Innovative games platform Playzido has announced an exclusive game collaboration with the Dutch Postcode Lottery (Nationale Postcode Loterij).
The partnership sees the duo launch a new Deal or No Deal game that has been developed specifically to leverage the operator’s sponsorship of the brand-new daily series of the EndemolShine Nederland (a Banijay Benelux company) produced show, which launched this month.
Over the coming weeks, the online game is expected to be played by tens of thousands of Dutch nationals, vying to win big on an associated Deal or No Deal themed lottery draw. Each day, customers across the Netherlands have a free chance to attempt to beat the banker, and in doing so, can potentially win themselves, like on the show, up to €200,000.
The game will be supported across Dutch media including dedicated TV adverts and radio commercials.
Playzido, which was part-founded by Deal or No Deal format owners, Banijay, is a games technology platform specialising in branded and exclusive games. Its unique market position and robust technology means it was able to easily develop this bespoke product for the Dutch market and adapt it specifically for the Deal or No Deal brand.
“This is a hugely exciting partnership for Playzido and it has been brilliant to work so closely with The Dutch Postcode Lottery to deliver such a bespoke offering. The project plays perfectly to our ongoing strategy to provide operators with the unique ability to easily create branded and exclusive content. The Dutch Postcode Lottery are a leading European operator and we are honoured to be working with them so closely. We look forward to continue to develop our relationship as the Dutch market regulates,” Stuart Banks, Managing Director of Playzido, said.
“With this fun new lottery game, we want to offer our current participants and non participants fun and entertainment and thus reinforce our mission. Participants in the game contribute to a better world, because just like the lottery, a minimum of 40% of the revenues go to charity. That’s a good deal,” Kim Geurtz, Head of New Business of the Dutch Postcode Lottery, said.