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How casino offers evolved throughout the years

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Gambling has always been an innate behaviour in humans. It can be traced as far back as in Egyptian civilization where the first dice was discovered, in Chinese gambling houses, or in the life and death amphitheatres of Rome among others. Gambling provides a lot of incentives for companies to make money, as well as providing entertainment and a chance to win big for gamblers. Most governments understand the benefits that it can bring, and this is why they license and regulate casinos. On the other hand, the gambling market is very competitive, which is why casinos have to come up with offers to attract new customers, as well as retain their existing ones. With technological advances continuing to shape the gambling market, casinos now realize the need to employ effective marketing strategies to tap into this multi-billion market. Here are the types of casino offerings and how they continue to evolve.

Prize giveaways

Gambling is in itself is a risky affair. It is not uncommon to hear stories of how some gamblers have lost huge amounts of fortune through gambling. On the other hand, we will often see stories of people who have made a fortune out of gambling. While a player will be enticed by the idea of having fun and a chance to win, the casino needs to attract new customers if they are to exist in this market characterized by cutthroat competition. One such marketing strategy that has continued to work for casinos is through prize giveaways. Some casinos may offer incentives such as a chance to win cars, go on destinations, or win cash prizes among others. These giveaways may be earned by playing particular types of games.

Welcome bonuses

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Welcome bonuses have been in place for a long time in brick and mortar casinos, with this trend continuing to thrive in online casinos. Welcome bonuses are a way for casinos to welcome new customers. Almost all renowned casinos offer this type of incentive to new customers. New customers can use this offer to get to know the casino and even stand a chance of winning. It is thus no surprise to see casinos competing with each to offer the most lucrative package to its customers. While casinos will offer different types of welcome packages, the most common offer is to match your deposit amount up to a certain percentage. When looking for the best welcome bonus, it is important to go through the terms and conditions so you can know what to expect.

Jackpots

One of the ways casinos attract customers is giving them the opportunity to make huge winnings through jackpots. The history of jackpot winnings can be traced back to 1870’s when it was used in a poker game known as “Jacks or Better.” If a player in this game did not have cards that could beat a pair of tens, then they were required to pass. If no one had “jacks or better,” the hand was to be re-dealt, resulting in the pot growing. The term “jackpot” was first used as a slang term meaning trouble with the law. However, it started being used more figuratively to mean winning a big prize. Casino jackpots are similar to lotteries, with the allure of walking away with a mammoth payment being a major attraction. Casinos usually offer two types of jackpots; fixed or progressive jackpots. Fixed jackpots usually have a fixed amount that does not change. Progressive jackpots on the other hand continue growing until someone wins it. Most casinos share progressive jackpots, which means that a person playing a particular game in one online casino will have access to the same jackpot as a person playing that particular game in another casino. This means that these types of jackpots can grow very quickly, making them very lucrative.

Drinks and food

While this may not be possible in online casinos, this trend remains popular in brick and mortar casinos. Casinos often offer their customers these types of offers to keep them happy when they are engrossed playing their favourite games. One of the advantages of this offer is that customers will not be distracted looking for something to eat or drink.

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Free spins

Free spins have become one of the most commonly used marketing strategies for casinos to attract and retain customers. You can use them to test games, and some instances even stand a chance of making winnings if you fulfil certain terms and conditions. One of the reasons why free spins are attractive to customers is that players can use them without risking their own money. Most casinos usually offer free spins when they introduce new games. This is to allow customers try them out before committing to playing them with their own money. Today you can get free spins with no deposit and win real money.

Cashback bonuses

When playing games at casinos, players aim to make as much money as they can, while also minimizing loses. This is why some casinos offer their customers cashback offers. This is a type of refund where a player gets back some money if they have lost. Cashback offers are usually some type of percentage of cash a player gets back when they lose. Casinos usually run promotions on specific types of games that customers will be eligible to get this bonus. An advantage of this kind of offer is that customers can enjoy their favourite games with reduced risk. Most of the casinos offer a limit to the amount a customer will receive if they qualify for a cashback reward.

Loyalty programs

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With the huge number of online gambling options, casinos are always aiming to keep their existing customers happy. This is why most of them have loyalty programs to reward their loyal customers. Most casinos have a system where customers can earn bonuses depending on how much they play and spend on the casino. These points can then be redeemed for a number of rewards such as free spins, cash, or prizes among others.

Industry News

CT Gaming Introduces “Tournaments” Module

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CT Gaming’s Casino Management System has been a cornerstone of the product offerings for nearly a decade. It has continuously evolved to meet the industry’s and the client’s changing needs. One of the most exciting recent developments is the introduction of a separate module dedicated to tournaments.

The new feature represents a significant advancement in the company’s capabilities and offers a range of benefits for both operators and players. The tournament module enables a variety of competitive formats, allowing for dynamic competitions between players, software applications, gaming machines and even specific games. This flexibility means operators can create and manage tournaments tailored to their unique audience and strategic goals.

For players, the tournament module enhances the gaming experience by introducing an element of competition and excitement. It encourages engagement and loyalty by providing opportunities to compete for prizes and recognition. The ability to participate in tournaments adds a new layer of interaction, making the gaming experience more immersive and enjoyable.

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Additionally, the module’s integration into the company’s Casino Management System ensures operators can easily track and manage tournament activities. This includes real-time monitoring of player performance, automated scorekeeping and detailed reporting on tournament outcomes. Such features not only streamline the management process but also provide valuable insights that can be used to refine future tournaments and promotions.

