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Asia-Pacific Region: Detailed Overview of the Fastest-Growing Gambling Market of the World

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The gambling industry is one of the most flexible sectors of the modern world economy. This industry not only demonstrates the growth and high rates of return on investment but also introduces unique innovative trends that are in many ways ahead of even the most positive experts’ assumptions.

Online gambling business magazine Login Casino has prepared an overview of the fastest-growing market of the world in the gambling industry and the reasons for its quick development, as well as future forecasts.

The following diagram shows data on the amount of money received by gambling operators in the world from 2001 to 2019.

According to experts’ predictions, the world gambling market will continue to evolve. Modern technologies contribute to the improvement of gambling services, which makes this activity even more attractive and accessible to users. The growth of the market is facilitated by the use of mobile phones, which entails the emergence of programs and applications for phones; improvement of the level of welfare, which allows people to spend more money gambling; as well as expenditure of the Internet coverage.

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Fastest-growing market overview

According to the experts’ reports, at present, the fastest-growing market in the world is the Asia-Pacific region. In general, the Asian-Pacific market has a tendency to increase gambling revenues, as well as the spread of legalization. Nowadays, countries with legalized gambling make huge profits, and in states where gambling is illegal, offshore casinos are very popular. Below, we will take a closer look at the major countries in the gambling market of the Asia-Pacific region.

China

In general, gambling in China is illegal. Residents of the country can try only one gambling activity, the operator of which is the state itself – the lottery. As for other activities, involving betting, they are held in two gambling zones – Hong Kong and Macau.

In Hong Kong, it is possible to try four types of gambling: mahjong, lottery, betting on races and betting on football. The Hong Kong Jockey Club has a monopoly on both types of sports bets and brings one of the highest levels of profit from horse racing in the world. In total, there are six legal gambling establishments in Hong Kong.

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In Macau, numerous casinos offer a wide range of gambling activities:

– casino board games (card games, craps, roulette, etc.);

– gaming machines (video slots, video poker, digital versions of board games);

– sports betting;

– lotteries.

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The above-mentioned activities are held in more than thirty gambling establishments located in Macau.

Macau is usually called Asian Las Vegas: its casinos generate an annual income of more than thirty billion dollars, which is a few times more than the income from casinos in Las Vegas. The absence of a tax on winnings in Macau makes this region a favorite among serious gamblers.

As can be seen from the above chart, the gross gambling revenue in Macau fell sharply from 2014 to 2015. The drop in income was most likely caused by the government’s efforts to tighten control in order to combat corruption and money laundering. This also led to an increase in the number of Chinese tourists visiting the Philippines and Singapore. Then it continued to decline gradually from 2015 to 2016. However, in 2017, the revenue grew by almost twenty percent, and in 2018, gross revenue from the casinos increased by 35% – this has been the largest increase since 2014, so we can say that the market has recovered.

Japan

Gambling in Japan is strictly regulated. Earlier, the Japanese government approved the legalization and regulation of three integrated resorts, which will be the first casino sites in the country. Now it is still unknown in which cities the casinos will be located. However, according to predictions, these cities will be Osaka, Tokyo and Yokohama.

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According to experts, the Japanese gambling market can be estimated at sixteen billion dollars. This amount will be less than in Macau in China but much more than in Las Vegas, which will make Japan the second largest gambling market in the world. Other experts rate the market even higher – at twenty billion dollars.

The government hopes that resorts will increase foreign investment and tourism revenues. Due to concerns about addiction to games of chance – about five percent of Japanese people are affected by it – casino visits will be limited. Entrance fees of $74 will be charged for locals and foreign tourists. In addition, it will be allowed to visit the casino no more than ten times a month.

It should also be mentioned that at present, some types of gambling are already legal. This regards lottery tickets which are issued by municipal bodies, as well as betting on some types of races that are controlled by the country’s government and municipal bodies.

South Korea

It is noteworthy that gambling in South Korea is oriented almost exclusively to tourists. Citizens of this country have access to the one and only gambling establishment – Kangwon Land Casino located in a picturesque mountainous area on the site of mines. In order to get to this place from Seoul, people need to spend approximately three hours driving the car, and the journey by train takes even more time – five hours. However, local players are not afraid of such difficulties – even on a weekday, this gambling establishment is full of people.

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The South Korean authorities are trying to avoid the problems associated with the gambling business. For this reason, all other gambling establishments in the country work to serve foreigners – the country’s citizens will not be allowed to enter their territory. The main stream of gamblers goes to South Korea from China, whose residents are frightened off by high stakes and entrance fees to Macau; as well as from Japan, where a lot of types of gambling are prohibited.

