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Sightline Payments Enhances Responsible Gaming Commitments

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Launches new partnerships with AGA’s Have A Game Plan.® Bet Responsibly.™ campaign and Conscious Gaming’s PlayPause technology

LAS VEGAS, May 25, 2021 (GLOBE NEWSWIRE) — Sightline Payments, a FinTech company specializing in digital payments solutions for the sports betting and casino markets, further highlights its leadership in responsible gaming by announcing two groundbreaking partnerships with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ campaign and Conscious Gaming’s PlayPause multi-jurisdictional self-exclusion technology.

Sightline is the first payments company to join AGA’s public service campaign on responsible sports wagering, joining the NHL, PGA Tour, UFC, NASCAR, Monumental Sports and Entertainment, the Vegas Golden Knights and FanDuel as an official campaign partner. To highlight its support for the campaign, Sightline will be including information in all its new account signups and on its website to remind patrons to Fund Your Fun, Then Be Done. Bet Responsibly. This collateral will be displayed to Sightline’s more than 1.5 million cardholders nationally.

“We’re thrilled to welcome Sightline as the first payments company partner in our responsible gaming campaign,” said AGA President and CEO Bill Miller. “Educating bettors on the importance of wagering responsibly – and funding that activity responsibly – is critical as sports betting in America continues to grow. The AGA is grateful for Sightline’s commitment to growing this important initiative by sharing important messages with their customers.”

Sightline is also becoming the first payments company to support Conscious Gaming’s PlayPause technology, which enables individuals who self-exclude from gaming to extend their protections across state lines. PlayPause is designed to modernize and strengthen the effectiveness of the U.S. gaming industry’s responsible gaming programs. Sightline joins leading online operators including BetMGM, Entain and Golden Nugget Online Gaming as supporters of PlayPause. The solution is made available to operators, regulators, sports leagues, and payments providers via Conscious Gaming, a new non-profit organization established by GeoComply, a global leader in geolocation and compliance technology.

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“As Conscious Gaming continues its efforts to provide modern solutions to aid patrons in responsible gaming and self-exclusion, it is imperative for us to reach consumers across the gaming landscape,” said Anna Sainsbury, Conscious Gaming Trustee and GeoComply Chairman and Co-Founder. “Through Sightline’s commitment to PlayPause, this enables us to educate and assist consumers with one of the first steps in their gaming journey – funding their account. We appreciate Sightline’s commitment to being a leader in responsible gaming and are thrilled to have their support for PlayPause.”

“As the payments leader in the gaming industry, ensuring patrons can responsibly fund their entertainment is at the core of our business,” said Joe Pappano, CEO of Sightline Payments. “Our partnerships with the AGA and Conscious Gaming further highlight our commitment and support to provide our customers with the most safe, secure and responsible gaming solutions.”

These partnerships build on Sightline’s commitment to promoting and enhancing responsible gaming across the industry. Last September, Sightline launched a partnership with UNLV and Global Payments Gaming Solutions to analyze the gaming industry’s transition towards cashless wagering as part of UNLV’s Payments Collaborative. Earlier this year, Sightline joined the International Center for Responsible Gaming (ICRG) as a sponsoring donor and maintains a corporate membership with the National Council on Problem Gambling (NCPG).

About Sightline Payments
Sightline Payments (“Sightline” or the “Company”), is a dynamic Financial Technology (FinTech) company that is enabling the next generation of cashless, mobile and omni-channel payment solutions for the gaming, lottery, sports betting, entertainment and hospitality ecosystems. The Company has more than 1.5 million enrolled Play+ accounts across its current portfolio of more than 70 programs in 39 States, and is poised to build on this presence, commensurate with the expansion visible in the underlying markets it serves. One of the key segments the Company serves is online gaming (both sports betting and iGaming), which is expected to build from $3 billion in total revenue to $22 billion over the next five years. In addition, the Company’s digital payment solutions directly address the wider gaming industry’s opportunity to transform traditional gaming floors into cashless ecosystems, a $90 billion revenue market serving over 100 million customers annually. Sightline is based in Las Vegas, Nevada. Learn more at https://sightlinepayments.com.

