Drew Svitko
Scientific Games Launches The Game of Life Scratch, Fast Play and Digital Lottery Games with World-Leading Pennsylvania Lottery
Pennsylvania players enjoying omni-channel adventures this summer with The Game of Life lottery games
Scientific Games brings Hasbro’s iconic The Game of Life board game to Pennsylvania Lottery players this summer with the launch of instant scratch games and Fast Play terminal-generated games at retail as well as a digital game with the record-breaking Pennsylvania iLottery program. It is the first omni-channel launch in the global lottery industry featuring The Game of Life brand, exclusively offered through Scientific Games.
“We are delighted to launch The Game of Life omni-channel lottery games for our players,” the Executive Director for the Pennsylvania Lottery, Drew Svitko, said. “We knew the brand’s adventurous theme and immediate recognition would be a hit both at retail and online. Launching games with multiple ways to play creates more awareness for all the different kinds of entertainment we offer while driving proceeds to benefit older Pennsylvanians.”
The Game of Life $10 instant scratch game and $5 Fast Play game launched at Pennsylvania Lottery retailers in May and June respectively. The scratch game generated $15.2 million in revenue in the first month and the Fast Play game is one of the top two performing $5 Fast Play games in the Lottery’s current portfolio. Since its launch in May, The Game of Life iLottery game continues to remain in the top-ten of the more than 150 Pennsylvania eInstant games for wagers and the top-five with new players.
In fiscal year 2022, licensed branded games created by Scientific Games for United States lotteries represented USD$2.7 billion in retail sales. The company offers 100+ brands for lottery games, the largest in the industry, including Hasbro game-related brands Battleship, Boggle, Clue, Connect 4, Monopoly, Operation, Payday, Scrabble, Trivial Pursuit and Yahtzee.
“The Pennsylvania Lottery always strives to offer a variety of games with different playstyles, ways to win and top prizes that appeal to all Pennsylvanians,” the President Americas and Global Instant Products for Scientific Games, John Schulz, said. “The Game of Life omni-channel games continue that effort. We’re excited that they’ve been so successful and look forward to continuing our game innovation together.”
The Pennsylvania Lottery, ranked among the top-15 performing lotteries in the world for total sales and the top-five for instant game sales (La Fleur’s 2023 World Almanac) is well-known in the lottery industry for its innovative products and use of technology. In 2018, Scientific Games and the Pennsylvania Lottery launched iLottery in the state, growing the program to the first in the United States to top $1 billion in sales in less than two years.
Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries including nearly every North American lottery.
Drew Svitko
NeoGames signs agreement with Scientific Games to supply its NeoGames Studio content to the Pennsylvania Lottery
NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, has signed an agreement with Scientific Games to deliver its premium NeoGames Studio content to the Pennsylvania Lottery.
The three-year deal will see NeoGames Studio’s rich portfolio of engaging titles integrated onto the Scientific Games platform, providing the Pennsylvania Lottery’s customers with a wide range of award-winning eInstant games which will be rolled out across the coming year.
The new partnership further expands NeoGames’ increasing support for lottery customers in North America, with a total of eight lotteries on the continent set to carry the supplier’s iLottery offering.
NeoGames Studio, the Company’s in-house games studio, holds a 17-year track record of providing lotteries with a constant flow of premium eInstant games, having created over 250 games since its inception. The studio has won numerous industry awards, with its most recent win taking place at the 2023 EGR North America Awards, where its innovative eInstant game, Desert Fantasy, won the gold award for Best New Game.
Drew Svitko, Executive Director of the Pennsylvania Lottery, said: “We are delighted to be able to add the successful and innovative NeoGames Studio portfolio to our iLottery online platform. We are always looking for innovative ways to enhance the digital games experience for our valued players and NeoGames Studio has a content portfolio that is packed with entertaining experiences. We believe that this deal will enhance the Lottery’s appeal to online players, while fulfilling the PA Lottery’s mission of boosting proceeds to programs that benefit older residents.”
Hili Shakked, Managing Director of NeoGames Studio, said: “Through this partnership with Scientific Games and the Pennsylvania Lottery, we are able to bring our premium eInstant games to a large new market of players. This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers. We are confident that this long-term agreement will be a win-win for all stakeholders.”
