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EGT Multiplayer debut new portfolio at ICE as part of expansion into Asia and beyond

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Borislav Marinov, EGT Multiplayer's Director of Sales & Marketing

 

With brand new Live Baccarat and roulette tables set to make their debut alongside a host of exclusive products and solutions at this year’s ICE London, EGT Multiplayer is playing to win with its global growth strategy. As the company establishes itself further in Europe and looks to entirely new markets including Asia and the United States, the company’s Director of Sales & Marketing, Borislav Marinov, unveils their newest additions and explores what lies ahead for the changing table games market…

ICE London will host its largest edition yet in 2020, what’s new for EGT-Multiplayer this year?

ICE London is well known as the most significant international exhibition in the gaming industry, and it sets the industry standard for quality, innovation, and novelty. There is no place more suitable for manufacturers to show their newest products and solutions. EGT Multiplayer will use this chance to debut many new products and new generations of current series. New hardware and software will make their debut on our stand S4-350 at the ICE event. As well as five exclusive new roulette models and the brand-new R-line terminals, visitors will also be able to see the brand-new Live Baccarat and roulette tables and multi-games. Our most successful S-line series featuring our well-established HD terminals and UHD slot cabinets is also something that must be seen. We are very excited and looking forward to presenting them to our visitors!

 

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What will be the key messages you want to drive home in 2020?

We started this new decade fulfilled with optimism and big ambitions. For this very first exhibition of the year, we prepared a wide range of new attractive additions to our portfolio. Comparing to the previous years, while we were trying to react to world trends, this year, we decided to take a different approach. We realise how important it is for us to have a wider variety of solutions that we can offer to the operators. With the new decade, we set a new trend for our self. It is all about highly effective hybrid casino solutions and excellent customer experience. We want to send a message to our customers that we are here to hear what they look for and to create it, especially for them. In other words, this year, we will offer a full portfolio of excellent products that completely can equip every casino with everything needed.

 

You mentioned EGT-MP will have a focus on key markets like Asia and Europe at ICE, how will you be targeting new business in these regions in the coming year?

For us, Europe is the most essential and primary target market. After all, there is where the EGT family was established, and we’ve grown to become one of the leading players on the continent!

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In some of the markets, we already have a stable presence, and now we are focused on entering into others. Our strategy is to go further beyond and to raise our presence in the biggest and most important continent, which for us is Asia. There we are working with the partnership of a reliable local distributor. The focus for us so far and for the future is to create the most effective and attractive solutions that can satisfy the local expectations. We listen to the local players’ feedback and use it to upgrade our current products as well. We aim to create something new and to set a new trend there. So far, this is a winning strategy!

 

How will you start to focus your intentions in these markets?

We aim to grow as a company having now reached a point where we are recognised as a strong provider in the industry. Following the strategy of our group, we are participating in all of the major exhibitions like ICE London, G2E Macao and Vegas. Also, smaller but also important events and, of course, in the one held in our homeland BEGExpo. In our opinion, the markets that take the most wins in gaming are some of the countries in Central Asia. That is why we are focused on precisely those geographical areas.

 

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What do you consider to be the big issues facing your sector in 2020?

I don’t think that there are specific issues for our sector in of itself. However, in terms of general issues, there is the lack of finding qualified personnel. Nowadays, when advanced technologies are well used in many industries, our sector is struggling to find enough experts. Most of the specialists are aiming to work for IoT companies or as self-employed freelancers, and every technology company is in a contest of hiring such professionals.

Despite this, I don’t think even this will affect our sector that much. I firmly believe that 2020 at the start of a new decade will be very successful and promising for all of us in the gaming industry.

 

How are you working to ensure your corporate strategy in the coming years weathers change and continues to build your brand?

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So far, we have many successful tools to use to go though the difficulties that we meet and to deliver our corporate strategy. When it comes to issues like lack of experts, we have a different policy for people management. We strongly believe that everyone’s opinion is essential, and they have the full right to express it. The top management is always working along with all the employees, and we discuss and solve all the situations together.

For us everyone in our company is important which is why we are working tightly like a family, and we rely on each other. This is how we have built our brand so far, by involving all of us.

 

What will make 2020 a landmark year for EGT-MP itself?

We were originally a department of Euro Games Technology Ltd. and became an official subsidiary company in 2017 but our very first roulette made by the Multiplayer department was born a decade ago. So, this year we will celebrate the foundation of this project and the considerable success that we’ve achieved throughout these ten years of experience!

