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How Smartico Gamification Can Spice Up Your CRM
All customer relationship management (CRM) divisions sometimes reach a dead end of options.
Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.
Well, all done. What to do next?
This is where gamification comes in handy. Gamification kills the CRM cul de sac.
How Exactly Can Gamification Contribute to CRM?
Gamification can be the steroid that boosts the efficiency, productivity and the conversion rate of any CRM. It offers multiple attractive options to ensure customer engagement.
Take for instance Smartico Gamification tool. It functions as an add-on over its CRM platform. Practically, it is a fountain of creative and surefire marketing campaigns.
To know what gamification can contribute to a CRM, one needs to understand just one or two features of gamification. In the case of Smartico Gamification tool, let’s focus on such a feature, namely Smartico Tournaments.
Before going to the operational part, here is a quick overview of Tournaments.
Tournaments, in a Nutshell
Smartico Tournaments basically makes customer activity a competition. Two or more players can compete against each other for the activities they do on a betting platform, for instance. The activities can be virtually anything: just logging in, actual betting, bets or amount won, and so on. It is up to the CRM operator to decide on.
Smartico Tournaments offers a bunch of options to the operator to create a tournament for the customers. It automatically tracks customer’s activity on the betting platform and compiles a leader board on the basis of points won by each customer.
The best thing about Smartico Tournaments is its near plug-and-play ease of use. It does not require elaborate software installing. It neither necessitates any tweaks to the existing system infrastructure. It mostly works as an extension of the existing platform.
How Can a CRM Operator Benefit from Tournaments
Tournaments help customer engagement in multiple ways. The following example is kind of self-illuminating.
Consider the case of simple tournament. Let it be based on the players’ number of betting wins. That is, the tournament is based on the number of wins for a player in a particular time frame. The time frame can be set for one hour, a single day, or specific dates.
The CRM operator can announce the tournament through multiple channels to entice the potential punters. The operator can decide on which type of users are eligible for participation, for example, VIP customers or punters in a particular game of football.
Once the eligibility rules, time frame and the type of customer activity are set, Smartico Tournaments engine will swing into action. It automatically tracks the customer activity within the given conditions and rules and compiles the points for each participant. A leader board will be displayed to the players, causing much enthusiasm and interest among them.
In this tournament, the player who has won the most bets on the platform during the time frame will emerge victorious.
This is just an example of a tournament. As you can imagine, tournaments can be set in any number of ways.
For example, a tournament based on the amount of money wagered during a particular period too can be conducted. Here, the player who wagers the maximum amount in that time frame will be the winner.
Here are some of sport betting tournaments a CRM operator can conduct to good effect:
- Players who made or won most bets on a single team, such as Liverpool or Barcelona
- Players who made or won most bets on a single real-life tournament, such as Euro Cup or Copa America
- Players who punt on or above a certain odds
A leader board with bonus points will act as a good discussion starter among players and subject of social media posts.
So, the benefits of tournaments should now be obvious. The major benefits can be summarized as below:
- Encourage interaction among players and build a sense of community
- Provide value-addition by allowing the players to compete among themselves
- Build brand loyalty among players by offering them points and bonuses
What the Players Gain from Tournaments?
Surely they gain better enjoyment out of tournaments. And there is always a feel good factor, especially who do well in the tournament.
As for any rewards, it’s up to the operator to decide on this after careful consideration of the cost-benefit scenario. The Smartico tool offers three options:
- The players win Points, which is part of Smartico Gamification tool and allows players to buy bonuses and other items from the Gamification Shop.
- The players win bonuses directly from the operator. For this, the Gamification tool requires API access to the platform’s bonus system.
- The players win gifts directly from the operator. The gifts can be anything that the operator deems fit, such as an iPhone or a PS5.
To sum up, Smartico Tournaments is a hassle-free tool to enhance customer engagement and activities. With tournaments, you can be sure of one thing: the CRM division will not hit a dead end.
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CopyBet extends Front of Shirt partnership with Queens Park Rangers Football Club

CopyBet has extended its deal as Front of Shirt Partner of Queens Park Rangers Football Club, continuing the successful collaboration for the 2025/26 season.
The renewed agreement reinforces CopyBet’s position as the club’s primary partner, and enables the fantastic relationship to continue to grow. CopyBet’s logo will adorn the front of the Men’s First Team shirts, and all adult retail shirts.
“We are proud to continue our partnership with Queens Park Rangers as the club’s Official Front of Shirt Partner for the upcoming season, reflecting our ongoing commitment to supporting the Club and the exciting journey ahead. We look forward to another memorable season together, both on and off the pitch,” stated Anton Ivanov, Business Development Director, CopyBet UK.