9Rooftops
9Rooftops Retains Pennsylvania Lottery as Agency of Record Relationship Celebrates 20 Years
9Rooftops, an integrated marketing agency known for breakthrough creative that gets results, announced the continuation of its agency-of-record relationship with the Pennsylvania (PA) Lottery after a competitive review. The two organizations have worked together in various forms for the last two decades. The new contract calls for 9Rooftops to elevate the Pennsylvania Lottery statewide with a focus on creating fully integrated marketing campaigns that highlight the Lottery’s key mission of proceeds going back into the communities to support older Pennsylvanians.
“We’ve been honored and grateful for our role in helping the Pennsylvania Lottery succeed and grow. Each year we strive to be an indispensable partner, continuously and fearlessly fulfilling the Lottery’s objectives. We are proud of the value we’ve delivered through our integrated services, innovative thinking and data-driven research,” Kevin Meany, CEO of 9Rooftops, said.
“9Rooftops was selected after a competitive procurement, including a careful evaluation of responsive proposals. We believe 9Rooftops is uniquely qualified to help our Lottery evolve in a complex marketing environment so that the PA Lottery can continue generating vital funds our seniors rely on each day. These funds help seniors with property tax and rent rebates, transportation, meals and prescription assistance, among many other critical programs and services,” Lottery Executive Director Drew Svitko said.
Some of the highlights of the relationship include:
- Creating and activating the Lottery Love Brand Campaign in 2022 to commemorate the Lottery’s 50th anniversary. The campaign celebrates self-expression and encourages an emotional connection from Pennsylvanians inviting them to “express their love for the lottery”.
- Creating and introducing Gus, the CGI character, which quickly became a beloved brand asset and a prominent feature for Scratch-Off games.
- Developing the Lottery’s social media platforms to extend engagement via Facebook and Instagram.
- Promoting the launch of the PA Lottery Online gaming platform, which helped modernize the Lottery and generate new funds to benefit older Pennsylvanians.
Key goals of upcoming campaigns are to help the Lottery reach the next generation of players and continue to generate funding for programs that benefit older Pennsylvanians across the state.
9Rooftops Senior Vice President and Group Account Director Stephen Smith said: “As a consultant, creator, producer, trailblazer and friend of the Pennsylvania Lottery for over 20 years, we’ve been privileged to grow with our partners through every challenge and celebration along the way. We have a clear, detailed and expert perspective on the current and emerging landscape and are thrilled to continue helping the Pennsylvania Lottery achieve its goals. Moreover, as we have done, we will continue to provide ongoing and detailed insights that help the Pennsylvania Lottery grow in an environment of unprecedented competition.”
Canada
Dick Clark Productions and Powerball Team Up for Fifth Consecutive Year of the “Powerball First Millionaire of the Year” Promotion
Dick Clark Productions (DCP) and POWERBALL announced that they are teaming up for a fifth consecutive year to present the “Powerball First Millionaire of the Year” promotion. Five finalists who will be randomly selected from a national pool of Powerball players will travel to New York City to ring in the New Year and have the chance to win $1 million in a special drawing broadcast live on “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2024” on ABC, the No. 1 New Year’s Eve programming special on television.
“This has become an exhilarating New Year’s tradition for Powerball – awarding $1 million to a lottery player shortly after the ball drop in Times Square. Participating lotteries will open entry periods throughout the summer and fall; players should check with their local lottery for more information on how they can participate for the opportunity to become a finalist,” said Drew Svitko, Powerball Product Group Chair and Pennsylvania Lottery Executive Director.
“Powerball First Millionaire of the Year” Highlights:
- Five finalists will travel to New York City to participate in a random drawing in person.
- Participating lotteries will once again hold contests or drawings to randomly select a national pool of five finalists for the $1 million prize.
- The following lottery jurisdictions will participate in this year’s promotion: Arizona, Delaware, Georgia, Idaho, Illinois, Indiana (Hoosier), Iowa, Kansas, Kentucky, Louisiana, Maine, Minnesota, Nebraska, North Carolina, North Dakota, New Mexico, New York, Pennsylvania, Rhode Island, South Dakota, Tennessee, Virgin Islands, and Washington D.C.