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How would you describe the corporate DNA at EGT Multiplayer?

Well, for all these years, it has been a part of us. We are all more than just employees in this company. We are all involved more than usual, on a deeper level. I can tell this because I see how everyone is dedicated to their tasks, how they always think about how to improve their work or their product even during off-hours. That feeling. That passion. This is how I feel our DNA.

 

Can you discuss the EGT-MP expansion strategy a bit more, both internally and externally?

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In terms of expansion, we plan to continue in the same spirit and double up our efforts. Our team is growing rapidly every single year. EGT Multiplayer is seeking and recruiting specialists to all of our departments as we speak and we are always on the lookout for a fresh perspective.

In terms of the portfolio – we are continually upgrading our existing products to fit customer needs even better while simultaneously creating new gen, advanced products. It’s a laborious process, but in the end, it is very fruitful, and it works perfectly for us. Our end goal is to have a 360-degree solution for our customers.

 

Looking forward to this new decade, what opportunities do you envisage for the multiplayer games sector?

Our opportunities are closely tied to players’ desires. The feedback that we receive from the casino operators is that multiplayers are becoming steadily more attractive to their customers, at places even substituting the established slot cabinets. We are prepared to leverage that situation with new advanced products both in terms of hardware and inspiring new software titles and features. With the rise of the new generation of players, new and more exciting products are on the rise as well, and we are more than ready to follow that trend.

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A new generation of players is rising, and they demand modern products from all manufacturers. It the era of the fastest digital evolution it is our duty not to stay behind. In our work, we are not only working on new innovative features. We’re mixing modern with standard technologies, and we are producing a new type of hybrid solutions that we believe will be the real step into the future for us. Our aim is to integrate the standard table games mixed with slots so we can get the most impressive products.

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Commonwealth Court of Pennsylvania

Pace-O-Matic Congratulates Casino Industry on Record Profits

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Pace-O-Matic, the leading name in skill game entertainment, is tipping its hat to the fat cats of the gambling world for yet another record-breaking year. The United States casino industry recently reported a record $66.5 billion in winnings for 2023.

That includes Pennsylvania, the second largest casino market in the country behind Nevada. While casino reps curiously blame skill games for ‘losses’, in 2023 Pennsylvania casinos brought in a record $5.7 billion in revenue from gambling. That equates to a 9.3% increase year over year.

“On behalf of the local small businesses, restaurants, bars and fraternal organizations that the casino industry is determined to put out of business, we extend the warmest congratulations to big casinos for their $66.5 billion in winnings,” the Chief Public Affairs Officer for Pace-O-Matic, Michael Barley, said. “It’s not every day you see such record profits. Now our only question is, where are these losses the industry and, specifically casinos in Pennsylvania, are claiming to be connected to skill games?”

The Pennsylvania casino industry also saw a 28% increase in iGaming year over year as well as a 4.08% increase in slot machine revenue last month across the Commonwealth over last year.

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Regardless of what big casinos say, Pace-O-Matic remains committed to its mission of providing engaging skill-based entertainment to players while supporting the heart and soul of America; local small businesses. Skill games bring supplemental, sustainable income to bars, restaurants, VFW halls, American Legion posts and other small businesses across Pennsylvania. These businesses use income from skill games to pay bills, make charitable donations, provide health benefits, pay competitive wages and more.

“The casino industry continues to attack skill games for loss of revenue yet these losses don’t seem to appear in any of their reporting,” Barley said. “While they spin misleading information, we will stick to the facts. The fact is, that skill games are a legal source of income that Pennsylvania’s small businesses rely on every day to make ends meet.”

On the heels of a unanimous Commonwealth Court of Pennsylvania ruling that found skill games to be legal and Governor Josh Shapiro including skill game revenue in his 2024/25 budget, it’s clear that support for regulating skill games is growing among lawmakers and the public. Pennsylvania State Senator Gene Yaw has proposed legislation, Senate Bill 706, that would tax and regulate skill games, establishing a framework for the legal games to continue to operate.

Pace-O-Matic is a leading developer of legally compliant games of skill in the United States. Its games are played in thousands of small restaurants and bars along with many social halls such as American Legion and Veterans of Foreign War (VFW) posts. Pace-O-Matic games generated millions of dollars in revenue for businesses and clubs in Pennsylvania last year.

