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ONE Championship Partners with Over 10 Brands to Grow Influence

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ONE Championship (ONE) has signed strategic partnerships with several global brands to leverage multiple platforms and create a synergy between the business, martial arts and esports communities. The brands include JBL, TUMI, Red Bull, Lazada, DBS Bank, foodpanda, Hugo Boss, Harvey Norman, Secretlab, California Fitness, Kredivo, Reckitt Benckiser and Unilever among others.

These brands will collaborate with ONE Championship and ONE Esports on various martial arts and esports initiatives in 2020, as ONE has planned a minimum schedule of over 50 live events this year spanning its entire martial arts and esports gamut.

Two of the events that are set to run this year include ONE Esports Dota 2 Jakarta Invitational in April and the ONE Esports Singapore Major in June. JBL will be the official audio partner for the upcoming Dota 2 World Pro Invitational in Singapore and Jakarta and the Dota 2 Major in Singapore in 2020. Meanwhile, DBS will be the official banking partner of ONE Esports Dota 2 World Pro Invitational series.

Anthony Seow, head of payments and platforms, DBS Bank said as esports becomes more popular in Singapore and across the region, its cardholders who are avid gamers will be rewarded to exclusively curated deals and privileges.

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Michelle Yip, CMO of Lazada Singapore, said the inaugural ONE Esports Dota 2 Singapore World Pro Invitational will be livestreamed on the Lazada app.

Ian Alexander Ang, CEO and co-founder of Secretlab, said that with esports booming today, Secretlab aims to support esports athletes through its equipment designed for gamers.

Adam Hershman, general manager, TUMI Greater China, APAC Distribution and Travel Retail said that through its partnership with ONE Esports, the company will focus on working with this new generation of athletes and the fans. As esports players are always on the move and need worry-free travel solutions, TUMI aims to focus on delivering that.

Chatri Sityodtong, chairman and CEO of ONE Championship, said each of its partners share a harmonious culture of excellence and innovation, and each play a specific role in realising the vision at ONE Championship. According to Sityodtong, ONE aims to ignite the world with hope, strength, dreams and inspiration, and share the stories of its athletes with millions of people across the globe.

“The ONE Esports Dota 2 Singapore World Pro Invitational was a huge success. We delivered an amazing experience for the esports community and our brand partners. 88% of attendees surveyed were 18–35. 96% of respondents stated that they are likely to attend the next ONE Esports event, and 84% are more likely to purchase a brand that supports ONE Esports events,” Carlos Alimurung, CEO of ONE Esports said.

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Oddin.gg fuels Dafabet with its esports odds feed and a variety of fast betting content including eCricket

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Oddin.gg is proud to announce its new partnership with Dafabet, a globally recognized platform and online betting powerhouse with global reach. Oddin.gg’s awarded odds feed has further improved the offer of one of the world’s biggest online bookmakers.

Dafabet stands out as one of the premier online betting platforms, boasting a vast, worldwide user base and a top-quality selection of offerings. With the integration of Oddin.gg’s comprehensive suite of esports products, Dafabet will enhance its esports betting experience for bettors by providing creative, esports-only markets and superior betting odds.

Leveraging Oddin.gg’s cutting-edge odds feed, known for its reliability, industry-leading uptime, and profitability, Dafabet will offer an enriched betting experience. The Dafa Sports betting site will also feature Oddin.gg’s fast betting content, including eFootball, eBasketball, and a unique eCricket.

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Additionally, it will introduce a globally unique Counter Strike 2, 1 on 1 format and both male and female versions of a fast-paced table tennis betting product.

By incorporating Oddin.gg’s advanced technology, Dafabet will expand its esports markets, offering a broader range of options to its users regardless of their preferred platform: desktop, Android, iOS. This integration not only enriches Dafabet’s esports portfolio but also sets a new industry standard, combining Dafabet’s robust betting infrastructure with Oddin.gg’s expertise in esports betting.

James Barnfather, Head of Sports at Dafabet, comments: “With the esports industry skyrocketing, a trend we’ve already observed in our sportsbook, we recognized the need to supercharge our offerings to match market demand. Choosing Oddin.gg was an easy choice due to their unparalleled expertise and ideal product suite for our needs. This new alliance with Oddin.gg empowers us to intensify our commitment to esports betting globally. We have been eagerly anticipating the launch of these enhanced features for our players. On top of it, we see great potential in a 24/7 eCricket solution in line with growing appetite for cricket betting, yet lacking enough content such as football. The product is a perfect solution to fill the gaps. On the integration side, we have collaborated with various partners, and the feedback on Oddin’s integration has been overwhelmingly positive. Our team rates it as one of the best experiences, noting the prompt and precise responses.

Marek Suchar, Managing Director and Co-founder at Oddin.gg, explained why he is enthusiastic about the partnership: “We are really excited about this partnership with such a strong and well-known traditional brand. We admire the top expertise of Dafabet’s team combined with the massive community impact they have with their sponsorships. We feel honored to bring the most engaging esports betting experience to all Dafabet’s clients globally. Dafabet is also renowned for their commitment to responsible gaming and integrity which is in line with our long-term vision for the esports industry.”

 

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Play By The Rules: Esports Legal Forum Announced for ESI Lisbon 2024

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ESI Events is proud to announce the launch of “Play By The Rules,” a pioneering legal forum dedicated to the esports sector, taking place as part of ESI Lisbon from September 23rd to 25th, 2024.

