Innovative games provider ESA Gaming has been awarded a Certificate of Suitability from the Western Cape Gambling and Racing Board to supply its array of leading casino content across the province.

It is a further statement of intent by ESA Gaming to bring its lightweight EasySwipe portfolio to the African continent with its swift-loading and easy-to-access games well suited to the local market.

A wide range of high-performing titles are now available to operators in the market through local supplier Kiron Interactive including the popular Mine series of games, which features recently-launched Dragon Mine, Pirate Mine and Goal Mine as well as modern takes on casino staples such as roulette and blackjack.

It paves the way for the latest market entry for ESA Gaming following growth in Nigeria, Kenya, Tanzania, Mozambique and Zambia over the last twelve months.

“South Africa is a market with huge potential and we’re delighted to receive our Certificate of Suitability to supply our games in the Western Cape,” ESA Gaming Director Zorica Smallwood said. “Our EasySwipe portfolio of content has been extremely well received in nearby territories such as Kenya and Mozambique and we’re confident we’ll hit the ground running in South Africa as well.”

SportyBet, the official partner of Real Madrid in Africa, has unveiled an impressive television commercial featuring three prominent Real Madrid players: Eder Militão, who also serves as a global ambassador for SportyBet, Federico Valverde and Aurelien Tchouameni, who has Cameroonian roots.

This captivating commercial unfolds in an African household and skillfully leverages the star power of Real Madrid’s athletes to showcase the exceptional features of the SportyBet platform.

SportyBet is renowned for its cutting-edge user interface, and in this commercial, it introduces viewers to its unique offerings, including a top-notch video solution that enables live game watching and betting functions.

The production of this commercial maintains a high-end quality while infusing humour to engage the audience effectively.

The television commercial will air across Africa and feature on SportyTV and major pan-regional platforms during significant football leagues and competitions.

SportyTV, a free-to-air linear and online sports television network in Nigeria and Ghana, not only provides live matches in leagues like the Premier League, Bundesliga and Serie A but also features in-house punditry.

Those interested in viewing the commercial can also find it on SportyBet’s official YouTube channel: www.youtube.com/@sportybetafrica.

Elias Gallego, VP of Business Development, Marketing and Media at SportyBet, said: “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users.

“We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent. Together with Real Madrid, we’re raising the game in Africa.”

SportyBet has solidified its position as a key player in the sports betting industry through strategic partnerships.

For the third consecutive season, it proudly maintains its status as the Official African Partner of Real Madrid Football Club, firmly establishing its presence in the global sports arena.

Additionally, SportyBet continues to nurture its relationship with Premier League giants, Manchester City, for the second consecutive season.

The recent renewal of Michael Essien as their African Ambassador underscores their commitment to engaging with the continent’s football legends.

As they expand their global reach, SportyBet has welcomed Eder Militão as their Global Ambassador this season, showcasing their ambition and growing influence in the sports industry.

These partnerships reflect SportyBet’s dedication to fostering connections within the sports community while offering an exciting and immersive betting experience to fans across Africa and beyond.

Leading iGaming content provider, Spinomenal has put pen to paper on a content deal with Durban-based online sports betting company, Hollywoodbets. Under the agreement, Spinomenal will supply its cutting-edge games to South Africa’s players via its local partner Intelligent Gaming.

Hollywoodbets, the SA market leader, offers online games as well as betting on a wide choice of sports that cover horse racing, soccer, cricket, rugby, tennis and many more both via mobile and in over 97 retail outlets.

The partnership between Spinomenal and Hollywoodbets means that the operator’s South African players will now have access to Spinomenal’s innovative games library which is recognised across the industry for engaging gameplay, beautiful graphics, and fun features.

Local players can expect an enhanced level of entertainment thanks to titles including Demi Gods III, Queen of Fire,  Story Of Medusa and many others.

Later this year, Hollywoodbets and Spinomenal expect to expand to the UK and Irish markets to deliver on the long-term goal of cooperating in all the global operator’s target markets.

Lior Shvartz, CEO for Spinomenal commented: “Hollywoodbets is the leading player in South Africa and we’re very pleased to go live with our content partnership. The operator is known for bringing the best entertainment and we know our games will enhance that commitment.”

Wayde Dorkin, Head of Product at Hollywoodbets, added: “As South Africa’s leading betting operator, we are delighted to be adding Spinomenal to our slots offering. Hollywoodbets prides itself on providing its customers with the best and most exciting products that the market has to offer and we feel our clients are going to enjoy the variety of engaging content that Spinomenal offer.”