Industry News
ITL to Showcase Upgraded MyCheckr at EuroShop 2023
Innovative Technology Ltd (ITL) has made significant updates to its MyCheckr age estimation device ahead of one of the biggest retail shows in Europe – EuroShop 2023. The World’s No. 1 Retail Trade Fair EuroShop takes place in Düsseldorf, Germany from February 26 to March 2 and Innovative Technology will be on stand 6B46.
MyCheckr performs anonymous age estimation and can be used as a standalone device or integrated with self-checkout kiosks (SCO) – ideal for any retailer who sells age-restricted goods such as alcohol, tobacco or vapes. In addition, ITL has also announced that the MyCheckr will now be able to display targeted advertisements and collect anonymous analytic information regarding the customers in front of the device. They plan to showcase this to any retailers interested in AI-powered targeted ads and customer demographic analysis at EuroShop next week.
Dr. Andrew O’Brien, Product Manager – Biometrics, said: “We are very excited to showcase the new functionality of MyCheckr. Not only can it perform anonymous age estimation to aid the till operator, but we can now integrate that functionality into self-service checkouts for an autonomous transaction. Plus, our new spoof detection will be included as standard on all devices to combat any fraud attempts – come and try it out yourself at the show.
“We have been speaking with major retailers with regards to developing MyCheckr and gained some valuable feedback. As the MyCheckr screen faces the customer it occurred to us that if we can estimate age and gender, it could also be used to display ads targeted to that particular demographic. Space is valuable in a retail environment so this would be an efficient use of space without needing additional digital or printed signage. In addition, having important customer intelligence is vital for retailers. This is why we’ve added the analytics functionality so that retailers can now see what type of customers are on their premises, and either plan to attract different cohorts into their shop – or even determine effectiveness of new marketing drives designed to attract different customer segments. Demographic data is collected completely anonymously to ensure that consumer privacy is protected.
“Not only does MyCheckr ensure retailers protect minors from being sold age-restricted goods, but it also presents an ideal way to personalise ads and give valuable demographic data to fully understand consumer behaviour and provide an enhanced level of customer service. We’ll be in Hall 6 booth B46 so come along and demo this exciting new solution as well as try out our full biometrics range.”
Kutt, the leading social betting platform, announced that it closed the first quarter of 2024 with a successful fundraise of over $1 million and that it has surpassed the 10,000 user mark. The company also commissioned a study of 1000 bettors that clearly defines what social betting is and what users want — further cementing its ownership of the space.
“Betting has been a social activity for thousands of years, so it’s no surprise that consumers want the ability to facilitate and track wagers against their friends. If anything, bettors unquestionably prefer a more curated, social experience — they want to be part of a wider community and to be part of the conversation around sports, entertainment, and important events,” Sim Harmon, CEO and founder of Kutt, said.
While sports betting has boomed across the country since the Professional and Amateur Sports Protection Act (PASPA) was overturned in 2018, established gambling companies have largely stuck to the tried-and-true format sportsbooks have been using for decades — traditional sports bets against the house. But consumer desire to experience more has increased as the betting industry has matured, with 82% of bettors interested in wagering directly against their friends and other individuals through a decentralized platform, according to Kutt’s recently commissioned survey.
The survey found that, in addition to Kutt’s traditional offerings, an overwhelming majority of bettors (80%) are interested in wagering on non-sporting events, with 77% wanting to bet on entertainment, 62% interested in wagering on politics, and 60% with a desire to bet on life events. Kutt allows users to wager with friends on any event with publicly verifiable results, making it the ultimate “put your money where your mouth is” destination for fans. The survey also shed light on some compelling aspects and trends among current bettors, including:
- A higher percentage of bettors surveyed placed a wager with a friend in the past year (61%) vs. a sportsbook (60%)
- More than half of U.S. bettors (54%) have betting group chats with friends
- A majority of U.S. bettors (60%) text their friends about the progress of a bet while watching a game.
Adding further validity to the findings of the survey and the demand for a real-money social betting experience is Kutt’s recent $1 million+ institutional fundraise, led by Lightning Capital, a firm that invests in digital assets and online communities. The investment will fuel initiatives aimed at growing the Kutt community, enhancing user experiences, and expanding betting markets.
