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FanDuel

FanDuel Marks Responsible Gaming Education Month with Major Investment in its Responsible Gaming Ambassador Program

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September is Responsible Gaming Education Month, and FanDuel, the premier online gaming company in North America, is making major investments in its responsible gaming advocacy efforts with the additions of global soccer icon Carli Lloyd and PGA TOUR rising star Tom Kim who will join FanDuel’s RG Ambassador Craig Carton this season. FanDuel is also introducing a comprehensive series of new initiatives that will leverage a unique combination of talent, content, and partnerships to further the company’s efforts to educate fans on the importance of playing responsibly.

New Responsible Gaming Ambassadors

Soccer icon Carli Lloyd and rising golf star Tom Kim are the newest FanDuel Responsible Gaming Ambassadors. Both Lloyd and Kim will partner with FanDuel to raise awareness of the importance of responsible play and the tools that FanDuel provides to fans to manage their play, including deposit limits, wager limits, time limits, and more. They will appear in future responsible gaming content and join Carton, as well as NFL legend Rob Gronkowski and Kay Adams, Host of FanDuel TV’s Up & Adams, in bespoke advertising to promote responsible play.

“I am excited to be joining the FanDuel team as a Responsible Gaming Ambassador. As sports gambling continues to become more accessible, I think it is critical fans adopt a mindset that gambling is supposed to be a form of entertainment and that tools are available to them within the FanDuel Sportsbook app to stay in control of the way they play. I’m eager to help my fellow ambassadors spread the word on the Play Well lifestyle,” Lloyd said.

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“When evaluating a potential partnership with FanDuel, I knew I wanted to be able to use my platform to advocate for responsible play. It is clear everyone at FanDuel takes responsible gaming seriously, and I am proud to join their team as a Responsible Gaming Ambassador and raise awareness among my fans, especially those around my age, and the golf community on and off the course,” Kim said.

New Responsible Gaming Content

This month, FanDuel will premiere its new responsible gaming advertising campaign. FanDuel’s first bespoke television creative entitled “The System” is back but with a new iteration created by FanDuel’s internal creative team. Part two of the multi-media campaign is backed by significant media investment and will air throughout the football season. The advertising heroes FanDuel’s Play Well tools like wager and time limits that customers can set up for responsible gaming play.

FanDuel also recently paired Carton, host of FS1’s The Carton Show, with NFL legend Rob Gronkowski and FanDuel TV host Kay Adams together on new responsible gaming content for fans, including a candid podcast style discussion about problem gambling and its associated risks. During the series the stars will discuss the tools and resources available to help fans always stay in control. In addition, the trio will be featured in a new social series entitled “FanDuel FanDial” where they will be live calling and surprising fans with video calls. During the calls, which capture fans’ genuine reactions, the trio use their impromptu conversations to walk fans through the self-service responsible gaming tools available on the platform. All content will be featured on FanDuel social media channels in the coming weeks.

“Spreading the message of responsible gaming is deeply important to me, and I’m proud to continue working with FanDuel to raise awareness for problem gambling and the tools available to address it. Working with colleagues like Kay and Gronk help destigmatize problem gambling and more importantly help make betting responsibly cool. Adding two more stars, Carli and Tom, to the team is exciting and I can’t wait to collaborate with them. The initiatives we are highlighting during Responsible Gaming Education Month have a year-round impact, and I look forward to elevating our voice to protect as many fans as possible,” Carton said.

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Educational Course with Front Office Sports

FanDuel announced it is partnering with Front Office Sports to launch a groundbreaking and first of its kind free responsible gaming educational course housed within Front Office Sports’ Learning platform in early 2024. The course will cover the fundamentals of responsible play and the ever-changing sportsbook industry. Upon completion, visitors will be able to add a badge to their LinkedIn profiles and feature the certification on their resumes. Those interested in signing up can visit fos-learning.com.

“We believe that educating the sports industry at large on what responsible gaming means is an equally important part of our mission to promoting responsible play with consumers. I’m delighted to partner with Front Office Sports to break new ground and have training available that drives a culture of RG in our industry,” Alison Kutler, FanDuel Sustainability and Responsible Gaming Vice President, said.