- The “Powerball First Millionaire of the Year” winner will be announced just after midnight EST in Times Square.
- Last year, finalists from across the country traveled to New York City for a VIP experience, capped off by an exclusive New Year’s Eve gala in Times Square and the $1 million drawing. Each finalist entered a second-chance or similar drawing or contest held by one of the participating lotteries. Just after midnight, Gary Krigbaum from North Carolina was named the 2023 Powerball First Millionaire of the Year.
The No. 1 New Year’s Eve programming special each year, ABC’s “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2023” attracted 13.8 million Total Viewers and averaged 4.1/29 among Adults 18-49 last year. ABC’s annual New Year’s Eve special drew in 17.9 million Total Viewers and hit a 5.3 Adult 18-49 rating in the midnight quarter-hour.
-
Baltics3 weeks agoLithuania’s Nese enters iGaming with a record sponsorship deal
-
Asia1 week agoOnlyplay Enters into Strategic Partnership with Ritchie Rabbit
-
Africa4 weeks ago
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
-
Africa4 weeks ago
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
-
Conferences in Europe3 weeks agoAltenar becomes General Sponsor of EEGS 2024
-
Latest News4 days agoThe Importance of Data Quality Review Checks in the Gaming Industry
-
EurAsia4 weeks agoFastex Forges Partnership with Olympionic Foundation to Boost Sports Development in Armenia
-
Press Releases2 weeks agoOpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024
zoritoler imol
October 6, 2023 at 9:08 am
My programmer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on a variety of websites for about a year and am worried about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any help would be greatly appreciated!
pokerqq13top.fans
November 28, 2023 at 11:39 pm
great submit, very informative. I ponder why the other experts of this sector don’t understand this. You should proceed your writing. I’m confident, you have a huge readers’ base already!
Crypto Events
November 29, 2023 at 3:34 pm
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!
tlovertonet
December 18, 2023 at 7:49 am
I do believe all of the concepts you have presented on your post. They’re really convincing and will definitely work. Still, the posts are very short for novices. May just you please prolong them a little from subsequent time? Thank you for the post.
catur777
January 4, 2024 at 1:39 pm
An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!
login dewahub
January 5, 2024 at 9:46 am
I like the helpful information you provide in your articles. I will bookmark your blog and check again here regularly. I am quite sure I will learn many new stuff right here! Best of luck for the next!
Bom88
January 6, 2024 at 6:53 am
I love meeting useful info, this post has got me even more info! .
more hints
January 9, 2024 at 3:21 pm
I just wanted to send a simple note in order to express gratitude to you for some of the precious secrets you are posting on this website. My time consuming internet research has at the end been honored with excellent ideas to talk about with my friends and classmates. I would tell you that we site visitors are unequivocally endowed to live in a fine website with very many special individuals with very beneficial concepts. I feel extremely lucky to have discovered your entire weblog and look forward to many more exciting minutes reading here. Thank you again for everything.
ανακαίνιση airbnb
January 15, 2024 at 4:23 pm
Thanks for another informative blog. The place else may I get that kind of info written in such a perfect way? I have a project that I’m simply now working on, and I have been at the look out for such information.
lusso sinonimo
January 21, 2024 at 1:21 pm
I like what you guys are up too. Such clever work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it will improve the value of my website 🙂
sagame66
January 22, 2024 at 12:28 am
Just what I was looking for, regards for putting up.
nutspoker.lv
February 9, 2024 at 1:19 pm
Fascinating blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog stand out. Please let me know where you got your theme. Appreciate it
reddit mlbstreams
March 2, 2024 at 3:40 pm
Hey, you used to write great, but the last few posts have been kinda boring… I miss your super writings. Past several posts are just a bit out of track! come on!
looking
March 5, 2024 at 2:12 pm
Hey, you used to write great, but the last few posts have been kinda boring?K I miss your great writings. Past several posts are just a little out of track! come on!
poker game
March 12, 2024 at 5:41 pm
I was examining some of your articles on this site and I believe this web site is really informative ! Retain posting.
casino bonus code
March 13, 2024 at 7:59 pm
Well I truly liked reading it. This tip provided by you is very useful for proper planning.
