Industry News
Custom presents the “Total Experience” for lottery, gaming and betting world
Synergy between technologies, fiscal experience, the capacity to engage end customers and a service centre of excellence: Custom at ICE – Stand S3-310 – preempts the demands of the gaming, lottery and betting world and presents itself as a unique partner for players around the world, with over 15 years of experience.
Cross-sectoral technologies and solutions: a single partner for all needs
Today, Custom is the only player able to offer a range of hardware, software and service solutions to meet the new demands of the gaming world. Founded in 1992 and present in 15 fiscal markets and 76 countries around the world, with over 680 professional staff, six software labs and five production facilities (Italy, India, Romania, China and Brazil), the company has made a cross-sectoral approach one of its basic characteristics. The continuous development of diversified yet synergetic expertise and skills has enabled the company to excel in numerous markets, often being the first to propose specific solutions. This strategic mindset allows an increase of vertical skills in certain sectors, which, when integrated, offer an approach totally centred on the operator’s needs, with close attention also given to the end consumer’s experience. The key example comes from the gaming world, where Custom supports its customers with a comprehensive offer that brings together hospitality solutions (POS PC systems, fiscal printers, cash registers and mobile devices) and those more targeted towards betting and gaming, such as high-speed scanners and industry-specific printers. Nowadays, however, betting outlets are increasingly used for the payment of services such as car tax, insurance, subscriptions and fines: for this range of needs, Custom also provides hardware, software and services for extensive and constant support in all phases of its customers’ business.
The Custom Service Centre: excellence since 2001
Custom anticipated what has now become a mantra by almost twenty years: the product is important but service is essential. On the strength on this conviction, the company employs a dedicated support staff of 300 technicians, available from 7.00 am to 9.00 pm each day, to attend to customers’ needs. At any time and in any place: this is the secret of a proximity service that achieves high KPIs for the closure of service tickets, with an 8-hour Service Level Agreement worldwide. An original, “made-to-measure” and truly next-business-day service, based on the evolution of the market and the needs and technology that revolve around the store from day to day. Custom service is capable of fully managing the store machine fleet, providing support for hardware and software, thanks to a synergy between automation, business intelligence and technological implementation. It extends to new openings, technological refurbishment, the periodic verification of fiscal products and the management of extra services (transfers, changes of company name, location changes and closures).
From augmented reality to hospitality services: gaming beyond gaming to build customer loyalty
Today, the world of gaming and betting, in all its forms, has become a place where diverse needs intersect: people seek recreation but also require catering and entertainment services. With its long experience in the world of hospitality, Custom presents a series of solutions at ICE 2020 that are becoming central to the world of gaming, lotteries and betting. POS systems, mobile devices, printers and software are now becoming cross-sectoral and allow gaming industry leaders to have a single contact for all their needs. An example is POSA (the Android Point-of-Sale system): an Android App that meets all cash point needs in a smart, fast and reliable way. Developed for the hospitality world, this app allows you to manage bookings, employees and customers, with a range of customisable features. However, Custom goes beyond this and is presenting a series of technologies in London designed to enhance the consumer experience through Augmented Reality: information content, video, game statistics, advertising and everything else that creativity can suggest. This technology ecosystem, which mixes real and virtual, becomes a major development driver, facilitating the work of operators on the one hand, and, on the other, offering greater engagement and retention of end consumers.
Integrated Data Intelligence to optimise productivity and workflow
Data is now the new petrol. Companies that can manage data smartly and effectively have a major competitive advantage. For this reason, Custom has developed a program with Data Intelligence solutions that makes the operator’s task smooth and agile, while, at the same time, providing an enjoyable experience for the end consumer. Faster payments, dedicated services, data storage and profiling: all these activities can optimise the entire workflow, with genuine benefits in terms of productivity and return on investment. Custom’s capacity to integrate hardware, software and services is a key element, particularly when it comes to Data Intelligence: each of the Italian company’s solutions, created in a synergistic perspective, where software features determine the form of the hardware, which, in turn, is natively organised to implement data-driven operations.
CT Gaming is going to participate in ICE Barcelona 2025, which will take place from 20 to 22 Jan 2025.
“It is always a pleasure to kick off the year at ICE. This year is particularly special as we explore a new location, which we anticipate will bring fresh connections and exciting opportunities,” said Biser Bozhanov, Director of Business Development and Strategies at CT Gaming.
Positioned at stand #3C56, CT Gaming will present an impressive lineup of its signature products alongside exciting new additions, including the multigame Diamond King 4.
“We are eager to showcase our latest offerings and engage with clients, colleagues, and industry professionals to gather their valuable feedback. This year’s selection is a strong testament to CT Gaming’s enduring legacy and commitment to excellence,” added Bozhanov.
