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William Hill, one of the premier betting and gaming brands in the world, is launching a new TV campaign in the UK to promote the message of shared passion for sport and gaming among close friends.

Charlotte Emery, Chief Brand Officer at William Hill, said about the campaign. The ads will feature William Hill ambassadors Sir AP McCoy, Jermaine Jenas, Rio Ferdinand and Robbie Savage, apart from fans.

“We are excited about the launch of the new campaign and the master launch of our iconic global brand. William Hill is a brand that is loved and respected across the world, and it was really important for us to unify our global brand under one single identity.”

Robbie Savage added:

“I have been with William Hill for over 12 years. They are a great company to work with, and it was great fun being in the advert with my mates Rio, AP and Jermaine.” said.

The company is also introducing a new advertisement to promote sager gambling. William Hill is committed to allocate 20% of its advertisement slots for creating awareness about safe gambling.

Emery said: “As a responsible operator, we understand the importance of safer gambling, and we hope the new safer gambling creative will encourage customers to enjoy our products safely.”