The following chart provides information regarding gross gambling revenue in the country from 2012 to 2019.

As it is possible to see, in the first half of 2018, the gambling industry in South Korea featured the highest revenue after the country managed to establish better relations with China. In 2017, Chinese authorities introduced a partial travelling ban in response to South Korea’s deployment in 2016 of a US-backed THAAD missile system in retaliation for the North Korean aggression.

Other countries

The Asian gambling industry has always been associated with the bright lights and resort casinos of Macau. Despite the fact that China is certainly considered the largest gambling market in the region, other Asian jurisdictions are gradually coming to the fore with new opportunities for operators who want to find their place in the gambling industry.

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Singapore

There are two official casinos in the country – Resorts World Sentosa and Marina Bay Sands. The first one is the largest gaming complex in the country. Occupying over fifteen thousand square meters, Resorts World Sentosa has more than two and a half thousand slot machines and one thousand gaming tables. On the territory of the second gaming complex, there are restaurants, cinemas, a hotel, a swimming pool and a wide variety of other entertainments. It has over six hundred tables, one and a half thousand slot machines and several VIP lounges for high rollers. Two other organizations Singapore Pools and Singapore Turf Club control lotteries and sports betting.

The Philippines

The thriving gambling industry in the Philippines is a great example of how proper market organization can provide regular financial revenues to the state budget. The market has undergone some changes recently in connection with the policies introduced by President Rodrigo Duterte aimed at eliminating corruption and restructuring some aspects of the market. The Philippine market brings large revenues. Earlier, it was reported about $3.5 billion in gambling revenue in 2018. Some experts predict a significant increase in gambling revenues in the near future due to the licensing of new casinos and convenient entry to the Asian market for operators.

India

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Gambling in India is permitted in only three places: Goa, Sikkim and Daman. It is also possible to get a license to do business with skill-based games in Nagaland. Technically, games requiring the use of intelligence and skills are legal. Today it is still discussed whether poker can be attributed to this category of games. The gambling market in India is strictly regulated only a few companies dominate in the industry. Casinos are allowed only as part of 5-star hotels. In general, there is considerable interest in gambling but the vast population of the country still does not have access to them.

Vietnam

For a long time, casinos in Vietnam were available only to foreigners but in the last few years, the government has been considering the legalization of gambling.

The Vietnamese authorities have plans to legislatively reform the laws on the gambling industry of the state in order to compete with the most successful countries in this market in the region. Slot machines so far in the country have been open only to foreign visitors. If the laws are transformed and the local population is allowed to visit the casino, the prospects for the development of the gambling industry of the state will immediately increase, which, accordingly, will increase the investments of world operators.

Cambodia

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Gambling is prohibited for citizens of Cambodia but illegal gambling is widespread. The country’s authorities are trying to combat this problem.

Malaysia

In the country, there are several casinos that work only for foreigners. One of the most well-known ones is Resorts World Genting that is located on the border between the states of Pahang and Selangor of the country.

Taiwan

Poker, land-based and virtual gambling establishments are illegal but sports betting is allowed both online and in land-based bookmakers.

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Australia

Gambling in Australia is very popular. Due to the relatively small population and high level of involvement in gambling, the market is quite mature. There are many land-based casinos and bookmakers in the country. According to studies, an increasing number of Australian players are betting using their mobile devices. However, just several large sports companies dominate the market.

The reasons for the rapid growth of the gambling industry in the region

At present, the gambling industry continues to grow and develop in Asia-Pacific, so everyone is focused on its new perspectives. At the same time, many people do not understand what are the reasons for the quick growth of the gambling market in this part of the world.

It should be noted that there are several reasons why the Asia-Pacific region is nowadays a leading one in the gambling sector. The first reason is large populations of some Asian countries such as China and India. Residents of Asia, whose total number is 60% of the world’s population, have already shown a special tendency to gambling.

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The second reason is that this region includes a few strong world economies, among them – China, India and Japan. Taking into account this fact, a large number of successful companies are ready to make investments and develop their business there.

The Asian-Pacific gambling market features

Asia-Pacific has established itself as a leading region in the gambling sector and brings a significant part of the global gambling revenue. Certainly, like any other region, it has a number of characteristics, which will be discussed below.

The most popular games represented on the market

The following figure represents the approximate results of the 2019 world game market per region with year-on-year growth rates:

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No one can doubt that the Asia-Pacific region is the most successful one in the gaming sector of the world. In this region, the fastest-growing markets are the emerging ones such as India and the South East.

As for the most popular games represented on the market, similar to other regions of the world, here you will not find homogeneity in the Asian-Pacific countries. That is why, in this case, it will be better to consider the countries separately.

