They deposit, they play, they interact with customer support, they research the terms and conditions, and then they compare these experiences, sharing their personal perspectives.

We’re user-first, always. Our philosophy is to provide real value to the user with our content, with responsibility as a basis, as we aim to contribute to creating a safer and more enjoyable betting environment for our readers. That commitment to honesty, authenticity and responsible betting is what makes us different.

How do you balance creating evergreen content (like guides) with timely, event-driven betting tips, especially considering the dynamic Spanish sports calendar?

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Balancing evergreen and timely content is indeed a basis of our strategy. We do it through good planning and efficient team management.

On one hand, we have stable content like operator reviews and how-to guides on betting strategies — this is the foundation of the project. Such content educates users, provides lasting value, and forms the backbone of our search engine presence.

On the other hand, we produce daily betting tips from our sports experts. These bring dynamic elements to our content and keep users engaged on a daily basis. Our experts have truckloads of experience, some of them are sports analysts with deep statistical knowledge of specific leagues. So for us it’s also an opportunity to showcase our analytical capabilities.

Both types of content are equally important: one provides lasting value, the other keeps the user connected and engaged day by day.

Many affiliates diversify traffic sources. Beyond organic search, what other marketing channels are you exploring for BetBrothers.es?

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Organic traffic, born from deep and useful content we provide, is definitely very valuable both for us and our partners. It’s the validation of value we deliver to users searching for information. However, we are actively expanding our reach.

Social media is already a key element of our multi-channel strategy. It’s a great way to build presence, engage in meaningful conversations with the users, and develop a community around our products.

We believe video content will become more and more important in the future too. It allows for richer, more engaging storytelling, and helps us build deeper connections with our audience. ​​Our philosophy is simple: meet users where they are, and connect with them beyond Google.

From your perspective, how has player behavior in the Spanish sports betting market evolved over the past few years, and how is BetBrothers.es adapting its content to meet these changing needs?

Today’s users are much more demanding, that’s for sure. They have more information, they compare everything available to them, and they look for real product value — both in the bookmakers and in the websites they visit. At BetBrothers.es, we thrive in this environment.

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We don’t just repeat what everyone else says or does. Instead, we focus on creating useful content, replying to the questions readers may have, explaining complex features in a clear and easy way, test the products and give an opinion based on real experience.

Also, we put a big emphasis on responsible gambling by offering practical advice. We do that, as we believe this is an essential part of the value we should provide to the betting community.

Looking ahead, what are the key strategic priorities for BetBrothers.es in the next 12-18 months to continue its growth and strengthen its position in the Spanish market?

For the next 12-18 months, our goal is to find the perfect balance between three non-negotiable pillars: useful and high-quality content, a user experience adapted to today’s standards — especially on mobile — and a strong focus on safe and responsible gambling.

Our ultimate aim is for every BetBrothers visitor to instantly feel that they are at the most trusted sports betting hub in Spain. A place where they’ll find clear, honest and helpful information to make informed and enjoyable betting decisions.

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About 59% of Germans Aged 6-69 Play Video Games

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About 59% of people aged 6 to 69 in Germany play video games. Overall, the number of players in the country has risen significantly in the last several years. Across all age groups, some 37.5 million Germans – more than ever before – play video games on consoles, PCs and smartphones. This represents an increase of around 9% in the number of players since 2020. These are the new figures released by game – the German Games Industry Association, based on data collected by YouGov.

The development among players over 60 is especially dynamic, with this group having grown from 6.4 to 7.7 million in just 12 months. The growth in the proportion of older gamers is partly due to the fact that many gamers have been playing games for decades. On the other hand, more and more older people are discovering the joy of video games. Thus the trend of recent years continues, with the average age of German players also surpassing 39 for the first time – rising from 38.2 in 2023 to 39.5 in 2024. In total, 8 in 10 players in Germany (79%) are over 18 years old. With regard to the gender of players in Germany, the distribution has remained balanced in the last several years, at around 48% women and 52% men.

“Games fascinate millions of people in Germany – young and old, women and men. The majority of Germans have been playing games for a long time and the number is increasing. The steadily rising average age of gamers is also exciting: we are fast approaching the age of 40. This makes clear what still surprises many people: whether they are 17 or 70, games inspire people of all ages and the proportion of older players is growing particularly strongly,” said Felix Falk, Managing Director of game – The German Games Industry Association.

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After attaining unprecedented heights in recent years, the German games market saw a dip in its growth trajectory in 2024. Last year, sales revenue from games, gaming hardware and online gaming services in Germany totalled 9.4 billion euros – a 6% drop from the year before. This downturn was especially pronounced in purchases of games for PCs, consoles and smartphones (−17%, to 921 million euros), as well as in hardware purchases (−10%, to 2.9 billion euros). Running counter to the overall market trend, revenue from online gaming services saw a double-digit increase, rising 12% from the level of 2023, to 965 million euros.

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TaDa Gaming Celebrates GiftCode’s Successful First Year Since Launch

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TaDa Gaming celebrates GiftCode’s successful first year since launch. Applicable to both slots and TaDa’s unique fishing-shooting games, GiftCode offers immediate rewards which can be effortlessly tailored and adapted to any operator requirement or marketing campaign.

Hitting its first anniversary, a minimum of 1,000,000 GiftCodes are now issued monthly through 300+ streamers with 100% take up. This strong creator eco-system enables codes to be delivered across media and platforms with tournaments, introductory rewards and churned player campaigns leading the way for operator success through powerful marketing alongside player rewards.

An uplift of Daily Active Users by a minimum of 18% and a 15% increase in engagement and player acquisition levels has confirmed that GiftCode is the simple and highly effective gamification tool the industry was lacking.

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The 2024 initial test run in Brazil saw 100 streamers receive 500,000 GiftCode links. An instant redemption rate of 95+% and new player sign up increasing by more than 30,000 per month confirmed TaDa’s research and development and gave operators confidence to incorporate GiftCode to their offering.

Now, with the addition of personalised codes for player segmentation, regionally specific influencer packs and multi-brand and aggregator deployment, few other gamification tools can offer such consistently high impact and measurable results, meaning this is a very happy anniversary for TaDa.

Sean Liu, Director of Product Management at TaDa Gaming, said: “GiftCode’s inherent simplicity is the key to its success. It does what it is supposed to do and does it fantastically well for both operators and players. Our new enhancements make GiftCode even more engaging, securing its future as our go-to gamification tool.”

The post TaDa Gaming Celebrates GiftCode’s Successful First Year Since Launch appeared first on European Gaming Industry News.

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