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DAZN Appoints Brice Daumin as CEO of French and Swiss Operations

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DAZN Group, the world’s leading sports streaming service, announced the appointment of Brice Daumin as CEO of its French and Swiss operations. Daumin will oversee DAZN’s growth strategy in France, using his experience and knowledge of the French market garnered over 25 plus years in the French media and telecoms industries.

The move further underlines DAZN’s commitment to France after its launch in August 2023. DAZN brings its French subscribers the best of combat sports including a weekly schedule of top-quality boxing, MMA with the Professional Fighters League and PFL Europe featuring world-class fighters such as Francis Ngannou and Cédric Doumbé, huge PPV boxing line-ups featuring Tyson Fury and Anthony Joshua, such as “Day of Reckoning”. DAZN also brings its customers top-tier football including Ligue 1 Uber Eats, and the UEFA Women’s Champions League.

DAZN has also delivered a distribution strategy, striking deals with prominent telco and cable operators, to ensure as many French sports fans can access DAZN’s compelling catalogue of premium live sports content, magazine programming, archive and other sports entertainment products. Daumin will report directly to Alice Mascia, whose group responsibilities include her roles as Group Chief Marketing Officer and CEO of DACH.

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Shay Segev, CEO of DAZN Group, said: “DAZN’s global sports offering expanded into France last year and we’re excited to announce that Brice Daumin is joining our team to help us grow in this evolving market. With his extensive in-market experience across our strategic imperatives – customer focus, commercial development, and distribution – Brice will play a key role in our long-term development in France. This is a clear statement of DAZN’s commitment to France and our ambition to continue growing in this exciting sports entertainment market.”

Brice Daumin, CEO of DAZN France, said: “This was an easy decision for me to make. DAZN has already demonstrated its offer right across Europe, with its operations in Belgium, Germany, Italy, Portugal and Spain. Working with the biggest rights holder, in local markets and on a global level, DAZN delivers a fantastic service in a way that works for fans and rights holders. The opportunities for further growth in France are clear, especially when you look at the expanding range of sports entertainment products DAZN is creating – e-commerce, ticketing, social experiences and gaming. The French sports fan is ready for a new experience, one that DAZN will deliver.”

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Alex Pratt

Clarion Gaming Digital Expands North American Reach with Global Gaming Business Acquisition

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iGaming Business (iGB) parent company Clarion Gaming Digital has acquired Global Gaming Business (GGB) as it accelerates its growth strategy across North America.

The purchase includes GGB magazine’s annual publications Casino Style, Tribal Government Gaming and Progressive Products Preview (P3) as well as its online assets including GGB News.

It will extend the digital publishing business’ global reach as the North American market enters a crucial phase, providing clients with access to a significantly bigger audience through its range of marketing services products.

Founded in 2002, GGB is trusted title with a reach beyond sports betting and iGaming into commercial and tribal gaming. It bolsters Clarion Gaming Digital’s ability to provide a comprehensive range of news, analysis and data to every sector of the industry.

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The acquisition is a cornerstone of a wider multimillion pound investment to enhance Clarion Gaming Digital’s data and audience development.

“This is a major milestone for our digital business as we unlock the benefits of our investment,” the Managing Director for Clarion Gaming, Alex Pratt, said. “We are acquiring a business with deep industry heritage and with it the opportunity to build on its solid foundations in the United States.”

The B2B Global Content Director for Clarion Gaming Digital, Robin Harrison, said the acquisition came amid changes to state regulations as well as new land-based and online developments across the United States and Canada.

“We are delighted to seal this deal, which brings in new industry expertise to the team, expands our reach and consolidates our presence in a crucial region,” Harrison said. “We will build an offering that acts as the final word on key industry developments and GGB’s authority and relationships takes us a step closer to that goal.”

“We have had lengthy discussions with Clarion Gaming Digital in recent years and believe it shares our passion and vision for serving our readership in a way that will maintain the quality of the publications for decades to come,” the publisher and Chief Executive Officer for Casino Connection International LLC, the parent of GGB, Roger Gros, said. “As the gaming industry continues to grow in many different ways, our relationship with Clarion will make certain that our pivotal role in the industry remains unchanged and we can continue our important work going forward.”

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Clarion Gaming Digital plans to further accelerate its North American expansion by leveraging unique partnerships on offer through the wider Clarion Events portfolio such as the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention over April 10 to 11.

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