The relationship, which started in July 2022, has seen CopyBet begin as the Club’s Back of Shirt Sponsor, before moving to the Front of Shirt position for the 2024/25 season, with a memorable debut in our 4-0 home win against Leeds in April 2024.
QPR Commercial Director Euan Inglis added: “CopyBet have been a fantastic partner over the last three seasons, Anton and the whole team are a pleasure to work with. The Club are delighted that CopyBet have exercised their option to extend their partnership with the Club for another season.”
The post CopyBet extends Front of Shirt partnership with Queens Park Rangers Football Club appeared first on European Gaming Industry News.
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€3.8 Billion Tax Contribution from EGBA Members to European Economy Revealed in 2024 Report

Members of the European Gaming and Betting Association (EGBA) contributed €3.8 billion in taxes to the European economy in 2024 and achieved record progress in safer gambling and social responsibility, according to the association’s fifth annual sustainability report published today. The report reveals that EGBA members sent 100 million safety messages to their European customers in 2024 – a 48% year-on-year increase – and 69% of their customers, or 26.7 million of them, use safety tools, with half doing so voluntarily.
The Sustainability Report 2025 outlines the collective efforts of EGBA members to contribute positively to European society through safer gambling, social investment, and responsible business practices. It presents data on customer demographics, use of safety tools, investments in sports and society, employment and diversity, and environmental performance. The report covers the online operations of EGBA members in the EU and UK and tracks their year-on-year progress.
“This year’s report shows our members are not only positive contributors to Europe’s economy but also setting industry benchmarks for safer gambling,” said Maarten Haijer, Secretary General of EGBA. “We’re especially encouraged by the success of personalised safety messages, which our report shows to be positively impacting between 42% to 46% of customers showing high-risk behaviours. That’s genuinely meaningful progress that builds trust and helps raise standards across the wider industry.”
“Our members are showing that leadership in our industry is about more than commercial success – it’s about protecting players, supporting communities, and investing in Europe’s future,” Haijer added. “But sustaining these achievements requires stable and supportive regulatory frameworks and stronger enforcement against black market operators based outside Europe, who threaten the safety of European citizens and contribute nothing to our societies. The regulated industry makes substantial investments, but we need a longer-term policy vision in some national markets.”
EGBA and its members are committed to fostering a strong culture of social responsibility while evolving to meet rising societal expectations. Through their shared commitment to sustainability, our members continue to demonstrate that safer gambling and business success go hand in hand.
Key sustainability highlights from EGBA members (2024)
Social Contributions
- €3.8 billion contributed in taxes to European economies, including corporate and gaming taxes, providing funding for public services and community initiatives.
- €735 million invested in European sports through sponsorships, fees, and streaming rights payments – with streaming rights accounting for the largest share (62%).
- €156.8 million donated to charities and community initiatives across Europe, representing a 4% yearly increase.
Promotion of Safer Gambling
- A record 100 million messages were sent to customers to promote safer gambling, a 48% year-on-year increase. 28% of these messages were personalised, based on a customer’s individual playing behaviour, and were primarily delivered to customers via pop-ups (67%) and email (25%).
- Personalised messages had positive impacts on 42-46% of customers with high-risk behaviours, with customers either improving their play or maintaining stable patterns following targeted messages. 21% of these customers also activated or strengthened safety tools following personalised messages.
- 89% of all employees received safer gambling training – accounting for over 55,000 employees across online and land-based operations (up from 80% in 2023).
- €148.9 million contributed to research, education, and treatment (RET) services to support gambling harm prevention in Europe, making it €290 million in RET contributions in the past 5 years.
Safer Gambling Tools
- 69% of all customers used safety tools – representing a record 26.7 million players (a 28% yearly increase). Half of these, 13.2 million customers, used tools voluntarily.
- Deposit limits remained the most popular tool, used by 65% of customers who use tools voluntarily.
Customers
- 38.6 million customer accounts, representing a 19% year-on-year increase.
- 75% of customers were male (up from 72% in 2023), while 25% of customers were female (down from 28%).
- 15.9 million customer service interactions, a 10% yearly increase, with the most popular topic being offers/bonuses (18%).
Employment and Diversity
- 62,698 total employees across both land-based and online operations, with 57% male and 43% female employees.
Energy and Environment
- Total energy consumption decreased by 11% to 190.2 gigawatt hours (GWh), covering both land-based and online operations. 78% of energy use was sourced from renewables, an increase from 64% in 2023.
- Greenhouse gas emissions were 1.15 million tonnes CO2e, with value chain emissions (Scope 3) accounting for 95% of the total.
Source: EGBA
The post €3.8 Billion Tax Contribution from EGBA Members to European Economy Revealed in 2024 Report appeared first on European Gaming Industry News.
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Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.
Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.
Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.
Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.
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