The implementation of this module underscores CT Gaming’s commitment to staying at the forefront of technological advancements in the gaming industry. By continuously enhancing the Casino Management System, the company aims to provide its clients with cutting-edge tools that drive engagement, optimise operations and ultimately contribute to their success. The company believes that this new module will be a game-changer for the clients, offering them a powerful new way to attract and retain players while setting a new standard for competitive gaming experiences in the casino environment.

The post CT Gaming Introduces “Tournaments” Module appeared first on European Gaming Industry News.

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Kambi charts over 20 years of sportsbook evolution with the “Kambi Founders’ Story”

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Interactive resource recounts the Kambi journey from inception to becoming the world’s leading sports betting supplier

Kambi, the world’s trusted sports betting partner, has launched the Kambi Founders’ Story, an interactive resource outlining the company’s journey to becoming the industry’s leading sports betting supplier.

Featuring interviews with key figures from throughout the company’s history including Co-founders Kristian Nylén and Anders Ström, as well as Kambi Sportsbook MD Erik Lögdberg, the Founders’ Story charts more than two decades of Kambi’s history, from the halls of Sweden’s Karlstad University to milestones such as creating history by processing the first legal online bet in the U.S.

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The Founders’ Story also charts the evolution of the sports betting industry, taking in landmarks such as the dot-com boom and the birth of live betting to the broadening influence of the B2B sportsbook model.

Officially founded in 2010 and gaining independence in 2014 with its listing on the Nasdaq Stockholm First North, Kambi has gone on to become the foremost provider of sportsbook technology and services to the regulated betting and gaming industry, with partners including BetPlay, LeoVegas, Kindred Group, Rush Street Interactive and Paf, Kambi’s first partner signing back in 2010.

Kristian Nylén, Kambi CEO and Co-founder, said: “Kambi’s journey is unique within the sports betting sector, and as I step up to the Board of Directors and welcome incoming CEO Werner Becher, I am pleased to be able to look back with pride and share it with the industry through this Founders’ Story.

“The business has grown from an idea between university friends to become the clear leader in its field, and as the Kambi Group continues to enhance its delivery with an expanding range of modular services including AI-driven odds feeds, front-end UX and esports, it is a journey that is only just getting started.”

The post Kambi charts over 20 years of sportsbook evolution with the “Kambi Founders’ Story” appeared first on European Gaming Industry News.

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Cryptocurrency

Betting on Crypto: How Crypto Casinos are Driving Mainstream Adoption

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Author: Scott Major, CCO, Transact365

In the digital age, two revolutionary trends are converging to reshape the landscape of financial entertainment: cryptocurrencies and online gambling. At the forefront of this intersection are crypto casinos, innovative platforms that are not only leveraging blockchain technology but also driving the widespread adoption of digital currencies.

By integrating digital assets into an engaging and familiar activity like gambling, crypto casinos are introducing a wider audience to the practical uses of blockchain technology. Conversely, the growing popularity of cryptocurrencies is attracting more users to online gambling platforms, expanding the reach of such platforms to tech-savvy individuals who prioritise privacy and decentralisation.

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Crypto Casinos: Pioneering Adoption

Crypto casinos represent a new frontier in the gambling industry, leveraging blockchain technology to offer players a secure, transparent, and decentralised gaming experience. By accepting cryptocurrencies like Bitcoin, Ethereum, and others, these platforms provide users with unparalleled privacy, faster transactions, and lower fees compared to traditional fiat currency casinos. This alignment with the ethos of decentralisation and financial sovereignty inherent in cryptocurrencies has attracted a growing number of tech-savvy users and early adopters to the world of online gambling.

Moreover, crypto casinos are not just leveraging cryptocurrencies; they are actively promoting their adoption. In fact, crypto casinos are expected to become more mainstream by the end of 2024.  Players who may have been previously unfamiliar with digital assets are now acquiring and using them for entertainment purposes, thereby integrating cryptocurrencies into their everyday lives. This increased exposure to cryptocurrencies through gambling fosters a deeper understanding and acceptance for their utility and benefits beyond the gaming sphere. Therefore, as cryptocurrencies gain wider acceptance, more traditional gamblers are likely to explore crypto gambling options. This trend could expand the market share of crypto casinos within the overall online gambling industry.

The Ripple Effect: Cryptocurrencies and Online Gambling

Cryptocurrencies are also revolutionising the online gambling industry by addressing long-standing challenges related to payment processing. One of the critical barriers for traditional online casinos has been the inefficiency for certain underbanked sectors and at times costliness of payment solutions –  exacerbated by stringent regulations and geographical limitations. Cryptocurrencies circumvent these hurdles by offering a decentralised payment method that operates across borders with minimal fees and swift transaction times.

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An efficient payment solution is paramount to maximising the synergy between cryptocurrencies and online gambling. Crypto casinos have capitalised on blockchain technology’s ability to facilitate instant and secure transactions, ensuring seamless deposits and withdrawals for players worldwide. This efficiency not only enhances the user experience but also expands market reach by attracting players from regions where traditional banking systems may be unreliable or inaccessible.

Harnessing Efficiency for Growth

By streamlining financial transactions through blockchain technology, crypto casinos are able to offer competitive advantages that resonate with today’s digital-first consumers. This includes faster payouts, reduced transaction fees, and heightened security measures that inspire trust and confidence among players.

The rise of crypto casinos is not merely a trend but a transformative force that is propelling the adoption of cryptocurrencies and reshaping the online gambling industry. By embracing blockchain technology and user-friendly crypto and local payment solutions, these platforms are fostering a symbiotic relationship that not only benefits both industries but most importantly the customers alike.

The post Betting on Crypto: How Crypto Casinos are Driving Mainstream Adoption appeared first on European Gaming Industry News.

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