In-house developed ‘Partner with Confidence’ campaign includes a series of digital and print visuals and vibrant brand videos.
Kambi has kicked-off the year with the launch of a brand new marketing campaign that underlines the global supplier’s status as the industry’s trusted sports betting partner.
The ‘Partner with Confidence’ campaign, unveiled today with the release of a modern brand-led video at Kambi.com/partnerwithconfidence and across owned social channels, highlights Kambi’s position as the sportsbook enabler behind some of the world’s leading operators.
The in-house devised video, produced by London-based commercial production company Irresistible, draws parallels between high-achieving sports stars and sportsbook operators, with the successes of each made possible through the dedication and support of trusted partners behind the scenes.
The campaign also includes a series of print and digital visuals, to be published throughout the year, which feature images of sporting partnerships in action that depict the crucial role trusted partners play in both sport and business.
Gerard Starkey, Marketing and Communications Director at Kambi, said: “A key factor why Kambi is the industry’s trusted sportsbook partner is that we understand the value in creating strong relationships with visionary operators. We take the time to understand and align with our partners’ goals to ensure we are much more than a product supplier and are positioned to guide and advise leveraging our vast experience.
“Partner with Confidence aims to communicate this reassuring message; that as your trusted partner you can count on Kambi to deliver. To deliver the high-performance sportsbook and insight to grow, the regulatory track record and expertise to comply, the flexible technology to differentiate and scale, and the corporate independence to place your interests first.”
Kambi is partnered with more than 20 operators across regulated markets in six continents, combining to create a powerful network that fuels operator growth. In the first nine months of 2019, the turnover generated by Kambi’s partner network grew by more than 30% with a record 11 partners named in the prestigious Power 50 list.
Partner with Confidence will be on display at the Kambi stand during the ICE Totally Gaming exhibition in London next month, located at S2-110. To book a meeting, please visit Kambi.com/partnerwithconfidence or email [email protected].
Soft2Bet Announces 2023 Financial Results
Company’s strong growth driven by Motivational Engineering Gamification Application (MEGA), sports betting, and geographic expansion.
Soft2Bet, a leading B2B casino and sportsbook platform provider, today released several key metrics demonstrating impressive company growth in 2023. Soft2Bet’s revenues grew steadily in 2023, as the company’s focus on expansion in regulated markets and highly gamified products enabled it to deliver its strongest year to date. For 2023, the company recorded an audited growth of 46% in gross revenue across its B2B and B2C operational areas. This corresponds to a 207% increase in EBITDA from the prior reporting period.
These results were driven by several factors, including the introduction of Soft2Bet’s gamification solutions known as Motivational Engineering Gamification Application (MEGA), which have proven to significantly increase Gross Gaming Revenue (GGR) by more than 60%, player engagement and average revenue per user (ARPU) by 70% for the company’s partners.
Other contributing factors include strong growth in the company’s sports betting solutions, which saw a revenue increase of 300% in 2023, and expansion into a number of regulated markets with new licenses in Sweden, Greece, Romania and Italy.
Uri Poliavich, CEO and founder of Soft2Bet, commented: “With our MEGA solutions and ambitious expansion strategy, 2023 was an incredible year for our family at Soft2Bet. I have no doubt we’ll continue to see strong growth in 2024 as we innovate our gamification engine. We are already developing partnerships with new and old friends, expanding into North America, and delivering more game-changing solutions for our partners this year.”
In 2024, Soft2Bet will focus on further expanding its presence in Europe and North America. The company looks forward to entering the US market in New Jersey, as well as expanding into Portugal and Ontario, Canada and Mexico over the course of the year.
Soft2Bet’s primary focus remains on enhancing its MEGA technology. Powered by a robust tech stack, this solution consistently boosts engagement, volumes, and revenues by providing unparalleled personalization and tailored user experiences. Innovation remains at the core of the company’s philosophy, and going forward it will look to integrate AI and other new technologies to enhance and inform new features.
7777 gaming elevates global presence through strategic partnership with SoftGamings
7777 gaming, a leading provider of innovative casino games, announces its strategic partnership with SoftGamings, a prominent online casino content aggregator. Through this collaboration 7777 gaming expands its reach and offers more than 140 of its top-tier casino games to the extensive client base of SoftGamings.
SoftGamings is renowned for its commitment to providing clients with high-quality, creative, and innovative online casino products. The partnership with 7777 gaming adds a new dimension to SoftGamings’ diverse portfolio, enhancing the gaming experience for players across the globe.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, has commented about the collaboration: “We are excited to partner with SoftGamings and bring our cutting-edge casino games to a broader audience. This collaboration aligns perfectly with our mission to provide players worldwide with top-notch gaming experiences. SoftGamings’ reputation for excellence in the industry makes them an ideal partner, and we look forward to a mutually successful journey.”
Anna Kesilova, Head of Partnership at SoftGamings stated: “We are delighted to welcome 7777 gaming to our esteemed list of partners. Their commitment to innovation and quality aligns seamlessly with our vision. The addition of their games to our platform enhances our ability to provide clients with a comprehensive and world-class gaming experience. We look forward to a successful partnership that brings excitement to players and value to our clients.”
