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Sightline Payments Enhances Responsible Gaming Commitments
Launches new partnerships with AGA’s Have A Game Plan.® Bet Responsibly.™ campaign and Conscious Gaming’s PlayPause technology
LAS VEGAS, May 25, 2021 (GLOBE NEWSWIRE) — Sightline Payments, a FinTech company specializing in digital payments solutions for the sports betting and casino markets, further highlights its leadership in responsible gaming by announcing two groundbreaking partnerships with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ campaign and Conscious Gaming’s PlayPause multi-jurisdictional self-exclusion technology.
Sightline is the first payments company to join AGA’s public service campaign on responsible sports wagering, joining the NHL, PGA Tour, UFC, NASCAR, Monumental Sports and Entertainment, the Vegas Golden Knights and FanDuel as an official campaign partner. To highlight its support for the campaign, Sightline will be including information in all its new account signups and on its website to remind patrons to Fund Your Fun, Then Be Done. Bet Responsibly. This collateral will be displayed to Sightline’s more than 1.5 million cardholders nationally.
“We’re thrilled to welcome Sightline as the first payments company partner in our responsible gaming campaign,” said AGA President and CEO Bill Miller. “Educating bettors on the importance of wagering responsibly – and funding that activity responsibly – is critical as sports betting in America continues to grow. The AGA is grateful for Sightline’s commitment to growing this important initiative by sharing important messages with their customers.”
Sightline is also becoming the first payments company to support Conscious Gaming’s PlayPause technology, which enables individuals who self-exclude from gaming to extend their protections across state lines. PlayPause is designed to modernize and strengthen the effectiveness of the U.S. gaming industry’s responsible gaming programs. Sightline joins leading online operators including BetMGM, Entain and Golden Nugget Online Gaming as supporters of PlayPause. The solution is made available to operators, regulators, sports leagues, and payments providers via Conscious Gaming, a new non-profit organization established by GeoComply, a global leader in geolocation and compliance technology.
“As Conscious Gaming continues its efforts to provide modern solutions to aid patrons in responsible gaming and self-exclusion, it is imperative for us to reach consumers across the gaming landscape,” said Anna Sainsbury, Conscious Gaming Trustee and GeoComply Chairman and Co-Founder. “Through Sightline’s commitment to PlayPause, this enables us to educate and assist consumers with one of the first steps in their gaming journey – funding their account. We appreciate Sightline’s commitment to being a leader in responsible gaming and are thrilled to have their support for PlayPause.”
“As the payments leader in the gaming industry, ensuring patrons can responsibly fund their entertainment is at the core of our business,” said Joe Pappano, CEO of Sightline Payments. “Our partnerships with the AGA and Conscious Gaming further highlight our commitment and support to provide our customers with the most safe, secure and responsible gaming solutions.”
These partnerships build on Sightline’s commitment to promoting and enhancing responsible gaming across the industry. Last September, Sightline launched a partnership with UNLV and Global Payments Gaming Solutions to analyze the gaming industry’s transition towards cashless wagering as part of UNLV’s Payments Collaborative. Earlier this year, Sightline joined the International Center for Responsible Gaming (ICRG) as a sponsoring donor and maintains a corporate membership with the National Council on Problem Gambling (NCPG).
About Sightline Payments
Sightline Payments (“Sightline” or the “Company”), is a dynamic Financial Technology (FinTech) company that is enabling the next generation of cashless, mobile and omni-channel payment solutions for the gaming, lottery, sports betting, entertainment and hospitality ecosystems. The Company has more than 1.5 million enrolled Play+ accounts across its current portfolio of more than 70 programs in 39 States, and is poised to build on this presence, commensurate with the expansion visible in the underlying markets it serves. One of the key segments the Company serves is online gaming (both sports betting and iGaming), which is expected to build from $3 billion in total revenue to $22 billion over the next five years. In addition, the Company’s digital payment solutions directly address the wider gaming industry’s opportunity to transform traditional gaming floors into cashless ecosystems, a $90 billion revenue market serving over 100 million customers annually. Sightline is based in Las Vegas, Nevada. Learn more at https://sightlinepayments.com.
