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Leading Esports Sportsbook and Media Company Rivalry Announces Oversubscribed US$20 Million Funding Round to Fuel Growth
Toronto-based platform is positioned for the next generation of bettors across all sports
TORONTO, March 01, 2021 (GLOBE NEWSWIRE) — Rivalry, an internationally-regulated sports betting and media property, today announced the completion of a US$20 million funding round to scale its operations and country licencing program. Institutional investors from Canada, the United States, the European Union, and a major gaming operator contributed to the raise. The company intends to pursue a potential going public transaction which it expects to complete this year.
Co-founder and CEO Steven Salz says, “At Rivalry we are building the leading sports betting and sports media property for the next generation of bettors globally, which we believe is an uncapped multi-billion dollar opportunity. With the close of this funding round we are able to accelerate our expansion plans through new licences and grey markets under our existing regulatory regime, new product development, and our goal to provide the safest and most engaging sports betting experience in the world. While Rivalry started by focusing on esports betting, an increasing percentage of our business is traditional sports, and shortly a suite of original casino IP. Our ambition has always been to leverage esports as a pathway to the next generation of sports bettors and build a truly novel experience for them top to bottom.”
Rivalry owns all of its intellectual property, and utilizes no white labels, which is a rarity in the world of sports betting and casino. This approach offers total control of the user experience, and has enabled Rivalry to inject enhanced gamification, delight, and surprise throughout its product.
As critical to the company as a great betting product is its media strategy. Rivalry’s social and content properties generate more engagement than any other brand in esports betting, and the company is still only in the first inning of its media vertical roadmap. Rivalry has built a betting platform designed to appeal to a new demographic that is now coming into the fold of sports betting. Creating a playful social and content experience that flows through that entire betting experience is key to achieving that. The company believes that betting is entertainment and content, as much as something transactional for a next-gen customer base, and keeps this at the forefront of its growth plans.
“We are more confident than ever in the future of Rivalry. 2020 saw the business grow nearly 10x over the prior year, and early into 2021 we are tracking at over 400% growth on a year over year basis,” noted Salz. “With this new round of funding we believe we will be able to accelerate our growth rate, and when combined with incredible new hires across all key divisions, multiple-country licences being completed in the near-term, and a brand that is growing rapidly amongst our target demographic in all key markets, we are excited for what the future holds at Rivalry.”
About Rivalry Limited
Rivalry is a leading sports betting and sports media property offering fully regulated online wagering on esports, traditional sports, and casino for the next generation of bettors. The company currently holds an Isle of Man licence, considered one of the premier online gambling jurisdictions. Based in Toronto, Rivalry operates a global team of nearly 60 employees and is growing. The company earned its Isle of Man licence in early 2018, officially launching in August of that year, and is currently completing multiple country licences in parallel. The company also has a variety of originally developed products, including Quest, a gamified on-site betting experience, and shortly a suite of original casino games that offers both B2C and B2B opportunities. Rivalry is wholly-owned and operated by Canadian parent company, PMML Corp., which is privately held and based in Toronto.
Media Contact:
Corey Herscu for Rivalry
416.300.3030
[email protected]
Company Contact:
Steven Salz
[email protected]
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Movers and Shakers – Beyond integration: Why system interoperability is the real game changer

“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
Dominic Le Garsmeur (CPO) at Fincore, says integrations without a clear interoperability strategy add technical and operational debt, hampering future growth.
System integrations are hugely important for any online sportsbook or casino, adding capabilities and features to drive growth. But integrating without considering and optimising interoperability can do more harm than good by adding technical and operational debt to the business and ultimately hitting growth.
Integrating without interoperability pushes information from one system to another, but the connection itself has no intelligence. It’s a mechanical link, and the systems remain fundamentally separate, each operating with its own distinct rules. Any real understanding, like why that data was sent or what other processes it should trigger, is lost, creating data silos that are technically connected but strategically disconnected.
System interoperability provides the intelligence the connection lacks, establishing a shared operational model for the platform so all systems can act in concert. Most importantly, it creates a future-proof foundation, allowing new capabilities and features to be added with agility and confidence, turning the platform into an engine for innovation rather than a source of technical debt.
Before looking at why interoperability is more powerful than integration, and how companies can solve it, it’s important to understand how disconnects between platforms and systems occur in the first place.
Why does disconnection happen?
Operators acquire their tech stacks in different ways, but usually through a combination of building, inheriting legacy tech, acquisition and third-party providers. This often leads to platform and system silos with little to no compatibility between them.
Ultimately, disconnected systems drag down delivery and without interoperability, companies waste time reconciling platforms and tech rather than advancing forward.
Interoperability is more powerful than integration
Integration often means linking systems at a basic level, but interoperability ensures that data, logic and workflows are aligned and extensible.
It’s critical to have a strategic data layer and shared data structures that enables standardising of data representations, aligning systems at the logic level, not just the interface, and building an architecture designed to unify and extend across platforms.
In complex industries such as gaming, where tech plays such an important role in the user experience and the trust consumers have in brands, system interoperability is the only way to scale with control. In short, integration links, interoperability empowers.
Why interoperability is such a challenge in the gaming industry
Each integration is unique. Why? Because the combination of legacy systems, niche vendors and varying regulations in markets across the world means there is no blueprint for operators to follow.
Remember, most operator platforms are now decades old and were not built with modularity or openness in mind. And even those developing new platforms and systems from scratch often lack the in-house capability to design for interoperability from the get-go.
The risk of not achieving interoperability
When systems don’t interoperate, things start to fall apart. For example, delivery can grind to a halt, with every new feature launch or market entry becoming a grind. There are compliance risks, too, especially when it comes to fractured data and an increased risk of errors and audit gaps.
Then, of course, there is the poor player experience that will be provided. This could be anything from glitchy games to failed deposits and even the wrong marketing communications being sent to the wrong player cohorts.
It also impacts an operator’s ability to develop and innovate, as IT and tech become reactive rather than proactive. And in such a competitive market, this can see a brand quickly fall behind the curve.
How to solve the interoperability conundrum
Ensuring interoperability is a complex and comprehensive undertaking, but there are some high-level things operators can do.
This starts with standardising critical data flows and logic, not just the interface. Remember, a single view of data is what ensures all the platforms, systems and networks communicate with each other in the same language.
Operators should also design for change, as architecture must support long-term growth and plug-and-play modularity. In most cases, it’s best to invest in strategic partners, not just tools.
How strategic partners can help
Partners such as Fincore can provide the strategic clarity operators need, defining what interoperability looks like for them and based on their business goals. We also bring execution muscle – we don’t just design it, we build it.
The right partner also brings compliance confidence. Companies such as Fincore are highly experienced when it comes to interoperability, and everything we do stands up to regulatory scrutiny.
This can be seen in our proven track record for delivering interoperability for everything from complex migrations to global-scale game roll-outs.
A real-world example of interoperability
Fincore worked with a US-based gaming services provider whose legacy systems across its land-based venues had created silos in payments, loyalty and in-resort experiences.
The solution we proposed saw us design and deliver a digital wallet that became the unified digital layer across the physical properties. We also integrated deeply with multiple rigid legacy systems to provide secure and compliant interoperability at scale.
The result? We delivered on time, unlocked a new digital product line and created a long-term tech foundation for the company to continue to build on.
When it comes to integrations, you can always wire systems together, but if you don’t do it in the right way, you get chaos. Interoperability is about creating order within platforms and systems, which in turn allows for unlimited scaling and growth.
And that’s why interoperability is the real game-changer.
The post Movers and Shakers – Beyond integration: Why system interoperability is the real game changer appeared first on European Gaming Industry News.
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Yaspa and VIALET partner to bolster pan-European payments for iGaming clients