About the AGA

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The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

About Conscious Gaming

Conscious Gaming is a philanthropic organization committed to utilizing advanced technology to propel social responsibility initiatives. Conscious Gaming’s mission is to leverage advanced technology and insights, to empower corporate social responsibility within our and our partners’ communities. We work with gaming operators, regulators, responsible gaming advocacy groups, academics and treatment professionals, to better protect consumers and enhance responsible gaming. For more information on Conscious Gaming, please visit: www.consciousgaming.org

Media Contact:
Susan Donahue
Skyya PR for Sightline Payments
[email protected]

Allison Nielsen
Director of Media Relations for the American Gaming Association
[email protected]

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Better Collective North American talent-led media brands surpass 1 billion views and downloads, providing new ways for partners to reach sports fans

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An expanded focus on talent-led media and live events complements Better Collective’s broader strategy of diversifying revenue streams, engaging sports fans, and strengthening its position in key growth markets such as North America.

Talent-led media has become a core strategic focus for Better Collective, providing new ways to engage fans and create value for the company’s partners. Through shows hosted by world-class athletes and personalities such as Shaquille O’Neal, Jalen Brunson, Angel Reese, and Jeff Marek, Better Collective is able to reach highly engaged audiences across North America. These trusted voices not only help Better Collective stay relevant with younger sports fans but also offer partners authentic, direct access to these communities. Since the beginning of last year, content from Better Collective’s talent-led media brands have generated over one billion views and downloads and were significant contributors to the company’s global sponsorship revenue of more than 45 mEUR in 2024. Talent-led media has also further strengthened the commercial opportunities for partners and reinforces Better Collective’s position as a leading digital sports media group.

Karl Pugh, Group SVP of Revenue at Better Collective, said: “As a market leader operating at the intersection of sports media and sports betting, Better Collective provides partners with unparalleled global reach and commercial opportunities. Through our brands and their shows, we are not only reaching millions of engaged sports fans, but creating meaningful value for our partners by offering them direct access to these highly relevant audiences. With more than one billion views and downloads from fans across North America since the start of 2024, our brands have proven over time to be in high demand and an essential platform for partner activation. I look forward to continuing to grow these partnerships and unlocking new ways to drive revenue, audience engagement, and long-term business value together.”

All three of Better Collective’s leading North American brands, Playmaker HQ, Action Network and The Nation Network, have increased their audience with the help of talent-led media and live events.

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  • All five of Playmaker HQ’s shows have crossed 2 million total followers on social media, total over 15 million hours of consumed content on YouTube, and average 75 million monthly views across all accounts. The shows have gone viral several times, such as when Unapologetically Angel was named one of Spotify’s best new podcasts of 2024.
  • Action Network’s content from leading betting experts has spurred growth as well, evident from its 600k+ hours of consumed content from fans this year. Additionally, the brand’s podcasts totalled 6 million downloads during the last NFL season, and will total 8 million total downloads in 2025.
  • Within Canada, Better Collective has also experienced growth among its users thanks to The Nation Network (TNN), which has firmly entrenched itself as the leading destination for premier, digital sports coverage. Across its content this past year, TNN saw 71 million total streams, 5 million total watch hours, and 342 million total impressions on YouTube. These numbers reinforce Better Collective’s belief in Canada as a massive growth opportunity and market with immense potential.

North American brands are providing additional avenues for partner success

These three North American-based brands have each contributed to the company’s rise in the talent-led media space, growth in audience, and value generated for both endemic and non-endemic partners. Across the three brands, leading consumer and sportsbook partners include StockX, Dove Men’s+Care, Tommy John, DraftKings, bet365, Ford, Tim Hortons, Coca-Cola and Budweiser, exemplifying the value Better Collective offers its wide variety of partners in reaching new audiences in modern, engaging ways. These partners are not only getting value out of sponsoring podcast episodes, but also by helping create live activations that form deeper connections and more awareness among fans and potential consumers. Listeners and fans are also highly engaged with each brand’s content, leading to elevated brand exposure, increased content consumption, and higher turnouts at events. Examples of this can be seen with Action Network’s over 75% completion rate of its podcasts – above the average industry standard – as well as Playmaker HQ and TNN’s attendance at their live events, showing not only that fans have an appetite for the content, but that partners will get more exposure through their sponsorships and branded activations.