About the AGA
The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
About Conscious Gaming
Conscious Gaming is a philanthropic organization committed to utilizing advanced technology to propel social responsibility initiatives. Conscious Gaming’s mission is to leverage advanced technology and insights, to empower corporate social responsibility within our and our partners’ communities. We work with gaming operators, regulators, responsible gaming advocacy groups, academics and treatment professionals, to better protect consumers and enhance responsible gaming. For more information on Conscious Gaming, please visit: www.consciousgaming.org
Media Contact:
Susan Donahue
Skyya PR for Sightline Payments
[email protected]
Allison Nielsen
Director of Media Relations for the American Gaming Association
[email protected]
South Africa is once again positioning itself as a leader in ethical gambling practices, with the upcoming Responsible Gambling Summit 2025 set to take place on 13–14 November 2025 at Emperors Palace in Kempton Park, Gauteng. This landmark event will gather international experts, regulators, and industry professionals to address the most pressing challenges in responsible gambling across Africa.
Hosted by the South African Responsible Gambling Foundation (SARGF) in collaboration with major regulatory bodies such as the National Gambling Board, Eastern Cape Gambling Board, and Western Cape Gambling and Racing Board, the summit aims to drive forward an evidence-based, solutions-focused agenda that ensures gambling growth does not come at the cost of public well-being.
As South Africa continues to see rising participation in both land-based and gambling online, the summit is timely. It will tackle issues ranging from technological safeguards and public health integration, to policy harmonisation and vulnerable population protection.
Advocating for Safer Online Gambling
As South Africa strengthens its role in setting responsible gambling standards, SouthAfricanCasinos.co.za remains at the forefront of this effort in the online casino space. Our portal is more than a online casino listing site — it is a trusted source of expert advice, consumer guidance, and responsible gambling advocacy.
Since our inception, we have maintained a clear policy: we only recommend licensed, regulated casinos in south africa that adhere to strict player protection measures. These include transparent terms, fair bonus practices, and built-in tools such as deposit limits, time-outs, and self-exclusion options.
“The online gambling landscape in South Africa is growing rapidly,” says a spokesperson for SouthAfricanCasinos.co.za. “But with growth comes responsibility. Our mission is to ensure players have access to safe, ethical gambling environments. We support the goals of the Responsible Gambling Summit and encourage every operator to prioritise the welfare of their players.”
Practical Frameworks for Change
The Responsible Gambling Summit 2025 will focus on seven key thematic areas:
- Understanding gambling behaviour and disorders through science-led approaches.
- Overcoming barriers to effective policy implementation, including gaps in education and enforcement.
- Leveraging technology, such as AI-driven risk detection and real-time player monitoring.
- Adopting global regulatory best practices tailored to South African realities.
- Protecting at-risk individuals and communities, especially youth and those in lower-income brackets.
- Educating the public on the risks of gambling and how to stay safe.
- Building international networks to ensure future readiness and consistency across borders.
Each session is designed to lead to real-world outcomes, with progress monitored and reported biennially. This commitment to transparency aligns with broader calls for industry-wide accountability.
How Players Can Gamble Responsibly
Whether you’re new to online casinos or an experienced player, here are some essential responsible gambling tips:
- Treat gambling as entertainment, not a way to make money.
- Set a time limit before you start and stick to it.
- Only gamble with money you can afford to lose.
- Avoid playing when you are upset, stressed, or intoxicated.
- Use built-in responsible gaming tools provided by licensed operators.
- Keep track of your play history and regularly review your habits.
- Seek help if gambling is no longer fun, or if it begins to impact your personal life.
At SouthAfricanCasinos.co.za, we make these practices easier by highlighting casinos that offer responsible gambling features as part of our review process. Each recommended site undergoes a thorough evaluation based on licensing, fairness, transparency, and player protection standards.
Our Commitment to the South African Gambling Community
With a growing base of South African users, SouthAfricanCasinos.co.za plays an important educational role in the online gambling space. Our platform offers in-depth guides, news updates, free bonus casinos, free spins casinos and strategy articles designed to help players make informed decisions.
We actively follow developments in gambling regulation and work to ensure our listings are in line with the latest responsible gambling initiatives. As the conversation around ethical gambling evolves, so does our content — reflecting the high standards that South African players deserve.
South Africa’s leadership in responsible gambling sets a high standard not just for the continent, but for the global industry. By playing at casinos that are transparent, regulated, and committed to safety — such as those featured on SouthAfricanCasinos.co.za — players can enjoy the entertainment of gambling while staying in control.
7777 gaming, a leading provider of innovative iGaming content, has officially entered the Croatian market through an exclusive partnership with SuperSport’s brand Super Casino, the country’s largest betting operator. This collaboration marks a significant milestone for 7777 gaming as it continues its expansion across the Balkans.