Among the products displayed at stand #3C56 will be the slot cabinet NEXT, known for its ultimate comfort and functionality. This cabinet comes with 27″ or 32″ high-definition screens, an optional premium stand, a USB phone charger, a bill validator with a stacker and an enlarged CMS panel for seamless operation. Other representatives from the slot cabinet family are EZ Modulo 32/32/32 and EZ Tower. Both of these cabinets combine sleek designs with advanced technology set to deliver an unparalleled gaming experience.
Alongside the slot cabinets, the company will showcase its staple multigame titles, such as Diamond King 3, Mermaid’s Quest, Tower Link and the newest addition to the multigame portfolio – Diamond King 4. With 40 exciting games, 20 of which are linked to a progressive jackpot, the multigame takes player engagement to new heights. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while the cascading white and pink diamonds promise thrilling rewards at every turn. Designed with the next generation of players in mind, Diamond King 4 features enhanced graphics, modern themes and an immersive experience that’s perfectly in sync with today’s gaming landscape. The newly conceptualized linked progressive jackpot, Diamond Tree Deluxe, presents an elevated reward experience with its upgraded features.
Last but not least, CT Gaming will unveil the latest updates to its Casino Management System – Rhino, designed to enhance operator functionality and player engagement.
The post CT Gaming to Participate in ICE Barcelona 2025 appeared first on European Gaming Industry News.
BetBlocker the ground-breaking initiative which provides a free, anonymous, accessible, and robust gambling-blocking tool that empowers users to control their gambling behaviour, has been named Clarion Gaming’s charity partner for 2024/25.
The Award will cover the first editions of ICE and iGB Affiliate to be held in Barcelona as well as the July 2025 edition of iGB L!VE, the first to take place at ExCeL London.
Responding to the news Pedro Romero Chief of SG Partnerships at BetBlocker said: “Being named Clarion Gaming charity partner is a fantastic honour and is recognition of our commitment to promoting safer gambling worldwide. This partnership also underscores the gaming industry’s growing awareness and commitment to social responsibility.”
He added: “ICE, iGB Affiliate and iGB L!VE provide us with a trio of powerful global platforms which will enable us to amplify our message, connect with key stakeholders, and showcase how BetBlocker can make a real difference in minimising gambling harm. This opportunity strengthens our resolve to collaborate with all stakeholders, including the gambling industry, to prioritise the well-being of players.”
Focussing on how BetBlocker plans to activate its presence Pedro Romero explained: “At the three sector-leading events we intend to host engaging sessions on safer gambling to highlight BetBlocker’s role and its impact, demonstrate the functionality and effectiveness of the BetBlocker tool through live demos from our stand and facilitate networking opportunities with stakeholders to explore collaborations and funding opportunities.
“Throughout the year, we’ll leverage the visibility and connections arising from this partnership in order to expand awareness campaigns globally, develop educational materials and initiatives targeting operators, affiliates, and players and enhance our technology to ensure that BetBlocker remains at the forefront of innovation in player protection.”
The 2025 editions of ICE and iGB Affiliate will welcome a projected 55,000 gambling industry professionals from throughout the world. Comprising 120,000 square meters (sqm) of space compared to the 100,000 sqm at ICE 2024 Fira Gran Via Barcelona will be home to the industry’s best ever line-up of exhibitors comprising the world’s biggest and most respected innovator brands from every gambling vertical. The industry’s leading trade associations, strategic bodies, regulators, CEOs of tier-1 operators and games creators will all be at Barcelona in record-breaking numbers underlining the show’s reputation for being the ‘Davos of Gambling’.
For more information on ICE Barcelona and iGB Affiliate Barcelona and to register visit: icegaming.com and barcelona.igbaffiliate.com
The post BetBlocker named Clarion Gaming charity partner for ICE, iGB Affiliate and iGB L!VE appeared first on European Gaming Industry News.
Industry News
CT Interactive Named Finalist for “Most Innovative Supplier” at European iGaming Awards
CT Interactive, a global provider of online gaming content, was selected as a finalist in the prestigious “Most Innovative Supplier” category at the European iGaming Awards. This recognition highlights CT Interactive’s commitment to creating immersive contribution for the iGaming industry.
The European iGaming Awards celebrate excellence and innovation within the gaming sector, recognising companies that drive industry evolution. The award ceremony will be held in Barcelona on 21 January 2025. CT Interactive’s nomination reflects its focus on delivering cutting-edge technology, a diverse game portfolio and tailored solutions that enhance player engagement and operator success.
“We are honored to be recognized as a finalist in such a competitive and esteemed category. Innovation has always been at the core of our mission, and this nomination reaffirms our efforts. It is a testament to our talented team’s hard work and our partners’ trust,” Martin Ivanov, COO at CT Interactive, said.
The post CT Interactive Named Finalist for “Most Innovative Supplier” at European iGaming Awards appeared first on European Gaming Industry News.
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