“We look for emerging companies in high-growth industries to invest in. Kutt’s enthusiastic user base, rapidly growing partnership portfolio, and their differentiated product offering were very attractive to us. We are eager to help them continue to define and own the social betting space,” Jock Percy, General Partner at Lightning Capital, said.
Trustly announced a bold pledge to boost growth for businesses across Europe. In a major move to revolutionise the checkout experience for millions of people, the payments tech firm unveils the new Trustly Growth Guarantee.
The market-leading account-to-account provider is offering clients – current and new – a fresh way to pay at the checkout. As part of this, businesses are guaranteed to see an increase in conversion rates, to as high as 98.8%, and a clear reduction in the fees they pay in comparison with traditional payment methods.
Customers will enjoy fewer steps to pay and the added efficiency of return user recognition; Trustly guarantees supercharged success at the checkout. With predictable pricing, costs will be just one amount per transaction – with no variable fees at all. Trustly also states that it is dedicated to providing a seamless integration and will include Success Concierge as standard.
The initiative, revealed only a matter of days after impressive 2023 growth results were announced for the global leader in the industry, reflects Trustly’s unwavering confidence and commitment to continuing to innovate account-to-account payments. Last week, Trustly announced a 79% increase YoY in annual transaction value – reaching $58 billion in total.
Its track record for already attracting major global clients – some examples being Meta, eBay, HMRC, Zalando and Hargreaves Lansdown – signifies that there’s been a distinct change in customer preference and merchants priorities.
Businesses are making attempts to remain innovative and ahead of the curve as millions of consumers increasingly adopt open banking-enabled account-to-account solutions instead of other more standard options when they pay.
Jussi Lindberg, Chief Revenue Officer of Trustly Europe, said: “Our market-leading payment setup embodies Trustly’s mission: to be a growth partner for our clients. We don’t just provide payment solutions; we drive efficiency and value in their businesses. Trustly Azura has delivered remarkable results, and now businesses can experience its benefits. Account-to-account payments are booming, and we’re here to help businesses seize the opportunities it offers.”
If merchants do not see a boost in conversion or a drop in payment costs – at a processing rate of at least 50K transactions each month, for three months, Trustly will reimburse three months’ worth of processing fees. The guarantee is available for both new and existing European customers and is subject to Trustly’s general terms & conditions.
The post Trustly Announces Major Move to Guarantee Growth for Businesses Across Europe appeared first on European Gaming Industry News.
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences is set to make the most of the networking and relationship-building opportunities at Casino Beats Summit 2024 and share its groundbreaking Online gaining™ approach.
Leading a formidable team of Wazdan talent will be Chief Commercial Officer Andrzej Hyla. Joining him in Malta is Promo Tools Specialist Marcin Trafiałek, who has been nominated for the prestigious Product Manager of the Year award at the CasinoBeats Game Developer Awards 2024.
Trafiałek’s nomination recognises his pivotal role in the triumphant success of the Mystery Drop™ promo tool. Additional representatives from Wazdan’s Account Management and Marketing departments will also be on hand, eager to connect and share the latest Wazdan innovations.
Wazdan’s commitment to excellence is further underscored by its multiple nominations at the CasinoBeats Game Developer Awards 2024. The company’s exciting new titles and features are vying for top honours in various categories, including:
- Slot to Watch: 25 Coins™
- Game Mechanic of the Year: Coins™ series
- Game Feature of the Year: Coins™ series
- Game Music/Soundtrack: Book of Faith™
- Game Music/Soundtrack: Los Muertos™ II
- Game Retro-Style: Mighty Symbols™: Crowns
As a proud sponsor of CasinoBeats Summit 2024, Wazdan reaffirms its dedication to fostering a vibrant iGaming community and actively participating in industry-shaping events. The company looks forward to setting a course for success and collaboration at the summit.
Andrzej Hyla, Chief Commercial Officer at Wazdan said: “Casino Beats Summits are always fantastic events. This year sees us in the enviable position of being shortlisted for six awards which reflects the hard work our team of engineers and inventors have put into the experiences that add value for demanding players.
“We’re looking forward to meeting friends old and new at the event and sharing how we gain ground and ground gain.”
The post Wazdan set to gain more ground at Casino Beats Summit Malta appeared first on European Gaming Industry News.
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