FanDuel’s Second Annual Play Well Day

On September 26, FanDuel will hold its second annual Play Well Day, hosted in New York City and broadcast to employees across the globe. This employee-only event will focus on the company’s commitment to building a culture that is always focused on customer protection. Play Well Day will include all-day seminars with both FanDuel executives and industry leaders and RG Ambassadors who will discuss the everyday role each employee plays in promoting safer play for fans.

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“FanDuel remains steadfast in its commitment to promoting responsible gaming, and we’re thrilled to be rolling out this series of programming to mark Responsible Gaming Education Month. Bringing Carli and Tom on as RG ambassadors who can spread the message of safer play combined with debuting new advertising, social media content and a Front Office Sports training, highlight how we want to elevate the standard for operator efforts on responsible gaming,” Kutler said.

All of these initiatives play a key role in Flutter’s global sustainability strategy, the Positive Impact Plan. Focused on leveraging universal principles to promote responsible gaming across global markets where Flutter operates, the Group has set a goal for 50% of online customers globally to be using a responsible gaming tool by the end of 2026.

Accel Entertainment

Accel Entertainment to Acquire Fairmount Holdings

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Accel Entertainment Inc. and Fairmount Holdings Inc. announced that the companies have entered into an agreement for Accel to acquire Fairmount, the owner of FanDuel Sportsbook & Horse Racing, for total consideration of approximately $35 million (based on a 20-day trailing average), payable to the sellers as 3.45 million shares of Accel Class A-1 common stock. The strategic transaction adds a promising single-site racetrack and future casino to extend Accel’s convenience gaming expertise to a larger and more concentrated venue – an adjacency in Local Gaming that is complementary to Accel’s steadily growing, route-based footprint.

During the year ended December 31, 2023, Fairmount generated $29 million of revenue and modest Adjusted EBITDA. Accel plans to invest $85-$95 million (over and above the purchase price) to fund temporary and then permanent casino construction and modest track investments. Accel’s five-year forecast suggests an Adjusted EBITDA potential of $20 to $25 million and over 75% free cash flow conversion – pointing to a compelling cash flow return on capital. The asset will be the cornerstone in a local gaming platform that builds on Accel’s capabilities and strengths as a leading route-based operator.

“As a leading distributed gaming operator in the United States, we are excited to partner with ‘Hall of Fame’ value creators Bill Stiritz and Rob Vitale to deploy our local gaming expertise in this promising sportsbook, racetrack and future casino,” said Andy Rubenstein, Accel co-founder, President, CEO and Director.

“We’re also deeply grateful to Mayor Jeff Stehman of Collinsville, state representatives Jay Hoffman (113th District) and Katie Stuart (112th District), state senator Chris Belt (57th District), the Illinois Gaming Board and the Illinois Racing Board for their support of this opportunity to reinvest and support job creation in the southern Illinois and greater St. Louis community. We are excited to be a part of an almost 100-year-old southern Illinois institution in Fairmount Park and support the Illinois agriculture and equine industries,” Rubenstein added.

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“I am delighted by Accel Entertainment’s purchase of FanDuel Sportsbook & Horse Racing. This move is a testament to the vitality and potential of Collinsville. It will undoubtedly spur economic development along the Collinsville road corridor, creating jobs and bolstering our local economy. We look forward to the positive impact this acquisition will have on our city,” stated Mayor Jeff Stehman of Collinsville, IL.

“We couldn’t have found better partners than Andy and his team in this transaction, and we look forward to staying fully aligned on this journey as significant equity owners from here,” noted William Stiritz.

“We’ve long sought strategically aligned, well capitalized and proven operators in the local gaming space to realize the full potential of this sportsbook and racetrack, and Accel is the ideal fit,” said Rob Vitale, current CEO and Chairman of Post Holdings.

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FanDuel

FanDuel Mobile App is Now Live in the D.C.

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The Office of Lottery and Gaming (OLG) has announced that FanDuel’s sports betting app and website has officially launched. This development will introduce FanDuel’s sports wagering platform to District residents and visitors, completely replacing the current GambetDC sports betting app and website.