SuperSport, a dominant force in Croatia’s regulated gaming industry with approximately 50% market share, is now offering a selection of certified titles from 7777 gaming. Among these are popular games such as Crazy 100 Bucks, Thracian Treasures, Barbarian, Greenhats’ Megawins, and Devil’s Deal: Soul for Sale. Each game is designed with cutting-edge mechanics, immersive themes, and rewarding features to provide an unparalleled player experience.
In addition to its diverse game portfolio, 7777 gaming introduces three exciting jackpot concepts to the Croatian market:
Juicy Cash Jackpot – A fruit-themed jackpot offering dynamic rewards.
Crazy Bucks Jackpot – High volatility gameplay delivering adrenaline-fueled wins.
Jackpot Temple – A mystical adventure promising epic prizes.
“We are thrilled to partner with SuperSport and bring our unique gaming content to Croatian players,” said Elena Shaterova, CCO at 7777 gaming. “This exclusive collaboration allows us to showcase our commitment to delivering high-quality, engaging games tailored to the local market’s preferences.”
Tugomil Cerovečki, Casino Director at SuperSport added, “Integrating 7777 gaming’s titles into our platform enhances our offerings and aligns with our goal to provide top-tier entertainment to our users. We are confident that our players will appreciate the innovative gameplay and exciting jackpot features.”
This partnership underscores 7777 gaming’s strategic focus on expanding its presence in the Balkans and reinforces its dedication to delivering exceptional gaming experiences across new markets.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
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The post 7777 gaming enters Croatian market with exclusive game launch on SuperSport appeared first on European Gaming Industry News.
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Allwyn’s Local Retail Champions Completed First Stage of Their Social Value Store Makeover
National Lottery operator, Allwyn’s, 2024 Local Retail Champions, Natalie and Martin Lightfoot – who own Londis Solo Convenience in Glasgow – have completed the first stage of their Social Value store makeover by installing new colleague headsets to help with security at the store.
The husband-and-wife shopkeepers were awarded £5000 cash and a Social Value store makeover worth up to £20,000 when they were crowned National Winners at Allwyn’s first ever Local Retail Champions awards in December. They had been nominated for the award by their customers for a host of community-focused work, such as organising charity fundraising events and local litter-picking activities, as well as providing a home delivery service for those in need.
Natalie and Martin have beallgun the Social Value store makeover work – which will take a number of months to complete – by installing six new colleague headsets to improve security at the store. The headsets enhance communication between store staff, increasing safety for both customers and staff and enabling colleagues to respond quickly to assistance requests.
The next stage of the store makeover activity will see the installation of new CCTV equipment, replacing the current 15-year-old system. As well as protecting the store, the CCTV currently helps keeps the community safer, with cameras located outside of the store successfully having been used in the past to help with investigations.
The final stage of the makeover will include installation of retail AI technology, with initial plans for this currently being looked at by Natalie and Martin.
Natalie said: “We’re really grateful to Allwyn for what the Local Retail Champions store makeover money is helping us do with security in the store. The headsets have been a godsend. The store has thick walls, making it difficult to hear each other in different areas of the shop, so the headsets allow us all to communicate and respond to things quickly as a team. We’re also in the process of getting new CCTV installed which will provide clearer pictures as the current system is quite pixelated and very dated. We wouldn’t have been able to get any of this new equipment without the Local Retail Champions makeover money, not for a long while anyway.”
Allwyn’s Director of Commercial Partnerships and Retail Sales, Alison Acquaye-Acford said: “We know Natalie is passionate about store security for retailers and has spoken publicly about the subject in the past, so we’re really happy we’ve been able to support her own store’s security needs with the store makeover. And she and her husband are absolutely deserving of the prize – they are a shining example of retailers who go above and beyond for their local community, which is precisely why they were crowned one of our two National Winners at Allwyn’s 2024 Local Retail Champions awards. We’re looking forward to hearing about how the project progresses further.”
The Local Retail Champions initiative is paid for with money from Allwyn’s dedicated Social Value Fund, which is an annual £1 million that the company has committed to using to support operating The National Lottery in an environmentally and socially responsible way. Last year, Allwyn used a portion of the fund to reward and recognise the important role its retail partners play in every community across the UK and Isle of Man – and arrangements for this year’s programme will become available over the coming months.
The post Allwyn’s Local Retail Champions Completed First Stage of Their Social Value Store Makeover appeared first on European Gaming Industry News.
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