Live events have given our brands more ways to engage audiences 

In addition to the popular podcast shows, Playmaker HQ, Action Network, and The Nation Network are all using their strong brand platforms to host live events. These include meet and greets, live shows, watch parties, and fan experiences that bring audiences closer to their favorite shows and stars. A standout example was last year’s live Roommates Show in Central Park, where thousands of fans gathered to meet Jalen Brunson and Josh Hart, enjoyed the show, and took part in branded experiences and giveaways from partners.

These events not only deepen fan engagement but also offer partners unique opportunities to connect with audiences beyond digital channels. Previous events have been held in major cities during some of the biggest sporting moments of the year, including the Super Bowl, the Stanley Cup Playoffs, the Final Four, and the 4 Nations Face Off. Throughout the rest of the year, our brands will continue to host exciting events for fans and partners alike, including the upcoming NBA Summer League.

 

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iGB L!VE opens in London

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iGB L!VE opens in London
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The 2025 edition of iGB L!VE opened today (2nd July) at it’s new ExCeL London home. iGaming professionals made full use of ExCeL London’s transport infrastructure with Elizabeth Line and Docklands Light Railway trains full of visitors celebrating the show’s relocation to the Capital.

Organisers are seeking to grow the iGB L!VE attendance and, in the process set another record for the event. The 2024 edition, which was the last to be held in Amsterdam attracted 9,788 unique attendees, surpassing the 7,299 at iGB L!VE 2023 and was nearly double the 5,022 at iGB L!VE 2022. The 2025 edition of iGB L!VE will be the biggest on record, providing attendees with access to over 22,000 sqm of product innovation and inspiration.

Claire Williams OBE, the former leader of the Williams Formula 1 racing team and one of the most prominent and successful women in F1 history provided the iGB L!VE 2025 keynote.

Exploring the best practice parallels which can be drawn between the data-driven worlds of F1 and iGaming, Claire Williams noted: “There are a number of ways that Formula 1 can inspire businesses and provide tangible takeaways for iGaming operators of all sizes, from product innovation to navigating entry into new markets. As well as key requirements such as having a dynamic leadership, a culture of continuous improvement, hiring the very best problem solvers and being the first to embrace technology advances, F1 also demands the organisational agility that’s necessary to nuance strategy in what is an ultra-competitive space. “

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Described as the TED of iGaming, iGB L!VE features a mix of highly practical case studies, data presentations and panel discussions on best practices across operators and affiliates. Topics include innovations in in-play betting, how to use IP and branding to protect competitive advantage, integrated marketing and SEO strategies, how to build links when no one wants to talk about gambling, as well as market dives into LatAm, UAE and Italy. The full programme can be viewed at:https://www.igblive.com/event-schedule

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THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL

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THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL
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Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today announced The Polytopia World Championship with a prize pool of $10,000 USD and a live final broadcast from Stockholm.

The Polytopia World Championship is set to launch this fall, uniting players from across the globe in an epic showdown of fast-paced strategic mastery. The tournament will be themed to Battle of the Tribes. Players will choose to compete with one of Polytopia’s 12 in-game tribes; each with a unique regional theme and skillset.

The tournament will begin with open qualifiers, giving everyone a chance to prove themselves. From there, players will advance through tribe-specific playoffs and head-to-head elimination rounds, each match bringing them one step closer to glory.

The top six players will earn a spot in the live finals in Stockholm on December 6: an in-person event streamed online for fans worldwide. In addition to live commentary of the tournament, the fan event will also provide behind-the-scenes content from the Midjiwan team.

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The winner will be awarded a prize pool of $10,000; making this tournament the biggest competitive event in The Battle of Polytopia’s nine year history.

Christian Lovstedt, CEO of Midjiwan AB, commented: “This marks a major new step for Polytopia’s competitive scene, featuring a fresh tournament format and enhanced broadcasting that makes it even more exciting for viewers to watch, learn, and get inspired by the world’s top players.“

The matches will be played on the Polytopia Official Space on the Challengermode esports Platform.

The planned dates are:

September:

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  • Sep 13–14

  • Sep 20–21

  • Sep 27–28

October:

  • Oct 4–5

  • Oct 11–12

  • Oct 18–19

November:

  • Oct 25–26

  • Nov 1–2

  • Nov 8–9

Nov 22–23

  • Faceoff

  • Final Qualifier

Dec 6

  • World Championship Live Event

The post THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL appeared first on European Gaming Industry News.

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