London fintech Yaspa, an award-winning provider of real-time payment, account verification and intelligence solutions for the iGaming industry, has announced its partnership with VIALET, the European-licensed electronic money institution. The collaboration significantly enhances Yaspa’s payment ecosystem, providing iGaming operators and platforms across the UK and Europe with expanded access to instant, multi-currency payment solutions.
The partnership builds on VIALET’s deep experience as a European fintech, offering specialised business accounts and a full suite of payment services designed for digital businesses. For Yaspa’s customers – particularly in the high-growth iGaming sector – these accounts provide a secure, compliant way to hold and manage funds, including those deposited and withdrawn through Yaspa’s instant bank payment solutions.
The result is a powerful, integrated offering that is quickly becoming a preferred choice for operators seeking seamless, multi-currency support for real-time transactions. By combining instant pay-ins and payouts with robust business banking infrastructure, the collaboration delivers a streamlined, scalable solution for managing money across the UK and Europe.
‘A single, powerful platform’
Yaspa CEO James Neville said: “Our mission at Yaspa is to provide iGaming businesses with a single, powerful platform to manage their payments intelligently.
“Partnering with VIALET not only expands our instant payment capabilities across Europe, but also reinforces our commitment to building a resilient, multi-partner ecosystem that offers our clients unparalleled choice and reliability.”
Ioannis Chatziathanasiou, Chief Business Development Officer from VIALET, said: “At VIALET, we are committed to delivering secure, fast, and scalable payment solutions tailored to the needs of digital-first industries. Partnering with Yaspa allows us to extend our reach and offer even greater value to merchants across Europe who demand flexibility, intelligence, and speed in their payment infrastructure.”
Yaspa’s instant bank payments are available across the UK and Europe, ready to integrate seamlessly into the payment systems of both current and future VIALET account holders who want to provide a real-time payment option that is quick to implement and simple for players to use.
The post Yaspa and VIALET partner to bolster pan-European payments for iGaming clients appeared first on European Gaming Industry News.
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Amusnet Sponsors the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025

Amusnet has been announced as the official sponsor of the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025. Renowned for its commitment to immersive gaming experiences, Amusnet is supporting this distinctive category with a 10,000 FTN prize pool, further reinforcing its dedication to creativity and innovation in the iGaming sector.
Honouring Excellence in NFT Marketplace
The Most Traded NFT Collection category celebrates the collections that have made the biggest impact in the NFT marketplace. From eye-catching designs to real-world utility, these standout projects have captured the attention of traders and collectors alike. With Amusnet’s support, the awards will recognise the visionaries behind the most traded collections shaping the future of digital ownership.
Yerevan at the Centre of Innovation
From 8–11 July 2025, Yerevan will become the focal point of the iGaming world as it hosts Harmony Meetup 7 featuring Fasttoken alongside the Ortak x B.F.T.H. Arena Awards. This four-day event will bring together global leaders, creatives, and innovators to celebrate excellence, share insights, and explore the technologies shaping the next chapter of digital entertainment.
Amusnet and BetConstruct: A Vision-Aligned Partnership
The partnership between Amusnet and BetConstruct is rooted in a shared vision of driving innovation and delivering world-class player experiences. Together, the two companies are redefining the boundaries of the iGaming industry, transforming ambitious ideas into impactful, forward-thinking solutions. Their collaboration is more than a strategic alliance, it is a joint commitment to shaping the future of iGaming.
With a focus on innovation, collaboration and industry recognition, the event promises to deliver an unforgettable experience in the heart of Armenia.
The post Amusnet Sponsors the Most Traded NFT Collection at the Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.
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