Context Networks Inc
Context Networks Rolls Out Deep Intelligence Marketing Strategy
Context Networks Inc, the first programmatic advertising platform engineered for the gaming industry, announced the rollout of its groundbreaking Deep Intelligence Marketing strategy, redefining how brands engage consumers in bars, taverns, and on-premise slot route operations. Leveraging the power of AI-driven data analytics, machine learning, and context-aware digital couponing, Context Networks is turning local venues into the next frontier of high-impact retail media.
Through its Contextual Promotions Media Network (CPMN), Context is converting digital screens—such as slot machines in bars—into dynamic, smart advertising surfaces. These systems use advanced data signals to deliver highly targeted promotions based on real-time factors like venue type, consumer behavior, time of day, and even emotional context, moving far beyond traditional static or cyclic Digital Out-of-Home (DOOH) advertising.
“At Context Networks, we see a future where advertising isn’t just present—it’s personally relevant. Deep Intelligence Marketing allows us to understand and respond to the emotional, behavioral, and environmental signals from the casino patron when they’re at the machine, allowing the mass personalization of contextual ads to be presented to each individual consumer in real time, delivering campaigns that truly resonate,” said Douglas Abbott, Chief Marketing Officer of Context Networks.
Key features of Deep Intelligence Marketing include:
• Emotionally Tuned Advertising: Ads dynamically adjust based on audience mood, time, and activity—engaging patrons when they are most receptive.
• Precision Targeting: Context Networks treats the environment as a targeting signal, ensuring that the right message meets the right patron at the right time.
• Integrated Digital Coupons: Real-time QR codes embedded within ads allow patrons to claim personalized offers instantly, seamlessly connecting screen engagement to mobile interaction.
• Enhanced Metrics: Real-time dashboards provide advertisers with pixel-level tracking and engagement analytics, delivering the same performance insight expected from digital campaigns.
Bars and taverns—environments with regular clientele and prolonged social engagement—offer an ideal proving ground for this transformative approach. Early results suggest that coupling CPMN displays with QR code-driven digital coupons dramatically increases engagement, purchase rates, and brand loyalty compared to traditional DOOH approaches.
Context Networks is actively building a network of national and regional advertisers across key consumer categories—including beer, wine, spirits, rideshare, food and beverage, and other lifestyle brands—who recognize the value of reaching consumers in highly personal, real-world environments.
“Today’s consumers expect experiences, not just ads. By bringing AI, behavioral analysis, and real-time environmental awareness together in Deep Intelligence Marketing, we’re helping brands create high-intensity, high-relevance moments with their audiences,” said Matt Olden, CEO of Context Networks.
The post Context Networks Rolls Out Deep Intelligence Marketing Strategy appeared first on Gaming and Gambling Industry in the Americas.
Context Networks Inc
Context Networks Expands into Gaming Route Operations with PlayerPerks Loyalty and Advertising Network
Context Networks Inc., the leader in contextual digital advertising for gaming environments, announced the launch of its advanced advertising and loyalty network, featuring PlayerPerks, tailored for gaming route operations. This marks a significant breakthrough in the distributed gaming sector, enabling operators to unlock new revenue streams while enhancing player engagement through PlayerPerks personalized, machine-level branding, rewards, and loyalty incentives.
By leveraging its proprietary advertising technology, Context Networks is pioneering a first-of-its-kind advertising and loyalty platform for gaming route operations. The system integrates seamlessly with existing gaming infrastructure, allowing operators and venues to immediately generate new advertising revenue and increase player retention through the PlayerPerks loyalty program.
Gaming route operators—who manage and service a network of electronic gaming devices such as video poker, slot machines, and other gambling terminals in convenience stores, bars, restaurants, and entertainment venues—represent a fast-growing segment of the gaming industry.
In November, Context Networks successfully launched their Contextual Promotions Media Network (CPMN) in Wisconsin with River City Amusements, specializing in providing casino-style gaming experiences for non-casino venues, marking the first deployment into a route operator environment. The CPMN allows operators to integrate premium digital ads directly into digital gaming machines, leveraging data intelligence to track player behavior. Advertisers can reconnect with players via mobile and Connected TV (CTV) even after they leave the casino, creating a seamless, omnichannel brand experience that enhances engagement and monetization opportunities.
The initial pilot deployment has demonstrated the platform’s ability to drive significant value for both operators and hosting venues by:
• Generating premium advertising revenue, with CPM rates exceeding $20
• Delivering over 5 billion targeted impressions annually at full-scale deployment
• Enabling machine-level personalization with contextually relevant ads and promotions
• Boosting player retention and venue traffic through the PlayerPerks loyalty program
• Providing detailed analytics and reporting, empowering operators and advertisers with data-driven insights
“Route operators now have a powerful new way to maximize revenue and player engagement without costly upgrades or complex integrations. Our platform seamlessly integrates with existing gaming machines, delivering high-value advertising revenue and machine-level personalization that keeps players engaged and coming back. Context Networks is redefining distributed gaming, enabling route operators and venue partners to unlock new revenue streams and loyalty-driven growth with ease,” Matthew Olden, CEO of Context Networks, said.
The post Context Networks Expands into Gaming Route Operations with PlayerPerks Loyalty and Advertising Network appeared first on Gaming and Gambling Industry in the Americas.
Context Networks Inc., a programmatic advertising platform that leverages private blockchain technology to deliver advertising solutions for the gaming industry, has entered into an API Agreement with Aristocrat Technologies, a global leader in gaming technology, as part of Aristocrat’s Developer Partnership Program. This agreement will allow Context Networks to integrate its Contextual Promotions Media Network (CPMN) with Aristocrat’s future casino management system, Oasis 360 v15.3. The integration will enable operators to deliver personalized promotions across multiple platforms, including Aristocrat’s OneLink digital signage, LED table signs, and nCompass media displays.
As a Developer Partner, Context Networks will work with Aristocrat to ensure the CPMN is fully tested and compatible with Aristocrat’s systems. This testing process provides gaming operators the assurance that Context’s solution has been evaluated on Aristocrat’s platform, meeting the high standards required in the industry. The API integration will enable the development of apps that allow players to interact with gamified offers, redeem digital coupons, and share promotions via social media or messaging apps, elevating the joy and power of play to a new level.
“This API Agreement is an important first step toward a deeper relationship with Aristocrat. By becoming part of Aristocrat’s Developer Partnership Program, we ensure that our CPMN solution is ‘Context Ready’ for Oasis 360 v15.3 and beyond. This partnership will help gaming operators enhance player engagement and introduce new revenue opportunities, with the assurance that our solution has been tested and approved by a leading gaming technology provider,” said Matthew Olden, CEO of Context Networks.
The API Agreement focuses on Aristocrat’s upcoming Oasis 360 v15.3, currently under development. By leveraging Aristocrat’s future API capabilities, Context Networks’ CPMN will offer gaming operators a turnkey, cloud-hosted advertising solution that allows for dynamic, context-based promotions without additional hardware or software investments. This integration gives gaming operators an innovative tool to engage players and drive non-gaming revenue streams.
For players, the partnership brings the potential for a new layer of interaction and engagement. Gamified offers, delivered in real-time through the CPMN, will enhance the gaming experience by providing unique and dynamic promotions. Players can participate in personalized, interactive games linked to advertisements to win rewards from brands they know and love. With the ability to redeem offers at their convenience or share them via social media, the CPMN brings added value and excitement to every gaming session.
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