Industry News
What Advertising Channels Are Most Profitable for iGaming Operators?
When budding entrepreneurs start to fret over the costs of getting their business off the ground and growing it, chances are somebody will try to encourage them by offering the famous saying “You must spend money to make money.” This gem of wisdom is attributed to Plautus, an influential comic playwright of ancient Rome.
Enterprising individuals come to learn that it is impossible to build a successful business without investment. One could even argue that modern-day entrepreneurs have no choice – they operate in a globalized, technologically advanced business landscape where competition is fierce and the battle for customers merciless.
Perhaps it is no coincidence that advertising has been around for as long as the concept of commercial activity has existed. By informing people of new products or services and persuading them to buy, ads have kept the engine of business running for millennia. Advertising remains as potent a tool as ever, proving indispensable for raising brand awareness, attracting new customers, and growing revenues.
In the case of iGaming, these rules also apply, but the industry also has unique challenges to overcome. For one thing, it is a strictly regulated one, and online gambling remains prohibited in many countries. On the other hand, the market is expected to grow at a healthy rate as the regulatory grip relaxes in new jurisdictions and disposable incomes increase.
While the opportunities are there, iGaming operators still need to make an effort to seize them. Since the primary goal is to expand customer bases, online gambling providers should make the most of advertising, carefully crafting their strategies and prioritizing channels that deliver the desired return on investment.
The advent of digital platforms has created numerous options for advertising, but several choices have proved to work best for iGaming operators when it comes to player acquisition. Given that no strategy is perfect, the best course of action is to opt for an integrated approach.
Search Engine Optimization (SEO)
This is not an advertising channel per se, but no digital strategy can hope to succeed without incorporating SEO. Search engines keep the wheel of internet activity turning, and constantly improving algorithms make search results increasingly accurate.
On the other hand, the deluge of online data has become a serious challenge for marketers, requiring a laser-sharp focus to create campaigns that work. SEO is critical for achieving a prominent ranking in search results, and by optimizing their website content, iGaming companies can put their brand on the map and attract traffic, potentially converting visitors to players.
The good thing about SEO is that it is basically free if one does not count the cost of hiring experts to handle this part of the customer acquisition process. However, this is unlikely to deliver optimal results on its own.
Affiliate Marketing
Provided they secure the right partners, iGaming companies may derive the greatest benefits from affiliate marketing. Simply put, it involves the use of third parties to promote products and services in exchange for a commission. According to some estimates, affiliate programs account for between 15% and 30% of sales for advertisers. Here’s an example of content based online gambling affiliate website – best online casino sites for real money at SlotsUp.com.
The enduring appeal of affiliate marketing has to do with its cost-effectiveness as a result of its performance-based model, meaning that payment is made only for converted players. In addition, this approach ensures highly relevant traffic, further enhancing the prospects for customer acquisition.
Paid Search Marketing
iGaming businesses can step up their ad game with paid search marketing, which might be better known as pay-per-click (PPC). The success of such campaign hinges on extensive keyword research and the selection of just the right one(s).
This approach is the most certain way of ensuring that a company product or service gets top ranking on a search engine results page. Another advantage is that a PPC campaign requires little time and effort to launch while offering one of the easiest and most accurate ways of tracking return on investment.
Social media
It is no longer possible to imagine the internet without search engines, and the same has come to be true of social media platforms. They have taken over personal communication but also provided brands with an advertising channel of tremendous power.
With about 3.5 billion people (45% of the global population) actively using social media, iGaming operators have an exceptionally valuable tool for acquiring new customers. These platforms are communication hubs where a website link, an announcement, a positive review, or a brand-related image can reach a staggering number of people.
Given the nature of their business, online gambling companies cannot advertise with absolute freedom, but they can still tap the immense potential of social networks by providing high-quality, relevant content and engaging their audience. As brand recognition grows and visitors start to associate the name with a worthwhile experience, the conversion rate is bound to accelerate.
These player acquisition strategies and some other suggestions are explored in depth in an e-book published by BetConstruct, a company offering technology and services to gaming operators. Ultimately, it is up to iGaming providers to experiment with various options, analyze the outcomes, and create a combination that maximizes conversion rates while reducing customer acquisition costs.
Amusnet has won the prestigious Best Game Studio title at the SiGMA East Europe Awards 2024, held in Budapest. The event set the stage for a night of celebration, aligning with SiGMA’s highly anticipated conference and expo, which welcomed over 9000 attendees from the iGaming and emerging tech sectors.
