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Sports betting provider TOTO has become the first-ever sleeve sponsor of the Dutch professional football club Feyenoord.

It is the first time in Feyenoord’s history that the club has contracted a sleeve sponsor. Opel and ASR had previously been on the sleeve with their logo, but that was in combination with the main sponsorship.

The TOTO logo will be visible on the left sleeve of the shirts that Feyenoord wears during Eredivisie matches, KNVB cup matches and exhibition games. In European competitions, it is currently not allowed to place a sleeve sponsor on the shirt.

“We are delighted with this contract, which we have entered into with TOTO for a minimum of three years. It is a challenging time for the club that is demanding a lot of our energy, to ensure that we keep the budget in order. With this sleeve sponsorship, which is one of our largest sponsorship contracts, we are taking an important step forward in our ambitions for the coming season and the period after that,” Joris van Dijk, commercial director of Feyenoord, said.