The gambling industry is evolving rapidly, bringing new opportunities and challenges daily. To help affiliates maximize their earnings by focusing on what truly engages players, experts from Megapari discuss the latest trends and key developments shaping the future of the sector in their newest article.

Megapari Partners is an affiliate platform that welcomes traffic from more than 50 geographical regions. With revenue shares of up to 50%, as well as CPA and hybrid options, the platform boasts an active partner base of over 30,000 affiliates.

When discussing the evolution of online casinos, Megapari emphasized the ongoing growth in the popularity of crash games. Although the mechanics of these games are not new and have been recognized within the industry for some time, Megapari notes that their popularity continues to rise. Leading providers have adapted to the overwhelming demand for this category of slots by introducing their own variations of the crash game mechanics. Games like Aviator and Aviatrix have solidified their positions in the platform’s Top 5 most popular slots, combining high RTP with appealing graphics and captivating gameplay. Compared to Q4 2023, Megapari has observed an increase in the popularity of crash slots more than 60%, further confirming the hypothesis of the ongoing expansion of these types of games.

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Additionally, Megapari’s experts point to the significance of the “retention” rate in clicker slots. These types of slots gained popularity during the first half of 2024, attracting players with their incredibly simple mechanics. While it may be too early to compare the popularity of clickers with that of crash games, Megapari believes that in the second half of 2024, the industry will likely witness further growth in this category of slots.

When it comes to classic and well-known mechanics, roulette games remain among the top preferences for players. American and European roulettes—classic games with familiar rules—continue to attract players with their straightforward and well-known gameplay. Despite the fact that roulettes have long been a staple among popular and widely recognized slots, Megapari has noted an increase in the popularity of this category of games, demonstrating that the appeal of classic games should not be underestimated.

Beyond the games themselves, the hardware used by players is also advancing, leading users to seek out slots with superior graphics. More and more providers are focusing not only on game mechanics but also on enhancing gameplay with visually stunning and immersive slots, such as Medusa by Spinomenal or Heist: Bank Rush. Complex animations and vibrant icons attract players, enriching their gaming experience with greater variety.

Recent data from the Danish Gambling Authority has revealed a notable increase in overall gambling expenditure for August 2024.

In August, the Danes’ total spending on betting, online casino, gaming machines and land-based casino amounted to DKK 571 million. This is an increase of 4.3% compared with August 2023.

The total increase can be attributed to an increase in the spending on online casino. Meanwhile, the spending on betting, gaming machines and land-based casino in August 2024 decreased compared with August 2023.

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The subdivision of game types is amended

In the monthly statistics for August 2024, poker now appears as a separate category under online casino. This amendment has been made in all monthly statistics since 2012 and causes minor changes to the gross gaming revenue (GGR) for the additional game types under online casino.

Previously, poker was part of the categories “Commission games” and “Other”. The change means that the category “Commission games” is removed and the commission games that are not poker will appear under the category “Other”.

Thereby, online casino will be subdivided into the following game types:

Gaming machines

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Roulette

Blackjack

Poker

Bingo

Other

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The update has not caused any retrospective amendments of the total GGR for the entire online casino market.

Inspired Entertainment Inc. has announced the upgrade of 4000 Video Lottery Terminals (VLTs) for its long-term partner, OPAP, Greece’s leading gaming company. As OPAP’s largest VLT supplier, with more than 9400 machines already in the market, Inspired will provide 4000 of its latest VLTs, including the global launch of the innovative Valor Slant VLT.

The Valor Slant is a standout addition to Inspired’s successful Valor family, designed exclusively for the Greek market, aiming to deliver an exceptional gaming experience. Featuring dual 32-inch HD screens, it combines stunning visuals with advanced technology and immersive sound, creating an unparalleled gaming environment. The Valor Slant complements OPAP’s VLT product range, joining the already proven and high-performance Valor and Vantage cabinets.

“OPAP has been a valued partner for Inspired, and we are thrilled to strengthen this collaboration. The introduction of the Valor Slant, along with the addition of Vantage cabinets, provides OPAP with an ideal range of VLTs that cater to player preferences,” said Brooks Pierce, President and CEO of Inspired.

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“The refreshment of our VLTs fleet is a priority for OPAP. Our goal is to always meet and exceed customer expectations, offering them state-of-the-art machines and engaging new games, which allow us to always be one step ahead. Therefore, we are pleased to be cooperating with Inspired Entertainment for the introduction of their innovative Valor Slant cabinets and the expansion of our Vantage machine lineup,” said Jan Karas, Chairman and CEO of OPAP.