SoftGamings is committed to working with the best online casino game providers to deliver unparalleled gaming solutions. The addition of 7777 gaming’s portfolio reinforces SoftGamings’ dedication to offering clients a diverse and engaging selection of online casino games.
Exploring Online Casinos: A Deep Dive into Finnish, Latin American, and American Platforms
The world of online gambling has undergone a seismic shift in recent years, with players from all corners of the globe flocking to digital platforms for their gaming needs. From Finland to Latin America to the United States, online casinos have become a staple of entertainment, offering an unparalleled array of games and experiences. In this comprehensive exploration, we’ll delve into the unique characteristics, trends, and player preferences that define online casinos in three distinct regions: Finland, Latin America, and the United States. By dissecting the intricacies of each market, we’ll gain a deeper understanding of the global landscape of online gambling.
Finnish Online Casinos
A Beacon of Innovation and Efficiency Nestled in the heart of Scandinavia, Finland boasts a reputation for technological prowess and innovation, and its online gambling industry is no exception. Finnish online casinos, affectionately known as “pikakasinot,” have garnered attention worldwide for their streamlined and efficient approach to gaming. At the forefront of this innovation is the concept of online casinos without registration, a concept that has revolutionized the way players access their favourite games.
At the heart of Finnish online casinos’ success lies the integration of Trustly’s Pay N Play service, a groundbreaking payment solution that eliminates the need for traditional registration processes. With Pay N Play, players can make instant deposits and withdrawals directly from their bank accounts, bypassing the cumbersome registration forms and identity verification procedures typically associated with online casinos.
But it’s not just the convenience of Pay N Play that has propelled Finnish online casinos to the forefront of the industry. These platforms also prioritize player security, holding licenses from reputable regulatory authorities such as the Malta Gaming Authority and the UK Gambling Commission. Advanced encryption technology ensures that players’ sensitive information remains safe and secure, giving them peace of mind as they enjoy their favourite games.
In terms of game selection, Finnish online casinos offer a diverse array of options to cater to every taste and preference. From classic slots and table games to live dealer experiences and progressive jackpots, there’s something for everyone at these innovative platforms. And with generous bonuses and promotions on offer, players are incentivized to keep coming back for more.
Latin American Online Casinos
Embracing Diversity and Accessibility in Latin America, the online gambling landscape is as diverse as the cultures that inhabit the region. From the bustling streets of Brazil to the scenic vistas of Argentina, players across Latin America have embraced the convenience and accessibility of online casinos in droves. And much like their Finnish counterparts, Latin American online casinos without registration have emerged as a popular choice among players seeking instant access to their favourite games.
Known locally as “casinos sin registro,” these platforms offer a simplified gaming experience that resonates with players across the region. With no registration required, players can dive straight into the action, making deposits and withdrawals with ease using a variety of local payment methods.
One of the key advantages of Latin American online casinos is their commitment to catering to local tastes and preferences. From culturally-inspired slots and traditional table games to live dealer experiences that capture the essence of Latin American hospitality, these platforms offer a diverse array of gaming options that resonate with players on a personal level.
But it’s not just the games themselves that set Latin American online casinos apart; it’s also the way they prioritize player security and trust. By partnering with reputable payment providers and implementing robust security measures, these platforms ensure that players can enjoy their gaming experience with peace of mind.
American Online Casinos
Navigating a Complex Regulatory Landscape in the United States, the online gambling landscape is as complex and varied as the country itself. With regulations varying from state to state, navigating the legal framework can be a daunting task for both players and operators alike. However, despite these challenges, online gambling has continued to gain traction in the US, with several states legalizing and regulating online casino gaming in recent years.
While traditional registration processes are still common in many parts of the country, there are signs of a gradual shift towards online casinos without registration as the industry evolves. Platforms such as Rush Games and DraftKings Casino have begun to gain traction, offering players a streamlined and hassle-free gaming experience.
In terms of game selection, American online casinos offer a wide range of options to cater to every taste and preference. From classic slots and table games to innovative new titles and exclusive partnerships with leading software providers, there’s no shortage of excitement to be found at these platforms.
But perhaps the biggest draw of American online casinos is their commitment to player safety and security. With stringent regulations in place to protect players’ interests and prevent underage gambling, players can rest assured that they’re in good hands when they play at a licensed and regulated online casino in the US.
As we’ve seen, the world of online gambling is a diverse and dynamic landscape, with each region bringing its own unique characteristics and player preferences to the table. From the streamlined efficiency of Finnish online casinos to the cultural richness of Latin American platforms to the complex regulatory landscape of the United States, there’s something for everyone in the world of online casinos.
By exploring the intricacies of each market, we’ve gained valuable insights into the global landscape of online gambling and the factors that drive its continued growth and success. Whether you’re a casual player looking for some entertainment or a seasoned gambler seeking your next big win, online casinos offer an unparalleled gaming experience that’s sure to satisfy even the most discerning of tastes.
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