China and Japan

In the most developed countries of the region, the most popular game is Horizon Zero Dawn

Indonesia and Malaysia

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Persona 5

Vietnam, Taiwan and South Korea

Overwatch

India

Call of Duty: Infinite Warfare

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Pakistan

Battlefield

The Philippines, Myanmar and Mongolia

DOTA 2

New Zealand, Australia and other territories in Oceania 

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Mortal Kombat 11, Battlefield and Horizon Zero Dawn

Types of platforms

At present, the Asia-Pacific market is the largest one for console games and it is expected that the region will remain the leader in this regard in the future. The main driving force for this segment is the rapid growth in the number of active players in Asia-Pacific.

There also has been a rapid increase in the tablet/mobile gaming sector due to the introduction of new tablets and smart phones featuring better options for playing video games. In fact, players appreciate a lot the ease of utilizing mobile phones in diverse cases such as Internet use and messaging. Nowadays, mobile games are extremely popular in India and China.

PC gaming also attracts a lot of players in the Asia-Pacific region. In Korea, for instance, there are many special gaming rooms where players can try numerous games. In addition, Japan is home to well-known companies, which contribute considerably to PC gaming revenues. 

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Game Developers Overview

In the Asia-Pacific region, a large number of successful game developers are represented on the market. Some of the most popular games studios are the following ones:

Kojima Productions

It is a famous game studio, which was founded by Hideo Kojima, located in Japan. In 2019, the studio presented the popular game Death Stranding for such platforms as Microsoft Windows and PlayStation4.

Agate Studio

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The game studio appeared in 2009 and rapidly turned into one of the largest companies representing this industry in Indonesia. The studio has already developed more than two hundred and fifty games.

Csharks Games

Based in India, the game studio has been continuously providing game portals all over the world with exciting content. Working in this market for more than ten years, the studio has been introducing games for different platforms.

Acheron Design

It is a well-known game studio based in Australia, which was founded in 2004. The development company is famous for its sports and movie games.

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Krome Studios

This video game studio was founded in 1999 in Australia. The introduction of a special technology turned the company into one of the leaders in 3D video games sector in the country. The game studio is famous for the fact it has created games for numerous platforms.

Five-year forecasts

The Asian-Pacific market is thought to be among the most favorable regions for the popularization and evolvement of the gambling sector in the world. Experts contribute this to the high population in the region and the rapid economic growth of some countries. Over the recent period, the gambling regulations of a number of the Asian-Pacific states have been positively changed towards the partial or full legalization of gambling. This undoubtedly opens up new perspectives for the industry. According to experts’ forecasts, the Asia-Pacific gambling sector will show annual rapid growth until 2025.

One of the events that are thought to have a positive impact on the industry in the region will be the Olympic Games that are planned to be held in Japan this year. This has become one of the main reasons for the legalization of gambling in the territory of the state. The country’s authorities are convinced that these measures will draw on a significant influx of finance into the local budget.

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What does this mean for game developers?

It is anticipated that the growth in the income of the people who live in the region will result in larger amounts of money spent on digital games. This, in its turn, will increase its adoption and usage. Thanks to the improvements in the field of technology, market growth will be strengthened.

Besides, the authorities of diverse states in the region constantly intervene in digital industries and encourage the involvement of game developers since digital gaming has turned into one of the most considerable aspects of their digital economies.

Therefore, taking into a favorable situation in the Asia-Pacific region, we might forecast that a large number of companies will try to enter this market.

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Asia

M88 Mansion presents 10th edition of IT’S THE SHIP, Asia’s largest festival at sea, in Korea

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M88 Mansion, one of the biggest and most successful online casinos in Asia, is set to celebrate the 10th anniversary of IT’S THE SHIP, Asia’s largest festival at sea, in Korea from May 23 to 26, 2024.

IT’S THE SHIP offers attendees a unique, nonstop party experience for four days and three nights. This year’s festival will sail from the South Korean city of Busan to Nagasaki, Japan, and back aboard the Italian vessel Costa Serena.

Attendees, affectionately known as shipmates, will enjoy performances from this year’s lineup, including headliners Da Tweekaz, Tchami, Yellow Claw, ACRAZE, Afro Bros, Amber Broos, Quintino, and €URO TRA$H. Additionally, M88 Mansion celebrity partner and brand ambassador Maria Ozawa will also adorn this year’s crowd with a special performance.

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Shipmates will also enjoy a list of unique activities, sponsored by M88 Mansion, against the scenic Korean coastline, including a live baccarat tournament with a $25,000 prize pool and daily challenges such as Heads Up Poker, Mini Golf Course, Spin the Giant Wheel of Fortune, and a chance to challenge brand ambassador Ozawa in Beer Pong.

