Thirsk Racecourse has announced that Ladbrokes will sponsor the 2025 Thirsk Hunt Cup.

First run in 1859, the £50,000 mile handicap is Thirsk’s most prestigious race and highlight of Thirsk Hunt Cup Day on Saturday, May 3.

Ladbrokes is the biggest and best-known betting brand in the UK with over 1500 betting shops, a digital betting business and a long-standing association with horse racing dating back many decades.

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The company boasts a strong sponsorship portfolio in horse racing, including Kempton Park’s Ladbrokes Christmas Festival, the Ladbrokes Chester Cup and the Ladbrokes Chase at the Dublin Racing Festival.

Ladbrokes also sponsors leading Jump trainer Dan Skelton, who writes a weekly blog as he bids to win the British Jump trainers’ championship for the first time.

Farhh is the most notable winner of the Thirsk Hunt Cup in recent years, taking the 2012 edition by six lengths before a memorable Group 1 double the following year in the Lockinge Stakes at Newbury and Ascot’s Champion Stakes.

Simon Clare, PR Director for Ladbrokes, said: “We are excited to sponsor such an iconic and prestigious race as the Thirsk Hunt Cup, and look forward to partnering with Thirsk Racecourse as we seek to strengthen our support and promotion of the sport.”

James Sanderson, Chief Executive and Clerk of the Course, said: “We are delighted to have Ladbrokes sponsoring the Thirsk Hunt Cup and its supporting programme in 2025. The £50,000 Ladbrokes Thirsk Hunt Cup is an early Flat season highlight in the North and we are very grateful for Ladbrokes’ most valued support.

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“Over the past 10 years, northern-based trainers have held a vice-like grip on the contest, with the notable exception of Mick Channon (and STORTING) in 2021. Thirsk always welcomes challengers from far and wide but taking the 2025 Ladbrokes Thirsk Hunt Cup down south will be no easy task.”

We’ve recently sat down with Arturs Korolkovs, Head of Sales at affiliate marketing company Media 24, to talk about building long-term partnerships in iGaming, his approach to industry events, and key trends of the affiliate sector — from deal structures and listing fees to navigating increased competition.

When did you join Media 24 and how has your role evolved since then?

I joined the company in 2020, right in the middle of COVID. It was a time of big changes for a lot of people, both in work and in life. I was actually the company’s first employee, and together, we worked on launching our first website.

In the beginning, I had little formal experience in sales or partner management, so I was doing a bit of everything. Uploading content, editing videos, handling social media. But as the company grew, so did my role. Over time, I transitioned fully into partner management, starting as an account manager and working my way up to the Head of Sales.

You attend many conferences and industry events throughout the year. What are your main priorities and how do you measure success there?

In the early days, conferences were more like hunting. Pure acquisition mode, trying to get our name out there and sign initial deals. Now, it’s a far more strategic play. Maintaining relationships, gaining new insights, and staying ahead of industry trends. Conferences aren’t just about sales. It’s an opportunity to gather valuable information that helps both the company and my own professional growth.

How we measure success has shifted too. It’s not solely about the number of contracts signed right there and then, though we certainly track leads that convert into long-term partnerships. We evaluate success by asking: Did we meaningfully strengthen ties with our top-tier partners? Did we gain specific, actionable insights – perhaps about competitor moves or regulatory shifts that will impact our strategy? And did we initiate promising conversations that lay the groundwork for valuable, long-term collaborations? That deeper, strategic ROI is what defines a successful conference for us now.

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What are the key factors you consider when deciding whether to start a partnership with a specific operator?

Beyond the obvious things like relevant GEOs and a strong product, the initial communication with the affiliate manager is a massive factor. Are they responsive? Do they communicate clearly? This is the person you’ll be working with long-term, so having a good connection is crucial.

And yes, reputation is critical. The industry is smaller than it looks. Over time, you build a network, and there’s always ways to ask around and get feedback about a brand.

What’s your approach to building long-term relationships with partners?

Radical transparency. We’re open about our traffic sources, our methods, and even potential challenges we foresee. And we expect the same from the operator. Hiding bad news does more harm than good in the long run.

Beyond that, it’s important to proactively add value. By sharing market insights, providing constructive feedback, and maintaining regular meaningful contact. It’s about creating a relationship where both sides feel invested in the other’s success. The more open and proactive the communication, the stronger the partnership.

A lot of affiliates are working with the CPA deals, others prefer Rev Share. What’s Media 24’s approach here and why?

Ideally, a hybrid model works best. But if I had to choose between CPA and Rev Share, I’d go with Rev Share. For SEO traffic, it’s the most effective and sustainable model in the long run. And it’s probably the fairest model for both sides of the deal.

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CPA can be situationally useful. Maybe for testing a new, unproven GEO, or launching a new project. But if we’re talking about a long-term strategy and good traffic quality, Rev Share wins every time.

There’s a differing opinion about listing fees in the industry. What’s your take on this?

We see listing fees as a mechanism for building strong and sustainable partnerships. In most cases, especially with new partners, we prefer to work with listing fees. Look, when we onboard a new brand, we’re investing significant resources immediately. Creating content, SEO, traffic allocation — all that requires a budget. This happens before we see a single dollar in commission. And without any guarantees on performance, GEO stability, or long-term commitment from the operator.

At the same time, we always take a flexible approach. For trusted, long-term partners with a strong track record, we are open to alternative structures. It’s all about finding a setup that works for both sides and ensures mutual long-term growth.

How can affiliate marketing companies handle increased competition and what are the ways to stand out in the industry?