hire a hacker pro
March 26, 2024 at 4:29 am
I conceive other website owners should take this internet site as an model, very clean and fantastic user pleasant design.
sex anonse
March 26, 2024 at 3:29 pm
Thank you, I’ve recently been looking for information approximately this topic for a long time and yours is the best I have came upon till now. But, what concerning the conclusion? Are you sure about the source?
look there
March 27, 2024 at 8:34 am
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!
slor gacor
April 3, 2024 at 2:24 am
A powerful share, I simply given this onto a colleague who was doing just a little evaluation on this. And he in fact bought me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to debate this, I feel strongly about it and love studying extra on this topic. If potential, as you develop into expertise, would you thoughts updating your blog with extra details? It is extremely useful for me. Massive thumb up for this blog submit!
linetogel
April 5, 2024 at 1:20 pm
Incredible read! 🌟 Your thoughts on [topic] have absolutely opened my eyes in ways I hadn’t expected. I’ve been tracking discussions on this subject for a while, but your perspective is refreshingly unique. The way you’ve woven facts with practical insights is utterly impressive. 🧠💫 Your ability to tell a story are top-notch, and the examples you gave were both enlightening and engaging. It’s rare to come across a piece that educates but also delights, and you’ve hit the nail on the head! I’m particularly intrigued by your point about the idea you presented. It’s given me plenty to think about and has sparked a curiosity I’m keen to explore further. Keep up the fantastic work! I can’t wait to see what topic you explore next. Your blog is a beacon of knowledge and inspiration. 🚀📚
cell phone hackers for hire
April 11, 2024 at 10:11 am
Just what I was looking for, appreciate it for posting.
Sugar Defender
April 13, 2024 at 4:43 pm
Saved as a favorite, I really like your blog!
Pro nail complex
April 14, 2024 at 7:04 pm
Attractive section of content. I just stumbled upon your site and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.
Fitspresso review
April 14, 2024 at 11:22 pm
great points altogether, you just gained a brand new reader. What would you recommend about your post that you made some days ago? Any positive?
Livpure review
April 15, 2024 at 11:43 am
I’ll immediately seize your rss as I can’t to find your email subscription hyperlink or e-newsletter service. Do you have any? Kindly let me know so that I may subscribe. Thanks.
Sugar defender drops reviews
April 15, 2024 at 12:56 pm
Very nice article and right to the point. I am not sure if this is in fact the best place to ask but do you guys have any ideea where to employ some professional writers? Thanks 🙂
Fitspresso
April 16, 2024 at 12:33 pm
I have not checked in here for some time since I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂
Sugar defender reviews
April 16, 2024 at 4:34 pm
Wonderful website. Lots of useful info here. I’m sending it to a few pals ans additionally sharing in delicious. And certainly, thanks in your sweat!
Boostaro
April 17, 2024 at 3:36 am
Howdy! I just want to give a huge thumbs up for the good info you’ve gotten right here on this post. I can be coming again to your blog for more soon.
Slot88 Gacor
April 18, 2024 at 3:48 am
Some genuinely nice and useful information on this site, besides I believe the style has got wonderful features.
zencortex
April 19, 2024 at 4:00 pm
What Is Exactly ZenCortex? ZenCortex is an optimal hearing function support
sugar defender reviews
April 20, 2024 at 2:42 am
What Is Sugar Defender? Sugar Defender Drops is a powerful friend for people who want to control their blood sugar levels
situs pencetlah
April 22, 2024 at 12:48 pm
Whats up very nice site!! Man .. Beautiful .. Amazing .. I’ll bookmark your blog and take the feeds additionallyKI’m satisfied to search out a lot of helpful information here within the put up, we need work out extra techniques in this regard, thank you for sharing. . . . . .
Red Boost Review
April 22, 2024 at 11:08 pm
Hey would you mind sharing which blog platform you’re using? I’m looking to start my own blog in the near future but I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique. P.S My apologies for being off-topic but I had to ask!
boostaro review
April 27, 2024 at 3:33 am
Sweet blog! I found it while surfing around on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you
fitspresso
April 27, 2024 at 5:06 pm
You got a very good website, Sword lily I observed it through yahoo.