Securing the Best Game Studio marks another significant milestone for Amusnet, demonstrating its robust portfolio of over 300 casino games. This honour underscores the company’s steadfast dedication to high quality within the iGaming sector, further solidifying its position as a trusted partner for industry partners in East Europe and beyond.
Amusnet’s products are centered around its diverse online slots, including classic and contemporary fruit themes, innovative dice slots and progressive jackpots. These games are distinguished by their exceptional graphics, user-friendly interfaces and engaging features designed to enhance player experience.
The post Amusnet Wins Best Game Studio at the SiGMA East Europe Awards 2024 appeared first on European Gaming Industry News.
FBM Digital Systems (FBMDS), a leader in iGaming innovation, and FBM Foundation are joining forces to host a special solidarity initiative linked to the Ronaldinho Crash game by FBMDS at this year’s Global Gaming Expo (G2E) in Las Vegas. From October 8th to 10th, visitors to booth 2848 will have the opportunity to participate in a Keepy-Uppy Challenge, designed to give back to communities in need while promoting the spirit of solidarity.
The initiative invites attendees to show off their soccer skills in a simple but meaningful way: for every successful keepy-uppy (juggle) a participant completes on the newest Ronaldinho Crash game, the FBM Foundation will donate $1 to support vulnerable communities around the world. These donations are going to be made to individuals affected by natural disasters, children in need of educational resources, and other vulnerable groups.
This is FBM Foundation’s first ever participation at an international casino gaming trade-show and the choice of G2E Las Vegas to make its debut was not random. Choosing a stage like the Global Gaming Expo was the right move to showcase the Group’s will to make a difference in the world, sharing its solidarity footprint with a broader, diverse audience of casino gaming enthusiasts, casino operators, players and industry professionals.
“We believe in the power of coming together for a greater purpose,” says Renato Almeida, Director of FBM®️ Group. “This initiative not only highlights the team-building spirit that defines FBMDS, but it also allows us to showcase the work of the FBM Foundation and our commitment to making a positive impact on the world with the help of G2E Las Vegas.”
FBM Foundation has long been dedicated to supporting causes that promote education, community development, and relief efforts for those impacted by crises in the Philippines, Brazil and beyond. “Through this keepy-uppy challenge, FBMDS and FBM Foundation aim to inspire action and demonstrate how collective efforts—whether on the field or off—can make a real difference in the lives of those who need it most”, shares FBM Foundation’s representative, Vítor Francisco.
The Ronaldinho Crash game is one of FBMDS’ latest product releases, featuring the global football legend Ronaldinho Gaúcho on a thrilling keepy-uppy crash gaming experience. The game, which was officially launched during the American Cup and will be available to try at the fair, is already winning over crowds in multiple countries around the globe.
In addition to Ronaldinho Crash, visitors to G2E Las Vegas 2024 will be able to experience for the first time the new Infinity Series video bingo line and the new Sapphire Fever bingo, the new Safe Blaster slot game, as well as the popular Champion Tales crash game, the famous Top+Plus table games collection and much more.
Attendees at G2E Las Vegas 2024 are encouraged to stop by booth 2848, take part in the challenge, and help support the initiative between FBMDS and FBM Foundation. Whether you’re an expert juggler or simply want to get involved, every attempt counts towards the greater goal of raising funds for global causes.
The post FBMDS and FBM Foundation host solidarity keepy-uppy initiative at G2E Las Vegas 2024 appeared first on European Gaming Industry News.
To celebrate its 25th anniversary, CT Gaming hosted an unforgettable three-day team-building event for its employees at the picturesque “Katarino” complex. The programme as dynamic, filled with diverse activities that fostered team bonding—from fun quizzes and sports tournaments to refreshing mountain hikes and moments of complete relaxation. The highlight of the event was the glamorous gala dinner, themed “Classic Stars,” where employees and departments with outstanding contributions to the company’s success were rightfully honoured by company Founder Milo Borissov and Vice President Rossi McKee. Following the formal part of the evening, the beloved actor and comedian Krasi Radkov brought smiles and laughter to the audience.
“Twenty-five years in the business is a significant achievement, one we couldn’t have reached without the dedication and ambition of the team behind CT Gaming. That’s why we decided to celebrate this milestone all of us – together,” Mr. Borissov, founder of CT Gaming, said.
“As we mark this anniversary, we celebrate not only the success of our products but also the dedication of our incredible team, as well as the trust of our partners and clients. Looking ahead, CT Gaming remains focused on business expansion and actively shaping the future of the gaming industry,” Rossi McKee, Vice President of CT Gaming, said.
The post CT Gaming Celebrated its 25th Anniversary with a Three-Day Team-Building Event appeared first on European Gaming Industry News.
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