PartnerMatrix signs exclusive collaboration with Broadway Platform on agent system rollout

PartnerMatrix, part of the EveryMatrix Group, announced Monday it has entered an exclusive collaboration with Broadway Platform, a Player Account Management (PAM) platform developed by SPRIBE, to expand the reach of PartnerMatrix’s Agent System across Broadway Platform’s global network.

Under the collaboration, Broadway Platform said it will introduce the PartnerMatrix Agent System to its clients as a solution to manage and scale offline traffic operations alongside digital affiliate activity.

PartnerMatrix said its Agent System is designed to give operators visibility and control over agent performance, commission structures and player activity within one environment, and to support online and offline traffic management across multiple territories as part of the broader PartnerMatrix ecosystem.

Vahe Khalatyan, Head of PartnerMatrix, said: “We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators.
“Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.”

Giorgi Samkharadze, Director at Broadway Platform, said: “We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem.
“As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth.”