As the event’s partner, M88 Mansion will be giving away exclusive M88 Mansion and IT’S THE SHIP merchandise, adding to the excitement of the voyage.

Ben Kee, Partnership Lead of IT’S THE SHIP, shared his excitement about the upcoming voyage.

“IT’S THE SHIP is thrilled to continue our incredible partnership with M88 Mansion with our upcoming maiden charter from Korea. Our previous collaborations have been amazing, and we’re honored to work with a brand whose values and vision are so closely aligned with ours. Together, we have created unforgettable experiences for our shipmates, and we are excited to raise the bar even higher for our next adventure. With M88 Mansion support, we have curated a variety of exciting activities and surprises for our Korean sailing that shipmates can look forward to, and we can’t wait!” said Kee.

M88 Mansion serves as the title sponsor of IT’S THE SHIP Korea 2024 following the successful collaboration between M88 Mansion and IT’S THE SHIP during the Singapore leg in 2023.

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The cruise festival has been providing partygoers with electronic music-fueled voyages through Singapore and China since 2014.

The post M88 Mansion presents 10th edition of IT’S THE SHIP, Asia’s largest festival at sea, in Korea appeared first on European Gaming Industry News.

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Asia

WorldMatch Certifies Games for the Philippines

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WorldMatch has announced the release of the first batch of its certified games for the Philippines market. This significant milestone marks a crucial step in the company’s global expansion strategy and commitment to providing high-quality gaming experiences to Filipino players.

The initial batch, comprising carefully selected games certified to meet the regulatory standards of the Philippines, promises to offer a wide variety of entertainment options for players in the country. From classics to modern titles, each game has been designed to deliver an engaging and enjoyable experience for users.

“This is an exciting moment for us. We are thrilled to bring our expertise and innovation to the Philippines market and collaborate with brand new partners to deliver extraordinary gaming experiences to local players,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.

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The post WorldMatch Certifies Games for the Philippines appeared first on European Gaming Industry News.

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BETER to exhibit at SiGMA Asia

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Leading provider of fast-paced betting content and data to showcase its full suite of esports and sports products at Asia’s leading trade show

BETER, the in-demand provider of next-generation esports and sports betting content and data, will be exhibiting at the popular trade show SiGMA Asia being held from 3-5 June in Manila, the Philippines.

SiGMA Asia is the leading industry conference for operators and suppliers active in the region.

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BETER will be exhibiting at SiGMA Asia and will be showcasing its full suite of fast-paced esports and sports betting products and solutions at stand G801.

Its Esports division provides operators with more than 35,000 events each month via its proprietary ESportsBattle tournaments. This covers hugely popular disciplines such as eFootball, eBasketball, eHockey and CS2.

In addition, the company also provides odds powered by official data for more than 400 international esports tournaments covering 60,000 pre-match and live events per year across CS2, Dota 2, League of Legends, Valorant and many more titles.

For its Sports division, the provider will be showcasing its world-renowned Setka Cup table tennis tournaments and Ping Pong Point events, as well as basketball tournaments under its BSKT Cup brand. In total, it offers more than 10,000 betting events each month.

Delegates can also learn more about BETER’s cutting-edge iFrame and comprehensive Managed Trading Services (MTS), which simplify and improve the management of a sportsbook across both traditional sports and esports content, enhancing operational efficiency and delivering improved performance margins.

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BETER is shortlisted in two categories at the accompanying SiGMA Asia Awards in the categories of Best E-Sport Provider and Best Virtual Sports Provider. It has also been nominated in the Digital Sports Betting Supplier category at the Global Gaming Awards Asia-Pacific, which takes place as part of SiGMA Asia.

Additionally, BETER, in collaboration with GR8 Tech, will host an exclusive party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating continued partnerships and future successes.

Gal Ehrlich, CEO of BETER, said: “We are thrilled to be attending SiGMA Asia and to be showcasing products and solutions from our esports and sports portfolio. Asia is a fast-growing market and one where players are demanding fast-paced betting experiences, and this is exactly what we offer.

“Our suite of products have proved to be a hit with players around the world, exceeding their high expectations and we expect they will do the same in Asia.”

Chuck Robinson, CRO at BETER, added: “We provide premium fast betting content with 24/7 live streaming and data with a sustained margin retention of 7.5%+ while our commitment to integrity means just 0.01% of matches are flagged for suspicious activity. 

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“This is what makes us the go-to provider for operators looking to offer their bettors next generation experiences across esports and traditional sports and we are excited to showcase our offering to delegates at SiGMA Asia.”

The post BETER to exhibit at SiGMA Asia appeared first on European Gaming Industry News.

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