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Leading sportsbook provider BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership deal with Betta1.

Through this agreement, which was formulated together with BtoBet’s regional Certified Partner STM Gaming, Betta1 will power its online brand with the advanced Neuron 3 platform.

Apart from the key platform products, BtoBet – which forms part of the leading iGaming supplier Aspire Global – will also be providing the online bookmaker with management and technology support.

The Zambia-based operator will be providing its players with a wide offering for both local and international sports betting, including live sports events, an extensive selection of virtual sports and a comprehensive portfolio of online casino games.

“The African market is continuing to register strong shifts towards the mobile. As technology and regulations continue to evolve, the online channels are set to further take up a larger market share as players will realise that through their devices they will be having at their disposal a wider selection of options through which they can entertain themselves in a more accessible and convenient way,” Sabrina Soldà, Chief Marketing Officer at BtoBet, said.

“We are looking forward to leverage BtoBet’s knowledge and expertise when it comes to the African market, especially in terms of delivering a localized product. The local market’s unique traits require a bespoke approach and having such an experienced technological partner will definitely help us tailor our offering according to our players’ requirements,” Aditya Khosla, Chief Technology Officer at Betta1, said.