In cooperation with international lawyers Leonid Shmatenko (Eversheds Sutherland) and Rodolphe Ruffié-Farrugia (Clifford Chance) as well as Esports Legal News, this inaugural event aims to set the standard for esports-focused legal conferences worldwide.

Event Overview

ESI Events and the co-organizers intend for “Play By The Rules” to provide an unparalleled platform for legal professionals (attorneys, inhouse-lawyers, academics, and students), industry stakeholders, and esports enthusiasts to delve into the complex legal landscape of the esports sector. With a focus on player contracts, intellectual property, governance and regulation, streaming rights, and more, the forum promises a rich agenda filled with topical, fresh, and insightful discussions.

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Key Dates

  • September 24, 2024: Play By The Rules Conference (Concurrent with ESI Lisbon Day 1 and taking place at the same venue)
  • September 25, 2024: Exclusive access for PBTR speakers, sponsors, and VIP guests to ESI Lisbon Day 2 and the SBC Summit

Themes and Focus Areas

“Play By The Rules” will cover a broad spectrum of legal questions affecting the global esports industry, through stage talks, roundtable discussions and focussed group networking, with an emphasis on creating actionable takeaways for attendees. Key areas of discussion will include:

  • Player contracts and rights
  • Intellectual property challenges
  • Governance and regulatory frameworks
  • Streaming and broadcasting rights
  • Dispute resolution mechanisms

Attendees will also have the opportunity to attend our evening social event, the ESI Film Festival at the MEO Arena with top quality food and beverage, gaining detailed insights into esports, gaming and intersecting industries as we shine a light on stories behind the screens.

ESI Lisbon 2024 Highlights

Running alongside the SBC Summit, which anticipates over 25,000 attendees, ESI Lisbon will feature:

  • Esports Leaders Summit
  • ESI Film Festival
  • ESI Hall of Fame
  • Checkpoint
  • The Clutch

Already confirmed attendees at ESI Lisbon include;

  • Formula One
  • Savvy Games
  • UNICEF
  • Samsung Ads
  • OverActive Media
  • Deutsche Telekom
  • Radisson Hotel Group
  • Mercedes-AMG PETRONAS Formula One
  • Twitch
  • BLAST
  • ESL FACEIT Group
  • Chess.com
  • Electronic Arts
  • Ubisoft
  • City Football Group
  • Visit Raleigh
  • Team Liquid
  • Moonton
  • Visit Qatar
  • OG Esports
  • Wasserman
  • & many, many more

Sam Cooke, Co-Founder and Managing Director at Esports Insider said: “We are thrilled to launch ‘Play By The Rules’ in partnership with Leonid Shmatenko of Eversheds Sutherland and Rodolphe Ruffié-Farrugia of Clifford Chance as part of ESI Lisbon 2024. Our new esports legal forum represents a first and important step in addressing the complex legal challenges within the esports industry, providing a dedicated forum for discussion, innovation, and actionable solutions. By bringing together the brightest minds in esports law, we aim to set a new standard for legal excellence in this rapidly evolving sector.”

Leonid Shmatenko, Senior Associate at Eversheds Sutherland and Founder of Esports Legal News: “After an extensive search for a comparable event in the market, I found numerous conferences that addressed video games law but none that focused specifically on the unique legal challenges in esports. Esports is a rapidly growing field with its own set of legal considerations, and it is high time we had a dedicated platform to address these issues. I approached ESI with this concept and their enthusiasm and commitment to excellence made them the perfect partner. Together, we aim to set new standards in the esports law conference world, providing invaluable insights and fostering a deeper understanding of the legal landscape in esports.”

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Rodolphe Ruffié-Farrugia, Counsel at Clifford Chance and co-founder of Esports Legal News: “For years now, esports has been a booming industry and we have witnessed the emergence of a wide variety of professional stakeholders, including the players themselves, their teams, the leagues, tournament organisers… Yet, the legal industry has not been as quick in adapting to the unique needs and high stakes at play in esports, no doubt because lawyers and gamers tend to evolve in different worlds. Knowing well these communities from within both personally and professionally, I have made it a mission years ago to build bridges between them. I feel very lucky to have found like-minded peers in Leonid and ESI to create this first-of-its-kind summit, a turning point in bringing esports and the law together.”

Do not miss the opportunity to be part of the unmissable B2B esports, games and creator economy event and industry festival at ESI Lisbon. Secure your spot now with early bird tickets (Secure 33% off until August 23rd!)

The post Play By The Rules: Esports Legal Forum Announced for ESI Lisbon 2024 appeared first on European Gaming Industry News.

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OG Esports Partners with PARI

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OG Esports has partnered with esports betting brand PARI in a deal which aims to enhance the customer experience.

OG Esports, also known as OG, is a professional esports organisation based in Europe. The new collaboration has promised to bring exclusive content, exciting events, as well as unique opportunities.

Sujoy Roy, Head of Partnerships at OG Esports, said: “Partnering with PARI is an incredible opportunity. Their forward-thinking approach matches our vision of delivering unparalleled experiences to our fans. We’re excited to bring fresh and exciting opportunities to the esports scene.”

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Sergey Glamazda, CEO of PARI Esports, said: “We are thrilled to partner with OG, the legendary international team and two-time winner of The International! OG consistently surprises and performs at a high level across all esports titles. It is a great honor to collaborate with an organization led by Ceb and N0tail!”

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