Intelitics launches AI reporting tool for on-demand iGaming marketing dashboards

Intelitics on Tuesday announced the launch of Actionable Intelligence, a generative AI reporting feature designed to let iGaming, sports betting, and real-money marketing teams create custom data visualisations on demand using plain-language questions.

The company said the feature builds on Intelitics’ existing reporting tools used to track partner performance, campaign ROI, and acquisition metrics. With Actionable Intelligence, teams can query their Intelitics data directly and receive a visualisation without commissioning a new report or writing code.

According to Intelitics, the tool can be used to compare partner performance by traffic source, drill into individual campaigns, and break down player value by acquisition channel. Intelitics said it is designed to interpret common iGaming and affiliate marketing terms such as partners, offers, traffic sources, player value, acquisition channels, GGR, and NGR.

“The data our customers need to make better decisions has always been inside Intelitics,” said Allan Stone, founder and CEO of Intelitics. “Actionable Intelligence makes it accessible on their terms, with no technical skills required and no waiting for a report to be built. We designed it so that everyone on a marketing team, not just the analysts, can explore their data and act on what they find – and we built it to understand the way iGaming and affiliate marketers actually talk about their business, from partners and offers to GGR and NGR.”

The feature operates within each customer’s Intelitics environment. Intelitics said customer data is not pooled across accounts, shared with third parties, or used to train any model outside that environment, and that each visualisation is generated only from that customer’s own data. Actionable Intelligence is available to Intelitics customers, the company said.