Quality over quantity. A lot of affiliates still focus on pumping out mass content, but that approach is becoming less effective. Today you seriously have to focus on product improvements and user experience. The best way to stand out is through strong branding, engaging content, and a clear value proposition.

Building long-term relationships with partners also plays a huge role. In a crowded market, reputation and the ability to collaborate strategically become powerful differentiators. At Media 24, we believe in growing together with our partners, and that long-term thinking continues to pay off.

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The Mobile AppDev Awards 2025 recognizes excellence in mobile games and apps

Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, has announced the finalists for the 2025 Mobile AppDev Awards.

Now in its fourth year, the Mobile AppDev Awards mark the best collaborations, social events, and minigame events in midcore and casual gaming, as well as marking both notable newcomers and evolving game apps.

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For the first time, the 2025 awards will celebrate non-gaming apps for their innovation and use of engagement, social, and AI-powered features, drawing upon the skills and expertise of the team behind AppRefinery, Liftoff’s new insights platform designed to revolutionize app development and growth.

A jury of expert game and app analysts selected finalists across five gaming categories, each split into midcore and casual, as well as for the first year, four non-gaming categories.

Gaming categories (both midcore and casual) are: 

• Best Collaboration Event
• Best Social Event
• Best Minigame
• Best Newcomer
• Biggest Evolver

New for 2025,  the non-gaming app categories are:

• Best Feature Innovation
• Best Use of Engagement Features
• Excellence in Social Features
• Excellence in AI-Powered Features

The winners will be announced on May 13th, 2025.

The finalists for the 2025 Mobile AppDev Awards are:

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Best Collaboration Event (Midcore):

• Summoners War: Sky Arena x Jujutsu Kaisen by Com2uS
• PUBG Mobile x Venom: The Last Dance by Tencent
• Brawl Stars x Spongebob Squarepants by Supercell
• Goddess of Victory: NIKKE x Dave the Diver: Aegis the Diver by Level Infinite
• Diablo Immortal x World of Warcraft: Eternal War by Blizzard Entertainment

Best Collaboration Event (Casual):

• Stumble Guys x My Hero Academia by Scopely
• Mob Control x Transformers by Voodoo
• Sky: Children of the Light x Moomin by Thatcamecompany
• Grand Harvest x Snoopy: Snoopy’s Camp by Supertreat – A Playtika Studio
• Monopoly GO! x Marvel by Scopely

Best Social Event (Midcore):

• Legend of Mushroom – Age of Discovery, seasonal 4x mode/event by Joy Net Games
• Squad Busters – Piñata Festival by Supercell
• League of Legends: Wild Rift – Battle of Twin Cities by Riot Games
• Diablo Immortal – Howler Hunt by Blizzard Entertainment
• Free Fire – Outlaw by Garena

Best Social Event (Casual):

• Roblox – The Games by Roblox Corporation
• Phase 10 – Pirate Duel by Mattel163
• Monopoly GO! – Tycoon Racers by Scopely
• Triple Match 3D – Global Animal Challenge by Boombox Games
• Candy Crush Saga – Golden Crowns by King

Best Minigame (Midcore):

• State of Survival – Paw-some Puzzle Party by FunPlus
• League of Legends: Wild Rift – RUINATION: Kalista’s Odyssey by Riot Games
• Whiteout Survival – Tundra Games: Kitty Rescue by Century Games
• Goddess of Victory: NIKKE x Dave the Diver: Aegis the Diver by Level Infinite
• Honkai: Star Rail – Conventional Memoir by MiHoYo

Best Minigame (Casual):

• Match Masters – Matchinko: Travel Tales by Candivore
• Love and Deepspace – Bounce, Bounce Planet by InFold
• Homescapes – Restoration events by Playrix
• Phase 10 – Jewel Craze by Mattel163
• Merge Mansion – Secret Supply by Metacore

Best Newcomer (Midcore):

• Legend of Mushroom by Joy Net Games
• Top Heroes by RiverGame
• Pokémon TCG Pocket by The Pokémon Company
• Dungeon Fighter (地下城与勇士：起源, CN) by Tencent
• Age of Empires Mobile by Level Infinite

Best Newcomer (Casual):

• Love and Deepspace by InFold
• Truck Star by Century Games
• Screw Jam by Rollic Games
• Domino Dreams™ by SuperPlay
• Royal Kingdom by Dream Games

Biggest Evolver (Midcore):

• Brawl Stars by Supercell
• League of Legends: Wild Rift by Riot Games
• Last War: Survival by First Fun
• Warhammer 40,000: Tacticus ™ by Snowprint Studios
• Tokyo Debunker by ZigZaGame

Biggest Evolver (Casual):

• Hexa Sort by Lion Studios
• Match Factory! by Peak Games
• Matching Story by Vertex Games
• Dice Dreams™ by SuperPlay
• Seaside Escape®: Merge & Story by Microfun

Non-Gaming App – Best Feature Innovation:

• Chime by Chime
• The Weather Channel by The Weather Channel
• Duolingo by Duolingo
• DraftKings by DraftKings
• Google Maps by Google

Non-Gaming App – Best Use of Engagement Features:

• Instagram by Instagram
• Spotify by Spotify
• Trip.com by Trip.com
• Calm by Calm
• Audible by Audible

Non-Gaming App – Excellence in Social Features:

• Binance by Binance
• Tinder by Tinder Inc.
• Snapchat by Snap
• TikTok by TikTok Pte Ltd
• BIGO LIVE by BIGO

Non-Gaming App – Excellence in AI-Powered Features:

• Pinterest by Pinterest
• Spotify by Spotify
• Snapchat by Snap
• Instagram by Instagram
• Duolingo by Duolingo

For more information about the awards and the finalists, please visit the official Mobile AppDev Awards website.