“With FanDuel’s launch, D.C. residents and visitors will have access to a best-in-class sports wagering platform. FanDuel’s entry into our market brings not only a reliable, customer-friendly sports wagering experience to the nation’s capital, but it also includes guaranteed revenue that will be used to fund vital city programs,” Frank Suarez, Executive Director of OLG, said.

FanDuel’s sports wagering platform will be available to all users over the age of 18 within the geographic boundaries of the District of Columbia, except for specific areas where gambling is prohibited. These restricted areas include a two-block radius surrounding designated Class A facilities (Audi Field, Capital One Arena, Nationals Park, and St. Elizabeths East Entertainment and Sports Arena) and all federal lands, including the National Mall, White House, Capitol, Congressional office buildings, East Potomac Park, and Rock Creek Park.

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Aird & Bellis

Canadian Gaming Summit: Providing the Framework for Sports Betting Success

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As sports betting professionals seek to strengthen their connection with Canadian bettors, the Canadian Gaming Summit will provide the optimal framework for stakeholders to harness brand loyalty, innovate their offerings and strike lucrative partnerships, all aimed at solidifying their presence in the region.

The Sports Betting track is scheduled to take place on the first core day of the summit, Wednesday, June 19, at the Metro Toronto Convention Center. Catering to 3,000 industry stakeholders, discussions will encompass fostering mutually beneficial relationships with sports leagues, strategies to emulate the success of Canadian lotteries, analyzing the profiles of Canadian sports viewers and exploring the future of eSports and daily fantasy sports (DFS).

Opening the track is the panel entitled The Winning Ticket: How Sports Betting Can Emulate Lottery’s Appeal. It will explore the strategies sports betting operators can adopt to rival the popularity of traditional Canadian lotteries. Industry experts will examine whether sports betting operators are taking the right approach to emulate the success, brand loyalty and integrity of lotteries and whether a rise in the popularity of sports betting will affect provincial lottery models.

The session entitled It’s All In The Game: Innovations In Live Betting will shed light on how live, in-gaming betting is leading the way for innovation within sports betting. Industry luminaries will discuss the importance of crafting real experiences for bettors, analyze the profiles of potential bettors and explore strategies to fully integrate sports streaming content with sportsbooks.

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The Game Changers: Collaborative Synergy With Sports Leagues panel will explore the power of sports league partnerships and how they are redefining the Canadian sports betting landscape. Expert panelists will delve into the intricacies of such partnerships and discuss how successful partnerships can be leveraged to enhance brand visibility, fan engagement and market presence. The panel will also examine successful case studies, partnership models and ideal strategies for achieving mutually beneficial partnerships.

Expert speakers set to appear across the track will include Conor Murray (VP Marketing, FanDuel), Nic Sulsky (CCO, Pointsbet), Owen Welsh (VP Gaming, Sports Betting and Innovation, CFL), Martin Lycka (SVP American Regulatory Affairs and Responsible Gambling, Entain), Britt Doll (Global Marketing Director, Rivalry), Tomer Imber (Senior Director of Sales, Optimove), Iain Montgomery (founder, Now or Never Ventures), Michael Sandalis (founder, Wait What), Peter Czegledy (Partner, Aird & Bellis), Anthony Gaud (founder, Gaud Hammer Gaming Group), Sean Simpson (Senior VP, IPSOS), Paul Burns (President, CGA), Scott Morasch (Senior VP, IPSOS), Sebastian Jedrzejewski (Director Regulatory Affairs, US Integrity), Greg Bloom (CEO, BYB Extreme), Steve McAllister (VP, Parleh Media), Troy Ross (President, TPM Public Affairs), Witek Wachinski (VP Strategy and Development, BetMGM), Patrick Harris (Managing Partner, Rubicon Strategy) with more to be announced.

Attendees will have the opportunity to strengthen their knowledge of the Canadian market through dedicated conference tracks on affiliation, advertising, leadership, land-based operations, payments and compliance. Additionally, attendees will have the opportunity to attend a pre-day player protection symposium.

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